102.5 RADIO PEMBROKESHIRE
YLocal / regional · RAJAR code 4078102 · · Local
Part of: NATION BROADCASTING GROUP
Headline figures · JUN 2026
Weekly reach
16k
1,700vs prev. quarter
% reach
15.0%
2.0%vs prev. quarter
Total hours
87k
19kvs prev. quarter
Average hours
5.4
0.5vs prev. quarter
Market share
3.7%
0.7%vs prev. quarter
TSA population 107k · unweighted sample 599
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
24.00-06.00 | 2.7% | 1,000 |
06.00-11.00 | 3.7% | 10k |
11.00-15.00 | 5.1% | 9,600 |
15.00-19.00 | 4.3% | 7,300 |
19.00-24.00 | 1.4% | 3,400 |
| Saturday | Share | Reach |
|---|---|---|
24.00-08.00 | 2.6% | 600 |
08.00-12.00 | 2.0% | 2,300 |
12.00-16.00 | 3.1% | 2,000 |
16.00-24.00 | 2.6% | 1,100 |
| Sunday | Share | Reach |
|---|---|---|
24.00-08.00 | 0.9% | 400 |
08.00-12.00 | 2.5% | 2,700 |
12.00-16.00 | 2.9% | 1,700 |
16.00-24.00 | 3.0% | 700 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 16k | 15.0% | 5.4 | 100.0% |
| ADULTS 15-24 | 3,000 | 24.0% | 3.3 | 18.5% |
| ADULTS 25-34 | 1,200 | 9.0% | 0.9 | 7.6% |
| ADULTS 35-44 | 2,200 | 16.0% | 5.9 | 13.4% |
| ADULTS 45-54 | 2,900 | 21.0% | 5.3 | 17.7% |
| ADULTS 55-64 | 2,400 | 12.0% | 3.9 | 14.7% |
| ADULTS 65-74 | 3,100 | 16.0% | 11.0 | 19.0% |
| ADULTS 75+ | 1,500 | 10.0% | 3.5 | 9.1% |
| ADULTS 15-34 | 4,200 | 16.0% | 2.6 | 26.1% |
| ADULTS 15-44 | 6,400 | 16.0% | 3.7 | 39.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 6,500 | 13.0% | 4.8 | 40.0% |
| MEN 15-24 | 1,000 | 16.0% | 1.1 | 6.4% |
| MEN 25-34 | 300 | 5.0% | 1.3 | 2.0% |
| MEN 35-44 | 300 | 4.0% | 0.3 | 1.7% |
| MEN 45-54 | 1,900 | 30.0% | 6.6 | 12.0% |
| MEN 55-64 | 500 | 5.0% | 3.8 | 2.8% |
| MEN 65-74 | 1,300 | 13.0% | 8.2 | 8.2% |
| MEN 75+ | 1,100 | 19.0% | 3.5 | 7.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 9,700 | 18.0% | 5.8 | 60.0% |
| WOMEN 15-24 | 2,000 | 34.0% | 4.4 | 12.1% |
| WOMEN 25-34 | 900 | 14.0% | 0.8 | 5.6% |
| WOMEN 35-44 | 1,900 | 26.0% | 6.6 | 11.7% |
| WOMEN 45-54 | 900 | 13.0% | 2.7 | 5.6% |
| WOMEN 55-64 | 1,900 | 19.0% | 3.9 | 11.9% |
| WOMEN 65-74 | 1,800 | 19.0% | 13.0 | 10.9% |
| WOMEN 75+ | 300 | 4.0% | 3.5 | 2.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 7,900 | 13.0% | 4.5 | 48.9% |
| C2DE ADULTS | 8,300 | 17.0% | 6.2 | 51.1% |
