HEART FOUR COUNTIES - BEDFORDSHIRE
YLocal / regional · RAJAR code 4469 · · Local
Headline figures · JUN 2026
Weekly reach
76k
4,000vs prev. quarter
% reach
22.0%
1.0%vs prev. quarter
Total hours
681k
11kvs prev. quarter
Average hours
9.0
0.3vs prev. quarter
Market share
11.1%
0.6%vs prev. quarter
TSA population 351k · unweighted sample 761
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
01.00-04.00 | 5.9% | 5,000 |
04.00-06.30 | 0.6% | 2,000 |
06.30-10.00 | 6.3% | 26k |
10.00-13.00 | 9.7% | 40k |
13.00-16.00 | 13.8% | 44k |
16.00-19.00 | 14.4% | 36k |
19.00-22.00 | 15.6% | 13k |
22.00-01.00 | 15.5% | 10k |
| Saturday | Share | Reach |
|---|---|---|
01.00-06.00 | 9.0% | 4,000 |
06.00-10.00 | 5.4% | 8,000 |
10.00-13.00 | 10.3% | 13k |
13.00-16.00 | 12.8% | 15k |
16.00-19.00 | 21.1% | 16k |
19.00-23.00 | 19.7% | 8,000 |
23.00-01.00 | 20.7% | 5,000 |
| Sunday | Share | Reach |
|---|---|---|
01.00-06.00 | 8.7% | 3,000 |
06.00-10.00 | 6.2% | 8,000 |
10.00-13.00 | 11.2% | 13k |
13.00-16.00 | 15.5% | 17k |
16.00-19.00 | 16.9% | 14k |
19.00-22.00 | 12.2% | 4,000 |
22.00-01.00 | 5.7% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 76k | 22.0% | 9.0 | 100.0% |
| ADULTS 15-24 | 4,000 | 10.0% | 2.1 | 5.9% |
| ADULTS 25-34 | 10k | 17.0% | 5.3 | 13.0% |
| ADULTS 35-44 | 23k | 37.0% | 16.2 | 30.1% |
| ADULTS 45-54 | 16k | 29.0% | 6.6 | 20.6% |
| ADULTS 55-64 | 10k | 18.0% | 5.1 | 12.6% |
| ADULTS 65-74 | 8,000 | 20.0% | 5.8 | 10.6% |
| ADULTS 75+ | 5,000 | 14.0% | 9.5 | 7.2% |
| ADULTS 15-34 | 14k | 14.0% | 4.3 | 18.9% |
| ADULTS 15-44 | 37k | 23.0% | 11.6 | 49.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 32k | 19.0% | 5.1 | 42.3% |
| MEN 15-24 | 2,000 | 10.0% | 2.4 | 2.9% |
| MEN 25-34 | 5,000 | 19.0% | 6.5 | 6.9% |
| MEN 35-44 | 6,000 | 18.0% | 1.6 | 7.3% |
| MEN 45-54 | 7,000 | 26.0% | 4.8 | 9.3% |
| MEN 55-64 | 5,000 | 18.0% | 2.3 | 6.4% |
| MEN 65-74 | 4,000 | 21.0% | 5.4 | 5.5% |
| MEN 75+ | 3,000 | 18.0% | 16.1 | 3.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 44k | 24.0% | 11.8 | 57.7% |
| WOMEN 15-24 | 2,000 | 11.0% | 1.8 | 3.0% |
| WOMEN 25-34 | 5,000 | 16.0% | 4.0 | 6.1% |
| WOMEN 35-44 | 17k | 54.0% | 20.8 | 22.8% |
| WOMEN 45-54 | 9,000 | 31.0% | 8.0 | 11.3% |
| WOMEN 55-64 | 5,000 | 17.0% | 8.1 | 6.1% |
