HEART ESSEX - CHELMSFORD & SOUTHEND
HLocal / regional · RAJAR code 4459 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.17m · unweighted sample 1,578
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART ESSEX - CHELMSFORD & SOUTHEND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART ESSEX - CHELMSFORD & SOUTHEND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART ESSEX - CHELMSFORD & SOUTHEND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 151k | 13.0% | 6.4 | 100.0% |
| ADULTS 15-24 | 24k | 16.0% | 3.8 | 15.8% |
| ADULTS 25-34 | 30k | 17.0% | 4.3 | 20.1% |
| ADULTS 35-44 | 33k | 17.0% | 6.2 | 21.7% |
| ADULTS 45-54 | 24k | 13.0% | 6.5 | 15.5% |
| ADULTS 55-64 | 19k | 10.0% | 6.4 | 12.4% |
| ADULTS 65-74 | 13k | 9.0% | 13.8 | 8.7% |
| ADULTS 75+ | 9,000 | 7.0% | 9.5 | 5.8% |
| ADULTS 15-34 | 54k | 16.0% | 4.1 | 35.8% |
| ADULTS 15-44 | 87k | 16.0% | 4.9 | 57.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 70k | 12.0% | 5.0 | 46.4% |
| MEN 15-24 | 15k | 19.0% | 4.0 | 9.9% |
| MEN 25-34 | 17k | 20.0% | 2.4 | 11.6% |
| MEN 35-44 | 16k | 17.0% | 9.1 | 10.3% |
| MEN 45-54 | 7,000 | 8.0% | 0.7 | 4.9% |
| MEN 55-64 | 8,000 | 8.0% | 4.8 | 5.1% |
| MEN 65-74 | 3,000 | 6.0% | 16.4 | 2.1% |
| MEN 75+ | 4,000 | 6.0% | 4.2 | 2.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 81k | 13.0% | 7.5 | 53.6% |
| WOMEN 15-24 | 9,000 | 12.0% | 3.4 | 5.9% |
| WOMEN 25-34 | 13k | 14.0% | 6.9 | 8.5% |
| WOMEN 35-44 | 17k | 17.0% | 3.7 | 11.4% |
| WOMEN 45-54 | 16k | 17.0% | 9.2 | 10.7% |
| WOMEN 55-64 | 11k | 12.0% | 7.5 | 7.4% |
| WOMEN 65-74 | 10k | 11.0% | 12.9 | 6.6% |
| WOMEN 75+ | 5,000 | 8.0% | 13.9 | 3.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 84k | 15.0% | 6.3 | 55.7% |
| C2DE ADULTS | 67k | 11.0% | 6.5 | 44.3% |
| ABC1 MEN | 32k | 12.0% | 6.8 | 21.3% |
| ABC1 WOMEN | 52k | 17.0% | 6.0 | 34.4% |
| C2DE MEN | 38k | 12.0% | 3.6 | 25.1% |
| C2DE WOMEN | 29k | 10.0% | 10.3 | 19.2% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART ESSEX - CHELMSFORD & SOUTHEND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 5.6% | 79k |
10.00-13.00 | 5.7% | 53k |
13.00-16.00 | 5.4% | 66k |
16.00-19.00 | 4.4% | 61k |
19.00-22.00 | 3.4% | 23k |
22.00-01.00 | 2.7% | 12k |
01.00-04.00 | 2.5% | 3,000 |
04.00-06.30 | 2.1% | 14k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.3% | 16k |
10.00-13.00 | 4.8% | 26k |
13.00-16.00 | 4.4% | 18k |
16.00-19.00 | 6.3% | 20k |
19.00-23.00 | 4.5% | 11k |
23.00-01.00 | 2.8% | 1,000 |
01.00-06.00 | 0.4% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 4.8% | 18k |
10.00-13.00 | 4.6% | 22k |
13.00-16.00 | 3.7% | 15k |
16.00-19.00 | 6.4% | 17k |
19.00-22.00 | 13.0% | 13k |
22.00-01.00 | — | — |
01.00-06.00 | 4.2% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART ESSEX - CHELMSFORD & SOUTHEND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 240k | 21.0% | 2.4m | 9.9 | 12.3% |
| BBC RADIO 1 | 152k | 13.0% | 1.2m | 8.0 | 6.2% |
| HEART ESSEX - CHELMSFORD & SOUTHEND this station | 151k | 13.0% | 964k | 6.4 | 5.0% |
| BBC RADIO 4 | 149k | 13.0% | 1.7m | 11.5 | 8.9% |
| BBC RADIO 5 LIVE | 100k | 9.0% | 466k | 4.7 | 2.4% |
| MAGIC | 78k | 7.0% | 633k | 8.1 | 3.3% |
| CLASSIC FM | 74k | 6.0% | 633k | 8.5 | 3.3% |
| GREATEST HITS RADIO | 73k | 6.0% | 639k | 8.8 | 3.3% |
