CHESHIRE'S SILK 106.9
YLocal / regional · RAJAR code 3713 · Yearly — 12-month rolling sample · Local
Part of: TOTAL DEE RADIO GROUP
Headline figures · MAR 2026
TSA population 196k · unweighted sample 540
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — CHESHIRE'S SILK 106.9 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — CHESHIRE'S SILK 106.9 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — CHESHIRE'S SILK 106.9 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 12k | 6.0% | 7.8 | 100.0% |
| ADULTS 15-24 | 500 | 3.0% | 4.0 | 4.5% |
| ADULTS 25-34 | 1,000 | 4.0% | 6.3 | 8.6% |
| ADULTS 35-44 | 3,400 | 11.0% | 6.8 | 28.1% |
| ADULTS 45-54 | 2,400 | 8.0% | 7.6 | 19.9% |
| ADULTS 55-64 | 3,900 | 11.0% | 11.1 | 32.8% |
| ADULTS 65-74 | 700 | 2.0% | 1.1 | 6.1% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 1,600 | 3.0% | 5.5 | 13.2% |
| ADULTS 15-44 | 4,900 | 7.0% | 6.4 | 41.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 5,700 | 6.0% | 9.7 | 48.1% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | — | — | — | — |
| MEN 35-44 | 1,400 | 10.0% | 8.6 | 11.5% |
| MEN 45-54 | 500 | 3.0% | 1.9 | 3.8% |
| MEN 55-64 | 3,900 | 23.0% | 11.1 | 32.8% |
| MEN 65-74 | — | — | — | — |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 6,200 | 6.0% | 6.0 | 51.9% |
| WOMEN 15-24 | 500 | 6.0% | 4.0 | 4.5% |
| WOMEN 25-34 | 1,000 | 8.0% | 6.3 | 8.6% |
| WOMEN 35-44 | 2,000 | 13.0% | 5.5 | 16.6% |
| WOMEN 45-54 | 1,900 | 13.0% | 8.9 | 16.1% |
| WOMEN 55-64 | — | — | — | — |
| WOMEN 65-74 | 700 | 4.0% | 1.1 | 6.1% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 6,700 | 6.0% | 4.5 | 56.2% |
| C2DE ADULTS | 5,200 | 7.0% | 12.1 | 43.8% |
| ABC1 MEN | 1,900 | 4.0% | 6.6 | 16.0% |
| ABC1 WOMEN | 4,800 | 7.0% | 3.6 | 40.1% |
| C2DE MEN | 3,800 | 9.0% | 11.3 | 32.1% |
| C2DE WOMEN | 1,400 | 4.0% | 14.3 | 11.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — CHESHIRE'S SILK 106.9 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.6% | 7,500 |
06.00-06.00 | 2.6% | 11k |
06.00-12.00 | 2.8% | 8,300 |
06.00-18.00 | 2.7% | 11k |
06.00-24.00 | 2.4% | 11k |
06.00-19.00 | 2.6% | 11k |
06.00-13.00 | 2.7% | 9,400 |
10.00-14.00 | 2.1% | 6,600 |
13.00-19.00 | 2.4% | 7,300 |
14.00-19.00 | 2.2% | 7,100 |
19.00-22.00 | 0.8% | 1,500 |
22.00-24.00 | — | — |
24.00-06.00 | 7.5% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.8% | 1,900 |
06.00-12.00 | 5.7% | 3,700 |
06.00-18.00 | 4.2% | 4,600 |
06.00-24.00 | 3.7% | 4,600 |
06.00-06.00 | 3.7% | 4,600 |
06.00-19.00 | 4.0% | 4,600 |
10.00-14.00 | 4.3% | 3,700 |
14.00-18.00 | 2.5% | 1,700 |
18.00-24.00 | 0.8% | 1,500 |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-12.00 | 2.5% | 2,500 |
06.00-18.00 | 3.8% | 3,400 |
06.00-24.00 | 3.7% | 4,600 |
06.00-06.00 | 3.5% | 4,600 |
06.00-10.00 | 0.9% | 600 |
10.00-15.00 | 4.5% | 2,600 |
15.00-19.00 | 4.0% | 1,500 |
19.00-22.00 | 5.8% | 1,400 |
22.00-24.00 | — | — |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — CHESHIRE'S SILK 106.9 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 60k | 31.0% | 483k | 8.0 | 14.7% |
| BBC RADIO 4 | 46k | 23.0% | 559k | 12.3 | 17.0% |
| BBC RADIO 5 LIVE | 32k | 17.0% | 231k | 7.1 | 7.0% |
| SMOOTH RADIO NORTH WEST | 30k | 16.0% | 210k | 6.9 | 6.4% |
| BBC RADIO 1 | 27k | 14.0% | 144k | 5.3 | 4.4% |
