HEART SOUTH WEST - TORBAY
YLocal / regional · RAJAR code 4472 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 224k · unweighted sample 592
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART SOUTH WEST - TORBAY TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART SOUTH WEST - TORBAY TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART SOUTH WEST - TORBAY TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 45k | 20.0% | 9.0 | 100.0% |
| ADULTS 15-24 | 5,300 | 23.0% | 8.2 | 11.8% |
| ADULTS 25-34 | 9,300 | 34.0% | 6.2 | 20.4% |
| ADULTS 35-44 | 11k | 38.0% | 10.5 | 25.0% |
| ADULTS 45-54 | 7,100 | 23.0% | 9.8 | 15.6% |
| ADULTS 55-64 | 6,500 | 16.0% | 10.6 | 14.4% |
| ADULTS 65-74 | 4,700 | 14.0% | 8.4 | 10.4% |
| ADULTS 75+ | 1,100 | 3.0% | 10.5 | 2.3% |
| ADULTS 15-34 | 15k | 29.0% | 6.9 | 32.2% |
| ADULTS 15-44 | 26k | 32.0% | 8.5 | 57.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 19k | 17.0% | 10.2 | 41.5% |
| MEN 15-24 | 1,600 | 13.0% | 15.9 | 3.5% |
| MEN 25-34 | 4,000 | 30.0% | 3.2 | 8.9% |
| MEN 35-44 | 5,500 | 38.0% | 13.7 | 12.2% |
| MEN 45-54 | 2,500 | 17.0% | 16.7 | 5.5% |
| MEN 55-64 | 2,600 | 14.0% | 9.8 | 5.8% |
| MEN 65-74 | 2,400 | 15.0% | 3.9 | 5.3% |
| MEN 75+ | 100 | 1.0% | 8.8 | 0.2% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 27k | 23.0% | 8.2 | 58.5% |
| WOMEN 15-24 | 3,700 | 34.0% | 4.9 | 8.3% |
| WOMEN 25-34 | 5,200 | 38.0% | 8.5 | 11.5% |
| WOMEN 35-44 | 5,800 | 38.0% | 7.5 | 12.8% |
| WOMEN 45-54 | 4,600 | 29.0% | 6.0 | 10.1% |
| WOMEN 55-64 | 3,900 | 19.0% | 11.2 | 8.6% |
| WOMEN 65-74 | 2,300 | 13.0% | 13.0 | 5.1% |
| WOMEN 75+ | 1,000 | 5.0% | 10.7 | 2.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 26k | 20.0% | 6.9 | 58.2% |
| C2DE ADULTS | 19k | 20.0% | 12.1 | 41.8% |
| ABC1 MEN | 8,700 | 15.0% | 3.1 | 19.3% |
| ABC1 WOMEN | 18k | 25.0% | 8.7 | 38.9% |
| C2DE MEN | 10k | 20.0% | 16.4 | 22.2% |
| C2DE WOMEN | 8,900 | 20.0% | 7.2 | 19.6% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART SOUTH WEST - TORBAY TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 10.3% | 24k |
10.00-13.00 | 8.8% | 21k |
13.00-16.00 | 8.1% | 17k |
16.00-19.00 | 11.2% | 18k |
19.00-22.00 | 7.1% | 5,700 |
22.00-01.00 | 6.1% | 3,400 |
01.00-04.00 | 1.0% | 500 |
04.00-06.30 | 10.7% | 8,100 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 9.9% | 8,100 |
10.00-13.00 | 10.5% | 11k |
13.00-16.00 | 8.3% | 5,000 |
16.00-19.00 | 9.6% | 6,500 |
19.00-23.00 | 10.1% | 2,600 |
23.00-01.00 | 3.7% | 500 |
01.00-06.00 | 10.6% | 2,500 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 8.7% | 7,200 |
10.00-13.00 | 9.2% | 9,000 |
13.00-16.00 | 9.2% | 5,100 |
16.00-19.00 | 6.4% | 3,500 |
19.00-22.00 | 7.7% | 1,500 |
22.00-01.00 | 5.8% | 500 |
01.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART SOUTH WEST - TORBAY TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 56k | 25.0% | 639k | 11.5 | 14.2% |
| BBC RADIO 4 | 47k | 21.0% | 561k | 12.0 | 12.5% |
| HEART SOUTH WEST - TORBAY this station | 45k | 20.0% | 409k | 9.0 | 9.1% |
| GREATEST HITS RADIO (DEVON) | 33k | 15.0% | 274k | 8.2 | 6.1% |
| BBC RADIO 1 | 29k | 13.0% | 220k | 7.6 | 4.9% |
| CLASSIC FM | 22k | 10.0% | 200k | 9.0 | 4.4% |