| WOMEN 65-74 | 4,000 | 19.0% | 6.1 | 5.0% |
| WOMEN 75+ | 3,000 | 11.0% | 2.0 | 3.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 41k | 18.0% | 4.9 | 53.8% |
| C2DE ADULTS | 35k | 28.0% | 13.7 | 46.2% |
| ABC1 MEN | 14k | 14.0% | 2.2 | 18.7% |
| ABC1 WOMEN | 27k | 22.0% | 6.4 | 35.1% |
| C2DE MEN | 18k | 26.0% | 7.4 | 23.6% |
| C2DE WOMEN | 17k | 29.0% | 20.3 | 22.6% |
Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 282k | 80.0% | 6.1m | 21.8 | 100.0% |
| ANY COMMER CIAL | 204k | 58.0% | 2.9m | 14.0 | 46.5% |
| ANY BBC | 178k | 51.0% | 3.0m | 17.1 | 49.6% |
| HEART FOUR COUNT IES BED FORD SHIRE | 76k | 22.0% | 681k | 9.0 | 11.1% |
| HEART FOUR COUNT IES | 76k | 22.0% | 681k | 9.0 | 11.1% |
| BBC RADIO 2 | 73k | 21.0% | 924k | 12.7 | 15.0% |
| BBC RADIO 4 | 47k | 13.0% | 355k | 7.5 | 5.8% |
| BBC RADIO 1 | 45k | 13.0% | 270k | 6.0 | 4.4% |
| OTHER BBC LOCAL | 32k | 9.0% | 590k | 18.7 | 9.6% |
| BBC RADIO 5 LIVE | 30k | 9.0% | 357k | 11.9 | 5.8% |
| CLASSIC FM | 26k | 7.0% | 181k | 6.9 | 2.9% |
| OTHER NATION AL COMMER CIAL | 26k | 7.0% | 135k | 5.3 | 2.2% |
| TALK SPORT | 20k | 6.0% | 105k | 5.2 | 1.7% |
| OTHER STATION | 19k | 5.0% | 239k | 12.6 | 3.9% |
| GREAT- EST HITS RADIO | 16k | 5.0% | 99k | 6.2 | 1.6% |
| SMOOTH RADIO THREE COUNT IES | 15k | 4.0% | 146k | 9.5 | 2.4% |
| CAPITAL NET WORK (UK) | 15k | 4.0% | 94k | 6.4 | 1.5% |
| LBC BRAND (UK) | 15k | 4.0% | 177k | 12.0 | 2.9% |
| BBC 6 MUSIC | 15k | 4.0% | 111k | 7.5 | 1.8% |
| ABSO LUTE RADIO | 15k | 4.0% | 66k | 4.5 | 1.1% |
| HEART 80S | 15k | 4.0% | 38k | 2.6 | 0.6% |
| KISS TORY | 15k | 4.0% | 101k | 6.7 | 1.6% |
| RADIO X NET WORK (UK) | 13k | 4.0% | 86k | 6.8 | 1.4% |
| HEART DANCE | 12k | 3.0% | 42k | 3.6 | 0.7% |
| BBC RADIO 1XTRA | 11k | 3.0% | 49k | 4.3 | 0.8% |
| CAPITAL XTRA (UK) | 10k | 3.0% | 62k | 6.3 | 1.0% |
| MAGIC | 10k | 3.0% | 71k | 6.9 | 1.2% |
| OTHER LOCAL COMM. | 10k | 3.0% | 24k | 2.4 | 0.4% |
| KISS | 9,000 | 2.0% | 33k | 3.8 | 0.5% |
| BBC RADIO 4 EXTRA | 9,000 | 2.0% | 226k | 26.5 | 3.7% |
| BBC WORLD SERVICE | 9,000 | 2.0% | 75k | 8.8 | 1.2% |
| ABSO LUTE CLASSIC ROCK | 8,000 | 2.0% | 125k | 15.1 | 2.0% |
| HITS RADIO | 7,000 | 2.0% | 10k | 1.3 | 0.2% |
| ABSO LUTE 80S | 7,000 | 2.0% | 10k | 1.4 | 0.2% |
| TALK | 7,000 | 2.0% | 159k | 22.6 | 2.6% |
