SMOOTH RADIO ESSEX
HLocal / regional · RAJAR code 3182 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.49m · unweighted sample 2,352
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO ESSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO ESSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO ESSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 70k | 5.0% | 6.0 | 100.0% |
| ADULTS 15-24 | 11k | 5.0% | 4.0 | 15.1% |
| ADULTS 25-34 | 12k | 5.0% | 5.3 | 17.2% |
| ADULTS 35-44 | 14k | 5.0% | 5.3 | 19.5% |
| ADULTS 45-54 | 7,000 | 3.0% | 10.3 | 9.5% |
| ADULTS 55-64 | 11k | 5.0% | 7.1 | 15.2% |
| ADULTS 65-74 | 9,000 | 5.0% | 4.5 | 12.7% |
| ADULTS 75+ | 8,000 | 4.0% | 7.9 | 10.8% |
| ADULTS 15-34 | 23k | 5.0% | 4.7 | 32.3% |
| ADULTS 15-44 | 36k | 5.0% | 4.9 | 51.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 41k | 6.0% | 7.3 | 58.3% |
| MEN 15-24 | 9,000 | 9.0% | 3.9 | 13.2% |
| MEN 25-34 | 9,000 | 8.0% | 6.4 | 12.6% |
| MEN 35-44 | 7,000 | 6.0% | 7.9 | 9.6% |
| MEN 45-54 | 2,000 | 2.0% | 17.0 | 2.6% |
| MEN 55-64 | 6,000 | 6.0% | 8.3 | 9.0% |
| MEN 65-74 | 5,000 | 7.0% | 5.8 | 6.5% |
| MEN 75+ | 3,000 | 4.0% | 12.9 | 4.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 29k | 4.0% | 4.2 | 41.7% |
| WOMEN 15-24 | 1,000 | 1.0% | 5.0 | 1.9% |
| WOMEN 25-34 | 3,000 | 3.0% | 2.1 | 4.6% |
| WOMEN 35-44 | 7,000 | 5.0% | 2.8 | 9.9% |
| WOMEN 45-54 | 5,000 | 4.0% | 7.8 | 6.9% |
| WOMEN 55-64 | 4,000 | 4.0% | 5.4 | 6.3% |
| WOMEN 65-74 | 4,000 | 4.0% | 3.1 | 6.1% |
| WOMEN 75+ | 4,000 | 5.0% | 3.8 | 5.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 17k | 2.0% | 8.0 | 23.8% |
| C2DE ADULTS | 53k | 7.0% | 5.4 | 76.2% |
| ABC1 MEN | 8,000 | 3.0% | 9.8 | 11.7% |
| ABC1 WOMEN | 8,000 | 2.0% | 6.3 | 12.1% |
| C2DE MEN | 33k | 8.0% | 6.7 | 46.7% |
| C2DE WOMEN | 21k | 5.0% | 3.4 | 29.6% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO ESSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.3% | 30k |
06.00-06.00 | 1.7% | 63k |
10.00-13.00 | 2.4% | 38k |
13.00-16.00 | 2.3% | 36k |
16.00-19.00 | 1.2% | 22k |
19.00-22.00 | 1.9% | 13k |
22.00-01.00 | 0.8% | 3,000 |
01.00-04.00 | 0.4% | 3,000 |
04.00-06.00 | 0.1% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.4% | 8,000 |
10.00-13.00 | 1.6% | 13k |
13.00-16.00 | 1.5% | 7,000 |
16.00-19.00 | 1.6% | 5,000 |
19.00-22.00 | 1.4% | 3,000 |
22.00-01.00 | 0.7% | 2,000 |
01.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.2% | 9,000 |
10.00-13.00 | 2.0% | 12k |
13.00-16.00 | 1.0% | 6,000 |
16.00-19.00 | 0.5% | 2,000 |
19.00-22.00 | 0.5% | 1,000 |
22.00-01.00 | 1.4% | 1,000 |
01.00-06.00 | 0.5% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO ESSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 311k | 21.0% | 3.5m | 11.3 | 14.0% |
| BBC RADIO 1 | 194k | 13.0% | 1.5m | 7.8 | 6.0% |
| BBC RADIO 4 | 183k | 12.0% | 2.2m | 12.0 | 8.8% |
| * HEART ESSEX - CHELMSFORD & SOUTHEND | 151k | 10.0% | 964k | 6.4 | 3.8% |
| BBC RADIO 5 LIVE | 114k | 8.0% | 580k | 5.1 | 2.3% |
| MAGIC | 99k | 7.0% | 759k | 7.7 | 3.0% |
| GREATEST HITS RADIO | 95k | 6.0% | 881k | 9.3 | 3.5% |
| CLASSIC FM | 92k | 6.0% | 762k | 8.2 | 3.0% |
| TALKSPORT | 86k | 6.0% | 819k | 9.6 | 3.3% |
| KISSTORY | 75k | 5.0% | 284k | 3.8 | 1.1% |
