HEART FOUR COUNTIES - BEDFORDSHIRE
YLocal / regional · RAJAR code 4469 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 341k · unweighted sample 860
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 72k | 21.0% | 9.3 | 100.0% |
| ADULTS 15-24 | 4,000 | 10.0% | 2.9 | 6.2% |
| ADULTS 25-34 | 9,000 | 17.0% | 3.7 | 13.1% |
| ADULTS 35-44 | 23k | 38.0% | 15.6 | 31.8% |
| ADULTS 45-54 | 11k | 21.0% | 7.5 | 15.9% |
| ADULTS 55-64 | 12k | 23.0% | 4.8 | 16.8% |
| ADULTS 65-74 | 7,000 | 19.0% | 6.9 | 10.3% |
| ADULTS 75+ | 4,000 | 11.0% | 15.7 | 6.0% |
| ADULTS 15-34 | 14k | 14.0% | 3.4 | 19.3% |
| ADULTS 15-44 | 37k | 23.0% | 11.0 | 51.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 30k | 18.0% | 5.3 | 41.4% |
| MEN 15-24 | 3,000 | 11.0% | 3.6 | 3.6% |
| MEN 25-34 | 4,000 | 14.0% | 2.9 | 5.0% |
| MEN 35-44 | 7,000 | 24.0% | 1.7 | 9.7% |
| MEN 45-54 | 5,000 | 19.0% | 4.7 | 7.1% |
| MEN 55-64 | 5,000 | 21.0% | 2.7 | 7.6% |
| MEN 65-74 | 3,000 | 16.0% | 8.1 | 3.9% |
| MEN 75+ | 3,000 | 19.0% | 19.6 | 4.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 42k | 24.0% | 12.1 | 58.6% |
| WOMEN 15-24 | 2,000 | 9.0% | 2.0 | 2.6% |
| WOMEN 25-34 | 6,000 | 21.0% | 4.2 | 8.1% |
| WOMEN 35-44 | 16k | 52.0% | 21.8 | 22.1% |
| WOMEN 45-54 | 6,000 | 23.0% | 9.8 | 8.8% |
| WOMEN 55-64 | 7,000 | 25.0% | 6.5 | 9.2% |
| WOMEN 65-74 | 5,000 | 23.0% | 6.2 | 6.4% |
| WOMEN 75+ | 1,000 | 5.0% | 3.2 | 1.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 36k | 17.0% | 4.8 | 50.1% |
| C2DE ADULTS | 36k | 29.0% | 13.8 | 49.9% |
| ABC1 MEN | 12k | 12.0% | 3.1 | 17.0% |
| ABC1 WOMEN | 24k | 21.0% | 5.7 | 33.1% |
| C2DE MEN | 18k | 29.0% | 6.7 | 24.4% |
| C2DE WOMEN | 18k | 29.0% | 20.5 | 25.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 6.2% | 28k |
10.00-13.00 | 9.1% | 35k |
13.00-16.00 | 13.6% | 40k |
16.00-19.00 | 14.3% | 35k |
19.00-22.00 | 20.9% | 13k |
22.00-01.00 | 22.7% | 10k |
01.00-04.00 | 8.6% | 5,000 |
04.00-06.30 | 0.7% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.8% | 9,000 |
10.00-13.00 | 10.7% | 14k |
13.00-16.00 | 15.9% | 17k |
16.00-19.00 | 23.5% | 16k |
19.00-23.00 | 27.8% | 9,000 |
23.00-01.00 | 29.4% | 5,000 |
01.00-06.00 | 11.4% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.4% | 7,000 |
10.00-13.00 | 12.6% | 15k |
13.00-16.00 | 18.2% | 17k |
16.00-19.00 | 14.2% | 12k |
19.00-22.00 | 11.8% | 3,000 |
22.00-01.00 | 7.6% | 3,000 |
01.00-06.00 | 12.7% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 88k | 26.0% | 1.1m | 12.1 | 18.7% |
| HEART FOUR COUNTIES - BEDFORDSHIRE this station | 72k | 21.0% | 670k | 9.3 | 11.7% |
| BBC RADIO 4 | 47k | 14.0% | 425k | 9.0 | 7.4% |
| BBC RADIO 1 | 42k | 12.0% | 313k | 7.4 | 5.5% |
| BBC RADIO 5 LIVE | 36k | 10.0% | 361k | 10.1 | 6.3% |
| CLASSIC FM | 30k | 9.0% | 163k | 5.4 | 2.8% |
| ABSOLUTE RADIO | 20k | 6.0% | 120k | 6.0 | 2.1% |
| TALKSPORT | 20k | 6.0% | 79k | 4.0 | 1.4% |
| BBC 6 MUSIC | 17k | 5.0% | 158k | 9.0 | 2.8% |
