HITS RADIO (DORSET)
YThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3726 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 508k · unweighted sample 1,120
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (DORSET) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (DORSET) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (DORSET) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 35k | 7.0% | 1.9 | 100.0% |
| ADULTS 15-24 | 4,000 | 6.0% | 1.7 | 11.0% |
| ADULTS 25-34 | 8,000 | 13.0% | 1.4 | 23.3% |
| ADULTS 35-44 | 11k | 15.0% | 2.8 | 31.6% |
| ADULTS 45-54 | 4,000 | 6.0% | 2.2 | 11.4% |
| ADULTS 55-64 | 5,000 | 7.0% | 1.6 | 15.4% |
| ADULTS 65-74 | 2,000 | 2.0% | 0.7 | 6.1% |
| ADULTS 75+ | 0 | 1.0% | 0.5 | 1.3% |
| ADULTS 15-34 | 12k | 9.0% | 1.5 | 34.2% |
| ADULTS 15-44 | 23k | 11.0% | 2.1 | 65.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 17k | 7.0% | 2.1 | 49.0% |
| MEN 15-24 | 1,000 | 4.0% | 2.3 | 4.1% |
| MEN 25-34 | 4,000 | 12.0% | 1.1 | 11.5% |
| MEN 35-44 | 6,000 | 17.0% | 4.0 | 16.5% |
| MEN 45-54 | 1,000 | 4.0% | 1.7 | 3.6% |
| MEN 55-64 | 2,000 | 5.0% | 0.5 | 6.0% |
| MEN 65-74 | 2,000 | 5.0% | 0.7 | 6.1% |
| MEN 75+ | 0 | 2.0% | 0.5 | 1.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 18k | 7.0% | 1.8 | 51.0% |
| WOMEN 15-24 | 2,000 | 7.0% | 1.4 | 6.9% |
| WOMEN 25-34 | 4,000 | 13.0% | 1.7 | 11.8% |
| WOMEN 35-44 | 5,000 | 14.0% | 1.5 | 15.0% |
| WOMEN 45-54 | 3,000 | 8.0% | 2.5 | 7.8% |
| WOMEN 55-64 | 3,000 | 8.0% | 2.3 | 9.4% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 24k | 7.0% | 2.4 | 67.7% |
| C2DE ADULTS | 11k | 6.0% | 1.0 | 32.3% |
| ABC1 MEN | 11k | 8.0% | 2.9 | 31.3% |
| ABC1 WOMEN | 13k | 7.0% | 2.0 | 36.4% |
| C2DE MEN | 6,000 | 6.0% | 0.6 | 17.7% |
| C2DE WOMEN | 5,000 | 6.0% | 1.5 | 14.6% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (DORSET) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.3% | 9,000 |
06.00-24.00 | 0.6% | 24k |
06.00-19.00 | 0.5% | 21k |
10.00-15.00 | 0.6% | 13k |
15.00-19.00 | 0.6% | 10k |
19.00-22.00 | 1.3% | 7,000 |
22.00-24.00 | 0.7% | 2,000 |
24.00-06.00 | 0.2% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-24.00 | 1.0% | 9,000 |
06.00-06.00 | 1.0% | 9,000 |
08.00-12.00 | 0.8% | 3,000 |
12.00-16.00 | 0.7% | 3,000 |
16.00-19.00 | 2.0% | 4,000 |
19.00-22.00 | 1.7% | 2,000 |
22.00-24.00 | 1.8% | 2,000 |
24.00-08.00 | 0.1% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-24.00 | 1.1% | 11k |
06.00-06.00 | 1.0% | 11k |
08.00-12.00 | 0.8% | 4,000 |
12.00-16.00 | 1.5% | 7,000 |
16.00-19.00 | 1.1% | 4,000 |
19.00-22.00 | 0.4% | 0 |
22.00-24.00 | 1.4% | 1,000 |
24.00-08.00 | 0.8% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (DORSET) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 134k | 26.0% | 1.3m | 9.8 | 12.7% |
| BBC RADIO 4 | 108k | 21.0% | 1.5m | 14.1 | 14.7% |
| BBC RADIO 1 | 106k | 21.0% | 821k | 7.8 | 7.9% |
| HEART SOLENT - DORSET | 102k | 20.0% | 906k | 8.8 | 8.7% |
| GREATEST HITS RADIO (SOUTH COAST) | 61k | 12.0% | 876k | 14.4 | 8.4% |
| BBC RADIO 5 LIVE | 57k | 11.0% | 372k | 6.5 | 3.6% |
| CLASSIC FM | 47k | 9.0% | 247k | 5.2 | 2.4% |
| HITS RADIO (DORSET) this station | 35k | 7.0% | 68k | 1.9 | 0.7% |
