CAPITAL MID COUNTIES - NORTH
YLocal / regional · RAJAR code 3700 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 285k · unweighted sample 877
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — CAPITAL MID COUNTIES - NORTH TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — CAPITAL MID COUNTIES - NORTH TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — CAPITAL MID COUNTIES - NORTH TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 32k | 11.0% | 5.9 | 100.0% |
| ADULTS 15-24 | 11k | 32.0% | 8.7 | 35.1% |
| ADULTS 25-34 | 7,700 | 17.0% | 2.0 | 24.2% |
| ADULTS 35-44 | 4,700 | 10.0% | 2.4 | 14.8% |
| ADULTS 45-54 | 5,300 | 12.0% | 4.5 | 16.6% |
| ADULTS 55-64 | 2,900 | 6.0% | 14.3 | 9.1% |
| ADULTS 65-74 | 100 | 0.0% | 1.8 | 0.3% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 19k | 23.0% | 5.9 | 59.3% |
| ADULTS 15-44 | 24k | 19.0% | 5.2 | 74.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 15k | 10.0% | 6.2 | 45.7% |
| MEN 15-24 | 6,000 | 32.0% | 6.9 | 18.9% |
| MEN 25-34 | 2,600 | 11.0% | 1.9 | 8.2% |
| MEN 35-44 | 2,600 | 12.0% | 1.5 | 8.3% |
| MEN 45-54 | 2,300 | 11.0% | 3.9 | 7.3% |
| MEN 55-64 | 900 | 4.0% | 33.5 | 2.8% |
| MEN 65-74 | 100 | 1.0% | 1.8 | 0.3% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 17k | 12.0% | 5.7 | 54.3% |
| WOMEN 15-24 | 5,100 | 31.0% | 10.7 | 16.2% |
| WOMEN 25-34 | 5,100 | 22.0% | 2.0 | 16.1% |
| WOMEN 35-44 | 2,000 | 9.0% | 3.4 | 6.4% |
| WOMEN 45-54 | 3,000 | 14.0% | 5.0 | 9.3% |
| WOMEN 55-64 | 2,000 | 8.0% | 5.9 | 6.3% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 18k | 12.0% | 3.0 | 56.7% |
| C2DE ADULTS | 14k | 10.0% | 9.8 | 43.3% |
| ABC1 MEN | 7,400 | 11.0% | 2.0 | 23.2% |
| ABC1 WOMEN | 11k | 13.0% | 3.6 | 33.6% |
| C2DE MEN | 7,200 | 10.0% | 10.4 | 22.5% |
| C2DE WOMEN | 6,600 | 10.0% | 9.1 | 20.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — CAPITAL MID COUNTIES - NORTH TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.3% | 14k |
10.00-13.00 | 3.9% | 15k |
13.00-16.00 | 4.5% | 11k |
16.00-19.00 | 2.0% | 7,600 |
19.00-22.00 | 1.9% | 5,300 |
22.00-01.00 | — | — |
01.00-04.00 | — | — |
04.00-06.00 | 1.0% | 1,500 |
| Saturday | Share | Reach |
|---|---|---|
09.00-12.00 | 4.4% | 5,800 |
12.00-16.00 | 4.2% | 6,100 |
16.00-19.00 | 4.7% | 3,500 |
19.00-22.00 | 3.1% | 1,600 |
22.00-24.00 | — | — |
24.00-06.00 | 0.4% | 300 |
05.00-09.00 | 1.6% | 1,400 |
| Sunday | Share | Reach |
|---|---|---|
09.00-12.00 | 5.0% | 5,400 |
12.00-16.00 | 4.9% | 4,000 |
16.00-19.00 | 5.3% | 3,700 |
19.00-22.00 | 2.0% | 1,800 |
22.00-24.00 | 0.8% | 500 |
24.00-06.00 | 1.0% | 300 |
05.00-09.00 | 2.1% | 2,100 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — CAPITAL MID COUNTIES - NORTH TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 63k | 22.0% | 823k | 13.0 | 14.6% |
| HEART WEST MIDLANDS | 48k | 17.0% | 381k | 8.0 | 6.7% |
| SMOOTH RADIO WEST MIDLANDS | 41k | 14.0% | 316k | 7.7 | 5.6% |
| BBC RADIO 1 | 39k | 14.0% | 205k | 5.3 | 3.6% |
| BBC RADIO 4 | 35k | 12.0% | 424k | 12.3 | 7.5% |
| CAPITAL MID COUNTIES - NORTH this station | 32k | 11.0% | 188k | 5.9 | 3.3% |
| GREATEST HITS RADIO (WEST MIDLANDS) | 31k | 11.0% | 373k | 11.9 | 6.6% |
| CLASSIC FM | 23k | 8.0% | 199k | 8.7 | 3.5% |
