NATION RADIO NORTH EAST
HThe North East's Best Variety of Hits
Local / regional · RAJAR code 3816 · Half-yearly — 6-month rolling sample · Local
Part of: NATION BROADCASTING GROUP
Headline figures · MAR 2026
TSA population 2.36m · unweighted sample 2,181
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — NATION RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — NATION RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — NATION RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 81k | 3.0% | 4.1 | 100.0% |
| ADULTS 15-24 | 13k | 4.0% | 1.8 | 15.4% |
| ADULTS 25-34 | 18k | 5.0% | 6.0 | 21.6% |
| ADULTS 35-44 | 13k | 4.0% | 0.9 | 16.2% |
| ADULTS 45-54 | 8,000 | 2.0% | 10.9 | 9.4% |
| ADULTS 55-64 | 17k | 4.0% | 3.0 | 20.5% |
| ADULTS 65-74 | 9,000 | 3.0% | 5.7 | 11.3% |
| ADULTS 75+ | 5,000 | 2.0% | 1.6 | 5.6% |
| ADULTS 15-34 | 30k | 4.0% | 4.2 | 37.0% |
| ADULTS 15-44 | 43k | 4.0% | 3.2 | 53.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 36k | 3.0% | 4.6 | 44.8% |
| MEN 15-24 | 5,000 | 3.0% | 1.1 | 6.1% |
| MEN 25-34 | 12k | 7.0% | 7.6 | 14.9% |
| MEN 35-44 | 4,000 | 2.0% | 0.3 | 5.3% |
| MEN 45-54 | 1,000 | 1.0% | 0.9 | 1.2% |
| MEN 55-64 | 7,000 | 4.0% | 2.2 | 8.3% |
| MEN 65-74 | 7,000 | 4.0% | 7.5 | 8.2% |
| MEN 75+ | 1,000 | 1.0% | 0.6 | 0.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 45k | 4.0% | 3.7 | 55.2% |
| WOMEN 15-24 | 8,000 | 5.0% | 2.2 | 9.3% |
| WOMEN 25-34 | 5,000 | 3.0% | 2.4 | 6.7% |
| WOMEN 35-44 | 9,000 | 5.0% | 1.2 | 10.9% |
| WOMEN 45-54 | 7,000 | 4.0% | 12.4 | 8.2% |
| WOMEN 55-64 | 10k | 5.0% | 3.6 | 12.2% |
| WOMEN 65-74 | 2,000 | 1.0% | 0.7 | 3.0% |
| WOMEN 75+ | 4,000 | 3.0% | 1.8 | 4.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 40k | 3.0% | 1.9 | 49.3% |
| C2DE ADULTS | 41k | 4.0% | 6.3 | 50.7% |
| ABC1 MEN | 17k | 3.0% | 0.8 | 21.5% |
| ABC1 WOMEN | 23k | 3.0% | 2.7 | 27.8% |
| C2DE MEN | 19k | 3.0% | 8.0 | 23.3% |
| C2DE WOMEN | 22k | 4.0% | 4.8 | 27.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — NATION RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-11.00 Simon Grundy | 0.6% | 32k |
11.00-15.00 Mark Collins | 0.4% | 28k |
15.00-19.00 Dave Sherwood | 0.8% | 32k |
19.00-24.00 Roberto | 0.8% | 19k |
24.00-06.00 Tim Allen | 1.3% | 9,000 |
| Saturday | Share | Reach |
|---|---|---|
08.00-12.00 Greg Burns | 0.7% | 14k |
12.00-16.00 Dave Sherwood | 0.8% | 9,000 |
16.00-24.00 The House Party with Neil Greenslade | 0.4% | 6,000 |
24.00-08.00 Nation Nights | 0.4% | 5,000 |
| Sunday | Share | Reach |
|---|---|---|
08.00-12.00 Greg Burns | 1.0% | 10k |
12.00-16.00 Simon Grundy | 1.5% | 13k |
16.00-24.00 The Nation Network Chart Show with Dr Fox | 1.8% | 19k |
24.00-08.00 Nation Nights | 1.8% | 7,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — NATION RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| SMOOTH RADIO NORTH EAST | 576k | 24.0% | 5.1m | 8.8 | 11.0% |
| BBC RADIO 2 | 492k | 21.0% | 5.8m | 11.9 | 12.7% |
| CAPITAL NORTH EAST | 424k | 18.0% | 2.4m | 5.6 | 5.1% |
| HEART NORTH EAST | 369k | 16.0% | 2.2m | 5.9 | 4.7% |
| HITS RADIO | 344k | 15.0% | 1.9m | 5.7 | 4.2% |
| BBC RADIO 4 | 241k | 10.0% | 2.4m | 10.1 | 5.3% |
| BBC RADIO 1 | 236k | 10.0% | 1.1m | 4.9 | 2.5% |
| * HITS RADIO (NORTH EAST - TYNE & WEAR) (WAS METRO RADIO) | 235k | 10.0% | 1.3m | 5.6 | 2.8% |
| BBC RADIO 5 LIVE | 199k | 8.0% | 1.2m | 6.2 | 2.7% |
| GREATEST HITS RADIO | 175k | 7.0% | 1.8m | 10.1 | 3.8% |
