HEART SOUTH WEST - EXETER
YLocal / regional · RAJAR code 4471 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 361k · unweighted sample 810
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART SOUTH WEST - EXETER TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART SOUTH WEST - EXETER TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART SOUTH WEST - EXETER TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 51k | 14.0% | 6.3 | 100.0% |
| ADULTS 15-24 | 6,000 | 10.0% | 1.8 | 11.7% |
| ADULTS 25-34 | 5,000 | 11.0% | 4.2 | 10.0% |
| ADULTS 35-44 | 8,000 | 17.0% | 3.2 | 16.3% |
| ADULTS 45-54 | 16k | 34.0% | 9.8 | 31.7% |
| ADULTS 55-64 | 7,000 | 13.0% | 10.2 | 14.3% |
| ADULTS 65-74 | 7,000 | 11.0% | 2.5 | 12.8% |
| ADULTS 75+ | 2,000 | 4.0% | 7.5 | 3.1% |
| ADULTS 15-34 | 11k | 11.0% | 2.9 | 21.7% |
| ADULTS 15-44 | 19k | 13.0% | 3.0 | 38.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 17k | 10.0% | 7.6 | 32.9% |
| MEN 15-24 | 2,000 | 6.0% | 2.2 | 3.5% |
| MEN 25-34 | 2,000 | 9.0% | 8.7 | 4.0% |
| MEN 35-44 | 2,000 | 7.0% | 2.0 | 3.5% |
| MEN 45-54 | 5,000 | 21.0% | 15.6 | 9.6% |
| MEN 55-64 | 3,000 | 10.0% | 4.4 | 5.4% |
| MEN 65-74 | 3,000 | 10.0% | 0.8 | 5.2% |
| MEN 75+ | 1,000 | 4.0% | 13.5 | 1.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 34k | 18.0% | 5.7 | 67.1% |
| WOMEN 15-24 | 4,000 | 15.0% | 1.6 | 8.2% |
| WOMEN 25-34 | 3,000 | 13.0% | 1.1 | 5.9% |
| WOMEN 35-44 | 7,000 | 26.0% | 3.6 | 12.8% |
| WOMEN 45-54 | 11k | 46.0% | 7.3 | 22.1% |
| WOMEN 55-64 | 5,000 | 16.0% | 13.7 | 8.9% |
| WOMEN 65-74 | 4,000 | 12.0% | 3.7 | 7.6% |
| WOMEN 75+ | 1,000 | 3.0% | 1.5 | 1.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 32k | 13.0% | 5.6 | 62.6% |
| C2DE ADULTS | 19k | 17.0% | 7.5 | 37.4% |
| ABC1 MEN | 8,000 | 7.0% | 7.1 | 15.9% |
| ABC1 WOMEN | 24k | 19.0% | 5.0 | 46.7% |
| C2DE MEN | 9,000 | 16.0% | 8.0 | 17.0% |
| C2DE WOMEN | 10k | 18.0% | 7.1 | 20.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART SOUTH WEST - EXETER TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 5.5% | 25k |
10.00-13.00 | 6.4% | 21k |
13.00-16.00 | 6.1% | 22k |
16.00-19.00 | 6.6% | 19k |
19.00-22.00 | 5.7% | 8,000 |
22.00-01.00 | 2.0% | 4,000 |
01.00-04.00 | 1.6% | 1,000 |
04.00-06.30 | 6.4% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.5% | 5,000 |
10.00-13.00 | 7.3% | 10k |
13.00-16.00 | 4.5% | 4,000 |
16.00-19.00 | 6.8% | 6,000 |
19.00-23.00 | 3.9% | 3,000 |
23.00-01.00 | 0.3% | 0 |
01.00-06.00 | 0.9% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.5% | 4,000 |
10.00-13.00 | 3.0% | 6,000 |
13.00-16.00 | 3.3% | 5,000 |
16.00-19.00 | 8.0% | 6,000 |
19.00-22.00 | 5.3% | 2,000 |
22.00-01.00 | 1.0% | 0 |
01.00-06.00 | 0.2% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART SOUTH WEST - EXETER TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 101k | 28.0% | 1.1m | 10.7 | 18.1% |
| BBC RADIO 4 | 92k | 26.0% | 1.2m | 13.4 | 20.7% |
| BBC RADIO 1 | 53k | 15.0% | 407k | 7.6 | 6.8% |
| HEART SOUTH WEST - EXETER this station | 51k | 14.0% | 322k | 6.3 | 5.4% |
| RADIO EXE | 38k | 11.0% | 225k | 5.9 | 3.8% |