| TALKSPORT | 28k | 6.0% | 192k | 6.7 | 1.9% |
| BBC RADIO 3 | 26k | 5.0% | 191k | 7.4 | 1.8% |
| SMOOTH RADIO SOLENT | 24k | 5.0% | 77k | 3.2 | 0.7% |
| VIRGIN RADIO | 18k | 3.0% | 64k | 3.7 | 0.6% |
| BBC 6 MUSIC | 17k | 3.0% | 185k | 10.9 | 1.8% |
| GREATEST HITS RADIO (DORSET EAST) | 17k | 3.0% | 156k | 9.0 | 1.5% |
| BBC RADIO 4 EXTRA | 14k | 3.0% | 101k | 7.2 | 1.0% |
| MAGIC | 14k | 3.0% | 325k | 22.8 | 3.1% |
| BBC WORLD SERVICE | 13k | 3.0% | 85k | 6.6 | 0.8% |
| CAPITAL DANCE | 13k | 2.0% | 24k | 1.9 | 0.2% |
| GB NEWS RADIO | 13k | 3.0% | 52k | 3.9 | 0.5% |
| ABSOLUTE RADIO | 11k | 2.0% | 82k | 7.2 | 0.8% |
| PLANET ROCK | 11k | 2.0% | 188k | 17.4 | 1.8% |
| BBC RADIO 5 SPORTS EXTRA | 10k | 2.0% | 21k | 2.2 | 0.2% |
| GOLD RADIO UK | 10k | 2.0% | 20k | 2.0 | 0.2% |
| HEART 80S | 10k | 2.0% | 125k | 12.5 | 1.2% |
| KISS | 10k | 2.0% | 69k | 7.2 | 0.7% |
| ABSOLUTE RADIO 90S | 9,000 | 2.0% | 11k | 1.2 | 0.1% |
| ABSOLUTE 80S | 8,000 | 1.0% | 27k | 3.6 | 0.3% |
| TALKSPORT2 | 8,000 | 2.0% | 21k | 2.7 | 0.2% |
| VIRGIN RADIO CHILLED | 8,000 | 2.0% | 16k | 1.9 | 0.2% |
| HEART 90S | 7,000 | 1.0% | 24k | 3.3 | 0.2% |
| KERRANG! | 7,000 | 1.0% | 29k | 4.1 | 0.3% |
| KISSTORY | 7,000 | 1.0% | 25k | 3.4 | 0.2% |
| TALK (WAS TALKRADIO) | 7,000 | 1.0% | 120k | 16.1 | 1.2% |
| HEART DANCE | 6,000 | 1.0% | 8,000 | 1.4 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 1.0% | 46k | 8.3 | 0.4% |
| HEART 70S | 5,000 | 1.0% | 14k | 2.9 | 0.1% |
| HEAT | 5,000 | 1.0% | 16k | 3.1 | 0.1% |
| MAGIC SOUL | 5,000 | 1.0% | 27k | 5.4 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 4,000 | 1.0% | 5,000 | 1.2 | 0.0% |
| BBC RADIO 1XTRA | 4,000 | 1.0% | 8,000 | 2.3 | 0.1% |
| MELLOW MAGIC | 4,000 | 1.0% | 22k | 5.6 | 0.2% |
| SMOOTH RELAX | 4,000 | 1.0% | 46k | 11.2 | 0.4% |
| TIMES RADIO | 4,000 | 1.0% | 40k | 11.2 | 0.4% |
| ABSOLUTE RADIO 10S | 3,000 | 1.0% | 2,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 1.0% | 7,000 | 2.2 | 0.1% |
| BOOM RADIO | 3,000 | 1.0% | 21k | 7.1 | 0.2% |
| JAZZ FM | 3,000 | 1.0% | 30k | 9.8 | 0.3% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 10k | 4.2 | 0.1% |
| CAPITAL CHILL | 2,000 | 0.0% | 2,000 | 1.2 | 0.0% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 6,000 | 2.8 | 0.1% |
| NATION 80S | 2,000 | 0.0% | 9,000 | 4.2 | 0.1% |
| ABSOLUTE RADIO 00S | 1,000 | 0.0% | 2,000 | 1.9 | 0.0% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| CAPITAL XTRA (UK) | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 2,000 | 1.9 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 2,000 | 1.7 | 0.0% |
| SMOOTH CHILL | 1,000 | 0.0% | 3,000 | 2.6 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 1,000 | 1.6 | 0.0% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL XTRA RELOADED | 0 | 0.0% | 0 | 0.5 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| HITS RADIO PRIDE | 0 | 0.0% | 0 | 0.6 | 0.0% |
| KISS XTRA | 0 | 0.0% | 12k | 28.5 | 0.1% |
| RADIO X CLASSIC ROCK | 0 | 0.0% | 1,000 | 3.8 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (DORSET)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (DORSET) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)