| ABSOLUTE 80S | 160k | 7.0% | 1.7m | 10.5 | 3.7% |
| CLASSIC FM | 153k | 6.0% | 1.2m | 7.6 | 2.5% |
| ABSOLUTE RADIO | 125k | 5.0% | 783k | 6.3 | 1.7% |
| * GREATEST HITS RADIO (TYNE & WEAR) | 115k | 5.0% | 1.2m | 10.2 | 2.5% |
| TALKSPORT | 111k | 5.0% | 960k | 8.6 | 2.1% |
| * HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM) | 108k | 5.0% | 641k | 5.9 | 1.4% |
| GOLD RADIO UK | 97k | 4.0% | 951k | 9.8 | 2.1% |
| HEART 80S | 88k | 4.0% | 474k | 5.4 | 1.0% |
| BBC 6 MUSIC | 87k | 4.0% | 1.1m | 12.5 | 2.4% |
| NATION RADIO NORTH EAST this station | 81k | 3.0% | 333k | 4.1 | 0.7% |
| ABSOLUTE RADIO 90S | 66k | 3.0% | 297k | 4.5 | 0.6% |
| HEART DANCE | 66k | 3.0% | 398k | 6.0 | 0.9% |
| MAGIC | 64k | 3.0% | 303k | 4.7 | 0.7% |
| VIRGIN RADIO | 61k | 3.0% | 575k | 9.4 | 1.2% |
| HEART 90S | 60k | 3.0% | 320k | 5.3 | 0.7% |
| * GREATEST HITS RADIO (TEESSIDE) | 58k | 2.0% | 539k | 9.4 | 1.2% |
| PLANET ROCK | 58k | 2.0% | 664k | 11.3 | 1.4% |
| BBC RADIO 4 EXTRA | 54k | 2.0% | 449k | 8.3 | 1.0% |
| ABSOLUTE CLASSIC ROCK | 53k | 2.0% | 233k | 4.4 | 0.5% |
| BBC RADIO 3 | 52k | 2.0% | 818k | 15.6 | 1.8% |
| KISSTORY | 48k | 2.0% | 315k | 6.5 | 0.7% |
| CAPITAL DANCE | 45k | 2.0% | 71k | 1.6 | 0.2% |
| ABSOLUTE RADIO 00S | 40k | 2.0% | 108k | 2.7 | 0.2% |
| GB NEWS RADIO | 39k | 2.0% | 535k | 13.8 | 1.2% |
| CAPITAL XTRA (UK) | 37k | 2.0% | 93k | 2.5 | 0.2% |
| SMOOTH RELAX | 37k | 2.0% | 251k | 6.8 | 0.5% |
| ABSOLUTE RADIO COUNTRY | 35k | 1.0% | 218k | 6.3 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 34k | 1.0% | 60k | 1.8 | 0.1% |
| HEART 70S | 28k | 1.0% | 96k | 3.5 | 0.2% |
| HEAT | 28k | 1.0% | 67k | 2.5 | 0.1% |
| KISS | 27k | 1.0% | 114k | 4.2 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 27k | 1.0% | 41k | 1.5 | 0.1% |
| BOOM RADIO | 26k | 1.0% | 431k | 16.6 | 0.9% |
| KISSTORY R&B | 24k | 1.0% | 87k | 3.6 | 0.2% |
| TALKSPORT2 | 24k | 1.0% | 67k | 2.8 | 0.1% |
| HITS RADIO PRIDE | 22k | 1.0% | 15k | 0.7 | 0.0% |
| MELLOW MAGIC | 21k | 1.0% | 92k | 4.4 | 0.2% |
| TALK (WAS TALKRADIO) | 21k | 1.0% | 110k | 5.3 | 0.2% |
| MAGIC SOUL | 20k | 1.0% | 79k | 4.0 | 0.2% |
| BBC WORLD SERVICE | 19k | 1.0% | 80k | 4.2 | 0.2% |
| NATION 80S | 19k | 1.0% | 32k | 1.7 | 0.1% |
| TIMES RADIO | 19k | 1.0% | 114k | 5.9 | 0.2% |
| ABSOLUTE RADIO 10S | 18k | 1.0% | 156k | 8.5 | 0.3% |
| HITS RADIO CHILLED | 16k | 1.0% | 56k | 3.6 | 0.1% |
| JAZZ FM | 16k | 1.0% | 21k | 1.4 | 0.0% |
| KERRANG! | 16k | 1.0% | 65k | 4.0 | 0.1% |
| VIRGIN RADIO 80S | 16k | 1.0% | 11k | 0.7 | 0.0% |
| MAGIC CLASSICAL | 13k | 1.0% | 88k | 7.0 | 0.2% |
| RADIO X CLASSIC ROCK | 13k | 1.0% | 86k | 6.8 | 0.2% |
| VIRGIN RADIO CHILLED | 13k | 1.0% | 11k | 0.9 | 0.0% |
| ABSOLUTE RADIO 70S | 11k | 0.0% | 22k | 1.9 | 0.0% |
| BBC RADIO 1XTRA | 11k | 0.0% | 15k | 1.4 | 0.0% |
| CAPITAL XTRA RELOADED | 11k | 0.0% | 13k | 1.2 | 0.0% |
| SMOOTH CHILL | 11k | 0.0% | 57k | 5.3 | 0.1% |
| CAPITAL CHILL | 10k | 0.0% | 46k | 4.6 | 0.1% |
| SMOOTH COUNTRY | 8,000 | 0.0% | 72k | 8.7 | 0.2% |
| BBC ASIAN NETWORK UK | 5,000 | 0.0% | 15k | 2.7 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 13k | 5.7 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 8,000 | 4.0 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within NATION RADIO NORTH EAST’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — NATION RADIO NORTH EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)