| BBC RADIO 5 LIVE | 35k | 10.0% | 172k | 5.0 | 2.9% |
| CLASSIC FM | 34k | 9.0% | 192k | 5.7 | 3.2% |
| GREATEST HITS RADIO (DEVON) | 27k | 7.0% | 205k | 7.6 | 3.4% |
| BBC RADIO 3 | 24k | 7.0% | 172k | 7.3 | 2.9% |
| BBC 6 MUSIC | 23k | 6.0% | 202k | 8.7 | 3.4% |
| BBC RADIO 4 EXTRA | 17k | 5.0% | 113k | 6.6 | 1.9% |
| SMOOTH RADIO DEVON | 14k | 4.0% | 121k | 8.4 | 2.0% |
| BBC WORLD SERVICE | 13k | 4.0% | 53k | 4.1 | 0.9% |
| MAGIC | 12k | 3.0% | 52k | 4.5 | 0.9% |
| ABSOLUTE RADIO | 11k | 3.0% | 41k | 3.9 | 0.7% |
| HITS RADIO (DEVON) | 9,000 | 3.0% | 14k | 1.6 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 8,000 | 2.0% | 36k | 4.8 | 0.6% |
| HEART 90S | 8,000 | 2.0% | 19k | 2.4 | 0.3% |
| HEART 80S | 7,000 | 2.0% | 14k | 2.0 | 0.2% |
| KISS | 7,000 | 2.0% | 19k | 2.9 | 0.3% |
| PLANET ROCK | 7,000 | 2.0% | 75k | 10.5 | 1.3% |
| TALKSPORT | 7,000 | 2.0% | 27k | 3.6 | 0.4% |
| GOLD RADIO UK | 6,000 | 2.0% | 37k | 6.2 | 0.6% |
| BBC RADIO 1XTRA | 5,000 | 1.0% | 5,000 | 1.2 | 0.1% |
| SMOOTH COUNTRY | 5,000 | 1.0% | 6,000 | 1.3 | 0.1% |
| ABSOLUTE 80S | 4,000 | 1.0% | 16k | 4.2 | 0.3% |
| ABSOLUTE RADIO 90S | 4,000 | 1.0% | 7,000 | 1.7 | 0.1% |
| JAZZ FM | 4,000 | 1.0% | 19k | 4.1 | 0.3% |
| MELLOW MAGIC | 4,000 | 1.0% | 7,000 | 2.1 | 0.1% |
| TIMES RADIO | 4,000 | 1.0% | 35k | 10.1 | 0.6% |
| ABSOLUTE CLASSIC ROCK | 3,000 | 1.0% | 3,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 1.0% | 16k | 5.6 | 0.3% |
| BOOM RADIO | 3,000 | 1.0% | 51k | 15.8 | 0.8% |
| CAPITAL DANCE | 3,000 | 1.0% | 3,000 | 0.9 | 0.0% |
| HEART 70S | 3,000 | 1.0% | 6,000 | 2.2 | 0.1% |
| KISSTORY | 3,000 | 1.0% | 9,000 | 2.6 | 0.2% |
| VIRGIN RADIO | 3,000 | 1.0% | 5,000 | 1.5 | 0.1% |
| ABSOLUTE RADIO 00S | 2,000 | 0.0% | 3,000 | 1.6 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 1.0% | 2,000 | 0.9 | 0.0% |
| GB NEWS RADIO | 2,000 | 1.0% | 4,000 | 1.7 | 0.1% |
| HEART DANCE | 2,000 | 0.0% | 8,000 | 4.5 | 0.1% |
| HEAT | 2,000 | 1.0% | 3,000 | 1.4 | 0.0% |
| HITS RADIO PRIDE | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| SMOOTH CHILL | 2,000 | 1.0% | 8,000 | 4.0 | 0.1% |
| TALK (WAS TALKRADIO) | 2,000 | 1.0% | 26k | 12.2 | 0.4% |
| ABSOLUTE RADIO 10S | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 0 | 0.7 | 0.0% |
| CAPITAL XTRA (UK) | 1,000 | 0.0% | 7,000 | 4.8 | 0.1% |
| KERRANG! | 1,000 | 0.0% | 3,000 | 2.1 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| MAGIC SOUL | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| SMOOTH RELAX | 1,000 | 0.0% | 21k | 17.9 | 0.4% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
| CAPITAL XTRA RELOADED | 0 | 0.0% | 1,000 | 1.5 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| HITS RADIO CHILLED | 0 | 0.0% | 0 | 0.6 | 0.0% |
| KISS XTRA | — | — | — | — | — |
| MAGIC CLASSICAL | 0 | 0.0% | 8,000 | 18.0 | 0.1% |
| TALKSPORT2 | 0 | 0.0% | 1,000 | 1.4 | 0.0% |
| VIRGIN RADIO CHILLED | 0 | 0.0% | 0 | 1.0 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HEART SOUTH WEST - EXETER’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART SOUTH WEST - EXETER TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)