HEART SOUTH WEST - NORTH DEVON
YLocal / regional · RAJAR code 4473 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 168k · unweighted sample 558
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART SOUTH WEST - NORTH DEVON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART SOUTH WEST - NORTH DEVON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART SOUTH WEST - NORTH DEVON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 40k | 24.0% | 5.9 | 100.0% |
| ADULTS 15-24 | 4,100 | 23.0% | 4.2 | 10.1% |
| ADULTS 25-34 | 7,500 | 39.0% | 4.2 | 18.7% |
| ADULTS 35-44 | 8,400 | 39.0% | 9.4 | 20.8% |
| ADULTS 45-54 | 8,800 | 37.0% | 5.5 | 21.8% |
| ADULTS 55-64 | 5,300 | 17.0% | 5.9 | 13.1% |
| ADULTS 65-74 | 4,300 | 13.0% | 5.2 | 10.6% |
| ADULTS 75+ | 1,900 | 9.0% | 3.1 | 4.8% |
| ADULTS 15-34 | 12k | 31.0% | 4.2 | 28.8% |
| ADULTS 15-44 | 20k | 34.0% | 6.4 | 49.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 12k | 15.0% | 6.3 | 29.5% |
| MEN 15-24 | 1,800 | 19.0% | 4.1 | 4.4% |
| MEN 25-34 | 2,400 | 26.0% | 6.6 | 6.0% |
| MEN 35-44 | 1,500 | 14.0% | 14.7 | 3.7% |
| MEN 45-54 | 3,500 | 31.0% | 3.1 | 8.7% |
| MEN 55-64 | 1,900 | 13.0% | 8.3 | 4.8% |
| MEN 65-74 | 800 | 5.0% | 3.5 | 1.9% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 28k | 33.0% | 5.7 | 70.5% |
| WOMEN 15-24 | 2,300 | 28.0% | 4.3 | 5.7% |
| WOMEN 25-34 | 5,100 | 52.0% | 3.1 | 12.6% |
| WOMEN 35-44 | 6,900 | 61.0% | 8.2 | 17.1% |
| WOMEN 45-54 | 5,300 | 42.0% | 7.1 | 13.1% |
| WOMEN 55-64 | 3,300 | 21.0% | 4.5 | 8.3% |
| WOMEN 65-74 | 3,500 | 19.0% | 5.6 | 8.7% |
| WOMEN 75+ | 1,900 | 18.0% | 3.1 | 4.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 16k | 18.0% | 5.3 | 38.9% |
| C2DE ADULTS | 25k | 31.0% | 6.2 | 61.1% |
| ABC1 MEN | 5,700 | 14.0% | 3.4 | 14.1% |
| ABC1 WOMEN | 10k | 21.0% | 6.3 | 24.8% |
| C2DE MEN | 6,200 | 16.0% | 8.9 | 15.5% |
| C2DE WOMEN | 18k | 46.0% | 5.3 | 45.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART SOUTH WEST - NORTH DEVON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 8.2% | 21k |
10.00-13.00 | 7.9% | 18k |
13.00-16.00 | 9.3% | 19k |
16.00-19.00 | 9.2% | 17k |
19.00-22.00 | 3.9% | 7,400 |
22.00-01.00 | 0.9% | 1,400 |
01.00-04.00 | 0.6% | 300 |
04.00-06.30 | 9.5% | 4,100 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 7.4% | 6,100 |
10.00-13.00 | 9.2% | 6,800 |
13.00-16.00 | 7.0% | 5,400 |
16.00-19.00 | 6.1% | 5,100 |
19.00-23.00 | 3.1% | 800 |
23.00-01.00 | — | — |
01.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 8.1% | 5,900 |
10.00-13.00 | 6.9% | 4,200 |
13.00-16.00 | 9.0% | 7,000 |
16.00-19.00 | 6.2% | 3,800 |
19.00-22.00 | 14.7% | 3,400 |
22.00-01.00 | 4.0% | 1,300 |
01.00-06.00 | 11.8% | 800 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART SOUTH WEST - NORTH DEVON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 46k | 27.0% | 401k | 8.8 | 13.1% |
| HEART SOUTH WEST - NORTH DEVON this station | 40k | 24.0% | 235k | 5.9 | 7.7% |
| BBC RADIO 4 | 35k | 21.0% | 398k | 11.3 | 13.0% |
| BBC RADIO 1 | 34k | 20.0% | 257k | 7.5 | 8.4% |
| CLASSIC FM | 16k | 10.0% | 135k | 8.3 | 4.4% |
| BBC RADIO 5 LIVE | 13k | 8.0% | 70k | 5.5 | 2.3% |
| THE VOICE | 13k | 8.0% | 108k | 8.4 | 3.5% |
