RADIO ESSEX DAB
YLocal / regional · RAJAR code 4387 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.20m · unweighted sample 3,828
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — RADIO ESSEX DAB TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — RADIO ESSEX DAB TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — RADIO ESSEX DAB TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 38k | 3.0% | 7.8 | 100.0% |
| ADULTS 15-24 | 3,000 | 2.0% | 3.2 | 7.3% |
| ADULTS 25-34 | 8,000 | 4.0% | 2.7 | 19.9% |
| ADULTS 35-44 | 8,000 | 4.0% | 9.7 | 21.8% |
| ADULTS 45-54 | 4,000 | 2.0% | 14.6 | 11.7% |
| ADULTS 55-64 | 6,000 | 3.0% | 8.2 | 16.9% |
| ADULTS 65-74 | 3,000 | 2.0% | 14.6 | 7.0% |
| ADULTS 75+ | 6,000 | 4.0% | 5.0 | 15.4% |
| ADULTS 15-34 | 10k | 3.0% | 2.9 | 27.2% |
| ADULTS 15-44 | 19k | 3.0% | 5.9 | 49.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 17k | 3.0% | 4.5 | 46.0% |
| MEN 15-24 | 0 | 0.0% | 0.8 | 0.4% |
| MEN 25-34 | 5,000 | 6.0% | 3.6 | 13.2% |
| MEN 35-44 | 3,000 | 3.0% | 4.3 | 8.2% |
| MEN 45-54 | 1,000 | 1.0% | 6.4 | 3.5% |
| MEN 55-64 | 3,000 | 4.0% | 8.9 | 8.7% |
| MEN 65-74 | 1,000 | 1.0% | 3.6 | 2.0% |
| MEN 75+ | 4,000 | 5.0% | 1.7 | 10.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 20k | 3.0% | 10.6 | 54.0% |
| WOMEN 15-24 | 3,000 | 4.0% | 3.4 | 6.9% |
| WOMEN 25-34 | 3,000 | 3.0% | 1.0 | 6.7% |
| WOMEN 35-44 | 5,000 | 5.0% | 12.9 | 13.6% |
| WOMEN 45-54 | 3,000 | 3.0% | 18.1 | 8.2% |
| WOMEN 55-64 | 3,000 | 3.0% | 7.4 | 8.3% |
| WOMEN 65-74 | 2,000 | 2.0% | 19.0 | 5.0% |
| WOMEN 75+ | 2,000 | 3.0% | 11.3 | 5.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 19k | 3.0% | 7.9 | 49.9% |
| C2DE ADULTS | 19k | 3.0% | 7.6 | 50.1% |
| ABC1 MEN | 8,000 | 3.0% | 5.2 | 20.8% |
| ABC1 WOMEN | 11k | 3.0% | 9.9 | 29.1% |
| C2DE MEN | 10k | 3.0% | 3.9 | 25.1% |
| C2DE WOMEN | 9,000 | 3.0% | 11.3 | 25.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — RADIO ESSEX DAB TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.0% | 22k |
06.00-09.00 | 2.0% | 19k |
09.00-10.00 | 2.0% | 15k |
10.00-16.00 | 1.7% | 19k |
10.00-12.30 | 1.5% | 16k |
12.30-15.00 | 1.8% | 16k |
15.00-18.00 | 1.5% | 14k |
18.00-22.00 | 1.1% | 9,000 |
22.00-01.00 | 0.9% | 2,000 |
01.00-04.00 | 1.1% | 2,000 |
04.00-06.00 | 0.2% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.2% | 1,000 |
08.00-12.00 | 1.4% | 9,000 |
12.00-16.00 | 1.1% | 8,000 |
16.00-19.00 | 1.2% | 5,000 |
19.00-22.00 | 0.6% | 3,000 |
22.00-01.00 | — | — |
01.00-06.00 | 0.1% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.8% | 2,000 |
08.00-12.00 | 1.5% | 8,000 |
12.00-16.00 | 0.8% | 5,000 |
16.00-19.00 | 0.6% | 3,000 |
19.00-22.00 | 1.0% | 1,000 |
22.00-01.00 | — | — |
01.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — RADIO ESSEX DAB TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 237k | 20.0% | 2.8m | 11.9 | 14.0% |
| BBC RADIO 4 | 152k | 13.0% | 1.8m | 11.8 | 8.9% |
| BBC RADIO 1 | 132k | 11.0% | 772k | 5.9 | 3.8% |
| * HEART ESSEX - CHELMSFORD & SOUTHEND | 125k | 10.0% | 707k | 5.7 | 3.5% |
| CLASSIC FM | 88k | 7.0% | 722k | 8.2 | 3.6% |
| GREATEST HITS RADIO | 86k | 7.0% | 741k | 8.6 | 3.7% |
| BBC RADIO 5 LIVE | 76k | 6.0% | 517k | 6.8 | 2.6% |
| MAGIC | 74k | 6.0% | 520k | 7.0 | 2.6% |
| TALKSPORT | 70k | 6.0% | 695k | 9.9 | 3.4% |
| SMOOTH RADIO ESSEX | 64k | 5.0% | 464k | 7.2 | 2.3% |
