HITS RADIO (NORTH YORKSHIRE)
YThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6509 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 379k · unweighted sample 1,119
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (NORTH YORKSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (NORTH YORKSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (NORTH YORKSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 19k | 5.0% | 2.8 | 100.0% |
| ADULTS 15-24 | 5,000 | 8.0% | 2.2 | 26.0% |
| ADULTS 25-34 | 2,000 | 3.0% | 2.2 | 9.5% |
| ADULTS 35-44 | 6,000 | 11.0% | 3.0 | 30.4% |
| ADULTS 45-54 | 4,000 | 9.0% | 3.1 | 23.3% |
| ADULTS 55-64 | 2,000 | 3.0% | 3.2 | 10.7% |
| ADULTS 65-74 | — | — | — | — |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 7,000 | 6.0% | 2.2 | 35.6% |
| ADULTS 15-44 | 13k | 8.0% | 2.6 | 66.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 7,000 | 4.0% | 3.0 | 38.3% |
| MEN 15-24 | 3,000 | 9.0% | 3.4 | 13.7% |
| MEN 25-34 | 0 | 1.0% | 0.5 | 1.0% |
| MEN 35-44 | 4,000 | 15.0% | 2.9 | 21.1% |
| MEN 45-54 | 0 | 1.0% | 0.8 | 1.5% |
| MEN 55-64 | 0 | 1.0% | 4.8 | 1.1% |
| MEN 65-74 | — | — | — | — |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 12k | 6.0% | 2.6 | 61.7% |
| WOMEN 15-24 | 2,000 | 7.0% | 0.8 | 12.3% |
| WOMEN 25-34 | 2,000 | 6.0% | 2.4 | 8.6% |
| WOMEN 35-44 | 2,000 | 6.0% | 3.2 | 9.4% |
| WOMEN 45-54 | 4,000 | 16.0% | 3.3 | 21.9% |
| WOMEN 55-64 | 2,000 | 6.0% | 3.0 | 9.6% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 8,000 | 3.0% | 2.2 | 40.5% |
| C2DE ADULTS | 11k | 9.0% | 3.2 | 59.5% |
| ABC1 MEN | 4,000 | 3.0% | 2.9 | 18.7% |
| ABC1 WOMEN | 4,000 | 3.0% | 1.5 | 21.8% |
| C2DE MEN | 4,000 | 7.0% | 3.1 | 19.6% |
| C2DE WOMEN | 8,000 | 10.0% | 3.2 | 39.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (NORTH YORKSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 1.0% | 18k |
06.00-09.00 | 1.9% | 9,000 |
06.00-12.00 | 1.0% | 11k |
06.00-18.00 | 1.0% | 15k |
06.00-24.00 | 1.0% | 17k |
09.00-12.00 | 0.3% | 3,000 |
12.00-15.00 | 1.2% | 11k |
15.00-18.00 | 0.5% | 3,000 |
18.00-21.00 | 1.8% | 5,000 |
21.00-24.00 | 1.5% | 3,000 |
24.00-06.00 | 0.8% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.5% | 2,000 |
06.00-12.00 | 0.6% | 2,000 |
06.00-18.00 | 0.7% | 6,000 |
06.00-24.00 | 0.7% | 6,000 |
06.00-06.00 | 0.7% | 6,000 |
09.00-12.00 | 0.7% | 1,000 |
12.00-15.00 | 1.3% | 4,000 |
15.00-18.00 | 0.3% | 1,000 |
18.00-21.00 | 0.1% | 0 |
21.00-24.00 | 0.3% | 0 |
24.00-06.00 | 0.9% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.3% | 0 |
06.00-12.00 | 0.3% | 1,000 |
06.00-18.00 | 0.3% | 2,000 |
06.00-24.00 | 0.5% | 4,000 |
06.00-06.00 | 0.4% | 4,000 |
09.00-12.00 | 0.3% | 1,000 |
12.00-15.00 | 0.3% | 1,000 |
15.00-18.00 | 0.3% | 1,000 |
18.00-21.00 | 1.7% | 2,000 |
21.00-24.00 | 0.6% | 0 |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (NORTH YORKSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 95k | 25.0% | 1.1m | 11.3 | 18.6% |
| BBC RADIO 4 | 71k | 19.0% | 863k | 12.2 | 15.1% |
| GREATEST HITS RADIO (YORK & NORTH YORKSHIRE) | 47k | 12.0% | 379k | 8.1 | 6.6% |
| BBC RADIO 5 LIVE | 43k | 11.0% | 301k | 7.0 | 5.3% |
| BBC RADIO 1 | 41k | 11.0% | 203k | 4.9 | 3.5% |
