SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE
YLocal / regional · RAJAR code 6557 · · Local
Headline figures · JUN 2026
TSA population 492k · unweighted sample 1,176
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.3% | 4,000 |
09.00-12.00 | 0.8% | 6,000 |
12.00-15.00 | 0.8% | 6,000 |
15.00-18.00 | 1.2% | 8,000 |
18.00-21.00 | 0.7% | 4,000 |
21.00-24.00 | 0.2% | 1,000 |
24.00-06.00 | 0.5% | 1,000 |
06.00-12.00 | 0.5% | 8,000 |
06.00-18.00 | 0.7% | 11k |
06.00-24.00 | 0.7% | 13k |
06.00-06.00 | 0.7% | 14k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.4% | 1,000 |
09.00-12.00 | 1.3% | 2,000 |
12.00-15.00 | 1.1% | 2,000 |
15.00-18.00 | 1.4% | 2,000 |
18.00-21.00 | 0.4% | 1,000 |
21.00-24.00 | 0.0% | 0 |
24.00-06.00 | 0.0% | 0 |
06.00-12.00 | 1.0% | 3,000 |
06.00-18.00 | 1.1% | 4,000 |
06.00-24.00 | 1.0% | 5,000 |
06.00-06.00 | 0.9% | 5,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.7% | 1,000 |
09.00-12.00 | 2.7% | 5,000 |
12.00-15.00 | 1.0% | 2,000 |
15.00-18.00 | 0.4% | 1,000 |
18.00-21.00 | 0.4% | — |
21.00-24.00 | 0.1% | — |
24.00-06.00 | 0.0% | 0 |
06.00-12.00 | 2.0% | 5,000 |
06.00-18.00 | 1.4% | 6,000 |
06.00-24.00 | 1.2% | 6,000 |
06.00-06.00 | 1.2% | 6,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 18k | 4.0% | 4.9 | 100.0% |
| ADULTS 15-24 | 3,000 | 4.0% | 1.3 | 15.1% |
| ADULTS 25-34 | 3,000 | 4.0% | 5.6 | 15.8% |
| ADULTS 35-44 | 2,000 | 3.0% | 2.1 | 13.5% |
| ADULTS 45-54 | 4,000 | 5.0% | 5.8 | 20.3% |
| ADULTS 55-64 | 4,000 | 6.0% | 4.8 | 24.9% |
| ADULTS 65-74 | 2,000 | 2.0% | 13.2 | 8.8% |
| ADULTS 75+ | — | 1.0% | 0.5 | 1.7% |
| ADULTS 15-34 | 5,000 | 4.0% | 3.5 | 30.8% |
| ADULTS 15-44 | 8,000 | 4.0% | 3.1 | 44.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 3,000 | 1.0% | 3.8 | 14.3% |
| MEN 15-24 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 25-34 | 1,000 | 2.0% | 0.5 | 3.5% |
| MEN 35-44 | — | 1.0% | 0.5 | 1.4% |
| MEN 45-54 | 1,000 | 2.0% | 2.3 | 4.0% |
| MEN 55-64 | — | 1.0% | 0.6 | 2.5% |
| MEN 65-74 | 1,000 | 1.0% | 14.3 | 2.9% |
| MEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 15k | 6.0% | 5.1 | 85.7% |
| WOMEN 15-24 | 3,000 | 8.0% | 1.3 | 15.1% |
| WOMEN 25-34 | 2,000 | 6.0% | 7.0 | 12.3% |
| WOMEN 35-44 | 2,000 | 5.0% | 2.3 | 12.1% |