| TALKSPORT | 68k | 6.0% | 676k | 9.9 | 3.5% |
| KISSTORY | 54k | 5.0% | 218k | 4.1 | 1.1% |
| HITS RADIO | 53k | 5.0% | 169k | 3.2 | 0.9% |
| SMOOTH RADIO ESSEX | 43k | 4.0% | 290k | 6.7 | 1.5% |
| GOLD RADIO UK | 41k | 4.0% | 332k | 8.0 | 1.7% |
| BBC 6 MUSIC | 33k | 3.0% | 471k | 14.1 | 2.4% |
| BBC RADIO 4 EXTRA | 32k | 3.0% | 218k | 6.9 | 1.1% |
| ABSOLUTE RADIO | 30k | 3.0% | 154k | 5.2 | 0.8% |
| KISS | 27k | 2.0% | 74k | 2.7 | 0.4% |
| ABSOLUTE 80S | 25k | 2.0% | 128k | 5.2 | 0.7% |
| CAPITAL XTRA (UK) | 25k | 2.0% | 76k | 3.1 | 0.4% |
| VIRGIN RADIO | 23k | 2.0% | 164k | 7.1 | 0.8% |
| HEART DANCE | 22k | 2.0% | 296k | 13.5 | 1.5% |
| CAPITAL DANCE | 21k | 2.0% | 116k | 5.6 | 0.6% |
| HEART 80S | 21k | 2.0% | 52k | 2.5 | 0.3% |
| MAGIC SOUL | 20k | 2.0% | 177k | 8.7 | 0.9% |
| ABSOLUTE CLASSIC ROCK | 19k | 2.0% | 90k | 4.7 | 0.5% |
| * RADIO ESSEX | 19k | 2.0% | 106k | 5.6 | 0.5% |
| GB NEWS RADIO | 18k | 2.0% | 110k | 6.1 | 0.6% |
| BBC RADIO 3 | 17k | 1.0% | 207k | 12.0 | 1.1% |
| TALK (WAS TALKRADIO) | 16k | 1.0% | 175k | 10.7 | 0.9% |
| ABSOLUTE RADIO 90S | 15k | 1.0% | 70k | 4.8 | 0.4% |
| SMOOTH COUNTRY | 15k | 1.0% | 143k | 9.3 | 0.7% |
| BOOM RADIO | 14k | 1.0% | 246k | 17.7 | 1.3% |
| KISS XTRA | 14k | 1.0% | 23k | 1.7 | 0.1% |
| ABSOLUTE RADIO 00S | 13k | 1.0% | 34k | 2.7 | 0.2% |
| BBC RADIO 1XTRA | 13k | 1.0% | 36k | 2.8 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 13k | 1.0% | 20k | 1.5 | 0.1% |
| KISSTORY R&B | 13k | 1.0% | 64k | 5.1 | 0.3% |
| TIMES RADIO | 13k | 1.0% | 85k | 6.5 | 0.4% |
| HEART 70S | 12k | 1.0% | 33k | 2.7 | 0.2% |
| HEART 90S | 12k | 1.0% | 17k | 1.4 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 1.0% | 17k | 1.8 | 0.1% |
| BBC WORLD SERVICE | 9,000 | 1.0% | 55k | 5.8 | 0.3% |
| HEAT | 9,000 | 1.0% | 33k | 3.6 | 0.2% |
| KERRANG! | 9,000 | 1.0% | 33k | 3.5 | 0.2% |
| PLANET ROCK | 9,000 | 1.0% | 112k | 11.8 | 0.6% |
| JAZZ FM | 8,000 | 1.0% | 64k | 8.5 | 0.3% |
| SMOOTH RELAX | 8,000 | 1.0% | 15k | 2.0 | 0.1% |
| VIRGIN RADIO CHILLED | 8,000 | 1.0% | 8,000 | 1.0 | 0.0% |
| ABSOLUTE RADIO 10S | 7,000 | 1.0% | 4,000 | 0.6 | 0.0% |
| CAPITAL XTRA RELOADED | 7,000 | 1.0% | 24k | 3.2 | 0.1% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 7,000 | 1.0% | 40k | 6.0 | 0.2% |
| SMOOTH CHILL | 7,000 | 1.0% | 11k | 1.6 | 0.1% |
| VIRGIN RADIO 80S | 7,000 | 1.0% | 9,000 | 1.3 | 0.0% |
| BLOOMBERG RADIO | 6,000 | 0.0% | 13k | 2.2 | 0.1% |
| CAPITAL CHILL | 6,000 | 1.0% | 30k | 5.0 | 0.2% |
| HITS RADIO PRIDE | 6,000 | 1.0% | 5,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 27k | 5.0 | 0.1% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 117k | 24.9 | 0.6% |
| NATION 80S | 4,000 | 0.0% | 19k | 4.7 | 0.1% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| MELLOW MAGIC | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| TALKSPORT2 | 3,000 | 0.0% | 6,000 | 2.0 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 4,000 | 1.8 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 1,000 | 0.0% | 7,000 | 5.2 | 0.0% |
| MAGIC CLASSICAL | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART ESSEX - CHELMSFORD & SOUTHEND’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART ESSEX - CHELMSFORD & SOUTHEND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)