RAJAR Dashboard

BAUER (LONDON & SOUTH EAST) (INC PARTNERS)

YGroup

Aggregate / network · RAJAR code 6540 · Yearly — 12-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
1.91m
▼ 102k vs prev. quarter
% reach
12.0%
▼ 1.0% vs prev. quarter
Total hours
11.6m
▼ 736k vs prev. quarter
Average hours
6.1
▼ 0.1 vs prev. quarter
Market share
4.9%
▼ 0.3% vs prev. quarter

TSA population 15.41m · unweighted sample 30,893

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (LONDON & SOUTH EAST) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (LONDON & SOUTH EAST) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (LONDON & SOUTH EAST) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.91m12.0%6.1100.0%
ADULTS 15-24220k10.0%3.611.5%
ADULTS 25-34357k13.0%2.218.7%
ADULTS 35-44375k14.0%4.319.6%
ADULTS 45-54332k14.0%7.017.4%
ADULTS 55-64339k15.0%9.117.7%
ADULTS 65-74219k12.0%11.111.4%
ADULTS 75+69k6.0%9.03.6%
ADULTS 15-34577k11.0%2.730.2%
ADULTS 15-44952k12.0%3.349.8%
MenReach% reachAvg hrs% of audience
ALL MEN 15+874k12.0%6.945.7%
MEN 15-24110k10.0%4.45.8%
MEN 25-34109k8.0%2.15.7%
MEN 35-44165k13.0%4.18.6%
MEN 45-54160k13.0%6.68.4%
MEN 55-64188k17.0%9.49.9%
MEN 65-74101k13.0%13.45.3%
MEN 75+41k8.0%10.82.2%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+1.04m13.0%5.454.3%
WOMEN 15-24110k10.0%2.85.8%
WOMEN 25-34248k17.0%2.213.0%
WOMEN 35-44210k15.0%4.511.0%
WOMEN 45-54172k14.0%7.49.0%
WOMEN 55-64150k13.0%8.77.9%
WOMEN 65-74118k12.0%9.26.2%
WOMEN 75+28k5.0%6.21.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS1.11m12.0%4.758.3%
C2DE ADULTS797k13.0%8.041.7%
ABC1 MEN489k11.0%5.025.6%
ABC1 WOMEN624k13.0%4.532.7%
C2DE MEN384k13.0%9.320.1%
C2DE WOMEN412k14.0%6.821.6%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (LONDON & SOUTH EAST) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
5.0%1.60m
06.00-09.00
▸
3.7%573k
06.00-12.00
▸
5.0%999k
06.00-18.00
▸
5.3%1.43m
06.00-24.00
▸
5.1%1.58m
09.00-12.00
▸
6.1%806k
12.00-15.00
▸
5.9%804k
15.00-18.00
▸
5.7%748k
18.00-21.00
▸
4.1%485k
21.00-24.00
▸
3.4%213k
24.00-06.00
▸
3.8%133k
SaturdayShareReach
06.00-09.00
▸
3.1%152k
06.00-12.00
▸
4.1%364k
06.00-18.00
▸
4.6%593k
06.00-24.00
▸
4.4%644k
06.00-06.00
▸
4.4%661k
09.00-12.00
▸
4.6%308k
12.00-15.00
▸
5.3%312k
15.00-18.00
▸
5.1%244k
18.00-21.00
▸
3.4%123k
21.00-24.00
▸
3.1%62k
24.00-06.00
▸
4.0%42k
SundayShareReach
06.00-09.00
▸
3.5%113k
06.00-12.00
▸
4.0%309k
06.00-18.00
▸
4.6%515k
06.00-24.00
▸
4.4%580k
06.00-06.00
▸
4.4%602k
09.00-12.00
▸
4.2%257k
12.00-15.00
▸
5.4%289k
15.00-18.00
▸
4.8%213k
