NATION RADIO SUFFOLK
YSuffolk's Best Variety of Hits
Local / regional · RAJAR code 4780 · Yearly — 12-month rolling sample · Local
Part of: NATION BROADCASTING GROUP
Headline figures · MAR 2026
TSA population 506k · unweighted sample 1,459
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — NATION RADIO SUFFOLK TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — NATION RADIO SUFFOLK TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — NATION RADIO SUFFOLK TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 12k | 2.0% | 6.7 | 100.0% |
| ADULTS 15-24 | — | — | — | — |
| ADULTS 25-34 | 3,000 | 4.0% | 2.2 | 22.0% |
| ADULTS 35-44 | 1,000 | 2.0% | 0.6 | 9.5% |
| ADULTS 45-54 | 2,000 | 2.0% | 0.7 | 13.6% |
| ADULTS 55-64 | 3,000 | 3.0% | 18.1 | 22.8% |
| ADULTS 65-74 | 2,000 | 2.0% | 7.6 | 18.6% |
| ADULTS 75+ | 2,000 | 3.0% | 4.0 | 13.6% |
| ADULTS 15-34 | 3,000 | 2.0% | 2.2 | 22.0% |
| ADULTS 15-44 | 4,000 | 2.0% | 1.7 | 31.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 5,000 | 2.0% | 12.3 | 39.6% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 1,000 | 2.0% | 0.3 | 4.9% |
| MEN 35-44 | — | — | — | — |
| MEN 45-54 | 1,000 | 2.0% | 0.7 | 6.5% |
| MEN 55-64 | 2,000 | 5.0% | 22.6 | 17.7% |
| MEN 65-74 | 1,000 | 2.0% | 10.4 | 7.4% |
| MEN 75+ | 0 | 1.0% | 1.5 | 3.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 7,000 | 3.0% | 3.0 | 60.4% |
| WOMEN 15-24 | — | — | — | — |
| WOMEN 25-34 | 2,000 | 6.0% | 2.7 | 17.0% |
| WOMEN 35-44 | 1,000 | 3.0% | 0.6 | 9.5% |
| WOMEN 45-54 | 1,000 | 2.0% | 0.7 | 7.1% |
| WOMEN 55-64 | 1,000 | 1.0% | 2.4 | 5.1% |
| WOMEN 65-74 | 1,000 | 3.0% | 5.8 | 11.2% |
| WOMEN 75+ | 1,000 | 4.0% | 4.7 | 10.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 7,000 | 2.0% | 10.1 | 57.4% |
| C2DE ADULTS | 5,000 | 2.0% | 2.2 | 42.6% |
| ABC1 MEN | 4,000 | 2.0% | 15.1 | 31.7% |
| ABC1 WOMEN | 3,000 | 2.0% | 3.9 | 25.7% |
| C2DE MEN | 1,000 | 1.0% | 1.1 | 7.8% |
| C2DE WOMEN | 4,000 | 4.0% | 2.4 | 34.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — NATION RADIO SUFFOLK TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 Stuart McGinley | 0.7% | 5,000 |
10.00-13.00 Mark Collins | 1.4% | 7,000 |
13.00-16.00 Tony Shepherd | 1.1% | 4,000 |
16.00-19.00 Rob Chandler | 0.3% | 3,000 |
19.00-20.00 Roberto | 0.2% | 1,000 |
20.00-23.00 Roberto | 0.0% | 0 |
23.00-24.00 Tim Allen | — | — |
24.00-06.00 Tim Allen | 1.0% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 Greg Burns | 0.1% | 1,000 |
10.00-13.00 Tony Shepherd | 0.5% | 3,000 |
13.00-18.00 Steve Power | 0.2% | 1,000 |
18.00-23.00 The House Party with Neil Greenslade | 0.1% | 0 |
23.00-24.00 Nation Nights | — | — |
24.00-06.00 Nation Nights | 0.3% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 Greg Burns | 0.3% | 1,000 |
10.00-13.00 Tony Shepherd | 0.9% | 2,000 |
13.00-18.00 Mark Collins | 0.6% | 2,000 |
18.00-23.00 Beat Surrender with Steve Power | 0.0% | 0 |
23.00-24.00 Tim Allen | — | — |
24.00-06.00 Nation Nights | 0.5% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — NATION RADIO SUFFOLK TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 145k | 29.0% | 1.8m | 12.3 | 17.0% |
| * HEART EAST ANGLIA - SUFFOLK | 113k | 22.0% | 965k | 8.5 | 9.2% |
| BBC RADIO 4 | 104k | 20.0% | 1.6m | 15.0 | 14.8% |
| GREATEST HITS RADIO | 70k | 14.0% | 749k | 10.6 | 7.1% |
| BBC RADIO 1 | 69k | 14.0% | 488k | 7.1 | 4.7% |
