U105 (GREATER BELFAST)
HLocal / regional · RAJAR code 4169 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 956k · unweighted sample 1,259
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — U105 (GREATER BELFAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — U105 (GREATER BELFAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — U105 (GREATER BELFAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 183k | 19.0% | 9.2 | 100.0% |
| ADULTS 15-24 | 10k | 7.0% | 9.0 | 5.5% |
| ADULTS 25-34 | 33k | 22.0% | 4.8 | 17.9% |
| ADULTS 35-44 | 26k | 16.0% | 3.7 | 14.0% |
| ADULTS 45-54 | 23k | 16.0% | 17.9 | 12.4% |
| ADULTS 55-64 | 49k | 32.0% | 9.8 | 27.0% |
| ADULTS 65-74 | 24k | 21.0% | 10.1 | 13.2% |
| ADULTS 75+ | 18k | 19.0% | 11.9 | 10.0% |
| ADULTS 15-34 | 43k | 15.0% | 5.8 | 23.4% |
| ADULTS 15-44 | 68k | 15.0% | 5.0 | 37.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 88k | 19.0% | 9.8 | 48.4% |
| MEN 15-24 | 6,000 | 8.0% | 14.6 | 3.2% |
| MEN 25-34 | 15k | 20.0% | 4.6 | 8.2% |
| MEN 35-44 | 9,000 | 11.0% | 6.1 | 4.7% |
| MEN 45-54 | 13k | 18.0% | 17.1 | 6.9% |
| MEN 55-64 | 23k | 31.0% | 7.9 | 12.6% |
| MEN 65-74 | 18k | 32.0% | 12.5 | 9.7% |
| MEN 75+ | 6,000 | 13.0% | 7.6 | 3.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 94k | 19.0% | 8.7 | 51.6% |
| WOMEN 15-24 | 4,000 | 6.0% | 1.5 | 2.4% |
| WOMEN 25-34 | 18k | 24.0% | 4.9 | 9.6% |
| WOMEN 35-44 | 17k | 21.0% | 2.4 | 9.3% |
| WOMEN 45-54 | 10k | 13.0% | 18.8 | 5.4% |
| WOMEN 55-64 | 26k | 34.0% | 11.4 | 14.4% |
| WOMEN 65-74 | 6,000 | 10.0% | 3.3 | 3.5% |
| WOMEN 75+ | 13k | 24.0% | 13.8 | 6.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 81k | 16.0% | 9.3 | 44.2% |
| C2DE ADULTS | 102k | 22.0% | 9.2 | 55.8% |
| ABC1 MEN | 40k | 16.0% | 13.0 | 22.2% |
| ABC1 WOMEN | 40k | 17.0% | 5.6 | 22.1% |
| C2DE MEN | 48k | 22.0% | 7.2 | 26.3% |
| C2DE WOMEN | 54k | 22.0% | 11.0 | 29.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — U105 (GREATER BELFAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-09.00 | 7.8% | 68k |
09.00-12.00 | 6.9% | 85k |
12.00-15.00 | 9.2% | 100k |
15.00-16.00 | 12.5% | 83k |
16.00-20.00 | 11.6% | 106k |
20.00-24.00 | 8.9% | 44k |
| Saturday | Share | Reach |
|---|---|---|
07.00-10.00 | 10.8% | 38k |
10.00-14.00 | 14.8% | 61k |
14.00-19.00 | 9.1% | 56k |
18.00-24.00 | 11.8% | 32k |
24.00-07.00 | 8.2% | 7,000 |
| Sunday | Share | Reach |
|---|---|---|
07.00-10.00 | 9.9% | 27k |
10.00-14.00 | 13.0% | 62k |
14.00-19.00 | 10.1% | 49k |
19.00-24.00 | 6.2% | 14k |
24.00-06.00 | 15.1% | 6,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — U105 (GREATER BELFAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| COOL FM | 343k | 36.0% | 2.6m | 7.4 | 14.4% |
| U105 (GREATER BELFAST) this station | 183k | 19.0% | 1.7m | 9.2 | 9.5% |
| Q RADIO | 149k | 16.0% | 1.3m | 8.5 | 7.2% |
| BBC RADIO 2 | 139k | 15.0% | 1.3m | 9.1 | 7.2% |
| DOWNTOWN RADIO | 131k | 14.0% | 1.2m | 8.8 | 6.6% |
| BBC RADIO 4 | 108k | 11.0% | 1.1m | 10.2 | 6.2% |
| BBC RADIO 5 LIVE | 92k | 10.0% | 611k | 6.6 | 3.5% |
| BBC RADIO 1 | 86k | 9.0% | 679k | 7.8 | 3.8% |
| CLASSIC FM | 81k | 9.0% | 538k | 6.6 | 3.0% |
| TALKSPORT | 46k | 5.0% | 178k | 3.9 | 1.0% |