| ABC1 MEN | 3,100 | 11.0% | 3.7 | 19.0% |
| ABC1 WOMEN | 4,800 | 16.0% | 5.0 | 30.0% |
| C2DE MEN | 3,400 | 15.0% | 5.8 | 21.1% |
| C2DE WOMEN | 4,800 | 19.0% | 6.5 | 30.0% |
Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 99k | 92.0% | 2.4m | 24.1 | 100.0% |
| ANY BBC | 74k | 70.0% | 1.5m | 19.9 | 62.5% |
| ANY COMMER CIAL | 62k | 58.0% | 864k | 13.9 | 36.5% |
| BBC RADIO 2 | 37k | 35.0% | 562k | 15.2 | 23.7% |
| BBC RADIO 4 | 23k | 22.0% | 416k | 18.0 | 17.6% |
| HEART SOUTH WALES | 22k | 21.0% | 182k | 8.1 | 7.7% |
| BBC RADIO 1 | 19k | 18.0% | 209k | 10.7 | 8.8% |
| TOTAL BBC RADIO WALES/ CYMRU | 18k | 17.0% | 110k | 6.2 | 4.7% |
| BBC RADIO WALES | 16k | 15.0% | 95k | 5.8 | 4.0% |
| 102.5 RADIO PEM BROKE SHIRE | 16k | 15.0% | 87k | 5.4 | 3.7% |
| NATION RADIO SOUTH WALES | 8,200 | 8.0% | 38k | 4.6 | 1.6% |
| CAPITAL NET WORK (UK) | 8,200 | 8.0% | 30k | 3.6 | 1.3% |
| BBC RADIO 5 LIVE | 7,200 | 7.0% | 28k | 3.8 | 1.2% |
| CLASSIC FM | 7,200 | 7.0% | 85k | 11.8 | 3.6% |
| OTHER NATION AL COMMER CIAL | 6,900 | 6.0% | 24k | 3.4 | 1.0% |
| BBC 6 MUSIC | 6,400 | 6.0% | 56k | 8.8 | 2.4% |
| TALK SPORT | 5,100 | 5.0% | 50k | 9.7 | 2.1% |
| SMOOTH RADIO NET WORK (UK) | 4,200 | 4.0% | 49k | 11.7 | 2.1% |
| BBC RADIO 3 | 3,800 | 4.0% | 40k | 10.4 | 1.7% |
| GREAT- EST HITS RADIO | 3,500 | 3.0% | 19k | 5.4 | 0.8% |
| ABSO LUTE RADIO | 3,500 | 3.0% | 43k | 12.3 | 1.8% |
| LBC BRAND (UK) | 3,400 | 3.0% | 32k | 9.4 | 1.3% |
| RADIO X NET WORK (UK) | 2,800 | 3.0% | 15k | 5.5 | 0.7% |
| BBC WORLD SERVICE | 2,700 | 3.0% | 16k | 5.8 | 0.7% |
| CAPITAL DANCE | 2,600 | 2.0% | 16k | 6.0 | 0.7% |
| BBC RADIO CYMRU | 2,500 | 2.0% | 16k | 6.4 | 0.7% |
| BBC RADIO 4 EXTRA | 2,400 | 2.0% | 16k | 6.9 | 0.7% |
| KISS | 2,300 | 2.0% | 2,900 | 1.2 | 0.1% |
| MAGIC | 2,300 | 2.0% | 14k | 6.0 | 0.6% |
| HEART DANCE | 2,300 | 2.0% | 11k | 5.0 | 0.5% |
| HEART 80S | 2,200 | 2.0% | 9,000 | 4.1 | 0.4% |
| DRAGON RADIO SOUTH WALES | 2,000 | 2.0% | 30k | 14.9 | 1.2% |
| NATION 80S | 1,900 | 2.0% | 7,900 | 4.2 | 0.3% |
| VIRGIN RADIO | 1,900 | 2.0% | 9,800 | 5.0 | 0.4% |
| OTHER STATION | 1,900 | 2.0% | 25k | 12.8 | 1.0% |
| BBC RADIO 5 SPORTS EXTRA | 1,800 | 2.0% | 4,200 | 2.4 | 0.2% |
| KISS TORY | 1,700 | 2.0% | 1,400 | 0.8 | 0.1% |