18.00-21.00
▸
3.4%123k
21.00-24.00
▸
3.6%66k
24.00-06.00
▸
4.3%53k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (LONDON & SOUTH EAST) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 2.63m17.0%26.5m10.111.1%
BBC RADIO 4 2.61m17.0%30.3m11.612.7%
BBC RADIO 1 1.55m10.0%9.4m6.13.9%
BBC RADIO 5 LIVE 1.38m9.0%7.2m5.23.0%
MAGIC 1.19m8.0%6.5m5.42.7%
CLASSIC FM 1.15m7.0%9.1m7.93.8%
GREATEST HITS RADIO 1.05m7.0%7.7m7.33.2%
TALKSPORT 866k6.0%5.7m6.62.4%
BBC 6 MUSIC 735k5.0%6.5m8.92.7%
HITS RADIO 707k5.0%2.0m2.90.8%
CAPITAL XTRA (UK) 660k4.0%3.1m4.71.3%
BBC RADIO 3 623k4.0%4.8m7.72.0%
KISSTORY 611k4.0%2.3m3.81.0%
ABSOLUTE RADIO 491k3.0%3.3m6.61.4%
BBC RADIO 4 EXTRA 429k3.0%2.8m6.61.2%
HEART 80S 413k3.0%1.8m4.30.7%
GOLD RADIO UK 377k2.0%2.6m6.91.1%
BBC WORLD SERVICE 333k2.0%1.4m4.30.6%
KISS 312k2.0%1.2m4.00.5%
VIRGIN RADIO 287k2.0%1.7m5.80.7%
ABSOLUTE 80S 280k2.0%1.2m4.10.5%
HEART 90S 277k2.0%1.0m3.70.4%
BBC RADIO 5 SPORTS EXTRA 265k2.0%784k3.00.3%
BBC RADIO 1XTRA 239k2.0%1.1m4.70.5%
HEART DANCE 228k1.0%847k3.70.4%
MAGIC SOUL 221k1.0%1.3m5.70.5%
TIMES RADIO 219k1.0%1.8m8.40.8%
CAPITAL XTRA RELOADED 204k1.0%704k3.40.3%
CAPITAL DANCE 194k1.0%796k4.10.3%
GB NEWS RADIO 172k1.0%902k5.30.4%
ABSOLUTE RADIO 90S 170k1.0%607k3.60.3%
PLANET ROCK 170k1.0%1.4m8.50.6%
MELLOW MAGIC 169k1.0%559k3.30.2%
KISSTORY R&B 161k1.0%573k3.50.2%
BBC ASIAN NETWORK UK 160k1.0%852k5.30.4%
JAZZ FM 159k1.0%624k3.90.3%
BOOM RADIO 150k1.0%2.0m13.40.8%
ABSOLUTE CLASSIC ROCK 147k1.0%711k4.80.3%
HEART 70S 146k1.0%457k3.10.2%
TALK (WAS TALKRADIO) 131k1.0%1.1m8.30.5%
SMOOTH CHILL 117k1.0%577k4.90.2%
SMOOTH RELAX 117k1.0%472k4.00.2%
SMOOTH COUNTRY 116k1.0%466k4.00.2%
KISS XTRA 115k1.0%273k2.40.1%
HEAT 111k1.0%315k2.80.1%
TALKSPORT2 109k1.0%284k2.60.1%
ABSOLUTE RADIO COUNTRY 102k1.0%442k4.30.2%
ABSOLUTE RADIO 00S 92k1.0%179k1.90.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 92k1.0%270k2.90.1%
BLOOMBERG RADIO 89k1.0%214k2.40.1%
VIRGIN RADIO CHILLED 87k1.0%98k1.10.0%
KERRANG! 82k1.0%303k3.70.1%
HITS RADIO CHILLED 80k1.0%117k1.50.0%
CAPITAL CHILL 79k1.0%330k4.20.1%
HITS RADIO PRIDE 77k0.0%65k0.80.0%
VIRGIN RADIO 80S 76k0.0%128k1.70.1%
ABSOLUTE RADIO 70S 67k0.0%178k2.70.1%
ABSOLUTE RADIO 10S 56k0.0%70k1.30.0%
RADIO X CLASSIC ROCK 56k0.0%299k5.30.1%
MAGIC CLASSICAL 38k0.0%301k8.00.1%
NATION 80S 33k0.0%79k2.40.0%

Weekly reach, hours and share for every station RAJAR reports within BAUER (LONDON & SOUTH EAST) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (LONDON & SOUTH EAST) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)