HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM)
HLocal / regional · RAJAR code 3352 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 868k · unweighted sample 907
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 109k | 13.0% | 5.9 | 100.0% |
| ADULTS 15-24 | 18k | 15.0% | 3.8 | 16.4% |
| ADULTS 25-34 | 26k | 20.0% | 6.1 | 23.8% |
| ADULTS 35-44 | 24k | 19.0% | 7.3 | 22.4% |
| ADULTS 45-54 | 11k | 10.0% | 3.2 | 10.5% |
| ADULTS 55-64 | 14k | 9.0% | 9.9 | 12.5% |
| ADULTS 65-74 | 15k | 11.0% | 4.6 | 13.8% |
| ADULTS 75+ | 1,000 | 1.0% | 0.6 | 0.6% |
| ADULTS 15-34 | 44k | 18.0% | 5.1 | 40.2% |
| ADULTS 15-44 | 68k | 18.0% | 5.9 | 62.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 40k | 9.0% | 6.2 | 36.7% |
| MEN 15-24 | 9,000 | 15.0% | 3.7 | 8.4% |
| MEN 25-34 | 9,000 | 13.0% | 13.3 | 7.9% |
| MEN 35-44 | 8,000 | 12.0% | 4.8 | 7.1% |
| MEN 45-54 | 3,000 | 6.0% | 2.2 | 3.1% |
| MEN 55-64 | 5,000 | 7.0% | 5.6 | 4.6% |
| MEN 65-74 | 5,000 | 9.0% | 4.4 | 5.0% |
| MEN 75+ | 1,000 | 1.0% | 0.6 | 0.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 69k | 16.0% | 5.8 | 63.3% |
| WOMEN 15-24 | 9,000 | 16.0% | 3.8 | 8.0% |
| WOMEN 25-34 | 17k | 27.0% | 2.5 | 15.9% |
| WOMEN 35-44 | 17k | 25.0% | 8.5 | 15.2% |
| WOMEN 45-54 | 8,000 | 13.0% | 3.6 | 7.4% |
| WOMEN 55-64 | 9,000 | 11.0% | 12.4 | 7.9% |
| WOMEN 65-74 | 10k | 12.0% | 4.7 | 8.9% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 47k | 11.0% | 5.9 | 42.8% |
| C2DE ADULTS | 62k | 14.0% | 5.9 | 57.2% |
| ABC1 MEN | 17k | 10.0% | 4.2 | 15.5% |
| ABC1 WOMEN | 30k | 12.0% | 6.9 | 27.3% |
| C2DE MEN | 23k | 9.0% | 7.6 | 21.2% |
| C2DE WOMEN | 39k | 20.0% | 4.9 | 36.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.0% | 57k |
10.00-13.00 | 4.2% | 46k |
13.00-16.00 | 4.5% | 49k |
16.00-19.00 | 3.4% | 43k |
19.00-22.00 | 4.8% | 18k |
22.00-02.00 | 1.2% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.6% | 10k |
09.00-12.00 | 3.8% | 18k |
12.00-16.00 | 2.0% | 16k |
16.00-19.00 | 2.9% | 10k |
19.00-22.00 | 2.7% | 4,000 |
22.00-01.00 | 1.1% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.6% | 6,000 |
09.00-12.00 | 3.4% | 13k |
12.00-16.00 | 2.9% | 19k |
16.00-19.00 | 2.1% | 8,000 |
19.00-22.00 | 2.1% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 202k | 23.0% | 2.8m | 14.1 | 17.1% |
| SMOOTH RADIO NORTH EAST | 198k | 23.0% | 1.7m | 8.7 | 10.4% |
| HEART NORTH EAST | 150k | 17.0% | 1.3m | 8.5 | 7.7% |
| * CAPITAL NORTH EAST | 145k | 17.0% | 882k | 6.1 | 5.3% |
| HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM) this station | 109k | 13.0% | 644k | 5.9 | 3.9% |
| BBC RADIO 4 | 89k | 10.0% | 1.1m | 12.4 | 6.7% |
| BBC RADIO 1 | 81k | 9.0% | 423k | 5.2 | 2.6% |
| BBC RADIO 5 LIVE | 65k | 7.0% | 390k | 6.0 | 2.4% |
| GREATEST HITS RADIO (TEESSIDE) | 61k | 7.0% | 588k | 9.6 | 3.6% |
| CLASSIC FM | 58k | 7.0% | 561k | 9.6 | 3.4% |
| ABSOLUTE RADIO | 41k | 5.0% | 218k | 5.3 | 1.3% |
| GOLD RADIO UK | 41k | 5.0% | 348k | 8.5 | 2.1% |
