HITS RADIO (NORTHERN IRELAND)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6415 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.58m · unweighted sample 1,816
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (NORTHERN IRELAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (NORTHERN IRELAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (NORTHERN IRELAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 36k | 2.0% | 3.0 | 100.0% |
| ADULTS 15-24 | 2,000 | 1.0% | 0.9 | 4.4% |
| ADULTS 25-34 | 9,000 | 4.0% | 2.1 | 25.2% |
| ADULTS 35-44 | 8,000 | 3.0% | 5.0 | 22.1% |
| ADULTS 45-54 | 9,000 | 3.0% | 2.4 | 23.6% |
| ADULTS 55-64 | 2,000 | 1.0% | 1.0 | 4.6% |
| ADULTS 65-74 | 7,000 | 3.0% | 3.5 | 18.7% |
| ADULTS 75+ | 1,000 | 0.0% | 3.9 | 1.5% |
| ADULTS 15-34 | 11k | 2.0% | 1.9 | 29.5% |
| ADULTS 15-44 | 19k | 3.0% | 3.2 | 51.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 13k | 2.0% | 1.0 | 36.5% |
| MEN 15-24 | 1,000 | 0.0% | 0.8 | 1.5% |
| MEN 25-34 | 1,000 | 1.0% | 0.8 | 1.9% |
| MEN 35-44 | 4,000 | 3.0% | 1.2 | 11.6% |
| MEN 45-54 | 5,000 | 4.0% | 0.5 | 14.4% |
| MEN 55-64 | 1,000 | 1.0% | 1.0 | 2.8% |
| MEN 65-74 | 1,000 | 1.0% | 1.1 | 2.9% |
| MEN 75+ | 1,000 | 1.0% | 3.9 | 1.5% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 23k | 3.0% | 4.1 | 63.5% |
| WOMEN 15-24 | 1,000 | 1.0% | 1.0 | 2.9% |
| WOMEN 25-34 | 8,000 | 7.0% | 2.2 | 23.3% |
| WOMEN 35-44 | 4,000 | 3.0% | 9.2 | 10.5% |
| WOMEN 45-54 | 3,000 | 3.0% | 5.3 | 9.2% |
| WOMEN 55-64 | 1,000 | 1.0% | 1.0 | 1.8% |
| WOMEN 65-74 | 6,000 | 5.0% | 4.0 | 15.8% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 21k | 3.0% | 4.2 | 58.8% |
| C2DE ADULTS | 15k | 2.0% | 1.3 | 41.2% |
| ABC1 MEN | 8,000 | 2.0% | 1.2 | 22.0% |
| ABC1 WOMEN | 13k | 4.0% | 5.9 | 36.8% |
| C2DE MEN | 5,000 | 1.0% | 0.6 | 14.4% |
| C2DE WOMEN | 10k | 2.0% | 1.7 | 26.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (NORTHERN IRELAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 0.4% | 29k |
06.00-09.00 | 0.3% | 14k |
06.00-12.00 | 0.4% | 18k |
06.00-18.00 | 0.3% | 27k |
06.00-24.00 | 0.4% | 29k |
09.00-12.00 | 0.5% | 14k |
12.00-15.00 | 0.3% | 8,000 |
15.00-18.00 | 0.3% | 12k |
18.00-21.00 | 0.8% | 7,000 |
21.00-24.00 | 0.1% | 2,000 |
24.00-06.00 | 0.0% | 0 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.2% | 2,000 |
06.00-12.00 | 0.4% | 7,000 |
06.00-18.00 | 0.3% | 9,000 |
06.00-24.00 | 0.3% | 10k |
06.00-06.00 | 0.3% | 10k |
09.00-12.00 | 0.5% | 7,000 |
12.00-15.00 | 0.3% | 3,000 |
15.00-18.00 | 0.2% | 2,000 |
18.00-21.00 | 0.4% | 2,000 |
21.00-24.00 | 0.2% | 2,000 |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | — | — |
06.00-12.00 | 0.1% | 1,000 |
06.00-18.00 | 0.2% | 3,000 |
06.00-24.00 | 0.2% | 3,000 |
06.00-06.00 | 0.2% | 3,000 |
09.00-12.00 | 0.1% | 1,000 |
12.00-15.00 | 0.2% | 1,000 |
15.00-18.00 | 0.3% | 2,000 |
18.00-21.00 | 0.6% | 2,000 |
21.00-24.00 | 0.2% | 1,000 |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (NORTHERN IRELAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| COOL FM | 496k | 31.0% | 3.7m | 7.5 | 12.1% |
| DOWNTOWN RADIO | 288k | 18.0% | 2.9m | 10.0 | 9.4% |
| Q RADIO | 281k | 18.0% | 2.2m | 8.0 | 7.3% |
| BBC RADIO 2 | 215k | 14.0% | 1.9m | 8.9 | 6.3% |
| * U105 (GREATER BELFAST) | 183k | 12.0% | 1.7m | 9.2 | 5.5% |
| BBC RADIO 1 | 171k | 11.0% | 1.2m | 6.8 | 3.8% |
| BBC RADIO 4 | 169k | 11.0% | 1.6m | 9.7 | 5.4% |