| * GREATEST HITS RADIO (SUFFOLK) | 58k | 11.0% | 609k | 10.5 | 5.8% |
| BBC 6 MUSIC | 51k | 10.0% | 402k | 7.9 | 3.8% |
| CLASSIC FM | 41k | 8.0% | 437k | 10.6 | 4.2% |
| BBC RADIO 5 LIVE | 36k | 7.0% | 248k | 6.9 | 2.4% |
| SMOOTH RADIO EAST ANGLIA | 34k | 7.0% | 222k | 6.6 | 2.1% |
| TALKSPORT | 27k | 5.0% | 210k | 7.7 | 2.0% |
| ABSOLUTE RADIO | 22k | 4.0% | 209k | 9.3 | 2.0% |
| BBC RADIO 3 | 22k | 4.0% | 239k | 11.1 | 2.3% |
| KISS | 22k | 4.0% | 177k | 8.1 | 1.7% |
| BBC RADIO 4 EXTRA | 17k | 3.0% | 125k | 7.3 | 1.2% |
| GOLD RADIO UK | 17k | 3.0% | 144k | 8.4 | 1.4% |
| VIRGIN RADIO | 17k | 3.0% | 97k | 5.8 | 0.9% |
| MAGIC | 14k | 3.0% | 109k | 7.7 | 1.0% |
| HEART 80S | 13k | 3.0% | 56k | 4.2 | 0.5% |
| HITS RADIO | 12k | 2.0% | 23k | 1.9 | 0.2% |
| NATION RADIO SUFFOLK this station | 12k | 2.0% | 78k | 6.7 | 0.7% |
| KERRANG! | 10k | 2.0% | 21k | 2.2 | 0.2% |
| KISSTORY | 10k | 2.0% | 78k | 7.8 | 0.7% |
| PLANET ROCK | 9,000 | 2.0% | 53k | 5.8 | 0.5% |
| BBC WORLD SERVICE | 8,000 | 2.0% | 27k | 3.5 | 0.3% |
| HEART 90S | 8,000 | 2.0% | 23k | 3.0 | 0.2% |
| ABSOLUTE 80S | 7,000 | 1.0% | 30k | 4.6 | 0.3% |
| ABSOLUTE RADIO 90S | 7,000 | 1.0% | 22k | 3.1 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 1.0% | 39k | 5.3 | 0.4% |
| CAPITAL XTRA (UK) | 7,000 | 1.0% | 33k | 4.7 | 0.3% |
| CAPITAL DANCE | 6,000 | 1.0% | 7,000 | 1.2 | 0.1% |
| TIMES RADIO | 6,000 | 1.0% | 53k | 8.3 | 0.5% |
| BBC RADIO 1XTRA | 5,000 | 1.0% | 21k | 4.6 | 0.2% |
| BOOM RADIO | 5,000 | 1.0% | 79k | 14.8 | 0.8% |
| HEART DANCE | 5,000 | 1.0% | 18k | 3.6 | 0.2% |
| JAZZ FM | 5,000 | 1.0% | 26k | 5.3 | 0.2% |
| MELLOW MAGIC | 5,000 | 1.0% | 36k | 6.6 | 0.3% |
| TALK (WAS TALKRADIO) | 5,000 | 1.0% | 32k | 6.4 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 4,000 | 1.0% | 21k | 5.3 | 0.2% |
| GB NEWS RADIO | 4,000 | 1.0% | 64k | 16.4 | 0.6% |
| HEART 70S | 4,000 | 1.0% | 8,000 | 2.0 | 0.1% |
| MAGIC SOUL | 4,000 | 1.0% | 6,000 | 1.5 | 0.1% |
| ABSOLUTE RADIO 00S | 3,000 | 1.0% | 5,000 | 1.6 | 0.0% |
| CAPITAL XTRA RELOADED | 3,000 | 1.0% | 7,000 | 2.5 | 0.1% |
| HITS RADIO PRIDE | 3,000 | 1.0% | 1,000 | 0.5 | 0.0% |
| KISSTORY R&B | 3,000 | 1.0% | 4,000 | 1.1 | 0.0% |
| SMOOTH CHILL | 3,000 | 1.0% | 39k | 13.1 | 0.4% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 2,000 | 0.9 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 1.0% | 8,000 | 2.8 | 0.1% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 68k | 33.3 | 0.6% |
| HEAT | 2,000 | 0.0% | 13k | 5.8 | 0.1% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| SMOOTH COUNTRY | 2,000 | 0.0% | 4,000 | 2.1 | 0.0% |
| SMOOTH RELAX | 2,000 | 0.0% | 5,000 | 2.0 | 0.0% |
| TALKSPORT2 | 2,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 4,000 | 1.7 | 0.0% |
| ABSOLUTE RADIO 10S | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 1,000 | 0.0% | 6,000 | 5.7 | 0.1% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 2,000 | 2.5 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 17k | 16.7 | 0.2% |
| NATION 80S | 1,000 | 0.0% | 3,000 | 2.2 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
| RADIO X CLASSIC ROCK | 0 | 0.0% | 1,000 | 1.5 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within NATION RADIO SUFFOLK’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — NATION RADIO SUFFOLK TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)