THE VOICE
YLocal / regional · RAJAR code 4734 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 168k · unweighted sample 558
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — THE VOICE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — THE VOICE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — THE VOICE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 13k | 8.0% | 8.4 | 100.0% |
| ADULTS 15-24 | 400 | 2.0% | 1.8 | 3.1% |
| ADULTS 25-34 | 1,000 | 5.0% | 3.6 | 7.9% |
| ADULTS 35-44 | 3,400 | 16.0% | 5.2 | 26.7% |
| ADULTS 45-54 | 2,800 | 12.0% | 13.0 | 21.9% |
| ADULTS 55-64 | 2,800 | 9.0% | 11.0 | 22.1% |
| ADULTS 65-74 | 1,000 | 3.0% | 15.9 | 7.4% |
| ADULTS 75+ | 1,400 | 6.0% | 2.3 | 10.8% |
| ADULTS 15-34 | 1,400 | 4.0% | 3.0 | 11.0% |
| ADULTS 15-44 | 4,800 | 8.0% | 4.6 | 37.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 5,700 | 7.0% | 8.8 | 44.2% |
| MEN 15-24 | 400 | 4.0% | 1.8 | 3.1% |
| MEN 25-34 | — | — | — | — |
| MEN 35-44 | 2,600 | 25.0% | 6.6 | 20.4% |
| MEN 45-54 | 700 | 6.0% | 4.5 | 5.5% |
| MEN 55-64 | 1,600 | 11.0% | 9.8 | 12.7% |
| MEN 65-74 | 300 | 2.0% | 39.8 | 2.5% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 7,200 | 8.0% | 8.2 | 55.8% |
| WOMEN 15-24 | — | — | — | — |
| WOMEN 25-34 | 1,000 | 10.0% | 3.6 | 7.9% |
| WOMEN 35-44 | 800 | 7.0% | 0.8 | 6.3% |
| WOMEN 45-54 | 2,100 | 17.0% | 15.8 | 16.5% |
| WOMEN 55-64 | 1,200 | 7.0% | 12.8 | 9.4% |
| WOMEN 65-74 | 600 | 3.0% | 4.0 | 5.0% |
| WOMEN 75+ | 1,400 | 13.0% | 2.3 | 10.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 4,800 | 5.0% | 11.7 | 37.2% |
| C2DE ADULTS | 8,000 | 10.0% | 6.5 | 62.8% |
| ABC1 MEN | 2,700 | 6.0% | 14.2 | 20.8% |
| ABC1 WOMEN | 2,100 | 4.0% | 8.4 | 16.4% |
| C2DE MEN | 3,000 | 8.0% | 3.9 | 23.4% |
| C2DE WOMEN | 5,000 | 13.0% | 8.1 | 39.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — THE VOICE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 Non Stop Voice | 3.9% | 12k |
06.00-09.00 Laura James Breakfast Show | 2.4% | 6,400 |
06.00-12.00 Laura James Breakfast Show | 3.5% | 9,800 |
06.00-18.00 Laura James Breakfast Show | 4.6% | 12k |
06.00-24.00 Laura James Breakfast Show | 4.1% | 12k |
09.00-12.00 Laura James Breakfast Show | 4.4% | 7,400 |
12.00-15.00 Hopps at midday | 7.6% | 7,400 |
15.00-18.00 James Parkes Drivetime | 3.7% | 7,300 |
18.00-21.00 The Breeze..... Relaaaaxxxx | 1.8% | 4,600 |
21.00-24.00 Non Stop Voice | 0.5% | 500 |
24.00-06.00 Non Stop Voice | 0.3% | 600 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 Saturday Breakfast with Marc Austin | 3.5% | 3,700 |
06.00-12.00 Saturday Breakfast with Marc Austin | 3.8% | 4,900 |
06.00-18.00 Saturday Breakfast with Marc Austin | 3.0% | 5,300 |
06.00-24.00 Saturday Breakfast with Marc Austin | 2.8% | 5,300 |
06.00-06.00 Non Stop Voice | 2.7% | 5,300 |
09.00-12.00 Saturday Breakfast with Marc Austin | 4.0% | 3,100 |
12.00-15.00 Stu Dee | 2.3% | 1,000 |
15.00-18.00 Robert Stirzaker | 1.8% | 900 |
18.00-21.00 Dance Sessions | 1.4% | 200 |
21.00-24.00 Saturday Night Party | 0.7% | 100 |
24.00-06.00 Non Stop Voice | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 The Vinyl Countdown - with Dave Englefield | 1.7% | 1,000 |
06.00-12.00 Sunday Breakfast with Sarah Bunt | 2.2% | 2,200 |
06.00-18.00 Sunday Breakfast with Sarah Bunt | 1.9% | 2,500 |
06.00-24.00 Sunday Breakfast with Sarah Bunt | 2.2% | 2,900 |
06.00-06.00 Non Stop Voice | 2.2% | 3,600 |
09.00-12.00 Sunday Breakfast with Sarah Bunt | 2.4% | 1,900 |
12.00-15.00 Sunday Requests | 2.5% | 900 |
15.00-18.00 The Vinyl Countdown - with Dave Englefield | 0.5% | 600 |
18.00-21.00 The Album Club - with Darryl Mollart | 5.1% | 1,400 |
21.00-24.00 Hopps | 1.2% | 300 |
