SMOOTH RADIO NORTH EAST
HLocal / regional · RAJAR code 4245 · · Local
Part of: SMOOTH BRAND (UK), COMMUNICORP UK, SMOOTH RADIO NETWORK (UK)
Headline figures · JUN 2026
Weekly reach
549k
29kvs prev. quarter
% reach
22.0%
2.0%vs prev. quarter
Total hours
6.0m
981kvs prev. quarter
Average hours
11.0
2.2vs prev. quarter
Market share
12.5%
1.8%vs prev. quarter
TSA population 2.47m · unweighted sample 2,285
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
01.00-06.00 | 14.9% | 46k |
06.00-10.00 | 12.8% | 282k |
10.00-13.00 | 12.6% | 315k |
13.00-16.00 | 11.8% | 289k |
16.00-19.00 | 9.8% | 231k |
19.00-22.00 | 12.7% | 144k |
22.00-01.00 | 12.4% | 60k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 16.1% | 122k |
10.00-14.00 | 14.7% | 166k |
14.00-18.00 | 14.6% | 120k |
18.00-20.00 | 8.1% | 43k |
20.00-24.00 | 12.2% | 45k |
06.00-24.00 | 14.3% | 264k |
06.00-06.00 | 14.2% | 268k |
| Sunday | Share | Reach |
|---|---|---|
24.00-06.00 | 12.9% | 16k |
06.00-10.00 | 13.8% | 102k |
10.00-14.00 | 14.7% | 147k |
14.00-18.00 | 12.6% | 111k |
18.00-20.00 | 6.0% | 29k |
20.00-24.00 | 10.1% | 28k |
06.00-24.00 | 12.9% | 218k |
06.00-06.00 | 12.9% | 223k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 549k | 22.0% | 11.0 | 100.0% |
| ADULTS 15-24 | 37k | 10.0% | 1.6 | 6.7% |
| ADULTS 25-34 | 73k | 20.0% | 5.4 | 13.3% |
| ADULTS 35-44 | 67k | 18.0% | 5.2 | 12.2% |
| ADULTS 45-54 | 71k | 21.0% | 7.0 | 12.9% |
| ADULTS 55-64 | 105k | 26.0% | 15.6 | 19.1% |
| ADULTS 65-74 | 132k | 35.0% | 15.4 | 24.1% |
| ADULTS 75+ | 64k | 26.0% | 16.8 | 11.7% |
| ADULTS 15-34 | 110k | 15.0% | 4.1 | 20.0% |
| ADULTS 15-44 | 177k | 16.0% | 4.5 | 32.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 254k | 21.0% | 10.4 | 46.3% |
| MEN 15-24 | 17k | 9.0% | 1.2 | 3.0% |
| MEN 25-34 | 45k | 24.0% | 6.8 | 8.1% |
| MEN 35-44 | 27k | 15.0% | 7.7 | 4.9% |
| MEN 45-54 | 20k | 12.0% | 4.6 | 3.7% |
| MEN 55-64 | 37k | 19.0% | 16.4 | 6.8% |
| MEN 65-74 | 71k | 41.0% | 11.4 | 13.0% |
| MEN 75+ | 37k | 32.0% | 16.1 | 6.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 294k | 23.0% | 11.5 | 53.7% |
| WOMEN 15-24 | 20k | 11.0% | 1.8 | 3.6% |
| WOMEN 25-34 | 28k | 16.0% | 3.3 | 5.2% |
| WOMEN 35-44 | 40k | 21.0% | 3.5 | 7.3% |
| WOMEN 45-54 | 50k | 30.0% | 8.0 | 9.2% |
| WOMEN 55-64 | 67k | 33.0% | 15.2 | 12.3% |
| WOMEN 65-74 | 61k | 30.0% | 20.0 | 11.1% |