| DOWNTOWN COUNTRY | 44k | 5.0% | 421k | 9.6 | 2.4% |
| GREATEST HITS RADIO (NORTHERN IRELAND) | 39k | 4.0% | 426k | 11.0 | 2.4% |
| HEART 80S | 34k | 4.0% | 89k | 2.6 | 0.5% |
| MAGIC | 29k | 3.0% | 157k | 5.5 | 0.9% |
| BBC RADIO 3 | 26k | 3.0% | 187k | 7.3 | 1.1% |
| KISSTORY | 25k | 3.0% | 198k | 8.1 | 1.1% |
| VIRGIN RADIO | 22k | 2.0% | 186k | 8.6 | 1.1% |
| CAPITAL XTRA (UK) | 20k | 2.0% | 48k | 2.4 | 0.3% |
| PLANET ROCK | 20k | 2.0% | 330k | 16.3 | 1.9% |
| HITS RADIO (NORTHERN IRELAND) | 19k | 2.0% | 26k | 1.3 | 0.1% |
| KISS | 19k | 2.0% | 29k | 1.5 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 18k | 2.0% | 32k | 1.7 | 0.2% |
| ABSOLUTE RADIO 90S | 18k | 2.0% | 39k | 2.2 | 0.2% |
| BBC 6 MUSIC | 16k | 2.0% | 69k | 4.2 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 16k | 2.0% | 22k | 1.3 | 0.1% |
| BBC WORLD SERVICE | 16k | 2.0% | 39k | 2.5 | 0.2% |
| GOLD RADIO UK | 16k | 2.0% | 36k | 2.3 | 0.2% |
| KERRANG! | 16k | 2.0% | 126k | 7.9 | 0.7% |
| ABSOLUTE RADIO | 14k | 1.0% | 19k | 1.4 | 0.1% |
| HEART DANCE | 14k | 1.0% | 45k | 3.2 | 0.3% |
| ABSOLUTE 80S | 13k | 1.0% | 11k | 0.9 | 0.1% |
| CAPITAL DANCE | 12k | 1.0% | 37k | 3.0 | 0.2% |
| HEAT | 12k | 1.0% | 7,000 | 0.6 | 0.0% |
| BBC RADIO 4 EXTRA | 11k | 1.0% | 38k | 3.3 | 0.2% |
| MELLOW MAGIC | 11k | 1.0% | 39k | 3.4 | 0.2% |
| TIMES RADIO | 11k | 1.0% | 137k | 12.5 | 0.8% |
| HITS RADIO PRIDE | 10k | 1.0% | 7,000 | 0.6 | 0.0% |
| TALKSPORT2 | 8,000 | 1.0% | 16k | 2.1 | 0.1% |
| VIRGIN RADIO CHILLED | 8,000 | 1.0% | 6,000 | 0.8 | 0.0% |
| GB NEWS RADIO | 7,000 | 1.0% | 69k | 9.3 | 0.4% |
| BBC RADIO 1XTRA | 6,000 | 1.0% | 4,000 | 0.7 | 0.0% |
| HEART 90S | 6,000 | 1.0% | 13k | 2.1 | 0.1% |
| TALK (WAS TALKRADIO) | 6,000 | 1.0% | 52k | 8.2 | 0.3% |
| NATION 80S | 5,000 | 1.0% | 3,000 | 0.5 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 4,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 2,000 | 0.5 | 0.0% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| HEART 70S | 4,000 | 0.0% | 13k | 3.0 | 0.1% |
| KISSTORY R&B | 4,000 | 0.0% | 9,000 | 2.2 | 0.1% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 39k | 10.2 | 0.2% |
| SMOOTH CHILL | 4,000 | 0.0% | 11k | 3.1 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 0.0% | 3,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | 3,000 | 0.0% | 9,000 | 3.0 | 0.1% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 7,000 | 2.3 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| BOOM RADIO | 2,000 | 0.0% | 7,000 | 3.1 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 2,000 | 0.9 | 0.0% |
| CAPITAL XTRA RELOADED | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| JAZZ FM | 2,000 | 0.0% | 3,000 | 1.3 | 0.0% |
| ABSOLUTE RADIO 00S | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| MAGIC SOUL | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 4,000 | 2.9 | 0.0% |
| SMOOTH RELAX | 1,000 | 0.0% | 11k | 13.0 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| KISS XTRA | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within U105 (GREATER BELFAST)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — U105 (GREATER BELFAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)