RADIO CARMARTHENSHIRE
YCarmarthenshire's Best Music
Local / regional · RAJAR code 4182 · Yearly — 12-month rolling sample · Local
Part of: NATION BROADCASTING GROUP
Headline figures · MAR 2026
TSA population 146k · unweighted sample 791
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — RADIO CARMARTHENSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — RADIO CARMARTHENSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — RADIO CARMARTHENSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 19k | 13.0% | 7.7 | 100.0% |
| ADULTS 15-24 | 200 | 1.0% | 0.8 | 1.2% |
| ADULTS 25-34 | 2,500 | 13.0% | 17.5 | 12.7% |
| ADULTS 35-44 | 5,200 | 25.0% | 6.8 | 27.1% |
| ADULTS 45-54 | 6,200 | 31.0% | 6.5 | 32.1% |
| ADULTS 55-64 | 2,800 | 11.0% | 6.4 | 14.6% |
| ADULTS 65-74 | 1,200 | 5.0% | 4.2 | 6.0% |
| ADULTS 75+ | 1,200 | 6.0% | 5.2 | 6.4% |
| ADULTS 15-34 | 2,700 | 7.0% | 16.1 | 13.9% |
| ADULTS 15-44 | 7,900 | 14.0% | 9.9 | 41.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 6,700 | 10.0% | 9.5 | 34.5% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 900 | 9.0% | 31.5 | 4.5% |
| MEN 35-44 | 1,900 | 19.0% | 5.0 | 10.0% |
| MEN 45-54 | 1,500 | 15.0% | 10.2 | 7.6% |
| MEN 55-64 | 1,400 | 11.0% | 7.7 | 7.2% |
| MEN 65-74 | 600 | 5.0% | 0.5 | 2.9% |
| MEN 75+ | 500 | 5.0% | 1.7 | 2.5% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 13k | 17.0% | 6.7 | 65.5% |
| WOMEN 15-24 | 200 | 3.0% | 0.8 | 1.2% |
| WOMEN 25-34 | 1,600 | 17.0% | 9.9 | 8.2% |
| WOMEN 35-44 | 3,300 | 31.0% | 7.8 | 17.2% |
| WOMEN 45-54 | 4,700 | 45.0% | 5.3 | 24.5% |
| WOMEN 55-64 | 1,400 | 11.0% | 5.2 | 7.4% |
| WOMEN 65-74 | 600 | 4.0% | 7.6 | 3.1% |
| WOMEN 75+ | 800 | 8.0% | 7.5 | 3.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 8,200 | 12.0% | 7.7 | 42.3% |
| C2DE ADULTS | 11k | 15.0% | 7.6 | 57.7% |
| ABC1 MEN | 2,800 | 8.0% | 6.3 | 14.3% |
| ABC1 WOMEN | 5,400 | 15.0% | 8.5 | 27.9% |
| C2DE MEN | 3,900 | 11.0% | 11.9 | 20.2% |
| C2DE WOMEN | 7,300 | 18.0% | 5.3 | 37.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — RADIO CARMARTHENSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-11.00 Lee Jukes | 5.1% | 12k |
11.00-15.00 Claire Scott | 6.8% | 9,800 |
15.00-19.00 Phil Hoyles | 7.4% | 11k |
19.00-24.00 Evenings | 2.3% | 3,800 |
24.00-06.00 Through The Night | 2.6% | 1,300 |
| Saturday | Share | Reach |
|---|---|---|
08.00-12.00 Lee Jukes | 2.8% | 4,500 |
12.00-16.00 Phil Hoyles | 3.4% | 3,400 |
16.00-24.00 Floorfillers | 4.5% | 4,000 |
24.00-08.00 Through The Night | 1.9% | 900 |
| Sunday | Share | Reach |
|---|---|---|
08.00-12.00 Lee Jukes | 4.7% | 4,400 |
12.00-16.00 Matt Hutchinson | 7.4% | 4,400 |
16.00-24.00 Evenings | 2.5% | 2,800 |
24.00-08.00 Through The Night | 2.1% | 900 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — RADIO CARMARTHENSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 38k | 26.0% | 468k | 12.4 | 16.6% |
| HEART SOUTH WALES | 32k | 22.0% | 276k | 8.7 | 9.8% |
| BBC RADIO 1 | 21k | 14.0% | 115k | 5.6 | 4.1% |
| BBC RADIO 4 | 20k | 14.0% | 256k | 12.6 | 9.1% |
| RADIO CARMARTHENSHIRE this station | 19k | 13.0% | 148k | 7.7 | 5.3% |
| HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) | 14k | 9.0% | 85k | 6.2 | 3.0% |
| CLASSIC FM | 13k | 9.0% | 126k | 9.7 | 4.5% |