| WOMEN 75+ | 27k | 20.0% | 17.7 | 4.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 223k | 18.0% | 7.9 | 40.7% |
| C2DE ADULTS | 325k | 27.0% | 13.1 | 59.3% |
| ABC1 MEN | 92k | 16.0% | 8.4 | 16.8% |
| ABC1 WOMEN | 131k | 19.0% | 7.6 | 23.9% |
| C2DE MEN | 162k | 26.0% | 11.5 | 29.5% |
| C2DE WOMEN | 163k | 28.0% | 14.7 | 29.8% |
Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 2.19m | 89.0% | 48.5m | 22.1 | 100.0% |
| ANY COMMER CIAL | 1.81m | 73.0% | 31.0m | 17.1 | 63.9% |
| ANY BBC | 1.16m | 47.0% | 16.7m | 14.4 | 34.5% |
| SMOOTH RADIO NORTH EAST | 549k | 22.0% | 6.0m | 11.0 | 12.5% |
| BBC RADIO 2 | 482k | 19.0% | 6.3m | 13.0 | 12.9% |
| OTHER NATION AL COMMER CIAL | 366k | 15.0% | 2.6m | 7.0 | 5.3% |
| HEART NORTH EAST | 365k | 15.0% | 2.0m | 5.5 | 4.2% |
| CAPITAL NET WORK (UK) | 362k | 15.0% | 2.2m | 6.0 | 4.5% |
| * CAPITAL NORTH EAST | 358k | 15.0% | 2.2m | 6.1 | 4.5% |
| HITS RADIO | 315k | 13.0% | 1.8m | 5.8 | 3.7% |
| BBC RADIO 4 | 245k | 10.0% | 2.7m | 11.1 | 5.6% |
| BBC RADIO 1 | 232k | 9.0% | 1.3m | 5.4 | 2.6% |
| * HITS RADIO (NORTH EAST TYNE & WEAR) | 231k | 9.0% | 1.4m | 6.2 | 3.0% |
| BBC RADIO 5 LIVE | 205k | 8.0% | 1.4m | 6.9 | 2.9% |
| * BBC RADIO NEW CASTLE | 202k | 8.0% | 1.5m | 7.5 | 3.1% |
| GREAT- EST HITS RADIO | 176k | 7.0% | 1.5m | 8.6 | 3.1% |
| OTHER STATION | 160k | 6.0% | 776k | 4.8 | 1.6% |
| CLASSIC FM | 158k | 6.0% | 1.2m | 7.7 | 2.5% |
| ABSO LUTE 80S | 155k | 6.0% | 1.8m | 11.7 | 3.7% |
| TALK SPORT | 128k | 5.0% | 1.5m | 11.9 | 3.1% |
| * BBC RADIO TEES | 121k | 5.0% | 707k | 5.8 | 1.5% |
| * GREAT- EST HITS RADIO (TYNE & WEAR) | 110k | 4.0% | 1.0m | 9.2 | 2.1% |
| HEART 80S | 104k | 4.0% | 561k | 5.4 | 1.2% |
| ABSO LUTE RADIO | 102k | 4.0% | 778k | 7.6 | 1.6% |
| LBC BRAND (UK) | 98k | 4.0% | 798k | 8.2 | 1.6% |
| * NATION RADIO NORTH EAST | 84k | 3.0% | 468k | 5.6 | 1.0% |
| BBC 6 MUSIC | 84k | 3.0% | 968k | 11.5 | 2.0% |
| * HITS RADIO (NORTH EAST TEES SIDE) | 83k | 3.0% | 382k | 4.6 | 0.8% |
| GOLD RADIO UK | 78k | 3.0% | 886k | 11.3 | 1.8% |
| VIRGIN RADIO | 78k | 3.0% | 525k | 6.7 | 1.1% |
| KISS TORY | 73k | 3.0% | 444k | 6.1 | 0.9% |
| RADIO X NET WORK (UK) | 72k | 3.0% | 500k | 6.9 | 1.0% |
| HEART DANCE | 66k | 3.0% | 346k | 5.2 | 0.7% |
| MAGIC | 61k | 2.0% | 319k | 5.2 | 0.7% |
| * GREAT- EST HITS RADIO (TEES SIDE) | 60k | 2.0% | 410k | 6.9 | 0.8% |
| PLANET ROCK | 59k | 2.0% | 610k | 10.4 | 1.3% |
| ABSO LUTE CLASSIC ROCK | 52k | 2.0% | 265k | 5.1 | 0.5% |
