RAJAR Dashboard

BAUER (ANGLIA) (INC PARTNERS)

YGroup

Aggregate / network · RAJAR code 6450 · Yearly — 12-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
475k
▼ 7,000 vs prev. quarter
% reach
15.0%
▬ 0.0% vs prev. quarter
Total hours
4.5m
▼ 104k vs prev. quarter
Average hours
9.6
▬ 0.0 vs prev. quarter
Market share
7.8%
▼ 0.1% vs prev. quarter

TSA population 3.11m · unweighted sample 8,728

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (ANGLIA) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (ANGLIA) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (ANGLIA) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+475k15.0%9.6100.0%
ADULTS 15-2430k7.0%7.56.3%
ADULTS 25-3462k14.0%4.913.0%
ADULTS 35-4460k13.0%4.312.6%
ADULTS 45-5479k18.0%10.716.7%
ADULTS 55-6499k20.0%12.320.9%
ADULTS 65-74101k21.0%12.821.3%
ADULTS 75+43k12.0%9.19.1%
ADULTS 15-3492k11.0%5.719.3%
ADULTS 15-44152k11.0%5.231.9%
MenReach% reachAvg hrs% of audience
ALL MEN 15+224k15.0%10.247.2%
MEN 15-2417k8.0%8.93.5%
MEN 25-3434k15.0%6.17.1%
MEN 35-4422k10.0%4.84.6%
MEN 45-5431k14.0%9.36.5%
MEN 55-6452k21.0%12.910.9%
MEN 65-7449k23.0%13.210.4%
MEN 75+20k11.0%11.34.1%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+251k16.0%9.052.8%
WOMEN 15-2413k7.0%5.72.8%
WOMEN 25-3428k12.0%3.55.9%
WOMEN 35-4438k16.0%4.08.0%
WOMEN 45-5448k21.0%11.610.2%
WOMEN 55-6447k19.0%11.610.0%
WOMEN 65-7452k19.0%12.410.9%
WOMEN 75+24k13.0%7.35.0%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS238k14.0%7.950.2%
C2DE ADULTS236k18.0%11.249.8%
ABC1 MEN111k13.0%7.723.5%
ABC1 WOMEN127k14.0%8.126.8%
C2DE MEN113k17.0%12.723.7%
C2DE WOMEN124k18.0%10.026.1%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (ANGLIA) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
8.1%432k
06.00-09.00
▸
6.5%191k
06.00-12.00
▸
8.7%321k
06.00-18.00
▸
8.6%403k
06.00-24.00
▸
8.3%428k
09.00-12.00
▸
10.5%291k
12.00-15.00
▸
9.1%244k
15.00-18.00
▸
7.8%223k
18.00-21.00
▸
7.0%135k
21.00-24.00
▸
5.3%60k
24.00-06.00
▸
4.2%35k
SaturdayShareReach
06.00-09.00
▸
4.9%54k
06.00-12.00
▸
6.7%124k
06.00-18.00
▸
6.7%166k
06.00-24.00
▸
6.4%179k
06.00-06.00
▸
6.2%179k
09.00-12.00
▸
7.7%108k
12.00-15.00
▸
7.1%84k
15.00-18.00
▸
6.4%64k
18.00-21.00
▸
4.8%36k
21.00-24.00
▸
3.7%17k
24.00-06.00
▸
2.4%5,000
SundayShareReach
06.00-09.00
▸
5.3%45k
06.00-12.00
▸
7.4%115k
06.00-18.00
▸
7.6%157k
06.00-24.00
▸
7.3%164k
06.00-06.00
▸
7.1%166k
09.00-12.00
▸
8.3%104k
12.00-15.00
▸
8.1%89k
15.00-18.00
▸
7.6%66k
