TOTAL DEE RADIO GROUP
YGroupAggregate / network · RAJAR code 4281 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 3.83m · unweighted sample 7,025
Group members (4)
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — TOTAL DEE RADIO GROUP TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — TOTAL DEE RADIO GROUP TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — TOTAL DEE RADIO GROUP TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 61k | 2.0% | 4.4 | 100.0% |
| ADULTS 15-24 | 8,000 | 1.0% | 2.3 | 12.6% |
| ADULTS 25-34 | 10k | 2.0% | 1.4 | 16.3% |
| ADULTS 35-44 | 16k | 2.0% | 4.9 | 25.5% |
| ADULTS 45-54 | 11k | 2.0% | 3.1 | 18.6% |
| ADULTS 55-64 | 11k | 2.0% | 10.6 | 17.4% |
| ADULTS 65-74 | 5,000 | 1.0% | 1.8 | 8.0% |
| ADULTS 75+ | 1,000 | 0.0% | 4.7 | 1.8% |
| ADULTS 15-34 | 18k | 1.0% | 1.8 | 28.8% |
| ADULTS 15-44 | 33k | 2.0% | 3.3 | 54.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 26k | 1.0% | 5.4 | 42.6% |
| MEN 15-24 | 4,000 | 1.0% | 1.5 | 6.3% |
| MEN 25-34 | 2,000 | 0.0% | 1.3 | 2.5% |
| MEN 35-44 | 10k | 3.0% | 6.2 | 16.5% |
| MEN 45-54 | 1,000 | 0.0% | 2.0 | 1.2% |
| MEN 55-64 | 7,000 | 3.0% | 8.5 | 12.0% |
| MEN 65-74 | 2,000 | 1.0% | 0.8 | 3.0% |
| MEN 75+ | 1,000 | 0.0% | 7.8 | 1.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 35k | 2.0% | 3.7 | 57.4% |
| WOMEN 15-24 | 4,000 | 1.0% | 3.0 | 6.3% |
| WOMEN 25-34 | 8,000 | 3.0% | 1.4 | 13.7% |
| WOMEN 35-44 | 6,000 | 2.0% | 2.7 | 9.0% |
| WOMEN 45-54 | 11k | 4.0% | 3.2 | 17.4% |
| WOMEN 55-64 | 3,000 | 1.0% | 15.3 | 5.3% |
| WOMEN 65-74 | 3,000 | 1.0% | 2.4 | 4.9% |
| WOMEN 75+ | 0 | 0.0% | 0.4 | 0.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 37k | 2.0% | 3.5 | 60.2% |
| C2DE ADULTS | 24k | 1.0% | 5.8 | 39.8% |
| ABC1 MEN | 15k | 2.0% | 2.9 | 24.5% |
| ABC1 WOMEN | 22k | 2.0% | 3.9 | 35.7% |
| C2DE MEN | 11k | 1.0% | 8.7 | 18.2% |
| C2DE WOMEN | 13k | 1.0% | 3.3 | 21.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — TOTAL DEE RADIO GROUP TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.4% | 18k |
06.00-06.00 | 0.4% | 48k |
06.00-12.00 | 0.4% | 24k |
06.00-18.00 | 0.4% | 41k |
06.00-24.00 | 0.4% | 47k |
06.00-19.00 | 0.4% | 45k |
06.00-13.00 | 0.4% | 28k |
10.00-14.00 | 0.3% | 24k |
13.00-19.00 | 0.4% | 31k |
14.00-19.00 | 0.4% | 28k |
19.00-22.00 | 0.2% | 6,000 |
22.00-24.00 | 0.6% | 2,000 |
24.00-06.00 | 0.4% | 5,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.8% | 4,000 |
06.00-12.00 | 0.8% | 11k |
06.00-18.00 | 0.7% | 18k |
06.00-24.00 | 0.6% | 18k |
06.00-06.00 | 0.6% | 18k |
06.00-19.00 | 0.7% | 18k |
10.00-14.00 | 0.7% | 15k |
14.00-18.00 | 0.6% | 8,000 |
18.00-24.00 | 0.2% | 4,000 |
22.00-24.00 | 0.1% | 1,000 |
24.00-06.00 | 0.3% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-12.00 | 0.7% | 10k |
06.00-18.00 | 0.6% | 17k |
06.00-24.00 | 0.6% | 18k |
06.00-06.00 | 0.5% | 19k |
06.00-10.00 | 0.7% | 5,000 |
10.00-15.00 | 0.6% | 10k |
15.00-19.00 | 0.5% | 8,000 |
19.00-22.00 | 0.3% | 1,000 |
22.00-24.00 | — | — |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — TOTAL DEE RADIO GROUP TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 749k | 20.0% | 7.9m | 10.6 | 12.0% |
| BBC RADIO 4 | 489k | 13.0% | 5.2m | 10.6 | 7.9% |
| GREATEST HITS RADIO | 465k | 12.0% | 4.1m | 8.8 | 6.2% |
