RAJAR Dashboard

SMOOTH RADIO NORTH EAST

H

Local / regional · RAJAR code 4245 · Half-yearly — 6-month rolling sample · Local

Part of: SMOOTH BRAND (UK), COMMUNICORP UK, SMOOTH RADIO NETWORK (UK)

Headline figures · MAR 2026

Weekly reach
578k
▼ 32k vs prev. quarter
% reach
24.0%
▼ 1.0% vs prev. quarter
Total hours
5.1m
▼ 222k vs prev. quarter
Average hours
8.8
▲ 0.1 vs prev. quarter
Market share
10.7%
▼ 0.7% vs prev. quarter

TSA population 2.42m · unweighted sample 2,324

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+578k24.0%8.8100.0%
ADULTS 15-2450k14.0%1.78.7%
ADULTS 25-3493k26.0%5.716.2%
ADULTS 35-4482k22.0%4.014.2%
ADULTS 45-5482k25.0%6.714.3%
ADULTS 55-64101k25.0%13.217.4%
ADULTS 65-74118k32.0%12.120.5%
ADULTS 75+51k21.0%16.08.7%
ADULTS 15-34144k20.0%4.324.9%
ADULTS 15-44226k21.0%4.239.1%
MenReach% reachAvg hrs% of audience
ALL MEN 15+276k23.0%7.947.9%
MEN 15-2419k10.0%1.43.2%
MEN 25-3465k36.0%5.911.2%
MEN 35-4440k22.0%3.86.9%
MEN 45-5422k13.0%2.43.8%
MEN 55-6443k22.0%14.67.5%
MEN 65-7465k37.0%10.211.3%
MEN 75+23k22.0%12.24.0%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+301k24.0%9.552.1%
WOMEN 15-2432k19.0%1.95.5%
WOMEN 25-3429k16.0%5.45.0%
WOMEN 35-4442k22.0%4.27.3%
WOMEN 45-5461k36.0%8.210.5%
WOMEN 55-6457k28.0%12.29.9%
WOMEN 65-7453k28.0%14.49.2%
WOMEN 75+27k20.0%19.14.7%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS242k20.0%7.241.9%
C2DE ADULTS336k28.0%9.958.1%
ABC1 MEN97k18.0%5.016.8%
ABC1 WOMEN145k21.0%8.625.1%
C2DE MEN179k28.0%9.531.0%
C2DE WOMEN156k29.0%10.427.1%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
▸
9.2%271k
10.00-13.00
▸
11.0%293k
13.00-16.00
▸
11.2%265k
16.00-19.00
▸
10.6%247k
19.00-22.00
▸
10.7%139k
22.00-01.00
▸
8.4%55k
01.00-06.00
▸
10.1%42k
SaturdayShareReach
06.00-10.00
▸
12.5%110k
06.00-24.00
▸
11.9%253k
06.00-06.00
▸
11.9%257k
10.00-14.00
▸
12.1%163k
14.00-18.00
▸
12.5%119k
18.00-20.00
▸
8.4%41k
20.00-24.00
▸
9.7%36k
SundayShareReach
06.00-24.00
▸
11.3%210k
06.00-06.00
▸
11.2%217k
06.00-10.00
▸
11.6%85k
10.00-14.00
▸
12.0%134k
14.00-18.00
▸
11.5%98k
18.00-20.00
▸
9.1%38k
20.00-24.00
▸
9.0%31k
24.00-06.00
▸
12.9%18k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
SMOOTH RADIO NORTH EAST this station578k24.0%5.1m8.810.7%
BBC RADIO 2 519k21.0%6.3m12.213.4%
* CAPITAL NORTH EAST 424k18.0%2.4m5.65.0%
HEART NORTH EAST 371k15.0%2.2m5.94.6%
HITS RADIO 345k14.0%2.0m5.74.1%
BBC RADIO 4 253k10.0%2.6m10.45.6%
BBC RADIO 1 246k10.0%1.2m4.92.5%
* HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO) 235k10.0%1.3m5.62.7%
BBC RADIO 5 LIVE 204k8.0%1.3m6.22.7%
GREATEST HITS RADIO 186k8.0%1.9m10.14.0%
ABSOLUTE 80S 161k7.0%1.7m10.53.6%
CLASSIC FM 157k6.0%1.2m7.52.5%
ABSOLUTE RADIO 126k5.0%787k6.31.7%
* GREATEST HITS RADIO (TYNE & WEAR) 115k5.0%1.2m10.22.4%
TALKSPORT 115k5.0%968k8.42.0%
* HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM) 109k5.0%644k5.91.4%
GOLD RADIO UK 98k4.0%959k9.82.0%
BBC 6 MUSIC 90k4.0%1.1m12.52.4%
HEART 80S 88k4.0%475k5.41.0%
* NATION RADIO NORTH EAST 81k3.0%333k4.10.7%
ABSOLUTE RADIO 90S 69k3.0%301k4.40.6%
HEART DANCE 66k3.0%401k6.10.8%
MAGIC 66k3.0%304k4.60.6%
VIRGIN RADIO 62k3.0%596k9.61.3%
* GREATEST HITS RADIO (TEESSIDE) 61k3.0%588k9.61.2%
HEART 90S 60k2.0%320k5.30.7%
PLANET ROCK 60k2.0%673k11.31.4%
BBC RADIO 4 EXTRA 57k2.0%479k8.41.0%
BBC RADIO 3 54k2.0%849k15.71.8%
ABSOLUTE CLASSIC ROCK 53k2.0%233k4.40.5%
KISSTORY 49k2.0%315k6.50.7%
CAPITAL DANCE 46k2.0%77k1.70.2%
GB NEWS RADIO 41k2.0%543k13.31.1%
ABSOLUTE RADIO 00S 40k2.0%108k2.70.2%
CAPITAL XTRA (UK) 37k2.0%93k2.50.2%
SMOOTH RELAX 37k2.0%253k6.80.5%
ABSOLUTE RADIO COUNTRY 35k1.0%221k6.30.5%
BBC RADIO 5 SPORTS EXTRA 35k1.0%64k1.80.1%
KISS 30k1.0%117k3.90.2%
HEAT 29k1.0%81k2.80.2%
HEART 70S 28k1.0%97k3.40.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 27k1.0%41k1.50.1%
BOOM RADIO 26k1.0%431k16.60.9%
KISSTORY R&B 24k1.0%87k3.50.2%
TALKSPORT2 24k1.0%67k2.80.1%
BBC WORLD SERVICE 22k1.0%92k4.20.2%
HITS RADIO PRIDE 22k1.0%15k0.70.0%
TALK (WAS TALKRADIO) 22k1.0%131k6.00.3%
MELLOW MAGIC 21k1.0%92k4.40.2%
TIMES RADIO 21k1.0%128k6.10.3%
MAGIC SOUL 20k1.0%79k4.00.2%
NATION 80S 19k1.0%32k1.70.1%
ABSOLUTE RADIO 10S 18k1.0%156k8.50.3%
HITS RADIO CHILLED 16k1.0%56k3.60.1%
JAZZ FM 16k1.0%21k1.40.0%
KERRANG! 16k1.0%66k4.00.1%
VIRGIN RADIO 80S 16k1.0%11k0.70.0%
MAGIC CLASSICAL 13k1.0%88k7.00.2%
RADIO X CLASSIC ROCK 13k1.0%86k6.80.2%
VIRGIN RADIO CHILLED 13k1.0%11k0.90.0%
ABSOLUTE RADIO 70S 11k0.0%22k1.90.0%
BBC RADIO 1XTRA 11k0.0%15k1.40.0%
CAPITAL XTRA RELOADED 11k0.0%13k1.20.0%
SMOOTH CHILL 11k0.0%57k5.30.1%
CAPITAL CHILL 10k0.0%46k4.60.1%
SMOOTH COUNTRY 8,0000.0%72k8.70.2%
BBC ASIAN NETWORK UK 5,0000.0%15k2.70.0%
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 2,0000.0%13k5.70.0%
KISS XTRA 2,0000.0%8,0004.00.0%
BLOOMBERG RADIO —————

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO NORTH EAST’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)