| ABSO LUTE RADIO 90S | 50k | 2.0% | 222k | 4.4 | 0.5% |
| BBC RADIO 4 EXTRA | 49k | 2.0% | 394k | 8.0 | 0.8% |
| HEART 70S | 48k | 2.0% | 140k | 2.9 | 0.3% |
| BBC RADIO 3 | 46k | 2.0% | 833k | 18.0 | 1.7% |
| HEART 90S | 45k | 2.0% | 159k | 3.5 | 0.3% |
| GB NEWS RADIO | 44k | 2.0% | 689k | 15.7 | 1.4% |
| SMOOTH RELAX | 40k | 2.0% | 139k | 3.4 | 0.3% |
| OTHER BBC LOCAL | 39k | 2.0% | 75k | 1.9 | 0.2% |
| CAPITAL DANCE | 39k | 2.0% | 49k | 1.2 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 38k | 2.0% | 83k | 2.2 | 0.2% |
| ABSO LUTE RADIO 00S | 38k | 2.0% | 95k | 2.5 | 0.2% |
| KISS TORY R&B | 36k | 1.0% | 178k | 4.9 | 0.4% |
| CAPITAL XTRA (UK) | 33k | 1.0% | 57k | 1.8 | 0.1% |
| OTHER LOCAL COMM. | 30k | 1.0% | 25k | 0.9 | 0.1% |
| KISS | 29k | 1.0% | 54k | 1.9 | 0.1% |
| VIRGIN RADIO CHILLED | 29k | 1.0% | 32k | 1.1 | 0.1% |
| ABSO LUTE RADIO COUN TRY | 28k | 1.0% | 141k | 5.1 | 0.3% |
| BOOM RADIO | 28k | 1.0% | 597k | 21.2 | 1.2% |
| HITS RADIO PRIDE | 26k | 1.0% | 19k | 0.7 | — |
| HITS RADIO CHILLED | 25k | 1.0% | 76k | 3.1 | 0.2% |
| BBC WORLD SERVICE | 23k | 1.0% | 117k | 5.1 | 0.2% |
| TIMES RADIO | 23k | 1.0% | 111k | 4.8 | 0.2% |
| ABSO LUTE RADIO 70S | 22k | 1.0% | 48k | 2.2 | 0.1% |
| VIRGIN RADIO LE- GENDS | 21k | 1.0% | 14k | 0.7 | — |
| VIRGIN RADIO 80S | 21k | 1.0% | 32k | 1.5 | 0.1% |
| ABSO LUTE RADIO 10S | 20k | 1.0% | 57k | 2.9 | 0.1% |
| NATION 80S | 20k | 1.0% | 40k | 2.0 | 0.1% |
| BBC RADIO 1XTRA | 19k | 1.0% | 99k | 5.3 | 0.2% |
| TALK | 19k | 1.0% | 212k | 11.2 | 0.4% |
| MAGIC SOUL | 17k | 1.0% | 118k | 6.9 | 0.2% |
| TALK SPORT2 | 16k | 1.0% | 29k | 1.7 | 0.1% |
| KER RANG! | 15k | 1.0% | 49k | 3.3 | 0.1% |
| MELLOW MAGIC | 14k | 1.0% | 58k | 4.1 | 0.1% |
| JAZZ FM | 11k | — | 27k | 2.4 | 0.1% |
| RADIO X CLASSIC ROCK | 11k | — | 59k | 5.2 | 0.1% |
| CAPITAL CHILL | 10k | — | 61k | 6.1 | 0.1% |
| CAPITAL XTRA RELOAD ED | 10k | — | 62k | 6.6 | 0.1% |
| KISS XTRA | 8,000 | — | 12k | 1.5 | — |
| SMOOTH CHILL | 8,000 | — | 13k | 1.7 | — |
| BBC ASIAN NET WORK | 6,000 | — | 16k | 2.7 | — |
| HEAT | 6,000 | — | 31k | 5.0 | 0.1% |
| MAGIC CLASSIC AL | 6,000 | — | 68k | 10.7 | 0.1% |
| SMOOTH COUN TRY | 3,000 | — | 23k | 6.7 | — |
| COUN TRY LINE RADIO | 1,000 | — | 1,000 | 0.8 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — SMOOTH RADIO NORTH EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)