HITS RADIO (DORSET)
YThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3726 · · Local
Headline figures · JUN 2026
Weekly reach
30k
5,000vs prev. quarter
% reach
6.0%
1.0%vs prev. quarter
Total hours
100k
32kvs prev. quarter
Average hours
3.3
1.4vs prev. quarter
Market share
1.0%
0.3%vs prev. quarter
TSA population 515k · unweighted sample 1,241
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
24.00-06.00 | 0.2% | 1,000 |
06.00-24.00 | 0.9% | 22k |
06.00-10.00 | 0.6% | 8,000 |
10.00-15.00 | 0.9% | 14k |
15.00-19.00 | 1.2% | 11k |
19.00-22.00 | 1.7% | 6,000 |
22.00-24.00 | 0.7% | 2,000 |
06.00-19.00 | 0.9% | 21k |
| Saturday | Share | Reach |
|---|---|---|
24.00-08.00 | 0.1% | — |
08.00-12.00 | 1.1% | 4,000 |
12.00-16.00 | 0.8% | 3,000 |
16.00-19.00 | 1.8% | 3,000 |
19.00-22.00 | 2.4% | 2,000 |
22.00-24.00 | 2.2% | 2,000 |
06.00-24.00 | 1.1% | 11k |
06.00-06.00 | 1.1% | 11k |
| Sunday | Share | Reach |
|---|---|---|
24.00-08.00 | 0.9% | 3,000 |
08.00-12.00 | 1.6% | 4,000 |
12.00-16.00 | 2.5% | 7,000 |
16.00-19.00 | 1.6% | 5,000 |
19.00-22.00 | 0.7% | 1,000 |
22.00-24.00 | 2.1% | 2,000 |
06.00-24.00 | 1.8% | 12k |
06.00-06.00 | 1.7% | 12k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (DORSET) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 30k | 6.0% | 3.3 | 100.0% |
| ADULTS 15-24 | 5,000 | 7.0% | 2.9 | 15.7% |
| ADULTS 25-34 | 5,000 | 8.0% | 2.0 | 17.0% |
| ADULTS 35-44 | 11k | 14.0% | 4.3 | 35.7% |
| ADULTS 45-54 | 4,000 | 5.0% | 5.7 | 11.8% |
| ADULTS 55-64 | 3,000 | 3.0% | 2.0 | 9.0% |
| ADULTS 65-74 | 3,000 | 3.0% | 1.8 | 9.2% |
| ADULTS 75+ | — | 1.0% | 0.5 | 1.6% |
| ADULTS 15-34 | 10k | 7.0% | 2.4 | 32.7% |
| ADULTS 15-44 | 20k | 10.0% | 3.4 | 68.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 14k | 6.0% | 4.4 | 46.0% |
| MEN 15-24 | 1,000 | 4.0% | 2.3 | 4.3% |
| MEN 25-34 | 2,000 | 6.0% | 2.4 | 6.4% |
| MEN 35-44 | 6,000 | 16.0% | 6.2 | 19.4% |
| MEN 45-54 | 2,000 | 5.0% | 8.6 | 6.0% |
| MEN 55-64 | 1,000 | 1.0% | 0.4 | 1.8% |
| MEN 65-74 | 2,000 | 5.0% | 0.7 | 6.5% |
| MEN 75+ | — | 1.0% | 0.5 | 1.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 16k | 6.0% | 2.4 | 54.0% |
| WOMEN 15-24 | 3,000 | 9.0% | 3.1 | 11.3% |
| WOMEN 25-34 | 3,000 | 10.0% | 1.8 | 10.6% |
| WOMEN 35-44 | 5,000 | 12.0% | 1.9 | 16.3% |
| WOMEN 45-54 | 2,000 | 5.0% | 2.6 | 5.8% |
| WOMEN 55-64 | 2,000 | 5.0% | 2.4 | 7.2% |
