RAJAR Dashboard

BAUER MEDIA AUDIO UK - TOTAL (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4848 · Half-yearly — 6-month rolling sample · National

Headline figures · MAR 2026

Weekly reach
22.15m
▼ 399k vs prev. quarter
% reach
38.0%
▼ 1.0% vs prev. quarter
Total hours
218.4m
▼ 5.2m vs prev. quarter
Average hours
9.9
▬ 0.0 vs prev. quarter
Market share
21.6%
▼ 0.4% vs prev. quarter

TSA population 58.25m · unweighted sample 66,591

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+22.15m38.0%9.9100.0%
ADULTS 15-242.86m34.0%5.812.9%
ADULTS 25-343.81m41.0%7.017.2%
ADULTS 35-444.08m43.0%8.918.4%
ADULTS 45-543.67m43.0%11.016.6%
ADULTS 55-643.82m42.0%13.217.3%
ADULTS 65-742.82m35.0%12.512.7%
ADULTS 75+1.07m20.0%11.54.8%
ADULTS 15-346.67m37.0%6.530.1%
ADULTS 15-4410.76m39.0%7.448.6%
MenReach% reachAvg hrs% of audience
ALL MEN 15+10.53m37.0%10.647.5%
MEN 15-241.36m31.0%6.36.1%
MEN 25-341.65m36.0%8.47.5%
MEN 35-441.80m39.0%10.08.1%
MEN 45-541.80m43.0%10.88.1%
MEN 55-641.91m43.0%14.28.6%
MEN 65-741.36m37.0%12.56.2%
MEN 75+641k26.0%12.02.9%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+11.62m39.0%9.252.5%
WOMEN 15-241.51m37.0%5.36.8%
WOMEN 25-342.16m45.0%6.09.7%
WOMEN 35-442.28m47.0%8.110.3%
WOMEN 45-541.87m43.0%11.38.5%
WOMEN 55-641.91m41.0%12.28.6%
WOMEN 65-741.46m34.0%12.56.6%
WOMEN 75+432k15.0%10.61.9%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS11.73m36.0%8.553.0%
C2DE ADULTS10.42m41.0%11.447.0%
ABC1 MEN5.38m34.0%9.024.3%
ABC1 WOMEN6.35m37.0%8.128.7%
C2DE MEN5.14m41.0%12.423.2%
C2DE WOMEN5.27m41.0%10.523.8%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
22.1%19.95m
06.00-09.00
▸
18.3%9.44m
06.00-12.00
▸
21.4%14.47m
06.00-18.00
▸
23.0%18.49m
06.00-24.00
▸
22.4%19.73m
09.00-12.00
▸
23.8%11.80m
12.00-15.00
▸
25.1%11.68m
15.00-18.00
▸
24.5%11.44m
18.00-21.00
▸
20.6%7.30m
21.00-24.00
▸
14.8%2.97m
24.00-06.00
▸
15.1%2.01m
SaturdayShareReach
06.00-09.00
▸
15.9%2.64m
06.00-12.00
▸
19.8%6.14m
06.00-18.00
▸
20.7%8.94m
06.00-24.00
▸
20.6%9.79m
06.00-06.00
▸
20.4%9.95m
09.00-12.00
▸
21.9%5.31m
12.00-15.00
▸
22.2%4.87m
15.00-18.00
▸
20.9%3.78m
18.00-21.00
▸
21.4%2.38m
21.00-24.00
▸
17.9%1.18m
24.00-06.00
▸
15.5%609k
SundayShareReach
06.00-09.00
▸
15.1%1.94m
06.00-12.00
▸
18.8%5.21m
06.00-18.00
▸
20.8%8.15m
06.00-24.00
▸
20.5%8.84m
06.00-06.00
▸
20.3%9.20m
09.00-12.00
▸
20.4%4.60m
12.00-15.00
▸
23.0%4.81m
15.00-18.00
▸
22.1%3.60m
18.00-21.00
▸
21.2%2.13m
