HEART FOUR COUNTIES - MILTON KEYNES
YTurn up the Feel Good!
Local / regional · RAJAR code 4470 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 293k · unweighted sample 890
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART FOUR COUNTIES - MILTON KEYNES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART FOUR COUNTIES - MILTON KEYNES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART FOUR COUNTIES - MILTON KEYNES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 56k | 19.0% | 7.0 | 100.0% |
| ADULTS 15-24 | 11k | 27.0% | 1.1 | 19.3% |
| ADULTS 25-34 | 8,400 | 17.0% | 7.2 | 14.9% |
| ADULTS 35-44 | 8,200 | 15.0% | 4.3 | 14.7% |
| ADULTS 45-54 | 15k | 30.0% | 13.5 | 27.2% |
| ADULTS 55-64 | 9,500 | 23.0% | 5.1 | 17.0% |
| ADULTS 65-74 | 2,800 | 10.0% | 7.8 | 5.0% |
| ADULTS 75+ | 1,000 | 3.0% | 5.6 | 1.8% |
| ADULTS 15-34 | 19k | 22.0% | 3.7 | 34.3% |
| ADULTS 15-44 | 27k | 19.0% | 3.9 | 49.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 25k | 18.0% | 8.7 | 45.3% |
| MEN 15-24 | 4,500 | 21.0% | 1.6 | 8.1% |
| MEN 25-34 | 3,200 | 13.0% | 4.7 | 5.7% |
| MEN 35-44 | 2,900 | 11.0% | 3.3 | 5.3% |
| MEN 45-54 | 9,100 | 37.0% | 17.9 | 16.3% |
| MEN 55-64 | 3,800 | 19.0% | 5.1 | 6.8% |
| MEN 65-74 | 1,100 | 8.0% | 3.8 | 2.1% |
| MEN 75+ | 600 | 5.0% | 1.0 | 1.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 31k | 20.0% | 5.5 | 54.7% |
| WOMEN 15-24 | 6,300 | 32.0% | 0.7 | 11.2% |
| WOMEN 25-34 | 5,100 | 21.0% | 8.7 | 9.2% |
| WOMEN 35-44 | 5,300 | 18.0% | 4.8 | 9.5% |
| WOMEN 45-54 | 6,100 | 24.0% | 6.8 | 10.9% |
| WOMEN 55-64 | 5,700 | 27.0% | 5.1 | 10.2% |
| WOMEN 65-74 | 1,600 | 12.0% | 10.7 | 2.9% |
| WOMEN 75+ | 400 | 2.0% | 12.0 | 0.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 25k | 14.0% | 6.2 | 45.2% |
| C2DE ADULTS | 31k | 27.0% | 7.6 | 54.8% |
| ABC1 MEN | 11k | 13.0% | 4.2 | 19.1% |
| ABC1 WOMEN | 15k | 15.0% | 7.7 | 26.1% |
| C2DE MEN | 15k | 25.0% | 11.9 | 26.2% |
| C2DE WOMEN | 16k | 30.0% | 3.6 | 28.6% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART FOUR COUNTIES - MILTON KEYNES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 Heart Breakfast with Jamie Theakston and Amanda Holden | 7.4% | 28k |
10.00-13.00 Pandora Christie | 10.6% | 27k |
13.00-16.00 Matt Wilkinson | 12.6% | 26k |
16.00-19.00 JK and Kelly Brook | 7.6% | 23k |
19.00-22.00 Dev Griffin | 2.9% | 6,200 |
22.00-01.00 Ben Atkinson | 1.1% | 1,700 |
01.00-04.00 Guy Howard | — | — |
04.00-06.30 Early Breakfast with Lindsey Russell | 5.6% | 3,300 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 Rob Howard | 5.4% | 7,200 |
10.00-13.00 Saturday Breakfast with Mark Wright and Olly Murs | 7.0% | 8,300 |
13.00-16.00 Dev Griffin | 5.4% | 5,500 |
16.00-19.00 Vicky Pattison | 4.1% | 4,300 |
19.00-23.00 Heart's Club Classics with Pandora Christie | 6.1% | 3,000 |
23.00-01.00 Rezzy Ghadjar | — | — |
01.00-06.00 Seb Bailey | 8.8% | 2,200 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 Rob Howard | 4.1% | 3,700 |
10.00-13.00 Zoe Hardman | 5.2% | 6,500 |
13.00-16.00 Yasmin Evans | 6.0% | 5,300 |
16.00-19.00 The EE Official Big Top 40 from Global | 4.4% | 5,400 |
19.00-22.00 Emma Bunton | 6.0% | 1,700 |
22.00-01.00 Rezzy Ghadjar | — | — |
01.00-06.00 Seb Bailey | 0.7% | 200 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — HEART FOUR COUNTIES - MILTON KEYNES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 79k | 27.0% | 1.0m | 12.9 | 21.3% |
| HEART FOUR COUNTIES - MILTON KEYNES this station | 56k | 19.0% | 389k | 7.0 | 8.1% |
| BBC RADIO 1 | 49k | 17.0% | 540k | 11.1 | 11.3% |
