HEART SOUTH WEST - CORNWALL
YLocal / regional · RAJAR code 4389 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 474k · unweighted sample 1,413
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART SOUTH WEST - CORNWALL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART SOUTH WEST - CORNWALL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART SOUTH WEST - CORNWALL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 97k | 20.0% | 8.4 | 100.0% |
| ADULTS 15-24 | 7,000 | 12.0% | 3.9 | 7.5% |
| ADULTS 25-34 | 21k | 36.0% | 8.0 | 22.0% |
| ADULTS 35-44 | 23k | 37.0% | 9.5 | 24.2% |
| ADULTS 45-54 | 14k | 22.0% | 5.5 | 14.8% |
| ADULTS 55-64 | 20k | 24.0% | 12.6 | 20.8% |
| ADULTS 65-74 | 9,000 | 12.0% | 4.4 | 8.8% |
| ADULTS 75+ | 2,000 | 3.0% | 9.2 | 1.9% |
| ADULTS 15-34 | 29k | 24.0% | 7.0 | 29.5% |
| ADULTS 15-44 | 52k | 29.0% | 8.1 | 53.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 36k | 16.0% | 6.7 | 37.4% |
| MEN 15-24 | 2,000 | 6.0% | 1.7 | 2.0% |
| MEN 25-34 | 8,000 | 27.0% | 10.8 | 8.2% |
| MEN 35-44 | 8,000 | 27.0% | 7.9 | 8.5% |
| MEN 45-54 | 6,000 | 18.0% | 3.3 | 6.0% |
| MEN 55-64 | 8,000 | 20.0% | 7.9 | 8.3% |
| MEN 65-74 | 4,000 | 11.0% | 1.0 | 3.7% |
| MEN 75+ | 1,000 | 2.0% | 6.8 | 0.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 61k | 25.0% | 9.3 | 62.6% |
| WOMEN 15-24 | 5,000 | 19.0% | 4.7 | 5.5% |
| WOMEN 25-34 | 13k | 45.0% | 6.4 | 13.8% |
| WOMEN 35-44 | 15k | 47.0% | 10.4 | 15.7% |
| WOMEN 45-54 | 9,000 | 25.0% | 7.0 | 8.8% |
| WOMEN 55-64 | 12k | 28.0% | 15.8 | 12.5% |
| WOMEN 65-74 | 5,000 | 12.0% | 7.0 | 5.1% |
| WOMEN 75+ | 1,000 | 3.0% | 10.9 | 1.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 47k | 20.0% | 7.8 | 48.2% |
| C2DE ADULTS | 50k | 21.0% | 8.9 | 51.8% |
| ABC1 MEN | 14k | 14.0% | 4.0 | 14.2% |
| ABC1 WOMEN | 33k | 25.0% | 9.4 | 34.0% |
| C2DE MEN | 22k | 17.0% | 8.4 | 23.2% |
| C2DE WOMEN | 28k | 25.0% | 9.2 | 28.6% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART SOUTH WEST - CORNWALL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 8.9% | 58k |
10.00-13.00 | 8.8% | 46k |
13.00-16.00 | 9.8% | 51k |
16.00-19.00 | 10.6% | 46k |
19.00-22.00 | 7.5% | 22k |
22.00-01.00 | 1.9% | 5,000 |
01.00-04.00 | 0.7% | 2,000 |
04.00-06.30 | 4.1% | 8,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.5% | 19k |
10.00-13.00 | 11.6% | 25k |
13.00-16.00 | 11.7% | 19k |
16.00-19.00 | 11.2% | 15k |
19.00-23.00 | 7.6% | 7,000 |
23.00-01.00 | 1.5% | 1,000 |
01.00-06.00 | 0.7% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 8.1% | 17k |
10.00-13.00 | 11.7% | 27k |
13.00-16.00 | 11.8% | 19k |
16.00-19.00 | 9.7% | 13k |
19.00-22.00 | 6.4% | 4,000 |
22.00-01.00 | 1.0% | 1,000 |
01.00-06.00 | 2.0% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART SOUTH WEST - CORNWALL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 124k | 26.0% | 1.2m | 9.3 | 12.5% |
| BBC RADIO 4 | 100k | 21.0% | 1.2m | 12.5 | 13.5% |
| HEART SOUTH WEST - CORNWALL this station | 97k | 20.0% | 810k | 8.4 | 8.8% |
| GREATEST HITS RADIO (CORNWALL) | 70k | 15.0% | 543k | 7.7 | 5.9% |
| BBC RADIO 1 | 63k | 13.0% | 480k | 7.7 | 5.2% |
| BBC RADIO 5 LIVE | 42k | 9.0% | 258k | 6.1 | 2.8% |
