HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO)
HLocal / regional · RAJAR code 3351 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.58m · unweighted sample 1,451
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 235k | 15.0% | 5.6 | 100.0% |
| ADULTS 15-24 | 63k | 26.0% | 5.6 | 26.7% |
| ADULTS 25-34 | 54k | 23.0% | 3.3 | 22.9% |
| ADULTS 35-44 | 38k | 16.0% | 3.1 | 16.1% |
| ADULTS 45-54 | 41k | 19.0% | 10.2 | 17.5% |
| ADULTS 55-64 | 20k | 8.0% | 5.9 | 8.4% |
| ADULTS 65-74 | 16k | 7.0% | 6.6 | 6.8% |
| ADULTS 75+ | 4,000 | 2.0% | 4.0 | 1.6% |
| ADULTS 15-34 | 116k | 24.0% | 4.6 | 49.6% |
| ADULTS 15-44 | 154k | 21.0% | 4.2 | 65.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 111k | 14.0% | 5.3 | 47.4% |
| MEN 15-24 | 32k | 26.0% | 6.9 | 13.6% |
| MEN 25-34 | 33k | 28.0% | 2.7 | 14.1% |
| MEN 35-44 | 5,000 | 4.0% | 1.7 | 2.3% |
| MEN 45-54 | 17k | 16.0% | 6.7 | 7.4% |
| MEN 55-64 | 9,000 | 8.0% | 4.6 | 3.9% |
| MEN 65-74 | 12k | 10.0% | 8.1 | 5.1% |
| MEN 75+ | 2,000 | 4.0% | 5.4 | 1.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 124k | 15.0% | 5.8 | 52.6% |
| WOMEN 15-24 | 31k | 26.0% | 4.2 | 13.1% |
| WOMEN 25-34 | 21k | 17.0% | 4.4 | 8.8% |
| WOMEN 35-44 | 33k | 26.0% | 3.4 | 13.9% |
| WOMEN 45-54 | 24k | 22.0% | 12.7 | 10.2% |
| WOMEN 55-64 | 10k | 8.0% | 7.1 | 4.4% |
| WOMEN 65-74 | 4,000 | 4.0% | 1.9 | 1.7% |
| WOMEN 75+ | 1,000 | 1.0% | 1.6 | 0.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 114k | 14.0% | 4.8 | 48.6% |
| C2DE ADULTS | 121k | 16.0% | 6.3 | 51.4% |
| ABC1 MEN | 38k | 10.0% | 4.8 | 16.2% |
| ABC1 WOMEN | 76k | 17.0% | 4.7 | 32.5% |
| C2DE MEN | 73k | 18.0% | 5.6 | 31.2% |
| C2DE WOMEN | 47k | 13.0% | 7.5 | 20.2% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.7% | 90k |
10.00-13.00 | 4.0% | 91k |
13.00-16.00 | 5.5% | 90k |
16.00-19.00 | 6.7% | 86k |
19.00-22.00 | 5.1% | 53k |
22.00-02.00 | 2.2% | 16k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.5% | 18k |
09.00-12.00 | 3.0% | 27k |
12.00-16.00 | 5.5% | 38k |
16.00-19.00 | 3.3% | 22k |
19.00-22.00 | 2.4% | 5,000 |
22.00-01.00 | 5.1% | 10k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.0% | 11k |
09.00-12.00 | 1.6% | 17k |
12.00-16.00 | 2.1% | 25k |
16.00-19.00 | 3.1% | 16k |
19.00-22.00 | 1.0% | 5,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| SMOOTH RADIO NORTH EAST | 398k | 25.0% | 3.5m | 8.8 | 11.2% |
| BBC RADIO 2 | 308k | 19.0% | 3.3m | 10.7 | 10.6% |
| CAPITAL NORTH EAST | 287k | 18.0% | 1.6m | 5.5 | 5.1% |
| HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO) this station | 235k | 15.0% | 1.3m | 5.6 | 4.2% |
| HEART NORTH EAST | 229k | 14.0% | 950k | 4.1 | 3.0% |
| BBC RADIO 4 | 163k | 10.0% | 1.5m | 9.3 | 4.9% |
| BBC RADIO 1 | 161k | 10.0% | 745k | 4.6 | 2.4% |
| BBC RADIO 5 LIVE | 141k | 9.0% | 877k | 6.2 | 2.8% |
| ABSOLUTE 80S | 130k | 8.0% | 1.6m | 12.0 | 5.0% |
| GREATEST HITS RADIO (TYNE & WEAR) | 115k | 7.0% | 1.2m | 10.2 | 3.7% |
| CLASSIC FM | 99k | 6.0% | 623k | 6.3 | 2.0% |