| WOMEN 45-54 | 3,000 | 8.0% | 6.7 | 16.3% |
| WOMEN 55-64 | 4,000 | 10.0% | 5.3 | 22.4% |
| WOMEN 65-74 | 1,000 | 3.0% | 12.6 | 5.9% |
| WOMEN 75+ | — | 1.0% | 0.5 | 1.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 13k | 4.0% | 4.6 | 75.6% |
| C2DE ADULTS | 4,000 | 2.0% | 5.8 | 24.4% |
| ABC1 MEN | 2,000 | 1.0% | 4.5 | 11.8% |
| ABC1 WOMEN | 11k | 7.0% | 4.6 | 63.9% |
| C2DE MEN | — | 1.0% | 0.6 | 2.5% |
| C2DE WOMEN | 4,000 | 4.0% | 6.4 | 21.8% |
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 460k | 94.0% | 11.2m | 24.3 | 100.0% |
| ANY BBC | 350k | 71.0% | 6.6m | 18.9 | 59.4% |
| ANY COMMER CIAL | 313k | 64.0% | 4.3m | 13.7 | 38.5% |
| BBC RADIO 2 | 158k | 32.0% | 1.8m | 11.3 | 16.0% |
| BBC RADIO 4 | 127k | 26.0% | 2.1m | 16.6 | 18.8% |
| HEART NET WORK (UK) | 109k | 22.0% | 1.1m | 10.1 | 9.8% |
| BBC RADIO 1 | 96k | 20.0% | 656k | 6.8 | 5.9% |
| OTHER BBC LOCAL | 70k | 14.0% | 565k | 8.1 | 5.1% |
| BBC RADIO 5 LIVE | 66k | 13.0% | 478k | 7.3 | 4.3% |
| OTHER NATION AL COMMER CIAL | 47k | 9.0% | 218k | 4.7 | 2.0% |
| CLASSIC FM | 46k | 9.0% | 228k | 5.0 | 2.0% |
| GREAT- EST HITS RADIO | 38k | 8.0% | 451k | 11.8 | 4.0% |
| OTHER STATION | 34k | 7.0% | 239k | 7.1 | 2.1% |
| BBC 6 MUSIC | 31k | 6.0% | 255k | 8.2 | 2.3% |
| CAPITAL NET WORK (UK) | 29k | 6.0% | 160k | 5.6 | 1.4% |
| BBC RADIO 3 | 27k | 5.0% | 317k | 11.8 | 2.8% |
| TALK SPORT | 26k | 5.0% | 149k | 5.7 | 1.3% |
| BBC RADIO 4 EXTRA | 24k | 5.0% | 202k | 8.3 | 1.8% |
| KISS TORY | 24k | 5.0% | 76k | 3.2 | 0.7% |
| SMOOTH RADIO WEST C'TRY GLOUCE STER | 18k | 4.0% | 88k | 4.9 | 0.8% |
| HITS RADIO | 18k | 4.0% | 42k | 2.4 | 0.4% |
| SMOOTH RADIO NET WORK (UK) | 18k | 4.0% | 88k | 4.9 | 0.8% |
| ABSO LUTE RADIO | 18k | 4.0% | 111k | 6.2 | 1.0% |
| RADIO X NET WORK (UK) | 17k | 3.0% | 214k | 12.5 | 1.9% |
| BBC WORLD SERVICE | 16k | 3.0% | 92k | 5.9 | 0.8% |
| LBC BRAND (UK) | 15k | 3.0% | 113k | 7.4 | 1.0% |
| CAPITAL XTRA (UK) | 12k | 2.0% | 32k | 2.6 | 0.3% |
| KISS | 12k | 3.0% | 37k | 3.0 | 0.3% |
| ABSO LUTE 80S | 12k | 3.0% | 51k | 4.1 | 0.5% |
| HEART 80S | 12k | 3.0% | 50k | 4.0 | 0.4% |
| VIRGIN RADIO | 12k | 2.0% | 68k | 5.5 | 0.6% |
| MAGIC | 11k | 2.0% | 40k | 3.6 | 0.4% |
| CAPITAL DANCE | 11k | 2.0% | 85k | 7.8 | 0.8% |