24.00-06.00 Non Stop Voice | 3.3% | 800 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — THE VOICE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 46k | 27.0% | 401k | 8.8 | 13.1% |
| HEART SOUTH WEST - NORTH DEVON | 40k | 24.0% | 235k | 5.9 | 7.7% |
| BBC RADIO 4 | 35k | 21.0% | 398k | 11.3 | 13.0% |
| BBC RADIO 1 | 34k | 20.0% | 257k | 7.5 | 8.4% |
| CLASSIC FM | 16k | 10.0% | 135k | 8.3 | 4.4% |
| BBC RADIO 5 LIVE | 13k | 8.0% | 70k | 5.5 | 2.3% |
| THE VOICE this station | 13k | 8.0% | 108k | 8.4 | 3.5% |
| GREATEST HITS RADIO | 12k | 7.0% | 174k | 14.3 | 5.7% |
| BBC RADIO 3 | 11k | 7.0% | 107k | 9.5 | 3.5% |
| BBC 6 MUSIC | 10k | 6.0% | 101k | 9.9 | 3.3% |
| BBC RADIO 4 EXTRA | 7,300 | 4.0% | 100k | 13.8 | 3.3% |
| SMOOTH RADIO DEVON | 7,200 | 4.0% | 41k | 5.6 | 1.3% |
| ABSOLUTE RADIO | 5,500 | 3.0% | 34k | 6.2 | 1.1% |
| KISSTORY | 5,300 | 3.0% | 7,900 | 1.5 | 0.3% |
| HEART 80S | 5,000 | 3.0% | 20k | 4.1 | 0.7% |
| BBC WORLD SERVICE | 4,200 | 3.0% | 24k | 5.6 | 0.8% |
| CAPITAL DANCE | 4,000 | 2.0% | 15k | 3.8 | 0.5% |
| GOLD RADIO UK | 3,900 | 2.0% | 19k | 4.8 | 0.6% |
| HEART 90S | 3,800 | 2.0% | 11k | 3.0 | 0.4% |
| HITS RADIO | 3,500 | 2.0% | 4,000 | 1.2 | 0.1% |
| HEART 70S | 3,400 | 2.0% | 15k | 4.6 | 0.5% |
| VIRGIN RADIO | 2,900 | 2.0% | 12k | 4.3 | 0.4% |
| SMOOTH COUNTRY | 2,800 | 2.0% | 12k | 4.2 | 0.4% |
| MAGIC | 2,700 | 2.0% | 2,400 | 0.9 | 0.1% |
| PLANET ROCK | 2,100 | 1.0% | 9,800 | 4.7 | 0.3% |
| KISS | 2,000 | 1.0% | 3,600 | 1.8 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 1,700 | 1.0% | 5,200 | 3.0 | 0.2% |
| TALKSPORT2 | 1,700 | 1.0% | 3,000 | 1.7 | 0.1% |
| ABSOLUTE RADIO 90S | 1,500 | 1.0% | 4,000 | 2.7 | 0.1% |
| TALK (WAS TALKRADIO) | 1,400 | 1.0% | 14k | 9.8 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 1,100 | 1.0% | 900 | 0.9 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 1,100 | 1.0% | 13k | 11.1 | 0.4% |
| BBC RADIO 1XTRA | 1,000 | 1.0% | 14k | 14.1 | 0.5% |
| TALKSPORT | 1,000 | 1.0% | 4,300 | 4.4 | 0.1% |
| ABSOLUTE 80S | 900 | 1.0% | 2,100 | 2.2 | 0.1% |
| ABSOLUTE RADIO 00S | 900 | 1.0% | 700 | 0.8 | 0.0% |
| NATION 80S | 900 | 1.0% | 1,300 | 1.5 | 0.0% |
| SMOOTH RELAX | 900 | 1.0% | 2,200 | 2.5 | 0.1% |
| VIRGIN RADIO CHILLED | 900 | 1.0% | 700 | 0.8 | 0.0% |
| CAPITAL XTRA RELOADED | 800 | 0.0% | 600 | 0.8 | 0.0% |
| HEART DANCE | 800 | 0.0% | 8,500 | 10.6 | 0.3% |
| HITS RADIO PRIDE | 800 | 0.0% | 500 | 0.7 | 0.0% |
| BOOM RADIO | 700 | 0.0% | 1,700 | 2.4 | 0.1% |
| MAGIC SOUL | 700 | 0.0% | 1,000 | 1.4 | 0.0% |
| SMOOTH CHILL | 700 | 0.0% | 2,100 | 3.1 | 0.1% |
| TIMES RADIO | 700 | 0.0% | 8,600 | 11.8 | 0.3% |
| KISSTORY R&B | 600 | 0.0% | 2,100 | 3.7 | 0.1% |
| HEAT | 500 | 0.0% | 1,400 | 2.9 | 0.0% |
| KERRANG! | 500 | 0.0% | 300 | 0.7 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 500 | 0.0% | 600 | 1.1 | 0.0% |
| ABSOLUTE RADIO 10S | 400 | 0.0% | 400 | 0.9 | 0.0% |
| ABSOLUTE RADIO 70S | 400 | 0.0% | 200 | 0.7 | 0.0% |
| CAPITAL XTRA (UK) | 400 | 0.0% | 200 | 0.5 | 0.0% |
| JAZZ FM | 400 | 0.0% | 300 | 0.8 | 0.0% |
| CAPITAL CHILL | 300 | 0.0% | 900 | 3.0 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 300 | 0.0% | 200 | 0.8 | 0.0% |
| GB NEWS RADIO | 300 | 0.0% | 600 | 1.8 | 0.0% |
| HITS RADIO CHILLED | 300 | 0.0% | 100 | 0.3 | 0.0% |
| MAGIC CLASSICAL | 300 | 0.0% | 300 | 0.8 | 0.0% |
| VIRGIN RADIO 80S | 200 | 0.0% | 200 | 0.8 | 0.0% |
| MELLOW MAGIC | 100 | 0.0% | 100 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| KISS XTRA | — | — | — | — | — |
| RADIO X CLASSIC ROCK | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within THE VOICE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — THE VOICE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)