BAUER (DUNDEE) (INC PARTNERS)
YGroupAggregate / network · RAJAR code 6539 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 391k · unweighted sample 1,041
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (DUNDEE) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (DUNDEE) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (DUNDEE) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 138k | 35.0% | 8.1 | 100.0% |
| ADULTS 15-24 | 28k | 47.0% | 2.7 | 20.2% |
| ADULTS 25-34 | 19k | 36.0% | 9.0 | 14.1% |
| ADULTS 35-44 | 26k | 48.0% | 9.4 | 19.1% |
| ADULTS 45-54 | 21k | 41.0% | 9.2 | 15.3% |
| ADULTS 55-64 | 17k | 26.0% | 6.3 | 12.3% |
| ADULTS 65-74 | 14k | 22.0% | 16.5 | 9.9% |
| ADULTS 75+ | 12k | 30.0% | 7.6 | 9.0% |
| ADULTS 15-34 | 47k | 41.0% | 5.3 | 34.3% |
| ADULTS 15-44 | 74k | 43.0% | 6.8 | 53.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 59k | 31.0% | 8.7 | 42.5% |
| MEN 15-24 | 11k | 37.0% | 1.8 | 7.9% |
| MEN 25-34 | 5,000 | 17.0% | 14.2 | 3.3% |
| MEN 35-44 | 12k | 44.0% | 5.2 | 8.7% |
| MEN 45-54 | 9,000 | 35.0% | 10.0 | 6.3% |
| MEN 55-64 | 8,000 | 26.0% | 4.2 | 5.9% |
| MEN 65-74 | 5,000 | 18.0% | 36.8 | 3.6% |
| MEN 75+ | 9,000 | 45.0% | 6.7 | 6.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 79k | 39.0% | 7.7 | 57.5% |
| WOMEN 15-24 | 17k | 56.0% | 3.3 | 12.3% |
| WOMEN 25-34 | 15k | 54.0% | 7.4 | 10.8% |
| WOMEN 35-44 | 14k | 51.0% | 13.0 | 10.4% |
| WOMEN 45-54 | 13k | 46.0% | 8.7 | 9.1% |
| WOMEN 55-64 | 9,000 | 26.0% | 8.2 | 6.3% |
| WOMEN 65-74 | 9,000 | 25.0% | 4.9 | 6.3% |
| WOMEN 75+ | 3,000 | 15.0% | 10.2 | 2.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 70k | 33.0% | 5.0 | 51.0% |
| C2DE ADULTS | 68k | 38.0% | 11.4 | 49.0% |
| ABC1 MEN | 35k | 33.0% | 4.4 | 25.4% |
| ABC1 WOMEN | 35k | 34.0% | 5.6 | 25.6% |
| C2DE MEN | 24k | 29.0% | 15.2 | 17.1% |
| C2DE WOMEN | 44k | 45.0% | 9.3 | 31.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (DUNDEE) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 20.1% | 127k |
06.00-09.00 | 20.2% | 49k |
06.00-12.00 | 19.9% | 87k |
06.00-18.00 | 20.5% | 119k |
06.00-24.00 | 20.3% | 126k |
09.00-12.00 | 19.7% | 71k |
12.00-15.00 | 21.1% | 79k |
15.00-18.00 | 21.5% | 68k |
18.00-21.00 | 20.4% | 40k |
21.00-24.00 | 15.9% | 16k |
24.00-06.00 | 16.0% | 12k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 15.9% | 14k |
06.00-12.00 | 17.2% | 31k |
06.00-18.00 | 17.2% | 50k |
06.00-24.00 | 16.5% | 51k |
06.00-06.00 | 16.1% | 51k |
09.00-12.00 | 18.0% | 26k |
12.00-15.00 | 17.7% | 30k |
15.00-18.00 | 16.5% | 17k |
18.00-21.00 | 6.7% | 5,000 |
21.00-24.00 | 22.6% | 7,000 |
24.00-06.00 | 7.4% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 20.6% | 12k |
06.00-12.00 | 17.6% | 27k |
06.00-18.00 | 16.9% | 44k |
06.00-24.00 | 15.6% | 45k |
06.00-06.00 | 16.0% | 49k |
09.00-12.00 | 16.0% | 23k |
12.00-15.00 | 14.3% | 23k |
15.00-18.00 | 19.4% | 18k |
18.00-21.00 | 8.9% | 8,000 |
21.00-24.00 | 5.3% | 2,000 |
24.00-06.00 | 24.2% | 8,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (DUNDEE) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BAUER (DUNDEE) (INC PARTNERS) Groupthis station | 138k | 35.0% | 1.1m | 8.1 | 19.1% |
| BBC RADIO 2 | 76k | 19.0% | 791k | 10.5 | 13.5% |
