102.5 RADIO PEMBROKESHIRE

Local / regional · RAJAR code 4078102 · Yearly — 12-month rolling sample · Local

Part of: NATION BROADCASTING GROUP

Headline figures · MAR 2026

View quarter

Weekly reach

18k

▲ 1,500 vs prev. quarter

% reach

17.0%

▲ 1.0% vs prev. quarter

Total hours

105k

▲ 18k vs prev. quarter

Average hours

5.9

▲ 0.6 vs prev. quarter

Market share

4.4%

▲ 0.9% vs prev. quarter

TSA population 105k · unweighted sample 580

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	18k	17.0%	5.9	100.0%
ADULTS 15-24	3,300	28.0%	2.3	18.7%
ADULTS 25-34	1,100	8.0%	0.8	6.4%
ADULTS 35-44	3,000	23.0%	4.0	17.0%
ADULTS 45-54	3,700	27.0%	10.2	20.8%
ADULTS 55-64	2,300	12.0%	3.3	12.7%
ADULTS 65-74	2,900	15.0%	9.9	16.1%
ADULTS 75+	1,500	11.0%	7.2	8.4%
ADULTS 15-34	4,500	17.0%	2.0	25.1%
ADULTS 15-44	7,500	19.0%	2.8	42.1%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	8,000	16.0%	4.6	44.8%
MEN 15-24	1,100	17.0%	0.4	6.2%
MEN 25-34	400	6.0%	0.8	2.1%
MEN 35-44	1,400	22.0%	0.6	7.6%
MEN 45-54	2,300	35.0%	8.0	12.7%
MEN 55-64	500	5.0%	1.0	2.8%
MEN 65-74	1,300	13.0%	5.7	7.4%
MEN 75+	1,100	19.0%	8.2	5.9%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	9,900	18.0%	7.0	55.2%
WOMEN 15-24	2,200	39.0%	3.3	12.5%
WOMEN 25-34	800	11.0%	0.8	4.2%
WOMEN 35-44	1,700	24.0%	6.8	9.4%
WOMEN 45-54	1,400	20.0%	13.5	8.1%
WOMEN 55-64	1,800	18.0%	4.0	9.9%
WOMEN 65-74	1,500	17.0%	13.5	8.6%
WOMEN 75+	400	5.0%	5.0	2.5%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	7,900	14.0%	5.8	44.0%
C2DE ADULTS	10k	21.0%	6.0	56.0%
ABC1 MEN	3,200	12.0%	2.9	17.7%
ABC1 WOMEN	4,700	15.0%	7.7	26.3%
C2DE MEN	4,800	20.0%	5.6	27.1%
C2DE WOMEN	5,200	21.0%	6.4	28.9%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
06.00-11.00 ▸	3.9%	10k
11.00-15.00 ▸	6.1%	11k
15.00-19.00 ▸	4.9%	8,300
19.00-24.00 ▸	2.0%	2,700
24.00-06.00 ▸	1.3%	800

Saturday	Share	Reach
08.00-12.00 ▸	2.9%	3,000
12.00-16.00 ▸	5.3%	2,400
16.00-24.00 ▸	4.1%	1,200
24.00-08.00 ▸	0.7%	500

Sunday	Share	Reach
08.00-12.00 ▸	3.4%	2,200
12.00-16.00 ▸	5.2%	2,600
16.00-24.00 ▸	4.6%	1,200
24.00-08.00 ▸	1.3%	600