| BBC RADIO 3 | 6,000 | 2.0% | 38k | 6.4 | 0.6% |
| BOOM RADIO | 6,000 | 2.0% | 123k | 20.9 | 2.0% |
| GB NEWS RADIO | 6,000 | 2.0% | 22k | 3.5 | 0.4% |
| VIRGIN RADIO | 6,000 | 2.0% | 54k | 9.8 | 0.9% |
| GOLD RADIO UK | 5,000 | 1.0% | 27k | 5.2 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 5,000 | 1.0% | 17k | 3.6 | 0.3% |
| ABSO LUTE RADIO 90S | 5,000 | 1.0% | 16k | 3.1 | 0.3% |
| CAPITAL XTRA RELOAD ED | 5,000 | 1.0% | 8,000 | 1.7 | 0.1% |
| KISS TORY R&B | 5,000 | 1.0% | 22k | 4.9 | 0.4% |
| HEART 90S | 4,000 | 1.0% | 5,000 | 1.1 | 0.1% |
| PLANET ROCK | 3,000 | 1.0% | 49k | 14.4 | 0.8% |
| ABSO LUTE RADIO 70S | 2,000 | 1.0% | 3,000 | 1.4 | — |
| CAPITAL DANCE | 2,000 | — | 2,000 | 1.0 | — |
| HEART 70S | 2,000 | 1.0% | 4,000 | 1.5 | 0.1% |
| KISS XTRA | 2,000 | 1.0% | 2,000 | 0.8 | — |
| MAGIC SOUL | 2,000 | 1.0% | 3,000 | 2.0 | 0.1% |
| MELLOW MAGIC | 2,000 | 1.0% | 6,000 | 2.6 | 0.1% |
| RADIO X CLASSIC ROCK | 2,000 | 1.0% | 17k | 8.8 | 0.3% |
| SMOOTH COUN TRY | 2,000 | 1.0% | 9,000 | 5.0 | 0.2% |
| SMOOTH RELAX | 2,000 | — | 9,000 | 5.7 | 0.1% |
| VIRGIN RADIO LE- GENDS | 2,000 | 1.0% | 3,000 | 1.7 | 0.1% |
| VIRGIN RADIO CHILLED | 2,000 | — | 1,000 | 0.6 | — |
| COUN TRY LINE RADIO | 1,000 | — | 5,000 | 6.3 | 0.1% |
| BBC ASIAN NET WORK | 1,000 | — | 4,000 | 2.8 | 0.1% |
| ABSO LUTE RADIO 00S | 1,000 | — | 1,000 | 0.8 | — |
| ABSO LUTE RADIO COUN TRY | 1,000 | — | 4,000 | 3.6 | 0.1% |
| JAZZ FM | 1,000 | — | 5,000 | 4.5 | 0.1% |
| KER RANG! | 1,000 | — | 2,000 | 1.5 | — |
| HITS RADIO CHILLED | 1,000 | — | 1,000 | 1.0 | — |
| MAGIC CLASSIC AL | 1,000 | — | 1,000 | 0.8 | — |
| TALK SPORT2 | 1,000 | — | 4,000 | 2.9 | 0.1% |
| TIMES RADIO | 1,000 | — | 6,000 | 8.7 | 0.1% |
| VIRGIN RADIO 80S | 1,000 | — | 1,000 | 0.7 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| SMOOTH CHILL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| SUNRISE RADIO NATION AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| ABSO LUTE RADIO 10S | — | — | — | 0.6 | — |
| CAPITAL CHILL | — | — | 1,000 | 3.0 | — |
| HEAT | — | — | — | 1.3 | — |
| HITS RADIO PRIDE | — | — | — | 0.8 | — |
| NATION 80S | — | — | — | 0.5 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HEART FOUR COUNTIES - BEDFORDSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)