| GREATEST HITS RADIO | 12k | 7.0% | 174k | 14.3 | 5.7% |
| BBC RADIO 3 | 11k | 7.0% | 107k | 9.5 | 3.5% |
| BBC 6 MUSIC | 10k | 6.0% | 101k | 9.9 | 3.3% |
| BBC RADIO 4 EXTRA | 7,300 | 4.0% | 100k | 13.8 | 3.3% |
| SMOOTH RADIO DEVON | 7,200 | 4.0% | 41k | 5.6 | 1.3% |
| ABSOLUTE RADIO | 5,500 | 3.0% | 34k | 6.2 | 1.1% |
| KISSTORY | 5,300 | 3.0% | 7,900 | 1.5 | 0.3% |
| HEART 80S | 5,000 | 3.0% | 20k | 4.1 | 0.7% |
| BBC WORLD SERVICE | 4,200 | 3.0% | 24k | 5.6 | 0.8% |
| CAPITAL DANCE | 4,000 | 2.0% | 15k | 3.8 | 0.5% |
| GOLD RADIO UK | 3,900 | 2.0% | 19k | 4.8 | 0.6% |
| HEART 90S | 3,800 | 2.0% | 11k | 3.0 | 0.4% |
| HITS RADIO | 3,500 | 2.0% | 4,000 | 1.2 | 0.1% |
| HEART 70S | 3,400 | 2.0% | 15k | 4.6 | 0.5% |
| VIRGIN RADIO | 2,900 | 2.0% | 12k | 4.3 | 0.4% |
| SMOOTH COUNTRY | 2,800 | 2.0% | 12k | 4.2 | 0.4% |
| MAGIC | 2,700 | 2.0% | 2,400 | 0.9 | 0.1% |
| PLANET ROCK | 2,100 | 1.0% | 9,800 | 4.7 | 0.3% |
| KISS | 2,000 | 1.0% | 3,600 | 1.8 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 1,700 | 1.0% | 5,200 | 3.0 | 0.2% |
| TALKSPORT2 | 1,700 | 1.0% | 3,000 | 1.7 | 0.1% |
| ABSOLUTE RADIO 90S | 1,500 | 1.0% | 4,000 | 2.7 | 0.1% |
| TALK (WAS TALKRADIO) | 1,400 | 1.0% | 14k | 9.8 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 1,100 | 1.0% | 900 | 0.9 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 1,100 | 1.0% | 13k | 11.1 | 0.4% |
| BBC RADIO 1XTRA | 1,000 | 1.0% | 14k | 14.1 | 0.5% |
| TALKSPORT | 1,000 | 1.0% | 4,300 | 4.4 | 0.1% |
| ABSOLUTE 80S | 900 | 1.0% | 2,100 | 2.2 | 0.1% |
| ABSOLUTE RADIO 00S | 900 | 1.0% | 700 | 0.8 | 0.0% |
| NATION 80S | 900 | 1.0% | 1,300 | 1.5 | 0.0% |
| SMOOTH RELAX | 900 | 1.0% | 2,200 | 2.5 | 0.1% |
| VIRGIN RADIO CHILLED | 900 | 1.0% | 700 | 0.8 | 0.0% |
| CAPITAL XTRA RELOADED | 800 | 0.0% | 600 | 0.8 | 0.0% |
| HEART DANCE | 800 | 0.0% | 8,500 | 10.6 | 0.3% |
| HITS RADIO PRIDE | 800 | 0.0% | 500 | 0.7 | 0.0% |
| BOOM RADIO | 700 | 0.0% | 1,700 | 2.4 | 0.1% |
| MAGIC SOUL | 700 | 0.0% | 1,000 | 1.4 | 0.0% |
| SMOOTH CHILL | 700 | 0.0% | 2,100 | 3.1 | 0.1% |
| TIMES RADIO | 700 | 0.0% | 8,600 | 11.8 | 0.3% |
| KISSTORY R&B | 600 | 0.0% | 2,100 | 3.7 | 0.1% |
| HEAT | 500 | 0.0% | 1,400 | 2.9 | 0.0% |
| KERRANG! | 500 | 0.0% | 300 | 0.7 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 500 | 0.0% | 600 | 1.1 | 0.0% |
| ABSOLUTE RADIO 10S | 400 | 0.0% | 400 | 0.9 | 0.0% |
| ABSOLUTE RADIO 70S | 400 | 0.0% | 200 | 0.7 | 0.0% |
| CAPITAL XTRA (UK) | 400 | 0.0% | 200 | 0.5 | 0.0% |
| JAZZ FM | 400 | 0.0% | 300 | 0.8 | 0.0% |
| CAPITAL CHILL | 300 | 0.0% | 900 | 3.0 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 300 | 0.0% | 200 | 0.8 | 0.0% |
| GB NEWS RADIO | 300 | 0.0% | 600 | 1.8 | 0.0% |
| HITS RADIO CHILLED | 300 | 0.0% | 100 | 0.3 | 0.0% |
| MAGIC CLASSICAL | 300 | 0.0% | 300 | 0.8 | 0.0% |
| VIRGIN RADIO 80S | 200 | 0.0% | 200 | 0.8 | 0.0% |
| MELLOW MAGIC | 100 | 0.0% | 100 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| KISS XTRA | — | — | — | — | — |
| RADIO X CLASSIC ROCK | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HEART SOUTH WEST - NORTH DEVON’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART SOUTH WEST - NORTH DEVON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)