| CLASSIC FM | 32k | 8.0% | 303k | 9.4 | 5.3% |
| BBC 6 MUSIC | 26k | 7.0% | 268k | 10.2 | 4.7% |
| BBC RADIO 3 | 23k | 6.0% | 179k | 7.7 | 3.1% |
| HITS RADIO (NORTH YORKSHIRE) this station | 19k | 5.0% | 53k | 2.8 | 0.9% |
| TALKSPORT | 19k | 5.0% | 106k | 5.7 | 1.9% |
| ABSOLUTE RADIO | 12k | 3.0% | 106k | 8.6 | 1.9% |
| BBC RADIO 5 SPORTS EXTRA | 12k | 3.0% | 32k | 2.7 | 0.6% |
| BBC RADIO 4 EXTRA | 11k | 3.0% | 77k | 6.8 | 1.4% |
| HEART 80S | 8,000 | 2.0% | 32k | 4.1 | 0.6% |
| GOLD RADIO UK | 7,000 | 2.0% | 66k | 9.4 | 1.2% |
| MAGIC | 7,000 | 2.0% | 8,000 | 1.1 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 6,000 | 1.0% | 25k | 4.5 | 0.4% |
| ABSOLUTE RADIO 90S | 6,000 | 2.0% | 12k | 2.0 | 0.2% |
| BBC WORLD SERVICE | 6,000 | 1.0% | 63k | 11.3 | 1.1% |
| ABSOLUTE RADIO COUNTRY | 5,000 | 1.0% | 23k | 4.3 | 0.4% |
| KISSTORY | 5,000 | 1.0% | 8,000 | 1.6 | 0.1% |
| TALK (WAS TALKRADIO) | 5,000 | 1.0% | 56k | 12.0 | 1.0% |
| ABSOLUTE 80S | 4,000 | 1.0% | 49k | 11.8 | 0.9% |
| HEART 70S | 4,000 | 1.0% | 5,000 | 1.4 | 0.1% |
| HEART DANCE | 4,000 | 1.0% | 15k | 3.4 | 0.3% |
| HEAT | 4,000 | 1.0% | 12k | 3.2 | 0.2% |
| SMOOTH COUNTRY | 4,000 | 1.0% | 17k | 4.5 | 0.3% |
| ABSOLUTE RADIO 00S | 3,000 | 1.0% | 8,000 | 2.4 | 0.1% |
| BOOM RADIO | 3,000 | 1.0% | 28k | 9.3 | 0.5% |
| CAPITAL XTRA (UK) | 3,000 | 1.0% | 4,000 | 1.3 | 0.1% |
| GB NEWS RADIO | 3,000 | 1.0% | 8,000 | 2.3 | 0.1% |
| HEART 90S | 3,000 | 1.0% | 3,000 | 1.2 | 0.1% |
| HITS RADIO PRIDE | 3,000 | 1.0% | 1,000 | 0.5 | 0.0% |
| JAZZ FM | 3,000 | 1.0% | 5,000 | 1.8 | 0.1% |
| TIMES RADIO | 3,000 | 1.0% | 14k | 5.3 | 0.2% |
| VIRGIN RADIO | 3,000 | 1.0% | 24k | 7.3 | 0.4% |
| ABSOLUTE RADIO 10S | 2,000 | 1.0% | 15k | 7.1 | 0.3% |
| ABSOLUTE RADIO 70S | 2,000 | 1.0% | 1,000 | 0.7 | 0.0% |
| CAPITAL DANCE | 2,000 | 0.0% | 5,000 | 2.8 | 0.1% |
| KERRANG! | 2,000 | 1.0% | 10k | 4.4 | 0.2% |
| KISS | 2,000 | 1.0% | 3,000 | 1.5 | 0.1% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 5,000 | 2.7 | 0.1% |
| MELLOW MAGIC | 2,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| PLANET ROCK | 2,000 | 1.0% | 15k | 6.1 | 0.3% |
| TALKSPORT2 | 2,000 | 0.0% | 2,000 | 1.0 | 0.0% |
| VIRGIN RADIO CHILLED | 2,000 | 0.0% | 9,000 | 5.1 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 0.0% | 2,000 | 1.2 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 2,000 | 2.1 | 0.0% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 1,000 | 1.4 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 1.4 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 4,000 | 3.6 | 0.1% |
| MAGIC SOUL | 1,000 | 0.0% | 1,000 | 1.6 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 0 | 0.7 | 0.0% |
| SMOOTH CHILL | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| SMOOTH RELAX | 1,000 | 0.0% | 9,000 | 6.5 | 0.2% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 0 | 0.0% | 0 | 2.0 | 0.0% |
| BBC RADIO 1XTRA | 0 | 0.0% | 0 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 0 | 0.8 | 0.0% |
| KISS XTRA | — | — | — | — | — |
| RADIO X CLASSIC ROCK | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (NORTH YORKSHIRE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (NORTH YORKSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)