HEART WEST COUNTRY - SOMERSET
YLocal / regional · RAJAR code 4492 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 456k · unweighted sample 1,067
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART WEST COUNTRY - SOMERSET TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART WEST COUNTRY - SOMERSET TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART WEST COUNTRY - SOMERSET TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 110k | 24.0% | 6.9 | 100.0% |
| ADULTS 15-24 | 20k | 38.0% | 1.7 | 18.6% |
| ADULTS 25-34 | 20k | 33.0% | 9.2 | 18.1% |
| ADULTS 35-44 | 24k | 37.0% | 5.4 | 21.8% |
| ADULTS 45-54 | 17k | 27.0% | 8.5 | 15.2% |
| ADULTS 55-64 | 16k | 20.0% | 10.1 | 14.2% |
| ADULTS 65-74 | 10k | 14.0% | 8.7 | 8.9% |
| ADULTS 75+ | 3,000 | 5.0% | 6.0 | 3.1% |
| ADULTS 15-34 | 40k | 35.0% | 5.4 | 36.7% |
| ADULTS 15-44 | 64k | 36.0% | 5.4 | 58.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 32k | 15.0% | 6.2 | 29.7% |
| MEN 15-24 | 5,000 | 17.0% | 3.7 | 4.5% |
| MEN 25-34 | 6,000 | 20.0% | 9.2 | 5.4% |
| MEN 35-44 | 5,000 | 17.0% | 5.7 | 4.9% |
| MEN 45-54 | 7,000 | 24.0% | 3.2 | 6.6% |
| MEN 55-64 | 4,000 | 11.0% | 3.1 | 3.9% |
| MEN 65-74 | 3,000 | 10.0% | 13.2 | 3.0% |
| MEN 75+ | 1,000 | 5.0% | 11.5 | 1.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 77k | 33.0% | 7.1 | 70.3% |
| WOMEN 15-24 | 15k | 60.0% | 1.0 | 14.1% |
| WOMEN 25-34 | 14k | 46.0% | 9.2 | 12.7% |
| WOMEN 35-44 | 19k | 57.0% | 5.3 | 16.9% |
| WOMEN 45-54 | 9,000 | 29.0% | 12.6 | 8.6% |
| WOMEN 55-64 | 11k | 28.0% | 12.7 | 10.3% |
| WOMEN 65-74 | 6,000 | 17.0% | 6.4 | 5.9% |
| WOMEN 75+ | 2,000 | 5.0% | 2.0 | 1.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 58k | 20.0% | 5.6 | 53.0% |
| C2DE ADULTS | 51k | 30.0% | 8.2 | 47.0% |
| ABC1 MEN | 14k | 11.0% | 2.7 | 13.0% |
| ABC1 WOMEN | 44k | 29.0% | 6.6 | 40.1% |
| C2DE MEN | 18k | 21.0% | 8.8 | 16.7% |
| C2DE WOMEN | 33k | 39.0% | 7.9 | 30.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART WEST COUNTRY - SOMERSET TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 7.1% | 58k |
10.00-13.00 | 7.7% | 52k |
13.00-16.00 | 8.7% | 56k |
16.00-19.00 | 7.9% | 44k |
19.00-22.00 | 11.1% | 25k |
22.00-01.00 | 4.1% | 8,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.2% | 16k |
10.00-13.00 | 8.9% | 21k |
13.00-16.00 | 10.4% | 20k |
16.00-19.00 | 9.9% | 18k |
19.00-23.00 | 7.5% | 7,000 |
23.00-01.00 | 3.3% | 1,000 |
01.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 7.7% | 16k |
10.00-13.00 | 10.2% | 29k |
13.00-16.00 | 12.1% | 23k |
16.00-19.00 | 10.1% | 15k |
19.00-22.00 | 11.0% | 10k |
22.00-01.00 | 2.5% | 1,000 |
01.00-06.00 | 6.7% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART WEST COUNTRY - SOMERSET TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 125k | 27.0% | 1.4m | 10.9 | 14.3% |
| BBC RADIO 4 | 111k | 24.0% | 1.5m | 13.3 | 15.5% |
| HEART WEST COUNTRY - SOMERSET this station | 110k | 24.0% | 751k | 6.9 | 7.9% |
| BBC RADIO 1 | 74k | 16.0% | 645k | 8.7 | 6.8% |
| GREATEST HITS RADIO | 73k | 16.0% | 745k | 10.2 | 7.8% |
| * GREATEST HITS RADIO (SOMERSET) | 70k | 15.0% | 697k | 9.9 | 7.3% |