| BBC RADIO 5 LIVE | 18k | 8.0% | 141k | 8.0 | 3.1% |
| GOLD RADIO UK | 12k | 5.0% | 120k | 10.0 | 2.7% |
| RADIO EXE | 11k | 5.0% | 147k | 13.5 | 3.3% |
| SMOOTH RADIO DEVON | 11k | 5.0% | 92k | 8.5 | 2.0% |
| BBC RADIO 4 EXTRA | 10k | 5.0% | 82k | 8.0 | 1.8% |
| BBC 6 MUSIC | 9,900 | 4.0% | 167k | 16.9 | 3.7% |
| BBC RADIO 3 | 9,500 | 4.0% | 70k | 7.4 | 1.6% |
| KISSTORY | 9,400 | 4.0% | 42k | 4.4 | 0.9% |
| ABSOLUTE RADIO | 7,000 | 3.0% | 41k | 5.8 | 0.9% |
| HEART 80S | 6,100 | 3.0% | 18k | 2.9 | 0.4% |
| VIRGIN RADIO | 5,200 | 2.0% | 108k | 20.9 | 2.4% |
| TALKSPORT | 4,800 | 2.0% | 16k | 3.4 | 0.4% |
| MAGIC | 4,600 | 2.0% | 28k | 6.0 | 0.6% |
| BBC WORLD SERVICE | 4,500 | 2.0% | 32k | 7.1 | 0.7% |
| CAPITAL DANCE | 4,500 | 2.0% | 23k | 5.0 | 0.5% |
| KISS | 4,500 | 2.0% | 12k | 2.7 | 0.3% |
| HITS RADIO (DEVON) | 3,800 | 2.0% | 7,600 | 2.0 | 0.2% |
| TALK (WAS TALKRADIO) | 3,700 | 2.0% | 37k | 10.2 | 0.8% |
| BBC RADIO 5 SPORTS EXTRA | 3,500 | 2.0% | 11k | 3.1 | 0.2% |
| HEART 90S | 3,500 | 2.0% | 3,300 | 0.9 | 0.1% |
| BOOM RADIO | 3,400 | 1.0% | 14k | 4.1 | 0.3% |
| KISSTORY R&B | 3,400 | 1.0% | 4,900 | 1.4 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 3,300 | 1.0% | 7,700 | 2.3 | 0.2% |
| HEART DANCE | 3,300 | 1.0% | 6,500 | 1.9 | 0.1% |
| ABSOLUTE RADIO 90S | 3,000 | 1.0% | 29k | 9.6 | 0.6% |
| HEAT | 2,900 | 1.0% | 36k | 12.7 | 0.8% |
| PLANET ROCK | 2,100 | 1.0% | 9,500 | 4.4 | 0.2% |
| SMOOTH CHILL | 2,000 | 1.0% | 4,100 | 2.0 | 0.1% |
| SMOOTH RELAX | 1,900 | 1.0% | 8,400 | 4.4 | 0.2% |
| KERRANG! | 1,800 | 1.0% | 17k | 9.7 | 0.4% |
| ABSOLUTE 80S | 1,500 | 1.0% | 11k | 7.0 | 0.2% |
| TIMES RADIO | 1,500 | 1.0% | 8,400 | 5.5 | 0.2% |
| VIRGIN RADIO CHILLED | 1,400 | 1.0% | 800 | 0.5 | 0.0% |
| KISS XTRA | 1,300 | 1.0% | 1,400 | 1.0 | 0.0% |
| CAPITAL XTRA (UK) | 1,100 | 0.0% | 700 | 0.6 | 0.0% |
| RADIO X CLASSIC ROCK | 1,100 | 0.0% | 2,500 | 2.3 | 0.1% |
| BBC RADIO 1XTRA | 1,000 | 0.0% | 600 | 0.6 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 2,700 | 2.6 | 0.1% |
| GB NEWS RADIO | 900 | 0.0% | 4,400 | 5.1 | 0.1% |
| SMOOTH COUNTRY | 700 | 0.0% | 1,600 | 2.3 | 0.0% |
| TALKSPORT2 | 700 | 0.0% | 700 | 1.0 | 0.0% |
| VIRGIN RADIO 80S | 700 | 0.0% | 1,000 | 1.4 | 0.0% |
| CAPITAL XTRA RELOADED | 600 | 0.0% | 300 | 0.5 | 0.0% |
| HITS RADIO CHILLED | 600 | 0.0% | 300 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 500 | 0.0% | 300 | 0.6 | 0.0% |
| MELLOW MAGIC | 500 | 0.0% | 5,400 | 10.3 | 0.1% |
| ABSOLUTE RADIO 70S | 300 | 0.0% | 100 | 0.3 | 0.0% |
| HEART 70S | 300 | 0.0% | 200 | 0.5 | 0.0% |
| JAZZ FM | 300 | 0.0% | 100 | 0.5 | 0.0% |
| MAGIC CLASSICAL | 300 | 0.0% | 100 | 0.5 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 200 | 0.0% | 100 | 0.5 | 0.0% |
| ABSOLUTE RADIO 00S | — | — | — | — | — |
| ABSOLUTE RADIO 10S | — | — | — | — | — |
| ABSOLUTE RADIO COUNTRY | — | — | — | — | — |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| MAGIC SOUL | — | — | — | — | — |
| NATION 80S | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HEART SOUTH WEST - TORBAY’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART SOUTH WEST - TORBAY TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)