18.00-21.00
▸
6.3%32k
21.00-24.00
▸
4.4%13k
24.00-06.00
▸
3.5%11k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (ANGLIA) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 823k26.0%10.0m12.217.1%
BBC RADIO 4 540k17.0%6.5m12.111.2%
BAUER (ANGLIA) (INC PARTNERS) Groupthis station475k15.0%4.5m9.67.8%
GREATEST HITS RADIO 429k14.0%4.2m9.97.3%
BBC RADIO 1 410k13.0%2.4m5.84.1%
BBC RADIO 5 LIVE 259k8.0%1.5m6.02.6%
CLASSIC FM 243k8.0%2.1m8.93.7%
BBC 6 MUSIC 168k5.0%1.6m9.72.8%
TALKSPORT 159k5.0%1.2m7.92.1%
KISS 132k4.0%621k4.71.1%
ABSOLUTE RADIO 117k4.0%819k7.01.4%
GOLD RADIO UK 114k4.0%838k7.31.4%
BBC RADIO 3 111k4.0%929k8.41.6%
MAGIC 109k4.0%771k7.11.3%
BBC RADIO 4 EXTRA 104k3.0%868k8.31.5%
KISSTORY 102k3.0%429k4.20.7%
HITS RADIO 96k3.0%336k3.50.6%
HEART 80S 92k3.0%407k4.40.7%
VIRGIN RADIO 84k3.0%541k6.50.9%
HEART 90S 61k2.0%140k2.30.2%
BBC RADIO 5 SPORTS EXTRA 56k2.0%211k3.70.4%
HEART DANCE 56k2.0%240k4.30.4%
ABSOLUTE 80S 55k2.0%327k5.90.6%
CAPITAL XTRA (UK) 52k2.0%205k3.90.4%
PLANET ROCK 52k2.0%493k9.50.8%
ABSOLUTE RADIO 90S 49k2.0%187k3.80.3%
BOOM RADIO 48k2.0%692k14.41.2%
BBC WORLD SERVICE 45k1.0%230k5.10.4%
CAPITAL DANCE 45k1.0%253k5.70.4%
SMOOTH COUNTRY 45k1.0%254k5.60.4%
KERRANG! 38k1.0%183k4.70.3%
ABSOLUTE CLASSIC ROCK 37k1.0%192k5.30.3%
ABSOLUTE RADIO COUNTRY 35k1.0%314k9.00.5%
GB NEWS RADIO 35k1.0%384k10.90.7%
BBC RADIO 1XTRA 31k1.0%129k4.10.2%
HEART 70S 31k1.0%79k2.60.1%
TIMES RADIO 31k1.0%192k6.10.3%
HEAT 30k1.0%173k5.70.3%
JAZZ FM 30k1.0%141k4.80.2%
MELLOW MAGIC 30k1.0%144k4.90.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 28k1.0%93k3.40.2%
MAGIC SOUL 27k1.0%190k7.00.3%
KISSTORY R&B 26k1.0%74k2.90.1%
TALK (WAS TALKRADIO) 26k1.0%343k13.10.6%
SMOOTH CHILL 24k1.0%144k6.00.2%
ABSOLUTE RADIO 00S 21k1.0%106k5.00.2%
VIRGIN RADIO CHILLED 21k1.0%36k1.80.1%
BBC ASIAN NETWORK UK 20k1.0%75k3.80.1%
SMOOTH RELAX 19k1.0%78k4.10.1%
ABSOLUTE RADIO 70S 18k1.0%43k2.40.1%
VIRGIN RADIO 80S 18k1.0%20k1.10.0%
HITS RADIO PRIDE 17k1.0%12k0.70.0%
CAPITAL XTRA RELOADED 15k0.0%44k3.00.1%
RADIO X CLASSIC ROCK 14k0.0%127k8.80.2%
HITS RADIO CHILLED 12k0.0%39k3.20.1%
KISS XTRA 12k0.0%38k3.10.1%
TALKSPORT2 12k0.0%19k1.60.0%
NATION 80S 11k0.0%31k2.70.1%
ABSOLUTE RADIO 10S 8,0000.0%5,0000.70.0%
CAPITAL CHILL 5,0000.0%16k2.90.0%
MAGIC CLASSICAL 5,0000.0%33k6.90.1%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (ANGLIA) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (ANGLIA) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)