| GREATEST HITS RADIO | 27k | 14.0% | 175k | 6.6 | 5.3% |
| CLASSIC FM | 24k | 12.0% | 143k | 6.0 | 4.3% |
| HEART NORTH WEST | 16k | 8.0% | 48k | 3.0 | 1.4% |
| TALKSPORT | 15k | 8.0% | 64k | 4.1 | 1.9% |
| CHESHIRE'S SILK 106.9 this station | 12k | 6.0% | 93k | 7.8 | 2.8% |
| BBC 6 MUSIC | 11k | 5.0% | 48k | 4.5 | 1.4% |
| PLANET ROCK | 9,000 | 5.0% | 169k | 18.8 | 5.1% |
| BBC RADIO 3 | 8,900 | 5.0% | 55k | 6.2 | 1.7% |
| ABSOLUTE RADIO | 8,400 | 4.0% | 33k | 3.9 | 1.0% |
| HITS RADIO | 7,700 | 4.0% | 19k | 2.4 | 0.6% |
| GOLD RADIO UK | 7,100 | 4.0% | 18k | 2.5 | 0.5% |
| KISSTORY | 6,500 | 3.0% | 32k | 4.9 | 1.0% |
| CAPITAL DANCE | 6,300 | 3.0% | 20k | 3.1 | 0.6% |
| CAPITAL XTRA (UK) | 6,000 | 3.0% | 18k | 3.0 | 0.6% |
| VIRGIN RADIO | 5,000 | 3.0% | 17k | 3.5 | 0.5% |
| KISS | 4,600 | 2.0% | 24k | 5.1 | 0.7% |
| ABSOLUTE 80S | 4,400 | 2.0% | 19k | 4.3 | 0.6% |
| TIMES RADIO | 4,300 | 2.0% | 12k | 2.8 | 0.4% |
| BBC RADIO 4 EXTRA | 4,200 | 2.0% | 21k | 4.9 | 0.6% |
| TALKSPORT2 | 4,200 | 2.0% | 8,600 | 2.1 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 4,100 | 2.0% | 66k | 16.0 | 2.0% |
| KERRANG! | 3,900 | 2.0% | 5,100 | 1.3 | 0.2% |
| HEART 80S | 3,100 | 2.0% | 7,000 | 2.2 | 0.2% |
| ABSOLUTE RADIO 90S | 3,000 | 2.0% | 11k | 3.7 | 0.3% |
| BOOM RADIO | 3,000 | 2.0% | 12k | 4.1 | 0.4% |
| KISS XTRA | 3,000 | 2.0% | 7,600 | 2.5 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 2,700 | 1.0% | 13k | 4.6 | 0.4% |
| CAPITAL XTRA RELOADED | 2,600 | 1.0% | 5,300 | 2.0 | 0.2% |
| ABSOLUTE RADIO 70S | 2,400 | 1.0% | 4,400 | 1.8 | 0.1% |
| KISSTORY R&B | 2,100 | 1.0% | 3,100 | 1.5 | 0.1% |
| BBC RADIO 1XTRA | 2,000 | 1.0% | 4,100 | 2.1 | 0.1% |
| BBC WORLD SERVICE | 1,900 | 1.0% | 6,000 | 3.1 | 0.2% |
| SMOOTH CHILL | 1,900 | 1.0% | 14k | 7.3 | 0.4% |
| TALK (WAS TALKRADIO) | 1,900 | 1.0% | 7,300 | 3.8 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 1,800 | 1.0% | 5,500 | 3.0 | 0.2% |
| HEART DANCE | 1,800 | 1.0% | 5,900 | 3.2 | 0.2% |
| MAGIC | 1,700 | 1.0% | 4,300 | 2.6 | 0.1% |
| ABSOLUTE RADIO 00S | 1,500 | 1.0% | 2,100 | 1.4 | 0.1% |
| HEART 70S | 1,500 | 1.0% | 6,400 | 4.2 | 0.2% |
| MELLOW MAGIC | 1,500 | 1.0% | 4,000 | 2.8 | 0.1% |
| MAGIC CLASSICAL | 1,400 | 1.0% | 5,200 | 3.6 | 0.2% |
| GB NEWS RADIO | 1,300 | 1.0% | 6,600 | 5.1 | 0.2% |
| HEART 90S | 1,200 | 1.0% | 2,400 | 2.1 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,200 | 1.0% | 3,800 | 3.3 | 0.1% |
| MAGIC SOUL | 1,000 | 1.0% | 7,600 | 7.4 | 0.2% |
| VIRGIN RADIO CHILLED | 1,000 | 1.0% | 3,100 | 3.1 | 0.1% |
| RADIO X CLASSIC ROCK | 900 | 0.0% | 2,100 | 2.4 | 0.1% |
| SMOOTH RELAX | 700 | 0.0% | 2,700 | 3.9 | 0.1% |
| BBC ASIAN NETWORK UK | 600 | 0.0% | 2,500 | 4.5 | 0.1% |
| HEAT | 400 | 0.0% | 100 | 0.3 | 0.0% |
| HITS RADIO CHILLED | 400 | 0.0% | 3,100 | 8.0 | 0.1% |
| HITS RADIO PRIDE | 300 | 0.0% | 100 | 0.3 | 0.0% |
| JAZZ FM | 300 | 0.0% | 200 | 0.8 | 0.0% |
| VIRGIN RADIO 80S | 200 | 0.0% | 100 | 0.6 | 0.0% |
| ABSOLUTE RADIO 10S | 100 | 0.0% | 0 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| NATION 80S | — | — | — | — | — |
| SMOOTH COUNTRY | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within CHESHIRE'S SILK 106.9’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — CHESHIRE'S SILK 106.9 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)