| BBC RADIO 5 LIVE | 152k | 10.0% | 1.1m | 7.1 | 3.5% |
| DOWNTOWN COUNTRY | 125k | 8.0% | 1.4m | 10.9 | 4.4% |
| CLASSIC FM | 111k | 7.0% | 635k | 5.7 | 2.1% |
| TALKSPORT | 87k | 6.0% | 286k | 3.3 | 0.9% |
| GREATEST HITS RADIO (NORTHERN IRELAND) | 60k | 4.0% | 519k | 8.7 | 1.7% |
| HEART 80S | 50k | 3.0% | 139k | 2.8 | 0.5% |
| MAGIC | 49k | 3.0% | 277k | 5.7 | 0.9% |
| BBC RADIO 3 | 37k | 2.0% | 240k | 6.6 | 0.8% |
| HITS RADIO (NORTHERN IRELAND) this station | 36k | 2.0% | 108k | 3.0 | 0.4% |
| ABSOLUTE 80S | 35k | 2.0% | 151k | 4.4 | 0.5% |
| KISS | 32k | 2.0% | 56k | 1.7 | 0.2% |
| PLANET ROCK | 29k | 2.0% | 417k | 14.4 | 1.4% |
| KISSTORY | 28k | 2.0% | 207k | 7.3 | 0.7% |
| GOLD RADIO UK | 27k | 2.0% | 64k | 2.4 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 26k | 2.0% | 107k | 4.1 | 0.3% |
| ABSOLUTE RADIO | 26k | 2.0% | 232k | 9.1 | 0.8% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 2.0% | 34k | 1.3 | 0.1% |
| CAPITAL DANCE | 26k | 2.0% | 108k | 4.2 | 0.4% |
| VIRGIN RADIO | 26k | 2.0% | 202k | 7.8 | 0.7% |
| BBC 6 MUSIC | 25k | 2.0% | 167k | 6.7 | 0.5% |
| BBC WORLD SERVICE | 25k | 2.0% | 54k | 2.2 | 0.2% |
| HEART DANCE | 25k | 2.0% | 87k | 3.4 | 0.3% |
| CAPITAL XTRA (UK) | 24k | 2.0% | 55k | 2.3 | 0.2% |
| ABSOLUTE RADIO 90S | 22k | 1.0% | 73k | 3.3 | 0.2% |
| HEART 70S | 22k | 1.0% | 84k | 3.9 | 0.3% |
| KERRANG! | 19k | 1.0% | 134k | 7.0 | 0.4% |
| TIMES RADIO | 19k | 1.0% | 179k | 9.4 | 0.6% |
| BBC RADIO 4 EXTRA | 18k | 1.0% | 73k | 4.0 | 0.2% |
| TALK (WAS TALKRADIO) | 18k | 1.0% | 136k | 7.4 | 0.4% |
| HEART 90S | 17k | 1.0% | 34k | 2.0 | 0.1% |
| HEAT | 16k | 1.0% | 9,000 | 0.5 | 0.0% |
| MELLOW MAGIC | 13k | 1.0% | 41k | 3.0 | 0.1% |
| TALKSPORT2 | 12k | 1.0% | 21k | 1.8 | 0.1% |
| HITS RADIO PRIDE | 11k | 1.0% | 7,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 10k | 1.0% | 79k | 8.1 | 0.3% |
| BBC RADIO 1XTRA | 10k | 1.0% | 54k | 5.3 | 0.2% |
| GB NEWS RADIO | 10k | 1.0% | 78k | 7.5 | 0.3% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 9,000 | 1.0% | 8,000 | 0.8 | 0.0% |
| SMOOTH RELAX | 9,000 | 1.0% | 27k | 3.1 | 0.1% |
| VIRGIN RADIO CHILLED | 9,000 | 1.0% | 7,000 | 0.7 | 0.0% |
| SMOOTH COUNTRY | 8,000 | 1.0% | 13k | 1.6 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 8,000 | 0.0% | 6,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 70S | 7,000 | 0.0% | 6,000 | 0.9 | 0.0% |
| KISSTORY R&B | 6,000 | 0.0% | 10k | 1.7 | 0.0% |
| SMOOTH CHILL | 6,000 | 0.0% | 16k | 2.5 | 0.1% |
| VIRGIN RADIO 80S | 6,000 | 0.0% | 4,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 00S | 5,000 | 0.0% | 26k | 5.4 | 0.1% |
| ABSOLUTE RADIO 10S | 5,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| BOOM RADIO | 5,000 | 0.0% | 82k | 15.0 | 0.3% |
| JAZZ FM | 5,000 | 0.0% | 6,000 | 1.1 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 4,000 | 0.0% | 9,000 | 2.5 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 39k | 10.2 | 0.1% |
| CAPITAL CHILL | 3,000 | 0.0% | 3,000 | 0.9 | 0.0% |
| CAPITAL XTRA RELOADED | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 7,000 | 2.3 | 0.0% |
| MAGIC SOUL | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 4,000 | 3.3 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (NORTHERN IRELAND)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (NORTHERN IRELAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)