| SMOOTH RADIO ESSEX this station | 70k | 5.0% | 422k | 6.0 | 1.7% |
| HITS RADIO | 61k | 4.0% | 190k | 3.1 | 0.8% |
| GOLD RADIO UK | 50k | 3.0% | 371k | 7.4 | 1.5% |
| ABSOLUTE RADIO | 48k | 3.0% | 299k | 6.3 | 1.2% |
| BBC 6 MUSIC | 46k | 3.0% | 617k | 13.4 | 2.5% |
| CAPITAL XTRA (UK) | 44k | 3.0% | 119k | 2.7 | 0.5% |
| * GREATEST HITS RADIO (ESSEX) | 43k | 3.0% | 398k | 9.2 | 1.6% |
| KISS | 39k | 3.0% | 111k | 2.8 | 0.4% |
| BBC RADIO 4 EXTRA | 38k | 3.0% | 256k | 6.7 | 1.0% |
| HEART 80S | 34k | 2.0% | 211k | 6.2 | 0.8% |
| ABSOLUTE 80S | 31k | 2.0% | 161k | 5.1 | 0.6% |
| VIRGIN RADIO | 30k | 2.0% | 215k | 7.1 | 0.9% |
| HEART DANCE | 26k | 2.0% | 311k | 12.0 | 1.2% |
| BBC RADIO 3 | 25k | 2.0% | 268k | 10.7 | 1.1% |
| CAPITAL DANCE | 25k | 2.0% | 120k | 4.8 | 0.5% |
| GB NEWS RADIO | 23k | 2.0% | 137k | 6.0 | 0.5% |
| MAGIC SOUL | 23k | 2.0% | 190k | 8.2 | 0.8% |
| ABSOLUTE CLASSIC ROCK | 22k | 1.0% | 104k | 4.7 | 0.4% |
| ABSOLUTE RADIO 90S | 21k | 1.0% | 88k | 4.1 | 0.4% |
| TALK (WAS TALKRADIO) | 20k | 1.0% | 190k | 9.3 | 0.8% |
| * RADIO ESSEX | 19k | 1.0% | 106k | 5.6 | 0.4% |
| SMOOTH COUNTRY | 19k | 1.0% | 150k | 7.9 | 0.6% |
| HEART 90S | 17k | 1.0% | 33k | 1.9 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 16k | 1.0% | 32k | 2.0 | 0.1% |
| BOOM RADIO | 16k | 1.0% | 292k | 18.1 | 1.2% |
| KISS XTRA | 16k | 1.0% | 26k | 1.7 | 0.1% |
| ABSOLUTE RADIO 00S | 15k | 1.0% | 45k | 2.9 | 0.2% |
| KISSTORY R&B | 15k | 1.0% | 94k | 6.1 | 0.4% |
| TIMES RADIO | 15k | 1.0% | 91k | 5.9 | 0.4% |
| BBC RADIO 1XTRA | 14k | 1.0% | 37k | 2.6 | 0.1% |
| HEART 70S | 13k | 1.0% | 39k | 2.9 | 0.2% |
| PLANET ROCK | 13k | 1.0% | 140k | 11.1 | 0.6% |
| SMOOTH CHILL | 13k | 1.0% | 39k | 3.0 | 0.2% |
| BBC WORLD SERVICE | 12k | 1.0% | 63k | 5.3 | 0.3% |
| VIRGIN RADIO CHILLED | 12k | 1.0% | 13k | 1.1 | 0.1% |
| HEAT | 11k | 1.0% | 36k | 3.3 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 11k | 1.0% | 18k | 1.7 | 0.1% |
| * HITS RADIO (ESSEX) | 10k | 1.0% | 18k | 1.8 | 0.1% |
| KERRANG! | 10k | 1.0% | 33k | 3.5 | 0.1% |
| VIRGIN RADIO 80S | 10k | 1.0% | 12k | 1.2 | 0.0% |
| CAPITAL XTRA RELOADED | 9,000 | 1.0% | 26k | 2.9 | 0.1% |
| SMOOTH RELAX | 9,000 | 1.0% | 16k | 1.8 | 0.1% |
| ABSOLUTE RADIO 10S | 8,000 | 1.0% | 5,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 70S | 8,000 | 1.0% | 28k | 3.7 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 8,000 | 1.0% | 24k | 3.1 | 0.1% |
| JAZZ FM | 8,000 | 1.0% | 66k | 8.0 | 0.3% |
| CAPITAL CHILL | 7,000 | 0.0% | 31k | 4.6 | 0.1% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 7,000 | 0.0% | 40k | 5.9 | 0.2% |
| HITS RADIO PRIDE | 7,000 | 0.0% | 6,000 | 0.8 | 0.0% |
| RADIO X CLASSIC ROCK | 7,000 | 0.0% | 123k | 16.9 | 0.5% |
| BLOOMBERG RADIO | 6,000 | 0.0% | 13k | 2.2 | 0.1% |
| MELLOW MAGIC | 5,000 | 0.0% | 22k | 4.2 | 0.1% |
| NATION 80S | 5,000 | 0.0% | 20k | 4.1 | 0.1% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| TALKSPORT2 | 4,000 | 0.0% | 11k | 2.7 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 4,000 | 1.8 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 10k | 16.2 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO ESSEX’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO ESSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)