| BBC RADIO 5 LIVE | 43k | 9.0% | 216k | 5.0 | 2.3% |
| CLASSIC FM | 37k | 8.0% | 401k | 10.9 | 4.2% |
| BBC 6 MUSIC | 31k | 7.0% | 241k | 7.8 | 2.5% |
| KISS | 24k | 5.0% | 107k | 4.5 | 1.1% |
| HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) | 23k | 5.0% | 82k | 3.6 | 0.9% |
| BBC RADIO 4 EXTRA | 22k | 5.0% | 209k | 9.5 | 2.2% |
| ABSOLUTE RADIO | 21k | 5.0% | 166k | 7.8 | 1.7% |
| KISSTORY | 19k | 4.0% | 127k | 6.6 | 1.3% |
| TALKSPORT | 17k | 4.0% | 84k | 4.9 | 0.9% |
| BBC RADIO 3 | 14k | 3.0% | 151k | 10.6 | 1.6% |
| BBC WORLD SERVICE | 12k | 3.0% | 102k | 8.5 | 1.1% |
| HEART 80S | 11k | 2.0% | 40k | 3.6 | 0.4% |
| BOOM RADIO | 10k | 2.0% | 78k | 7.8 | 0.8% |
| VIRGIN RADIO | 10k | 2.0% | 41k | 4.1 | 0.4% |
| PLANET ROCK | 9,000 | 2.0% | 39k | 4.2 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 8,000 | 2.0% | 59k | 7.1 | 0.6% |
| GOLD RADIO UK | 8,000 | 2.0% | 76k | 9.3 | 0.8% |
| HEART 90S | 8,000 | 2.0% | 17k | 2.1 | 0.2% |
| MAGIC | 8,000 | 2.0% | 34k | 4.0 | 0.4% |
| ABSOLUTE RADIO 90S | 7,000 | 2.0% | 8,000 | 1.2 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 2.0% | 13k | 2.0 | 0.1% |
| CAPITAL DANCE | 7,000 | 1.0% | 29k | 4.4 | 0.3% |
| CAPITAL XTRA (UK) | 7,000 | 1.0% | 23k | 3.4 | 0.2% |
| GB NEWS RADIO | 7,000 | 1.0% | 28k | 4.2 | 0.3% |
| HEART DANCE | 7,000 | 2.0% | 59k | 8.4 | 0.6% |
| HEAT | 7,000 | 2.0% | 8,000 | 1.2 | 0.1% |
| JAZZ FM | 7,000 | 2.0% | 23k | 3.2 | 0.2% |
| KISSTORY R&B | 7,000 | 2.0% | 20k | 2.8 | 0.2% |
| ABSOLUTE 80S | 6,000 | 1.0% | 27k | 4.2 | 0.3% |
| SMOOTH RELAX | 6,000 | 1.0% | 28k | 4.5 | 0.3% |
| TIMES RADIO | 6,000 | 1.0% | 40k | 6.5 | 0.4% |
| KERRANG! | 5,000 | 1.0% | 10k | 2.1 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 16k | 3.4 | 0.2% |
| BBC RADIO 1XTRA | 4,000 | 1.0% | 12k | 2.8 | 0.1% |
| HEART 70S | 4,000 | 1.0% | 17k | 4.0 | 0.2% |
| SMOOTH CHILL | 3,000 | 1.0% | 15k | 4.4 | 0.2% |
| SMOOTH COUNTRY | 3,000 | 1.0% | 7,000 | 2.5 | 0.1% |
| TALK (WAS TALKRADIO) | 3,000 | 1.0% | 76k | 22.1 | 0.8% |
| ABSOLUTE CLASSIC ROCK | 2,000 | 0.0% | 10k | 4.6 | 0.1% |
| ABSOLUTE RADIO 10S | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 3,000 | 1.5 | 0.0% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 2,000 | 1.3 | 0.0% |
| HITS RADIO PRIDE | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 14k | 7.2 | 0.1% |
| MELLOW MAGIC | 2,000 | 0.0% | 10k | 6.4 | 0.1% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 00S | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 8,000 | 12.3 | 0.1% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 4,000 | 3.4 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 18k | 13.3 | 0.2% |
| NATION 80S | 1,000 | 0.0% | 2,000 | 1.9 | 0.0% |
| TALKSPORT2 | 1,000 | 0.0% | 5,000 | 3.8 | 0.0% |
| VIRGIN RADIO CHILLED | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 1,000 | 3.3 | 0.0% |
| MAGIC SOUL | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART WEST COUNTRY - SOMERSET’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART WEST COUNTRY - SOMERSET TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)