| GB NEWS RADIO | 1,600 | 2.0% | 5,100 | 3.2 | 0.2% |
| HEAT | 1,500 | 1.0% | 4,900 | 3.3 | 0.2% |
| CAPITAL XTRA (UK) | 1,400 | 1.0% | 1,500 | 1.1 | 0.1% |
| HEART 70S | 1,400 | 1.0% | 6,700 | 4.7 | 0.3% |
| GOLD RADIO UK | 1,300 | 1.0% | 18k | 14.1 | 0.8% |
| BOOM RADIO | 1,000 | 1.0% | 5,500 | 5.5 | 0.2% |
| PLANET ROCK | 1,000 | 1.0% | 4,000 | 3.8 | 0.2% |
| HITS RADIO | 800 | 1.0% | 1,000 | 1.3 | — |
| ABSO LUTE RADIO 90S | 700 | 1.0% | 1,200 | 1.8 | 0.1% |
| BBC RADIO 1XTRA | 600 | 1.0% | 200 | 0.4 | — |
| BBC ASIAN NET WORK | 600 | 1.0% | 200 | 0.3 | — |
| ABSO LUTE CLASSIC ROCK | 600 | 1.0% | 900 | 1.4 | — |
| ABSO LUTE RADIO COUN TRY | 600 | 1.0% | 21k | 34.8 | 0.9% |
| ABSO LUTE 80S | 500 | — | 1,400 | 2.8 | 0.1% |
| HEART 90S | 500 | — | 200 | 0.5 | — |
| TALK SPORT2 | 500 | — | 400 | 0.9 | — |
| OTHER LOCAL COMM. | 400 | — | 3,800 | 8.9 | 0.2% |
| JAZZ FM | 400 | — | 600 | 1.5 | — |
| KER RANG! | 400 | — | 500 | 1.1 | — |
| VIRGIN RADIO LE- GENDS | 400 | — | 300 | 0.7 | — |
| CAPITAL CHILL | 300 | — | 100 | 0.3 | — |
| SMOOTH RELAX | 300 | — | 2,500 | 9.0 | 0.1% |
| ABSO LUTE RADIO 00S | 200 | — | 100 | 0.4 | — |
| KISS TORY R&B | 200 | — | 100 | 0.8 | — |
| SMOOTH CHILL | 200 | — | 1,100 | 5.0 | — |
| TALK | 200 | — | 28k | 131.5 | 1.2% |
| TIMES RADIO | 200 | — | 700 | 3.3 | — |
| VIRGIN RADIO 80S | 200 | — | 100 | 0.8 | — |
| OTHER BBC LOCAL | 100 | — | — | 0.5 | — |
| VIRGIN RADIO CHILLED | 100 | — | 200 | 2.2 | — |
| COUN TRY LINE RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| ABSO LUTE RADIO 70S | 0 | 0.0% | 0 | 0.0 | 0.0% |
| ABSO LUTE RADIO 10S | 0 | 0.0% | 0 | 0.0 | 0.0% |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| CAPITAL XTRA RELOAD ED | 0 | 0.0% | 0 | 0.0 | 0.0% |
| HITS RADIO PRIDE | 0 | 0.0% | 0 | 0.0 | 0.0% |
| KISS XTRA | 0 | 0.0% | 0 | 0.0 | 0.0% |
| HITS RADIO CHILLED | 0 | 0.0% | 0 | 0.0 | 0.0% |
| MAGIC SOUL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| RADIO X CLASSIC ROCK | 0 | 0.0% | 0 | 0.0 | 0.0% |
| MAGIC CLASSIC AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| SMOOTH COUN TRY | 0 | 0.0% | 0 | 0.0 | 0.0% |
| SUNRISE RADIO NATION AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| MELLOW MAGIC | — | — | — | 0.3 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)