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	38k	36.0%	587k	15.4	24.4%
BBC RADIO 4	23k	21.0%	415k	18.4	17.3%
HEART SOUTH WALES	20k	18.0%	214k	11.0	8.9%
BBC RADIO 1	19k	18.0%	226k	11.7	9.4%
102.5 RADIO PEMBROKESHIRE this station	18k	17.0%	105k	5.9	4.4%
NATION RADIO SOUTH WALES	8,300	8.0%	48k	5.8	2.0%
BBC RADIO 5 LIVE	7,700	7.0%	45k	5.8	1.9%
CLASSIC FM	7,600	7.0%	82k	10.8	3.4%
BBC 6 MUSIC	4,500	4.0%	29k	6.5	1.2%
TALKSPORT	4,500	4.0%	40k	8.7	1.6%
BBC RADIO 3	3,400	3.0%	33k	9.6	1.4%
GREATEST HITS RADIO	3,200	3.0%	17k	5.4	0.7%
BBC WORLD SERVICE	2,900	3.0%	16k	5.4	0.7%
BBC RADIO 4 EXTRA	2,700	3.0%	19k	7.2	0.8%
DRAGON RADIO SOUTH WALES	2,700	3.0%	23k	8.6	1.0%
KISS	2,600	2.0%	3,200	1.3	0.1%
BBC RADIO 5 SPORTS EXTRA	2,500	2.0%	8,000	3.2	0.3%
CAPITAL DANCE	2,500	2.0%	13k	5.2	0.5%
HEAT	2,500	2.0%	6,000	2.4	0.3%
ABSOLUTE RADIO	2,200	2.0%	31k	14.1	1.3%
KISSTORY	2,100	2.0%	2,000	0.9	0.1%
HEART DANCE	1,900	2.0%	13k	6.6	0.5%
GOLD RADIO UK	1,700	2.0%	23k	13.9	1.0%
BOOM RADIO	1,500	1.0%	13k	8.6	0.5%
MAGIC	1,500	1.0%	10k	6.8	0.4%
NATION 80S	1,500	1.0%	6,500	4.2	0.3%
HEART 70S	1,400	1.0%	7,800	5.7	0.3%
GB NEWS RADIO	1,300	1.0%	1,000	0.8	0.0%
VIRGIN RADIO	1,200	1.0%	7,700	6.4	0.3%
HEART 80S	1,100	1.0%	6,100	5.4	0.3%
HITS RADIO	1,100	1.0%	1,100	1.1	0.0%
PLANET ROCK	1,100	1.0%	3,400	3.1	0.1%
ABSOLUTE CLASSIC ROCK	900	1.0%	1,300	1.5	0.1%
ABSOLUTE 80S	700	1.0%	2,100	3.0	0.1%
CAPITAL XTRA (UK)	700	1.0%	700	1.0	0.0%
TALK (WAS TALKRADIO)	600	1.0%	29k	48.4	1.2%
BBC RADIO 1XTRA	500	1.0%	200	0.4	0.0%
CAPITAL CHILL	500	0.0%	100	0.3	0.0%
HEART 90S	400	0.0%	1,700	4.4	0.1%
JAZZ FM	400	0.0%	600	1.4	0.0%
KERRANG!	400	0.0%	500	1.1	0.0%
RADIO X CLASSIC ROCK	400	0.0%	200	0.5	0.0%
SMOOTH RELAX	400	0.0%	3,000	7.9	0.1%
TIMES RADIO	400	0.0%	2,300	6.5	0.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)	400	0.0%	300	0.7	0.0%
TALKSPORT2	300	0.0%	300	0.9	0.0%
ABSOLUTE RADIO 00S	200	0.0%	200	0.9	0.0%
ABSOLUTE RADIO 90S	200	0.0%	400	1.5	0.0%
KISS XTRA	200	0.0%	100	0.5	0.0%
MELLOW MAGIC	200	0.0%	400	2.3	0.0%
VIRGIN RADIO 80S	200	0.0%	100	0.8	0.0%
BBC ASIAN NETWORK UK	100	0.0%	0	0.5	0.0%
CAPITAL XTRA RELOADED	100	0.0%	100	0.8	0.0%
KISSTORY R&B	100	0.0%	100	0.8	0.0%
ABSOLUTE RADIO 10S	—	—	—	—	—
ABSOLUTE RADIO 70S	—	—	—	—	—
ABSOLUTE RADIO COUNTRY	—	—	—	—	—
BLOOMBERG RADIO	—	—	—	—	—
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO)	—	—	—	—	—
HITS RADIO CHILLED	—	—	—	—	—
HITS RADIO PRIDE	—	—	—	—	—
MAGIC CLASSICAL	—	—	—	—	—
MAGIC SOUL	—	—	—	—	—
SMOOTH CHILL	—	—	—	—	—
SMOOTH COUNTRY	—	—	—	—	—
VIRGIN RADIO CHILLED	0	0.0%	200	4.5	0.0%

Weekly reach, hours and share for every station RAJAR reports within 102.5 RADIO PEMBROKESHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — 102.5 RADIO PEMBROKESHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)