| WOMEN 65-74 | 1,000 | 2.0% | 4.3 | 2.8% |
| WOMEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 21k | 6.0% | 3.4 | 69.6% |
| C2DE ADULTS | 9,000 | 5.0% | 3.1 | 30.4% |
| ABC1 MEN | 10k | 6.0% | 4.6 | 33.5% |
| ABC1 WOMEN | 11k | 6.0% | 2.4 | 36.1% |
| C2DE MEN | 4,000 | 4.0% | 4.1 | 12.5% |
| C2DE WOMEN | 5,000 | 6.0% | 2.4 | 17.9% |
Source: RAJAR — HITS RADIO (DORSET) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 463k | 90.0% | 9.9m | 21.5 | 100.0% |
| ANY COMMER CIAL | 333k | 65.0% | 4.8m | 14.5 | 48.5% |
| ANY BBC | 328k | 64.0% | 4.9m | 15.0 | 49.5% |
| BBC RADIO 2 | 130k | 25.0% | 1.4m | 10.8 | 14.1% |
| BBC RADIO 4 | 116k | 23.0% | 1.5m | 13.2 | 15.4% |
| BBC RADIO 1 | 89k | 17.0% | 732k | 8.2 | 7.4% |
| HEART SOLENT | 88k | 17.0% | 728k | 8.2 | 7.3% |
| HEART SOLENT DORSET | 88k | 17.0% | 728k | 8.2 | 7.3% |
| GREAT- EST HITS RADIO (SOUTH COAST) | 53k | 10.0% | 618k | 11.7 | 6.2% |
| BBC RADIO 5 LIVE | 48k | 9.0% | 341k | 7.1 | 3.4% |
| CLASSIC FM | 47k | 9.0% | 252k | 5.4 | 2.5% |
| OTHER NATION AL COMMER CIAL | 42k | 8.0% | 181k | 4.3 | 1.8% |
| TOTAL BBC RADIO SOLENT | 33k | 6.0% | 214k | 6.4 | 2.2% |
| CAPITAL NET WORK (UK) | 33k | 6.0% | 174k | 5.2 | 1.8% |
| HITS RADIO DORSET | 30k | 6.0% | 100k | 3.3 | 1.0% |
| OTHER STATION | 30k | 6.0% | 201k | 6.7 | 2.0% |
| OTHER LOCAL COMM. | 28k | 5.0% | 412k | 14.8 | 4.1% |
| BBC RADIO 3 | 26k | 5.0% | 162k | 6.3 | 1.6% |
| LBC BRAND (UK) | 25k | 5.0% | 196k | 8.0 | 2.0% |
| BBC 6 MUSIC | 22k | 4.0% | 226k | 10.4 | 2.3% |
| TALK SPORT | 22k | 4.0% | 147k | 6.8 | 1.5% |
| BBC RADIO 4 EXTRA | 21k | 4.0% | 171k | 8.3 | 1.7% |
| GREAT- EST HITS RADIO DORSET EAST | 19k | 4.0% | 174k | 9.3 | 1.7% |
| SMOOTH RADIO SOLENT | 18k | 3.0% | 75k | 4.2 | 0.8% |
| RADIO X NET WORK (UK) | 16k | 3.0% | 160k | 10.2 | 1.6% |
| MAGIC | 13k | 3.0% | 316k | 24.4 | 3.2% |
| BBC WORLD SERVICE | 13k | 2.0% | 45k | 3.6 | 0.5% |
| VIRGIN RADIO | 13k | 3.0% | 63k | 4.7 | 0.6% |
| CAPITAL DANCE | 12k | 2.0% | 27k | 2.3 | 0.3% |
| ABSO LUTE RADIO | 11k | 2.0% | 74k | 7.0 | 0.7% |
| HEART 80S | 10k | 2.0% | 96k | 9.8 | 1.0% |
| KISS | 9,000 | 2.0% | 56k | 6.6 | 0.6% |
| KISS TORY | 9,000 | 2.0% | 31k | 3.5 | 0.3% |
| GOLD RADIO UK | 8,000 | 2.0% | 28k | 3.7 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 8,000 | 1.0% | 23k | 3.0 | 0.2% |
| GB NEWS RADIO | 8,000 | 2.0% | 70k | 8.3 | 0.7% |
| HEART DANCE | 8,000 | 2.0% | 15k | 1.9 | 0.2% |