| BBC RADIO 5 LIVE | 21k | 7.0% | 161k | 7.7 | 2.9% |
| TALKSPORT | 18k | 6.0% | 387k | 21.4 | 6.9% |
| HITS RADIO | 13k | 5.0% | 31k | 2.3 | 0.6% |
| ABSOLUTE RADIO | 12k | 4.0% | 91k | 7.9 | 1.6% |
| KISSTORY | 11k | 4.0% | 37k | 3.4 | 0.7% |
| HEART 90S | 9,600 | 3.0% | 64k | 6.6 | 1.1% |
| PLANET ROCK | 9,400 | 3.0% | 145k | 15.3 | 2.6% |
| VIRGIN RADIO | 9,300 | 3.0% | 50k | 5.4 | 0.9% |
| GOLD RADIO UK | 8,900 | 3.0% | 62k | 7.0 | 1.1% |
| BBC RADIO 4 EXTRA | 8,800 | 3.0% | 108k | 12.2 | 1.9% |
| KERRANG! | 8,500 | 3.0% | 65k | 7.7 | 1.2% |
| MAGIC | 7,900 | 3.0% | 45k | 5.6 | 0.8% |
| HEART 80S | 7,800 | 3.0% | 78k | 10.0 | 1.4% |
| KISS | 7,600 | 3.0% | 38k | 5.0 | 0.7% |
| ABSOLUTE RADIO 90S | 7,500 | 3.0% | 37k | 5.0 | 0.7% |
| CAPITAL XTRA (UK) | 6,500 | 2.0% | 19k | 3.0 | 0.3% |
| BBC RADIO 3 | 6,000 | 2.0% | 57k | 9.5 | 1.0% |
| ABSOLUTE 80S | 5,600 | 2.0% | 44k | 7.7 | 0.8% |
| CAPITAL DANCE | 5,200 | 2.0% | 47k | 9.1 | 0.8% |
| HEART DANCE | 5,100 | 2.0% | 26k | 5.1 | 0.5% |
| ABSOLUTE RADIO COUNTRY | 4,700 | 2.0% | 28k | 5.9 | 0.5% |
| BBC 6 MUSIC | 4,600 | 2.0% | 30k | 6.5 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 3,800 | 1.0% | 7,500 | 2.0 | 0.1% |
| BBC WORLD SERVICE | 3,800 | 1.0% | 21k | 5.6 | 0.4% |
| TIMES RADIO | 3,400 | 1.0% | 38k | 11.0 | 0.7% |
| VIRGIN RADIO CHILLED | 3,400 | 1.0% | 20k | 5.9 | 0.3% |
| BOOM RADIO | 3,300 | 1.0% | 18k | 5.6 | 0.3% |
| KISSTORY R&B | 3,300 | 1.0% | 13k | 3.8 | 0.2% |
| TALKSPORT2 | 3,100 | 1.0% | 2,600 | 0.9 | 0.0% |
| BBC RADIO 5 SPORTS EXTRA | 2,900 | 1.0% | 5,600 | 2.0 | 0.1% |
| ABSOLUTE RADIO 00S | 2,600 | 1.0% | 12k | 4.5 | 0.2% |
| RADIO X CLASSIC ROCK | 2,200 | 1.0% | 6,900 | 3.1 | 0.1% |
| BBC RADIO 1XTRA | 2,100 | 1.0% | 29k | 13.4 | 0.5% |
| HEAT | 2,100 | 1.0% | 4,100 | 1.9 | 0.1% |
| SMOOTH CHILL | 2,100 | 1.0% | 8,700 | 4.1 | 0.2% |
| GB NEWS RADIO | 2,000 | 1.0% | 5,500 | 2.8 | 0.1% |
| HITS RADIO CHILLED | 1,900 | 1.0% | 2,700 | 1.5 | 0.0% |
| SMOOTH RELAX | 1,800 | 1.0% | 8,000 | 4.4 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,800 | 1.0% | 6,000 | 3.3 | 0.1% |
| MAGIC CLASSICAL | 1,700 | 1.0% | 33k | 19.5 | 0.6% |
| ABSOLUTE RADIO 70S | 1,600 | 1.0% | 8,900 | 5.5 | 0.2% |
| CAPITAL CHILL | 1,500 | 1.0% | 19k | 13.0 | 0.3% |
| CAPITAL XTRA RELOADED | 1,500 | 1.0% | 2,300 | 1.5 | 0.0% |
| JAZZ FM | 1,500 | 1.0% | 6,100 | 4.1 | 0.1% |
| MELLOW MAGIC | 1,400 | 0.0% | 4,000 | 3.0 | 0.1% |
| HEART 70S | 1,200 | 0.0% | 13k | 10.9 | 0.2% |
| SMOOTH COUNTRY | 1,200 | 0.0% | 3,200 | 2.6 | 0.1% |
| ABSOLUTE RADIO 10S | 1,100 | 0.0% | 600 | 0.5 | 0.0% |
| HITS RADIO PRIDE | 1,100 | 0.0% | 2,500 | 2.3 | 0.0% |
| TALK (WAS TALKRADIO) | 1,100 | 0.0% | 6,600 | 6.0 | 0.1% |
| MAGIC SOUL | 300 | 0.0% | 7,000 | 21.8 | 0.1% |
| BBC ASIAN NETWORK UK | 200 | 0.0% | 200 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 200 | 0.0% | 200 | 0.8 | 0.0% |
| VIRGIN RADIO 80S | 200 | 0.0% | 200 | 0.8 | 0.0% |
| KISS XTRA | 100 | 0.0% | 100 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| NATION 80S | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within CAPITAL MID COUNTIES - NORTH’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — CAPITAL MID COUNTIES - NORTH TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)