| CLASSIC FM | 36k | 8.0% | 335k | 9.2 | 3.6% |
| HITS RADIO (CORNWALL) (WAS PIRATE FM) | 32k | 7.0% | 133k | 4.1 | 1.4% |
| BBC 6 MUSIC | 23k | 5.0% | 217k | 9.3 | 2.4% |
| BBC RADIO 3 | 19k | 4.0% | 136k | 7.2 | 1.5% |
| BBC RADIO 4 EXTRA | 17k | 4.0% | 90k | 5.1 | 1.0% |
| ABSOLUTE RADIO | 16k | 3.0% | 110k | 7.1 | 1.2% |
| GOLD RADIO UK | 14k | 3.0% | 89k | 6.5 | 1.0% |
| TALKSPORT | 14k | 3.0% | 84k | 6.1 | 0.9% |
| HEART 80S | 13k | 3.0% | 50k | 4.0 | 0.5% |
| PLANET ROCK | 12k | 2.0% | 158k | 13.6 | 1.7% |
| SMOOTH COUNTRY | 12k | 2.0% | 93k | 8.0 | 1.0% |
| ABSOLUTE 80S | 10k | 2.0% | 59k | 5.7 | 0.6% |
| BBC WORLD SERVICE | 10k | 2.0% | 46k | 4.7 | 0.5% |
| VIRGIN RADIO | 9,000 | 2.0% | 38k | 4.1 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 8,000 | 2.0% | 41k | 5.0 | 0.4% |
| ABSOLUTE RADIO 90S | 8,000 | 2.0% | 66k | 8.3 | 0.7% |
| HEART DANCE | 8,000 | 2.0% | 42k | 5.5 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 1.0% | 18k | 2.7 | 0.2% |
| HEART 90S | 7,000 | 1.0% | 17k | 2.6 | 0.2% |
| KISS | 7,000 | 1.0% | 22k | 3.1 | 0.2% |
| KISSTORY | 7,000 | 2.0% | 28k | 3.9 | 0.3% |
| CAPITAL DANCE | 6,000 | 1.0% | 83k | 14.4 | 0.9% |
| KERRANG! | 6,000 | 1.0% | 16k | 2.6 | 0.2% |
| MAGIC | 6,000 | 1.0% | 8,000 | 1.3 | 0.1% |
| GB NEWS RADIO | 5,000 | 1.0% | 39k | 7.7 | 0.4% |
| HEAT | 5,000 | 1.0% | 19k | 3.7 | 0.2% |
| TALK (WAS TALKRADIO) | 5,000 | 1.0% | 44k | 9.1 | 0.5% |
| TALKSPORT2 | 5,000 | 1.0% | 19k | 3.5 | 0.2% |
| BOOM RADIO | 4,000 | 1.0% | 73k | 16.8 | 0.8% |
| HEART 70S | 4,000 | 1.0% | 6,000 | 1.6 | 0.1% |
| TIMES RADIO | 4,000 | 1.0% | 35k | 8.5 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 1.0% | 19k | 6.1 | 0.2% |
| BBC RADIO 1XTRA | 3,000 | 1.0% | 29k | 9.7 | 0.3% |
| JAZZ FM | 3,000 | 1.0% | 11k | 4.2 | 0.1% |
| KISSTORY R&B | 3,000 | 1.0% | 7,000 | 2.3 | 0.1% |
| MELLOW MAGIC | 3,000 | 1.0% | 11k | 3.4 | 0.1% |
| SMOOTH CHILL | 3,000 | 1.0% | 16k | 5.4 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 1.0% | 3,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 10S | 2,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 5,000 | 3.2 | 0.1% |
| CAPITAL XTRA (UK) | 2,000 | 0.0% | 3,000 | 1.2 | 0.0% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 3,000 | 1.7 | 0.0% |
| HITS RADIO PRIDE | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 10k | 5.3 | 0.1% |
| SMOOTH RELAX | 2,000 | 0.0% | 4,000 | 2.2 | 0.0% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 4,000 | 1.9 | 0.0% |
| VIRGIN RADIO CHILLED | 2,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 00S | 1,000 | 0.0% | 1,000 | 1.3 | 0.0% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 2,000 | 3.0 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 4,000 | 4.2 | 0.0% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 2,000 | 1.6 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| MAGIC SOUL | 1,000 | 0.0% | 3,000 | 1.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| KISS XTRA | 0 | 0.0% | 1,000 | 2.1 | 0.0% |
| NATION 80S | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HEART SOUTH WEST - CORNWALL’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART SOUTH WEST - CORNWALL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)