| PLANET ROCK | 8,000 | 1.0% | 161k | 21.1 | 1.6% |
| TALK | 8,000 | 1.0% | 121k | 16.1 | 1.2% |
| VIRGIN RADIO CHILLED | 8,000 | 1.0% | 16k | 2.0 | 0.2% |
| OTHER BBC LOCAL | 7,000 | 1.0% | 7,000 | 1.1 | 0.1% |
| ABSO LUTE 80S | 7,000 | 1.0% | 38k | 5.4 | 0.4% |
| KER RANG! | 7,000 | 1.0% | 39k | 5.2 | 0.4% |
| BOOM RADIO | 6,000 | 1.0% | 88k | 14.9 | 0.9% |
| HEART 70S | 6,000 | 1.0% | 19k | 3.4 | 0.2% |
| TIMES RADIO | 6,000 | 1.0% | 54k | 8.8 | 0.5% |
| ABSO LUTE RADIO 90S | 5,000 | 1.0% | 9,000 | 1.6 | 0.1% |
| ABSO LUTE RADIO COUN TRY | 5,000 | 1.0% | 11k | 2.3 | 0.1% |
| HEART 90S | 5,000 | 1.0% | 33k | 6.4 | 0.3% |
| VIRGIN RADIO LE- GENDS | 5,000 | 1.0% | 33k | 7.1 | 0.3% |
| BBC RADIO 1XTRA | 4,000 | 1.0% | 8,000 | 2.2 | 0.1% |
| BBC ASIAN NET WORK | 4,000 | 1.0% | 11k | 3.0 | 0.1% |
| JAZZ FM | 4,000 | 1.0% | 34k | 7.6 | 0.3% |
| MAGIC SOUL | 4,000 | 1.0% | 12k | 2.8 | 0.1% |
| SMOOTH RELAX | 4,000 | 1.0% | 46k | 12.3 | 0.5% |
| ABSO LUTE RADIO 10S | 3,000 | 1.0% | 2,000 | 0.6 | — |
| ABSO LUTE CLASSIC ROCK | 3,000 | 1.0% | 4,000 | 1.4 | — |
| HEAT | 3,000 | 1.0% | 14k | 4.7 | 0.1% |
| MELLOW MAGIC | 3,000 | 1.0% | 21k | 7.2 | 0.2% |
| SMOOTH CHILL | 3,000 | 1.0% | 7,000 | 2.5 | 0.1% |
| CAPITAL XTRA (UK) | 2,000 | — | 1,000 | 0.5 | — |
| ABSO LUTE RADIO 70S | 2,000 | — | 3,000 | 1.5 | — |
| ABSO LUTE RADIO 00S | 2,000 | — | 5,000 | 2.4 | — |
| KISS TORY R&B | 2,000 | — | 2,000 | 1.0 | — |
| HITS RADIO CHILLED | 2,000 | — | 6,000 | 3.1 | 0.1% |
| SMOOTH COUN TRY | 2,000 | — | 3,000 | 1.3 | — |
| TALK SPORT2 | 2,000 | — | 18k | 7.8 | 0.2% |
| CAPITAL CHILL | 1,000 | — | 1,000 | 1.0 | — |
| NATION 80S | 1,000 | — | 8,000 | 5.9 | 0.1% |
| MAGIC CLASSIC AL | 1,000 | — | 2,000 | 1.7 | — |
| SUNRISE RADIO NATION AL | 1,000 | — | 11k | 8.7 | 0.1% |
| VIRGIN RADIO 80S | 1,000 | — | 2,000 | 1.5 | — |
| COUN TRY LINE RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| CAPITAL XTRA RELOAD ED | — | — | — | 0.5 | — |
| HITS RADIO PRIDE | — | — | — | 0.4 | — |
| KISS XTRA | — | — | 2,000 | 28.5 | — |
| RADIO X CLASSIC ROCK | — | — | 1,000 | 3.8 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (DORSET) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (DORSET) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (DORSET) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (DORSET) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)