| GOLD RADIO UK | 10k | 2.0% | 39k | 4.0 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 10k | 2.0% | 37k | 3.5 | 0.3% |
| OTHER LOCAL COMM. | 10k | 2.0% | 34k | 3.5 | 0.3% |
| ABSO LUTE CLASSIC ROCK | 10k | 2.0% | 89k | 9.1 | 0.8% |
| BBC RADIO 1XTRA | 9,000 | 2.0% | 86k | 9.2 | 0.8% |
| PLANET ROCK | 9,000 | 2.0% | 79k | 9.2 | 0.7% |
| ABSO LUTE RADIO 90S | 8,000 | 2.0% | 18k | 2.2 | 0.2% |
| ABSO LUTE RADIO COUN TRY | 8,000 | 2.0% | 41k | 5.0 | 0.4% |
| HEART 90S | 8,000 | 2.0% | 30k | 3.7 | 0.3% |
| HEART DANCE | 8,000 | 2.0% | 41k | 5.4 | 0.4% |
| KISS TORY R&B | 8,000 | 2.0% | 54k | 6.8 | 0.5% |
| TALK | 8,000 | 2.0% | 124k | 15.8 | 1.1% |
| BOOM RADIO | 7,000 | 1.0% | 125k | 18.1 | 1.1% |
| GB NEWS RADIO | 6,000 | 1.0% | 25k | 3.9 | 0.2% |
| TIMES RADIO | 6,000 | 1.0% | 46k | 7.3 | 0.4% |
| HEAT | 5,000 | 1.0% | 33k | 7.2 | 0.3% |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 18k | 3.9 | 0.2% |
| TALK SPORT2 | 5,000 | 1.0% | 14k | 2.5 | 0.1% |
| CAPITAL XTRA RELOAD ED | 4,000 | 1.0% | 8,000 | 2.4 | 0.1% |
| KER RANG! | 4,000 | 1.0% | 18k | 4.6 | 0.2% |
| SMOOTH CHILL | 4,000 | 1.0% | 15k | 4.1 | 0.1% |
| ABSO LUTE RADIO 00S | 3,000 | 1.0% | 22k | 6.4 | 0.2% |
| ABSO LUTE RADIO 10S | 3,000 | 1.0% | 8,000 | 2.8 | 0.1% |
| HEART 70S | 3,000 | 1.0% | 8,000 | 3.3 | 0.1% |
| JAZZ FM | 3,000 | 1.0% | 15k | 5.8 | 0.1% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 17k | 5.2 | 0.1% |
| CAPITAL CHILL | 2,000 | — | 3,000 | 1.9 | — |
| MAGIC SOUL | 2,000 | — | 7,000 | 4.6 | 0.1% |
| MAGIC CLASSIC AL | 2,000 | — | 3,000 | 1.6 | — |
| SMOOTH COUN TRY | 2,000 | — | 26k | 14.2 | 0.2% |
| SUNRISE RADIO NATION AL | 2,000 | — | 8,000 | 5.0 | 0.1% |
| VIRGIN RADIO LE- GENDS | 2,000 | — | 7,000 | 3.3 | 0.1% |
| BBC ASIAN NET WORK | 1,000 | — | 9,000 | 6.6 | 0.1% |
| ABSO LUTE RADIO 70S | 1,000 | — | 1,000 | 1.5 | — |
| HITS RADIO PRIDE | 1,000 | — | 1,000 | 0.6 | — |
| KISS XTRA | 1,000 | — | 1,000 | 0.5 | — |
| HITS RADIO CHILLED | 1,000 | — | 1,000 | 0.8 | — |
| MELLOW MAGIC | 1,000 | — | 1,000 | 0.7 | — |
| SMOOTH RELAX | 1,000 | — | 5,000 | 4.7 | — |
| VIRGIN RADIO 80S | 1,000 | — | 2,000 | 2.0 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| NATION 80S | — | — | — | 0.3 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)