| GREATEST HITS RADIO | 16k | 5.0% | 92k | 5.6 | 1.6% |
| SMOOTH RADIO THREE COUNTIES | 14k | 4.0% | 113k | 7.9 | 2.0% |
| KISSTORY | 13k | 4.0% | 105k | 8.3 | 1.8% |
| HEART 80S | 12k | 4.0% | 37k | 3.0 | 0.6% |
| BBC RADIO 3 | 10k | 3.0% | 86k | 8.3 | 1.5% |
| KISS | 10k | 3.0% | 63k | 6.5 | 1.1% |
| BBC RADIO 4 EXTRA | 9,000 | 3.0% | 262k | 27.7 | 4.6% |
| CAPITAL XTRA (UK) | 9,000 | 3.0% | 30k | 3.3 | 0.5% |
| MAGIC | 9,000 | 3.0% | 45k | 5.1 | 0.8% |
| BBC RADIO 1XTRA | 8,000 | 2.0% | 29k | 3.5 | 0.5% |
| ABSOLUTE 80S | 7,000 | 2.0% | 16k | 2.3 | 0.3% |
| HEART DANCE | 7,000 | 2.0% | 11k | 1.5 | 0.2% |
| HITS RADIO | 7,000 | 2.0% | 10k | 1.5 | 0.2% |
| TALK (WAS TALKRADIO) | 7,000 | 2.0% | 126k | 17.6 | 2.2% |
| BBC WORLD SERVICE | 6,000 | 2.0% | 53k | 8.2 | 0.9% |
| ABSOLUTE CLASSIC ROCK | 5,000 | 1.0% | 9,000 | 1.8 | 0.2% |
| ABSOLUTE RADIO 90S | 5,000 | 1.0% | 14k | 2.9 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 5,000 | 2.0% | 16k | 3.0 | 0.3% |
| BOOM RADIO | 5,000 | 2.0% | 39k | 7.3 | 0.7% |
| GB NEWS RADIO | 5,000 | 2.0% | 12k | 2.3 | 0.2% |
| GOLD RADIO UK | 5,000 | 2.0% | 31k | 6.0 | 0.5% |
| VIRGIN RADIO | 5,000 | 2.0% | 47k | 8.9 | 0.8% |
| PLANET ROCK | 4,000 | 1.0% | 62k | 14.8 | 1.1% |
| CAPITAL XTRA RELOADED | 3,000 | 1.0% | 5,000 | 1.8 | 0.1% |
| HEART 70S | 3,000 | 1.0% | 3,000 | 1.2 | 0.1% |
| HEART 90S | 3,000 | 1.0% | 3,000 | 1.1 | 0.1% |
| ABSOLUTE RADIO 70S | 2,000 | 1.0% | 3,000 | 1.3 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 2,000 | 1.0% | 6,000 | 2.8 | 0.1% |
| CAPITAL DANCE | 2,000 | 1.0% | 2,000 | 1.0 | 0.0% |
| KISSTORY R&B | 2,000 | 1.0% | 4,000 | 2.0 | 0.1% |
| KISS XTRA | 2,000 | 1.0% | 2,000 | 0.8 | 0.0% |
| MAGIC SOUL | 2,000 | 1.0% | 43k | 18.4 | 0.8% |
| MELLOW MAGIC | 2,000 | 1.0% | 4,000 | 2.0 | 0.1% |
| SMOOTH COUNTRY | 2,000 | 1.0% | 12k | 5.2 | 0.2% |
| SMOOTH RELAX | 2,000 | 1.0% | 76k | 36.1 | 1.3% |
| TIMES RADIO | 2,000 | 1.0% | 13k | 6.9 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 1.0% | 3,000 | 1.3 | 0.0% |
| ABSOLUTE RADIO 00S | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 4,000 | 2.7 | 0.1% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 0 | 0.7 | 0.0% |
| JAZZ FM | 1,000 | 0.0% | 5,000 | 4.7 | 0.1% |
| KERRANG! | 1,000 | 0.0% | 3,000 | 2.4 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 1,000 | 1.3 | 0.0% |
| TALKSPORT2 | 1,000 | 0.0% | 2,000 | 1.7 | 0.0% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| VIRGIN RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 10S | 0 | 0.0% | 0 | 0.6 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | 0 | 0.0% | 1,000 | 3.0 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 5,000 | 11.0 | 0.1% |
| HEAT | 0 | 0.0% | 0 | 0.5 | 0.0% |
| HITS RADIO CHILLED | 0 | 0.0% | 0 | 1.1 | 0.0% |
| NATION 80S | 0 | 0.0% | 0 | 0.6 | 0.0% |
| SMOOTH CHILL | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HEART FOUR COUNTIES - BEDFORDSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)