| TALKSPORT | 41k | 5.0% | 225k | 5.5 | 1.4% |
| ABSOLUTE 80S | 38k | 4.0% | 238k | 6.2 | 1.4% |
| HEART 80S | 32k | 4.0% | 82k | 2.6 | 0.5% |
| HEART DANCE | 31k | 4.0% | 113k | 3.7 | 0.7% |
| ABSOLUTE RADIO 90S | 28k | 3.0% | 169k | 6.0 | 1.0% |
| BBC 6 MUSIC | 26k | 3.0% | 211k | 8.1 | 1.3% |
| ABSOLUTE CLASSIC ROCK | 22k | 3.0% | 148k | 6.8 | 0.9% |
| KISSTORY | 22k | 3.0% | 82k | 3.7 | 0.5% |
| ABSOLUTE RADIO COUNTRY | 21k | 2.0% | 69k | 3.3 | 0.4% |
| VIRGIN RADIO | 21k | 2.0% | 193k | 9.3 | 1.2% |
| BBC RADIO 3 | 20k | 2.0% | 197k | 9.7 | 1.2% |
| HEART 90S | 20k | 2.0% | 199k | 9.8 | 1.2% |
| BBC RADIO 4 EXTRA | 17k | 2.0% | 86k | 5.2 | 0.5% |
| CAPITAL DANCE | 15k | 2.0% | 22k | 1.5 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 13k | 1.0% | 39k | 3.1 | 0.2% |
| BOOM RADIO | 13k | 1.0% | 223k | 17.7 | 1.3% |
| GB NEWS RADIO | 13k | 1.0% | 247k | 19.6 | 1.5% |
| ABSOLUTE RADIO 00S | 12k | 1.0% | 61k | 5.1 | 0.4% |
| BBC WORLD SERVICE | 12k | 1.0% | 30k | 2.6 | 0.2% |
| CAPITAL XTRA (UK) | 12k | 1.0% | 48k | 4.1 | 0.3% |
| HEART 70S | 11k | 1.0% | 47k | 4.4 | 0.3% |
| HEAT | 11k | 1.0% | 52k | 4.7 | 0.3% |
| KISS | 11k | 1.0% | 17k | 1.6 | 0.1% |
| SMOOTH RELAX | 11k | 1.0% | 61k | 5.4 | 0.4% |
| KERRANG! | 10k | 1.0% | 42k | 4.3 | 0.3% |
| MAGIC | 10k | 1.0% | 36k | 3.5 | 0.2% |
| PLANET ROCK | 10k | 1.0% | 43k | 4.3 | 0.3% |
| TALKSPORT2 | 9,000 | 1.0% | 18k | 2.0 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 9,000 | 1.0% | 7,000 | 0.8 | 0.0% |
| HITS RADIO PRIDE | 8,000 | 1.0% | 6,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 10S | 6,000 | 1.0% | 108k | 18.9 | 0.7% |
| MAGIC SOUL | 6,000 | 1.0% | 36k | 6.4 | 0.2% |
| TALK (WAS TALKRADIO) | 6,000 | 1.0% | 104k | 16.4 | 0.6% |
| TIMES RADIO | 6,000 | 1.0% | 56k | 9.4 | 0.3% |
| KISSTORY R&B | 5,000 | 1.0% | 21k | 4.2 | 0.1% |
| * NATION RADIO NORTH EAST | 5,000 | 1.0% | 41k | 7.8 | 0.2% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| NATION 80S | 4,000 | 0.0% | 4,000 | 1.2 | 0.0% |
| SMOOTH COUNTRY | 4,000 | 0.0% | 30k | 7.5 | 0.2% |
| VIRGIN RADIO 80S | 4,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| BBC RADIO 1XTRA | 3,000 | 0.0% | 8,000 | 2.7 | 0.0% |
| JAZZ FM | 3,000 | 0.0% | 5,000 | 1.4 | 0.0% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 22k | 7.2 | 0.1% |
| VIRGIN RADIO CHILLED | 3,000 | 0.0% | 6,000 | 2.1 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 14k | 5.9 | 0.1% |
| CAPITAL CHILL | 2,000 | 0.0% | 7,000 | 4.5 | 0.0% |
| CAPITAL XTRA RELOADED | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 14k | 7.0 | 0.1% |
| SMOOTH CHILL | 2,000 | 0.0% | 1,000 | 0.3 | 0.0% |
| MELLOW MAGIC | 1,000 | 0.0% | 0 | 0.3 | 0.0% |
| BBC ASIAN NETWORK UK | 0 | 0.0% | 1,000 | 2.0 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 0 | 0.8 | 0.0% |
| KISS XTRA | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (NORTH EAST - TEESSIDE) (WAS TFM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)