| NATION RADIO SOUTH WALES | 11k | 7.0% | 75k | 7.0 | 2.6% |
| TALKSPORT | 7,000 | 5.0% | 53k | 7.7 | 1.9% |
| GREATEST HITS RADIO (SOUTH WALES) | 6,700 | 5.0% | 89k | 13.2 | 3.1% |
| HEART 70S | 6,200 | 4.0% | 73k | 11.8 | 2.6% |
| BBC RADIO 5 LIVE | 6,000 | 4.0% | 33k | 5.5 | 1.2% |
| KISS | 5,500 | 4.0% | 31k | 5.6 | 1.1% |
| PLANET ROCK | 4,500 | 3.0% | 27k | 5.9 | 1.0% |
| MAGIC | 4,200 | 3.0% | 31k | 7.5 | 1.1% |
| GOLD RADIO UK | 3,800 | 3.0% | 42k | 11.0 | 1.5% |
| HEART 90S | 3,800 | 3.0% | 12k | 3.1 | 0.4% |
| HEART 80S | 3,500 | 2.0% | 5,600 | 1.6 | 0.2% |
| BBC RADIO 3 | 3,200 | 2.0% | 23k | 7.1 | 0.8% |
| ABSOLUTE 80S | 3,100 | 2.0% | 11k | 3.5 | 0.4% |
| ABSOLUTE RADIO | 3,000 | 2.0% | 5,700 | 1.9 | 0.2% |
| NATION 80S | 3,000 | 2.0% | 16k | 5.2 | 0.6% |
| BBC 6 MUSIC | 2,900 | 2.0% | 32k | 10.8 | 1.1% |
| BBC RADIO 4 EXTRA | 2,900 | 2.0% | 52k | 17.8 | 1.8% |
| ABSOLUTE RADIO COUNTRY | 2,600 | 2.0% | 57k | 21.7 | 2.0% |
| VIRGIN RADIO | 2,500 | 2.0% | 48k | 19.2 | 1.7% |
| ABSOLUTE RADIO 00S | 2,000 | 1.0% | 4,300 | 2.1 | 0.2% |
| CAPITAL DANCE | 1,700 | 1.0% | 8,100 | 4.7 | 0.3% |
| DRAGON RADIO SOUTH WALES | 1,700 | 1.0% | 7,100 | 4.2 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 1,600 | 1.0% | 2,400 | 1.4 | 0.1% |
| BBC WORLD SERVICE | 1,600 | 1.0% | 11k | 7.0 | 0.4% |
| HITS RADIO PRIDE | 1,500 | 1.0% | 15k | 10.0 | 0.5% |
| ABSOLUTE RADIO 90S | 1,400 | 1.0% | 1,900 | 1.4 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 1,300 | 1.0% | 4,700 | 3.7 | 0.2% |
| KISSTORY | 1,200 | 1.0% | 9,200 | 7.7 | 0.3% |
| SMOOTH CHILL | 1,200 | 1.0% | 4,700 | 3.8 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,200 | 1.0% | 700 | 0.6 | 0.0% |
| MELLOW MAGIC | 900 | 1.0% | 800 | 0.9 | 0.0% |
| TIMES RADIO | 800 | 1.0% | 2,900 | 3.6 | 0.1% |
| ABSOLUTE RADIO 70S | 700 | 1.0% | 500 | 0.7 | 0.0% |
| BBC RADIO 1XTRA | 700 | 0.0% | 2,100 | 2.9 | 0.1% |
| CAPITAL CHILL | 700 | 0.0% | 600 | 0.8 | 0.0% |
| GB NEWS RADIO | 700 | 0.0% | 1,700 | 2.5 | 0.1% |
| HEAT | 700 | 0.0% | 5,300 | 7.8 | 0.2% |
| KERRANG! | 700 | 1.0% | 400 | 0.5 | 0.0% |
| TALKSPORT2 | 700 | 0.0% | 800 | 1.2 | 0.0% |
| VIRGIN RADIO 80S | 700 | 0.0% | 600 | 0.8 | 0.0% |
| VIRGIN RADIO CHILLED | 700 | 0.0% | 800 | 1.1 | 0.0% |
| BBC ASIAN NETWORK UK | 600 | 0.0% | 200 | 0.3 | 0.0% |
| BOOM RADIO | 600 | 0.0% | 500 | 0.8 | 0.0% |
| MAGIC SOUL | 600 | 0.0% | 900 | 1.5 | 0.0% |
| ABSOLUTE RADIO 10S | 500 | 0.0% | 500 | 1.1 | 0.0% |
| HITS RADIO CHILLED | 500 | 0.0% | 200 | 0.5 | 0.0% |
| TALK (WAS TALKRADIO) | 500 | 0.0% | 200 | 0.3 | 0.0% |
| HEART DANCE | 400 | 0.0% | 400 | 1.1 | 0.0% |
| MAGIC CLASSICAL | 400 | 0.0% | 800 | 1.8 | 0.0% |
| RADIO X CLASSIC ROCK | 300 | 0.0% | 1,500 | 5.4 | 0.1% |
| CAPITAL XTRA (UK) | 200 | 0.0% | 100 | 0.5 | 0.0% |
| CAPITAL XTRA RELOADED | 100 | 0.0% | 100 | 0.8 | 0.0% |
| SMOOTH RELAX | 100 | 0.0% | 100 | 0.9 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| JAZZ FM | — | — | — | — | — |
| KISSTORY R&B | — | — | — | — | — |
| KISS XTRA | — | — | — | — | — |
| SMOOTH COUNTRY | 0 | 0.0% | 0 | 0.8 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within RADIO CARMARTHENSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — RADIO CARMARTHENSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)