| BBC RADIO 4 | 46k | 16.0% | 365k | 8.0 | 7.6% |
| BBC RADIO 5 LIVE | 28k | 10.0% | 80k | 2.8 | 1.7% |
| CLASSIC FM | 22k | 7.0% | 307k | 14.0 | 6.4% |
| TALKSPORT | 19k | 6.0% | 95k | 5.1 | 2.0% |
| ABSOLUTE 80S | 13k | 4.0% | 39k | 3.0 | 0.8% |
| CAPITAL XTRA (UK) | 12k | 4.0% | 38k | 3.1 | 0.8% |
| BBC 6 MUSIC | 12k | 4.0% | 131k | 11.0 | 2.7% |
| SMOOTH RADIO THREE COUNTIES | 12k | 4.0% | 48k | 4.1 | 1.0% |
| GREATEST HITS RADIO (BUCKS BEDS & HERTS) | 11k | 4.0% | 86k | 7.5 | 1.8% |
| BBC RADIO 1XTRA | 11k | 4.0% | 63k | 6.0 | 1.3% |
| HEART 80S | 10k | 4.0% | 21k | 2.1 | 0.4% |
| KISSTORY | 10k | 3.0% | 137k | 13.5 | 2.9% |
| VIRGIN RADIO | 9,700 | 3.0% | 57k | 5.9 | 1.2% |
| BBC RADIO 3 | 7,100 | 2.0% | 25k | 3.5 | 0.5% |
| MAGIC | 6,500 | 2.0% | 24k | 3.6 | 0.5% |
| BBC WORLD SERVICE | 6,400 | 2.0% | 23k | 3.6 | 0.5% |
| BBC RADIO 4 EXTRA | 6,300 | 2.0% | 25k | 3.9 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 6,300 | 2.0% | 8,900 | 1.4 | 0.2% |
| KISS | 6,200 | 2.0% | 30k | 4.8 | 0.6% |
| SMOOTH RELAX | 6,100 | 2.0% | 10k | 1.7 | 0.2% |
| ABSOLUTE RADIO | 5,400 | 2.0% | 56k | 10.5 | 1.2% |
| HITS RADIO (BUCKS BEDS & HERTS) | 5,400 | 2.0% | 20k | 3.6 | 0.4% |
| KISSTORY R&B | 5,200 | 2.0% | 12k | 2.2 | 0.2% |
| HEART 90S | 4,500 | 2.0% | 7,100 | 1.6 | 0.1% |
| CAPITAL DANCE | 4,100 | 1.0% | 13k | 3.1 | 0.3% |
| PLANET ROCK | 3,900 | 1.0% | 57k | 14.5 | 1.2% |
| TALKSPORT2 | 3,400 | 1.0% | 5,800 | 1.7 | 0.1% |
| HEAT | 3,300 | 1.0% | 18k | 5.4 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 3,200 | 1.0% | 21k | 6.7 | 0.4% |
| CAPITAL CHILL | 3,200 | 1.0% | 3,400 | 1.1 | 0.1% |
| ABSOLUTE RADIO 90S | 3,100 | 1.0% | 8,300 | 2.7 | 0.2% |
| HEART DANCE | 3,100 | 1.0% | 17k | 5.4 | 0.4% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,100 | 1.0% | 2,100 | 0.7 | 0.0% |
| BOOM RADIO | 2,900 | 1.0% | 28k | 9.8 | 0.6% |
| TIMES RADIO | 2,900 | 1.0% | 37k | 12.5 | 0.8% |
| GB NEWS RADIO | 2,800 | 1.0% | 11k | 4.0 | 0.2% |
| BBC ASIAN NETWORK UK | 2,700 | 1.0% | 7,200 | 2.7 | 0.2% |
| GOLD RADIO UK | 2,700 | 1.0% | 22k | 8.1 | 0.5% |
| HEART 70S | 2,500 | 1.0% | 3,900 | 1.6 | 0.1% |
| SMOOTH CHILL | 2,500 | 1.0% | 6,700 | 2.7 | 0.1% |
| MAGIC SOUL | 2,300 | 1.0% | 16k | 6.7 | 0.3% |
| KISS XTRA | 2,200 | 1.0% | 9,800 | 4.4 | 0.2% |
| CAPITAL XTRA RELOADED | 1,900 | 1.0% | 3,300 | 1.8 | 0.1% |
| TALK (WAS TALKRADIO) | 1,900 | 1.0% | 16k | 8.2 | 0.3% |
| KERRANG! | 1,700 | 1.0% | 4,200 | 2.4 | 0.1% |
| MELLOW MAGIC | 1,400 | 0.0% | 4,600 | 3.2 | 0.1% |
| JAZZ FM | 1,300 | 0.0% | 3,400 | 2.5 | 0.1% |
| RADIO X CLASSIC ROCK | 1,300 | 0.0% | 9,300 | 7.1 | 0.2% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 1,600 | 1.6 | 0.0% |
| VIRGIN RADIO CHILLED | 1,000 | 0.0% | 6,000 | 6.3 | 0.1% |
| ABSOLUTE RADIO 10S | 800 | 0.0% | 400 | 0.4 | 0.0% |
| HITS RADIO PRIDE | 600 | 0.0% | 300 | 0.6 | 0.0% |
| MAGIC CLASSICAL | 600 | 0.0% | 300 | 0.5 | 0.0% |
| VIRGIN RADIO 80S | 600 | 0.0% | 600 | 1.0 | 0.0% |
| ABSOLUTE CLASSIC ROCK | 400 | 0.0% | 1,300 | 2.8 | 0.0% |
| SMOOTH COUNTRY | 400 | 0.0% | 600 | 1.3 | 0.0% |
| ABSOLUTE RADIO 00S | 300 | 0.0% | 100 | 0.3 | 0.0% |
| BLOOMBERG RADIO | 300 | 0.0% | 6,300 | 20.8 | 0.1% |
| HITS RADIO CHILLED | 100 | 0.0% | 100 | 0.5 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| NATION 80S | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HEART FOUR COUNTIES - MILTON KEYNES’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART FOUR COUNTIES - MILTON KEYNES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)