21.00-24.00
▸
15.5%840k
24.00-06.00
▸
16.0%838k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 12.60m22.0%137.0m10.913.6%
BBC RADIO 4 9.07m16.0%105.8m11.710.5%
BBC RADIO 1 7.07m12.0%45.3m6.44.5%
GREATEST HITS RADIO 5.74m10.0%54.8m9.55.4%
BBC RADIO 5 LIVE 5.27m9.0%32.1m6.13.2%
CLASSIC FM 4.17m7.0%33.4m8.03.3%
HITS RADIO 3.80m7.0%16.8m4.41.7%
TALKSPORT 3.29m6.0%22.2m6.82.2%
BBC 6 MUSIC 2.51m4.0%23.5m9.32.3%
MAGIC 2.32m4.0%12.4m5.41.2%
BBC RADIO 3 1.97m3.0%15.1m7.61.5%
ABSOLUTE RADIO 1.96m3.0%12.9m6.61.3%
KISSTORY 1.78m3.0%7.5m4.20.7%
GOLD RADIO UK 1.61m3.0%11.9m7.41.2%
BBC RADIO 4 EXTRA 1.60m3.0%12.0m7.51.2%
HEART 80S 1.60m3.0%7.0m4.40.7%
CAPITAL XTRA (UK) 1.50m3.0%6.3m4.20.6%
ABSOLUTE 80S 1.41m2.0%7.9m5.60.8%
KISS 1.39m2.0%6.0m4.30.6%
PLANET ROCK 1.07m2.0%9.6m9.01.0%
BBC WORLD SERVICE 1.07m2.0%4.9m4.60.5%
VIRGIN RADIO 1.04m2.0%6.4m6.10.6%
BBC RADIO 5 SPORTS EXTRA 995k2.0%2.1m2.20.2%
CAPITAL DANCE 993k2.0%4.8m4.80.5%
HEART DANCE 991k2.0%4.4m4.40.4%
HEART 90S 964k2.0%3.3m3.40.3%
ABSOLUTE RADIO 90S 828k1.0%3.1m3.70.3%
ABSOLUTE CLASSIC ROCK 769k1.0%4.2m5.40.4%
BBC RADIO 1XTRA 743k1.0%3.8m5.00.4%
GB NEWS RADIO 655k1.0%4.5m6.80.4%
BOOM RADIO 636k1.0%9.3m14.60.9%
KISSTORY R&B 623k1.0%2.1m3.40.2%
TIMES RADIO 604k1.0%5.0m8.20.5%
HEART 70S 575k1.0%2.0m3.60.2%
KERRANG! 569k1.0%3.0m5.30.3%
TALK (WAS TALKRADIO) 560k1.0%6.1m10.90.6%
TALKSPORT2 549k1.0%1.6m3.00.2%
ABSOLUTE RADIO COUNTRY 521k1.0%4.0m7.60.4%
ABSOLUTE RADIO 00S 515k1.0%2.0m4.00.2%
BBC ASIAN NETWORK UK 513k1.0%3.4m6.70.3%
CAPITAL XTRA RELOADED 494k1.0%1.8m3.60.2%
SMOOTH RELAX 484k1.0%2.4m5.00.2%
HEAT 476k1.0%1.5m3.10.1%
MAGIC SOUL 467k1.0%2.7m5.80.3%
MELLOW MAGIC 431k1.0%1.6m3.70.2%
JAZZ FM 416k1.0%1.8m4.40.2%
SMOOTH CHILL 396k1.0%1.9m4.90.2%
SMOOTH COUNTRY 384k1.0%2.1m5.40.2%
VIRGIN RADIO CHILLED 348k1.0%576k1.70.1%
HITS RADIO PRIDE 341k1.0%652k1.90.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 336k1.0%743k2.20.1%
VIRGIN RADIO 80S 277k0.0%445k1.60.0%
HITS RADIO CHILLED 275k0.0%747k2.70.1%
ABSOLUTE RADIO 10S 259k0.0%572k2.20.1%
ABSOLUTE RADIO 70S 259k0.0%732k2.80.1%
KISS XTRA 236k0.0%563k2.40.1%
RADIO X CLASSIC ROCK 235k0.0%1.8m7.70.2%
CAPITAL CHILL 214k0.0%824k3.90.1%
NATION 80S 191k0.0%566k3.00.1%
MAGIC CLASSICAL 136k0.0%1.0m7.50.1%
BLOOMBERG RADIO 110k0.0%254k2.30.0%

Weekly reach, hours and share for every station RAJAR reports within BAUER MEDIA AUDIO UK - TOTAL (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)