| BBC RADIO 1 | 412k | 11.0% | 2.0m | 4.8 | 3.0% |
| HITS RADIO | 400k | 10.0% | 2.5m | 6.2 | 3.8% |
| BBC RADIO 5 LIVE | 389k | 10.0% | 2.8m | 7.2 | 4.3% |
| TALKSPORT | 306k | 8.0% | 2.1m | 7.0 | 3.3% |
| CLASSIC FM | 252k | 7.0% | 1.9m | 7.7 | 2.9% |
| BBC 6 MUSIC | 180k | 5.0% | 1.5m | 8.2 | 2.2% |
| CAPITAL XTRA (UK) | 161k | 4.0% | 661k | 4.1 | 1.0% |
| KISSTORY | 137k | 4.0% | 622k | 4.5 | 0.9% |
| ABSOLUTE RADIO | 127k | 3.0% | 716k | 5.6 | 1.1% |
| HEART 80S | 113k | 3.0% | 357k | 3.2 | 0.5% |
| KISS | 99k | 3.0% | 266k | 2.7 | 0.4% |
| ABSOLUTE 80S | 98k | 3.0% | 442k | 4.5 | 0.7% |
| MAGIC | 95k | 2.0% | 481k | 5.1 | 0.7% |
| GOLD RADIO UK | 90k | 2.0% | 788k | 8.7 | 1.2% |
| BBC RADIO 3 | 89k | 2.0% | 778k | 8.7 | 1.2% |
| CAPITAL DANCE | 87k | 2.0% | 382k | 4.4 | 0.6% |
| BBC RADIO 1XTRA | 84k | 2.0% | 424k | 5.1 | 0.6% |
| HEART DANCE | 83k | 2.0% | 321k | 3.9 | 0.5% |
| BBC RADIO 4 EXTRA | 80k | 2.0% | 464k | 5.8 | 0.7% |
| HEART 90S | 79k | 2.0% | 291k | 3.7 | 0.4% |
| CAPITAL XTRA RELOADED | 69k | 2.0% | 211k | 3.1 | 0.3% |
| ABSOLUTE RADIO 90S | 64k | 2.0% | 196k | 3.1 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 62k | 2.0% | 182k | 2.9 | 0.3% |
| PLANET ROCK | 62k | 2.0% | 663k | 10.6 | 1.0% |
| TOTAL DEE RADIO GROUP Groupthis station | 61k | 2.0% | 269k | 4.4 | 0.4% |
| VIRGIN RADIO | 59k | 2.0% | 206k | 3.5 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 58k | 2.0% | 499k | 8.5 | 0.8% |
| ABSOLUTE RADIO 00S | 53k | 1.0% | 228k | 4.3 | 0.3% |
| KISSTORY R&B | 53k | 1.0% | 193k | 3.6 | 0.3% |
| BOOM RADIO | 48k | 1.0% | 777k | 16.3 | 1.2% |
| BBC WORLD SERVICE | 45k | 1.0% | 205k | 4.6 | 0.3% |
| TALKSPORT2 | 45k | 1.0% | 97k | 2.2 | 0.1% |
| GB NEWS RADIO | 44k | 1.0% | 190k | 4.4 | 0.3% |
| SMOOTH CHILL | 42k | 1.0% | 133k | 3.1 | 0.2% |
| SMOOTH COUNTRY | 41k | 1.0% | 272k | 6.6 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 40k | 1.0% | 246k | 6.2 | 0.4% |
| BBC ASIAN NETWORK UK | 40k | 1.0% | 248k | 6.1 | 0.4% |
| SMOOTH RELAX | 39k | 1.0% | 207k | 5.2 | 0.3% |
| HITS RADIO PRIDE | 38k | 1.0% | 37k | 1.0 | 0.1% |
| KERRANG! | 38k | 1.0% | 144k | 3.8 | 0.2% |
| TALK (WAS TALKRADIO) | 37k | 1.0% | 460k | 12.6 | 0.7% |
| HEART 70S | 35k | 1.0% | 124k | 3.6 | 0.2% |
| JAZZ FM | 34k | 1.0% | 370k | 10.8 | 0.6% |
| HITS RADIO CHILLED | 33k | 1.0% | 239k | 7.2 | 0.4% |
| HEAT | 30k | 1.0% | 58k | 1.9 | 0.1% |
| TIMES RADIO | 27k | 1.0% | 154k | 5.7 | 0.2% |
| RADIO X CLASSIC ROCK | 26k | 1.0% | 213k | 8.2 | 0.3% |
| ABSOLUTE RADIO 10S | 25k | 1.0% | 37k | 1.5 | 0.1% |
| MAGIC SOUL | 24k | 1.0% | 187k | 7.9 | 0.3% |
| MELLOW MAGIC | 21k | 1.0% | 80k | 3.9 | 0.1% |
| KISS XTRA | 20k | 1.0% | 40k | 2.0 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 18k | 0.0% | 22k | 1.2 | 0.0% |
| VIRGIN RADIO CHILLED | 15k | 0.0% | 29k | 1.9 | 0.0% |
| ABSOLUTE RADIO 70S | 13k | 0.0% | 25k | 1.9 | 0.0% |
| VIRGIN RADIO 80S | 13k | 0.0% | 11k | 0.8 | 0.0% |
| CAPITAL CHILL | 9,000 | 0.0% | 27k | 3.1 | 0.0% |
| NATION 80S | 7,000 | 0.0% | 7,000 | 0.9 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 8,000 | 3.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within TOTAL DEE RADIO GROUP’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — TOTAL DEE RADIO GROUP TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)