SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE
YLocal / regional · RAJAR code 6557 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 483k · unweighted sample 1,109
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 19k | 4.0% | 7.9 | 100.0% |
| ADULTS 15-24 | 1,000 | 1.0% | 0.4 | 4.7% |
| ADULTS 25-34 | 3,000 | 4.0% | 4.8 | 16.0% |
| ADULTS 35-44 | 3,000 | 5.0% | 7.2 | 18.3% |
| ADULTS 45-54 | 2,000 | 3.0% | 4.7 | 11.8% |
| ADULTS 55-64 | 5,000 | 6.0% | 5.6 | 25.6% |
| ADULTS 65-74 | 2,000 | 2.0% | 10.8 | 9.0% |
| ADULTS 75+ | 3,000 | 5.0% | 19.6 | 14.6% |
| ADULTS 15-34 | 4,000 | 3.0% | 3.8 | 20.7% |
| ADULTS 15-44 | 7,000 | 3.0% | 5.4 | 39.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 5,000 | 2.0% | 15.3 | 27.3% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 1,000 | 2.0% | 0.5 | 4.4% |
| MEN 35-44 | 1,000 | 3.0% | 13.0 | 7.1% |
| MEN 45-54 | 0 | 1.0% | 0.9 | 2.3% |
| MEN 55-64 | 0 | 0.0% | 0.5 | 0.9% |
| MEN 65-74 | 0 | 1.0% | 14.3 | 2.5% |
| MEN 75+ | 2,000 | 9.0% | 28.5 | 10.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 14k | 6.0% | 5.2 | 72.7% |
| WOMEN 15-24 | 1,000 | 3.0% | 0.4 | 4.7% |
| WOMEN 25-34 | 2,000 | 6.0% | 6.4 | 11.6% |
| WOMEN 35-44 | 2,000 | 6.0% | 3.5 | 11.1% |
| WOMEN 45-54 | 2,000 | 5.0% | 5.7 | 9.4% |
| WOMEN 55-64 | 5,000 | 11.0% | 5.8 | 24.7% |
| WOMEN 65-74 | 1,000 | 4.0% | 9.5 | 6.5% |
| WOMEN 75+ | 1,000 | 3.0% | 0.5 | 4.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 11k | 4.0% | 6.2 | 59.2% |
| C2DE ADULTS | 8,000 | 4.0% | 10.5 | 40.8% |
| ABC1 MEN | 3,000 | 2.0% | 7.5 | 15.7% |
| ABC1 WOMEN | 8,000 | 5.0% | 5.7 | 43.5% |
| C2DE MEN | 2,000 | 3.0% | 25.9 | 11.6% |
| C2DE WOMEN | 5,000 | 6.0% | 4.4 | 29.2% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 1.4% | 16k |
06.00-09.00 | 1.2% | 5,000 |
06.00-12.00 | 1.4% | 11k |
06.00-18.00 | 1.6% | 14k |
06.00-24.00 | 1.5% | 16k |
09.00-12.00 | 1.6% | 10k |
12.00-15.00 | 2.2% | 9,000 |
15.00-18.00 | 1.3% | 9,000 |
18.00-21.00 | 0.7% | 4,000 |
21.00-24.00 | 0.6% | 2,000 |
24.00-06.00 | 0.8% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.7% | 2,000 |
06.00-12.00 | 1.4% | 4,000 |
06.00-18.00 | 1.3% | 6,000 |
06.00-24.00 | 1.2% | 6,000 |
06.00-06.00 | 1.1% | 6,000 |
09.00-12.00 | 1.2% | 2,000 |
12.00-15.00 | 1.1% | 2,000 |
15.00-18.00 | 1.3% | 3,000 |
18.00-21.00 | 0.5% | 1,000 |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.1% | 2,000 |
06.00-12.00 | 2.3% | 4,000 |
06.00-18.00 | 1.7% | 6,000 |
06.00-24.00 | 1.5% | 6,000 |
06.00-06.00 | 1.4% | 6,000 |
09.00-12.00 | 2.4% | 4,000 |
12.00-15.00 | 1.3% | 3,000 |
15.00-18.00 | 0.7% | 2,000 |
18.00-21.00 | 0.9% | 1,000 |
21.00-24.00 | 0.2% | 0 |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 150k | 31.0% | 1.6m | 10.8 | 15.0% |
| BBC RADIO 4 | 119k | 25.0% | 2.1m | 17.4 | 19.3% |
| BBC RADIO 1 | 97k | 20.0% | 734k | 7.6 | 6.8% |
| BBC RADIO 5 LIVE | 64k | 13.0% | 471k | 7.3 | 4.4% |
| CLASSIC FM | 50k | 10.0% | 297k | 5.9 | 2.8% |
| GREATEST HITS RADIO | 35k | 7.0% | 365k | 10.5 | 3.4% |
| BBC 6 MUSIC | 33k | 7.0% | 244k | 7.3 | 2.3% |