| BBC RADIO 1 | 44k | 11.0% | 199k | 4.5 | 3.4% |
| BBC RADIO 4 | 38k | 10.0% | 363k | 9.6 | 6.2% |
| CLASSIC FM | 30k | 8.0% | 161k | 5.4 | 2.8% |
| GREATEST HITS RADIO | 23k | 6.0% | 128k | 5.5 | 2.2% |
| BBC RADIO 5 LIVE | 22k | 6.0% | 93k | 4.3 | 1.6% |
| TALKSPORT | 20k | 5.0% | 215k | 10.5 | 3.7% |
| BBC 6 MUSIC | 19k | 5.0% | 245k | 12.7 | 4.2% |
| HEART 80S | 19k | 5.0% | 109k | 5.6 | 1.9% |
| MAGIC | 19k | 5.0% | 195k | 10.4 | 3.3% |
| PLANET ROCK | 14k | 4.0% | 134k | 9.4 | 2.3% |
| ABSOLUTE RADIO | 13k | 3.0% | 57k | 4.4 | 1.0% |
| GOLD RADIO UK | 12k | 3.0% | 60k | 5.1 | 1.0% |
| ABSOLUTE 80S | 11k | 3.0% | 97k | 8.6 | 1.7% |
| HITS RADIO | 11k | 3.0% | 19k | 1.7 | 0.3% |
| KISSTORY | 10k | 3.0% | 41k | 4.2 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 8,000 | 2.0% | 34k | 4.2 | 0.6% |
| HEART 90S | 8,000 | 2.0% | 16k | 2.1 | 0.3% |
| KISS | 8,000 | 2.0% | 41k | 5.3 | 0.7% |
| MELLOW MAGIC | 8,000 | 2.0% | 49k | 6.3 | 0.8% |
| VIRGIN RADIO | 8,000 | 2.0% | 70k | 8.4 | 1.2% |
| CAPITAL DANCE | 7,000 | 2.0% | 172k | 25.6 | 2.9% |
| HEART DANCE | 7,000 | 2.0% | 43k | 6.2 | 0.7% |
| KERRANG! | 7,000 | 2.0% | 24k | 3.4 | 0.4% |
| ABSOLUTE RADIO 90S | 6,000 | 2.0% | 17k | 2.7 | 0.3% |
| BBC RADIO 4 EXTRA | 6,000 | 1.0% | 20k | 3.4 | 0.3% |
| BBC WORLD SERVICE | 6,000 | 1.0% | 59k | 10.2 | 1.0% |
| BBC RADIO 3 | 5,000 | 1.0% | 10k | 1.9 | 0.2% |
| HEART 70S | 5,000 | 1.0% | 42k | 7.9 | 0.7% |
| JAZZ FM | 5,000 | 1.0% | 12k | 2.4 | 0.2% |
| MAGIC SOUL | 5,000 | 1.0% | 15k | 2.8 | 0.3% |
| ABSOLUTE RADIO 70S | 4,000 | 1.0% | 5,000 | 1.3 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 4,000 | 1.0% | 19k | 4.9 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 4,000 | 1.0% | 6,000 | 1.5 | 0.1% |
| TALKSPORT2 | 4,000 | 1.0% | 12k | 3.4 | 0.2% |
| BOOM RADIO | 3,000 | 1.0% | 29k | 10.0 | 0.5% |
| GB NEWS RADIO | 3,000 | 1.0% | 59k | 20.3 | 1.0% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 10k | 2.9 | 0.2% |
| ABSOLUTE RADIO 00S | 2,000 | 0.0% | 3,000 | 1.8 | 0.1% |
| ABSOLUTE RADIO 10S | 2,000 | 1.0% | 3,000 | 1.6 | 0.1% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 2,000 | 1.4 | 0.0% |
| BBC RADIO 1XTRA | 2,000 | 0.0% | 2,000 | 1.1 | 0.0% |
| CAPITAL XTRA (UK) | 2,000 | 0.0% | 4,000 | 2.1 | 0.1% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 38k | 23.9 | 0.6% |
| SMOOTH CHILL | 2,000 | 0.0% | 4,000 | 2.0 | 0.1% |
| TIMES RADIO | 2,000 | 1.0% | 9,000 | 3.7 | 0.2% |
| VIRGIN RADIO 80S | 2,000 | 1.0% | 2,000 | 1.1 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 1.0% | 3,000 | 1.4 | 0.0% |
| HEAT | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 3,000 | 3.8 | 0.1% |
| SMOOTH RELAX | 1,000 | 0.0% | 3,000 | 3.9 | 0.0% |
| TALK (WAS TALKRADIO) | 1,000 | 0.0% | 4,000 | 4.0 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | 0 | 0.0% | 2,000 | 4.5 | 0.0% |
| CAPITAL XTRA RELOADED | 0 | 0.0% | 0 | 0.8 | 0.0% |
| HITS RADIO CHILLED | 0 | 0.0% | 0 | 0.6 | 0.0% |
| KISS XTRA | 0 | 0.0% | 1,000 | 4.5 | 0.0% |
| MAGIC CLASSICAL | — | — | — | — | — |
| NATION 80S | 0 | 0.0% | 0 | 0.7 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within BAUER (DUNDEE) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (DUNDEE) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)