| KISSTORY | 55k | 5.0% | 205k | 3.7 | 1.0% |
| ABSOLUTE RADIO | 53k | 4.0% | 353k | 6.7 | 1.7% |
| * GREATEST HITS RADIO (ESSEX) | 45k | 4.0% | 427k | 9.4 | 2.1% |
| RADIO ESSEX DAB this station | 38k | 3.0% | 295k | 7.8 | 1.5% |
| GOLD RADIO UK | 37k | 3.0% | 302k | 8.1 | 1.5% |
| HITS RADIO | 37k | 3.0% | 117k | 3.2 | 0.6% |
| BBC 6 MUSIC | 35k | 3.0% | 495k | 14.0 | 2.5% |
| CAPITAL XTRA (UK) | 35k | 3.0% | 89k | 2.5 | 0.4% |
| HEART 80S | 35k | 3.0% | 184k | 5.3 | 0.9% |
| KISS | 32k | 3.0% | 137k | 4.2 | 0.7% |
| ABSOLUTE 80S | 27k | 2.0% | 121k | 4.5 | 0.6% |
| BBC RADIO 4 EXTRA | 27k | 2.0% | 194k | 7.2 | 1.0% |
| VIRGIN RADIO | 23k | 2.0% | 181k | 7.7 | 0.9% |
| BBC RADIO 3 | 22k | 2.0% | 210k | 9.4 | 1.0% |
| HEART DANCE | 22k | 2.0% | 137k | 6.1 | 0.7% |
| CAPITAL DANCE | 21k | 2.0% | 90k | 4.3 | 0.4% |
| * RADIO ESSEX | 21k | 2.0% | 92k | 4.4 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 20k | 2.0% | 153k | 7.7 | 0.8% |
| HEART 90S | 19k | 2.0% | 42k | 2.2 | 0.2% |
| MAGIC SOUL | 18k | 1.0% | 116k | 6.5 | 0.6% |
| GB NEWS RADIO | 16k | 1.0% | 179k | 11.1 | 0.9% |
| KISS XTRA | 16k | 1.0% | 28k | 1.8 | 0.1% |
| ABSOLUTE RADIO 90S | 15k | 1.0% | 34k | 2.3 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 14k | 1.0% | 30k | 2.2 | 0.1% |
| PLANET ROCK | 14k | 1.0% | 146k | 10.2 | 0.7% |
| SMOOTH COUNTRY | 14k | 1.0% | 98k | 7.2 | 0.5% |
| KISSTORY R&B | 13k | 1.0% | 80k | 6.1 | 0.4% |
| BOOM RADIO | 12k | 1.0% | 174k | 14.2 | 0.9% |
| * HITS RADIO (ESSEX) | 12k | 1.0% | 21k | 1.8 | 0.1% |
| BBC RADIO 1XTRA | 11k | 1.0% | 20k | 1.8 | 0.1% |
| HEART 70S | 11k | 1.0% | 23k | 2.2 | 0.1% |
| SMOOTH CHILL | 11k | 1.0% | 52k | 4.5 | 0.3% |
| TALK (WAS TALKRADIO) | 11k | 1.0% | 113k | 9.9 | 0.6% |
| BBC WORLD SERVICE | 10k | 1.0% | 30k | 2.9 | 0.1% |
| KERRANG! | 10k | 1.0% | 38k | 3.9 | 0.2% |
| JAZZ FM | 9,000 | 1.0% | 57k | 6.7 | 0.3% |
| ABSOLUTE RADIO 00S | 8,000 | 1.0% | 24k | 2.9 | 0.1% |
| ABSOLUTE RADIO 70S | 8,000 | 1.0% | 30k | 3.7 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 8,000 | 1.0% | 32k | 3.8 | 0.2% |
| CAPITAL XTRA RELOADED | 8,000 | 1.0% | 26k | 3.1 | 0.1% |
| TIMES RADIO | 8,000 | 1.0% | 60k | 7.6 | 0.3% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 8,000 | 1.0% | 16k | 2.1 | 0.1% |
| VIRGIN RADIO CHILLED | 7,000 | 1.0% | 8,000 | 1.0 | 0.0% |
| HEAT | 6,000 | 0.0% | 19k | 3.3 | 0.1% |
| HITS RADIO PRIDE | 6,000 | 0.0% | 5,000 | 0.8 | 0.0% |
| MELLOW MAGIC | 6,000 | 1.0% | 34k | 5.5 | 0.2% |
| RADIO X CLASSIC ROCK | 6,000 | 1.0% | 88k | 14.6 | 0.4% |
| VIRGIN RADIO 80S | 6,000 | 0.0% | 20k | 3.4 | 0.1% |
| ABSOLUTE RADIO 10S | 5,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| CAPITAL CHILL | 5,000 | 0.0% | 15k | 3.3 | 0.1% |
| HITS RADIO CHILLED | 5,000 | 0.0% | 21k | 4.7 | 0.1% |
| SMOOTH RELAX | 5,000 | 0.0% | 17k | 3.4 | 0.1% |
| TALKSPORT2 | 4,000 | 0.0% | 6,000 | 1.5 | 0.0% |
| BBC ASIAN NETWORK UK | 3,000 | 0.0% | 9,000 | 2.9 | 0.0% |
| BLOOMBERG RADIO | 3,000 | 0.0% | 7,000 | 2.3 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 3,000 | 0.0% | 54k | 21.6 | 0.3% |
| MAGIC CLASSICAL | 3,000 | 0.0% | 38k | 12.2 | 0.2% |
| NATION 80S | 3,000 | 0.0% | 10k | 3.9 | 0.1% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within RADIO ESSEX DAB’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — RADIO ESSEX DAB TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)