| TALKSPORT | 27k | 6.0% | 139k | 5.2 | 1.3% |
| BBC RADIO 3 | 23k | 5.0% | 285k | 12.7 | 2.7% |
| KISSTORY | 22k | 5.0% | 59k | 2.7 | 0.5% |
| BBC RADIO 4 EXTRA | 21k | 4.0% | 199k | 9.4 | 1.9% |
| SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE this station | 19k | 4.0% | 149k | 7.9 | 1.4% |
| ABSOLUTE RADIO | 17k | 3.0% | 124k | 7.4 | 1.2% |
| HITS RADIO | 15k | 3.0% | 32k | 2.1 | 0.3% |
| KISS | 15k | 3.0% | 38k | 2.6 | 0.4% |
| BBC WORLD SERVICE | 14k | 3.0% | 82k | 5.7 | 0.8% |
| CAPITAL XTRA (UK) | 13k | 3.0% | 34k | 2.6 | 0.3% |
| GOLD RADIO UK | 13k | 3.0% | 33k | 2.6 | 0.3% |
| VIRGIN RADIO | 12k | 3.0% | 80k | 6.6 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 10k | 2.0% | 89k | 9.4 | 0.8% |
| ABSOLUTE RADIO COUNTRY | 10k | 2.0% | 60k | 5.9 | 0.6% |
| HEART 80S | 10k | 2.0% | 45k | 4.6 | 0.4% |
| ABSOLUTE 80S | 9,000 | 2.0% | 52k | 5.7 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 9,000 | 2.0% | 31k | 3.6 | 0.3% |
| MAGIC | 9,000 | 2.0% | 21k | 2.3 | 0.2% |
| ABSOLUTE RADIO 90S | 8,000 | 2.0% | 22k | 2.8 | 0.2% |
| BBC RADIO 1XTRA | 8,000 | 2.0% | 37k | 4.5 | 0.3% |
| CAPITAL DANCE | 8,000 | 2.0% | 82k | 10.3 | 0.8% |
| HEART DANCE | 8,000 | 2.0% | 42k | 5.4 | 0.4% |
| KISSTORY R&B | 8,000 | 2.0% | 57k | 7.0 | 0.5% |
| PLANET ROCK | 8,000 | 2.0% | 27k | 3.4 | 0.3% |
| TALK (WAS TALKRADIO) | 7,000 | 1.0% | 82k | 11.6 | 0.8% |
| HEART 90S | 6,000 | 1.0% | 22k | 3.6 | 0.2% |
| TIMES RADIO | 6,000 | 1.0% | 55k | 9.0 | 0.5% |
| BOOM RADIO | 5,000 | 1.0% | 110k | 20.0 | 1.0% |
| HEAT | 5,000 | 1.0% | 31k | 6.2 | 0.3% |
| KERRANG! | 5,000 | 1.0% | 35k | 7.3 | 0.3% |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 26k | 4.9 | 0.2% |
| TALKSPORT2 | 5,000 | 1.0% | 10k | 2.0 | 0.1% |
| ABSOLUTE RADIO 10S | 4,000 | 1.0% | 9,000 | 2.3 | 0.1% |
| GB NEWS RADIO | 4,000 | 1.0% | 15k | 3.7 | 0.1% |
| SMOOTH CHILL | 4,000 | 1.0% | 10k | 2.7 | 0.1% |
| VIRGIN RADIO CHILLED | 4,000 | 1.0% | 16k | 4.4 | 0.1% |
| CAPITAL XTRA RELOADED | 3,000 | 1.0% | 9,000 | 2.6 | 0.1% |
| HEART 70S | 3,000 | 1.0% | 14k | 4.8 | 0.1% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 6,000 | 3.7 | 0.1% |
| HITS RADIO PRIDE | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| JAZZ FM | 2,000 | 0.0% | 10k | 6.1 | 0.1% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 3,000 | 1.5 | 0.0% |
| MELLOW MAGIC | 2,000 | 0.0% | 9,000 | 3.7 | 0.1% |
| SMOOTH COUNTRY | 2,000 | 0.0% | 10k | 5.7 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 0.0% | 8,000 | 3.5 | 0.1% |
| ABSOLUTE RADIO 00S | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 9,000 | 6.3 | 0.1% |
| MAGIC SOUL | 1,000 | 0.0% | 9,000 | 6.7 | 0.1% |
| SMOOTH RELAX | 1,000 | 0.0% | 1,000 | 1.4 | 0.0% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 2,000 | 2.2 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | 0 | 0.0% | 0 | 0.8 | 0.0% |
| KISS XTRA | — | — | — | — | — |
| NATION 80S | 0 | 0.0% | 0 | 0.3 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - GLOUCESTERSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)