| ABSOLUTE RADIO | 89k | 6.0% | 617k | 7.0 | 2.0% |
| NATION RADIO NORTH EAST | 78k | 5.0% | 304k | 3.9 | 1.0% |
| TALKSPORT | 77k | 5.0% | 756k | 9.8 | 2.4% |
| BBC 6 MUSIC | 62k | 4.0% | 876k | 14.2 | 2.8% |
| GOLD RADIO UK | 59k | 4.0% | 614k | 10.5 | 2.0% |
| HEART 80S | 58k | 4.0% | 395k | 6.8 | 1.3% |
| MAGIC | 54k | 3.0% | 267k | 4.9 | 0.9% |
| PLANET ROCK | 49k | 3.0% | 623k | 12.6 | 2.0% |
| VIRGIN RADIO | 47k | 3.0% | 420k | 8.8 | 1.3% |
| HEART 90S | 42k | 3.0% | 124k | 3.0 | 0.4% |
| ABSOLUTE RADIO 90S | 40k | 3.0% | 128k | 3.2 | 0.4% |
| BBC RADIO 4 EXTRA | 39k | 2.0% | 366k | 9.4 | 1.2% |
| HEART DANCE | 37k | 2.0% | 290k | 7.9 | 0.9% |
| BBC RADIO 3 | 33k | 2.0% | 638k | 19.4 | 2.0% |
| ABSOLUTE CLASSIC ROCK | 32k | 2.0% | 85k | 2.7 | 0.3% |
| CAPITAL DANCE | 31k | 2.0% | 51k | 1.6 | 0.2% |
| ABSOLUTE RADIO 00S | 28k | 2.0% | 47k | 1.7 | 0.2% |
| KISSTORY | 27k | 2.0% | 234k | 8.6 | 0.8% |
| CAPITAL XTRA (UK) | 26k | 2.0% | 59k | 2.2 | 0.2% |
| GB NEWS RADIO | 26k | 2.0% | 288k | 11.0 | 0.9% |
| SMOOTH RELAX | 26k | 2.0% | 190k | 7.4 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 22k | 1.0% | 24k | 1.1 | 0.1% |
| KISSTORY R&B | 20k | 1.0% | 66k | 3.3 | 0.2% |
| MELLOW MAGIC | 20k | 1.0% | 92k | 4.5 | 0.3% |
| HEART 70S | 18k | 1.0% | 50k | 2.8 | 0.2% |
| KISS | 18k | 1.0% | 98k | 5.5 | 0.3% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 18k | 1.0% | 34k | 1.9 | 0.1% |
| HEAT | 16k | 1.0% | 16k | 1.0 | 0.1% |
| NATION 80S | 16k | 1.0% | 30k | 1.9 | 0.1% |
| TALK (WAS TALKRADIO) | 16k | 1.0% | 27k | 1.7 | 0.1% |
| TIMES RADIO | 16k | 1.0% | 73k | 4.5 | 0.2% |
| HITS RADIO PRIDE | 15k | 1.0% | 10k | 0.6 | 0.0% |
| TALKSPORT2 | 15k | 1.0% | 50k | 3.3 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 14k | 1.0% | 151k | 10.9 | 0.5% |
| BOOM RADIO | 14k | 1.0% | 235k | 16.7 | 0.8% |
| MAGIC SOUL | 14k | 1.0% | 43k | 3.0 | 0.1% |
| ABSOLUTE RADIO 10S | 13k | 1.0% | 48k | 3.7 | 0.2% |
| JAZZ FM | 13k | 1.0% | 18k | 1.3 | 0.1% |
| HITS RADIO CHILLED | 12k | 1.0% | 52k | 4.4 | 0.2% |
| VIRGIN RADIO 80S | 12k | 1.0% | 8,000 | 0.7 | 0.0% |
| MAGIC CLASSICAL | 11k | 1.0% | 74k | 7.0 | 0.2% |
| RADIO X CLASSIC ROCK | 11k | 1.0% | 73k | 6.9 | 0.2% |
| BBC WORLD SERVICE | 10k | 1.0% | 60k | 6.3 | 0.2% |
| VIRGIN RADIO CHILLED | 10k | 1.0% | 8,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 70S | 9,000 | 1.0% | 7,000 | 0.8 | 0.0% |
| CAPITAL XTRA RELOADED | 9,000 | 1.0% | 12k | 1.3 | 0.0% |
| CAPITAL CHILL | 8,000 | 1.0% | 38k | 4.6 | 0.1% |
| SMOOTH CHILL | 8,000 | 1.0% | 56k | 6.7 | 0.2% |
| BBC RADIO 1XTRA | 7,000 | 0.0% | 6,000 | 0.9 | 0.0% |
| KERRANG! | 7,000 | 0.0% | 24k | 3.4 | 0.1% |
| SMOOTH COUNTRY | 7,000 | 0.0% | 47k | 6.6 | 0.2% |
| BBC ASIAN NETWORK UK | 5,000 | 0.0% | 14k | 2.7 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 13k | 6.0 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 8,000 | 4.0 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)