HITS RADIO (CUMBRIA)
YThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6234 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 293k · unweighted sample 755
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (CUMBRIA) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (CUMBRIA) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (CUMBRIA) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 25k | 8.0% | 6.4 | 100.0% |
| ADULTS 15-24 | 1,700 | 5.0% | 0.7 | 6.7% |
| ADULTS 25-34 | 5,200 | 13.0% | 10.3 | 21.3% |
| ADULTS 35-44 | 4,500 | 11.0% | 5.2 | 18.4% |
| ADULTS 45-54 | 8,600 | 21.0% | 6.5 | 34.8% |
| ADULTS 55-64 | 2,000 | 4.0% | 7.7 | 8.3% |
| ADULTS 65-74 | 2,600 | 5.0% | 3.1 | 10.6% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 6,900 | 10.0% | 8.0 | 28.0% |
| ADULTS 15-44 | 11k | 10.0% | 6.9 | 46.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 17k | 12.0% | 6.7 | 70.6% |
| MEN 15-24 | 1,700 | 10.0% | 0.7 | 6.7% |
| MEN 25-34 | 3,400 | 18.0% | 15.5 | 13.8% |
| MEN 35-44 | 3,100 | 16.0% | 6.8 | 12.7% |
| MEN 45-54 | 5,200 | 26.0% | 4.0 | 21.0% |
| MEN 55-64 | 1,400 | 5.0% | 9.2 | 5.7% |
| MEN 65-74 | 2,600 | 11.0% | 3.1 | 10.6% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 7,200 | 5.0% | 5.7 | 29.4% |
| WOMEN 15-24 | — | — | — | — |
| WOMEN 25-34 | 1,800 | 9.0% | 0.7 | 7.4% |
| WOMEN 35-44 | 1,400 | 7.0% | 1.7 | 5.7% |
| WOMEN 45-54 | 3,400 | 16.0% | 10.2 | 13.8% |
| WOMEN 55-64 | 600 | 2.0% | 4.3 | 2.6% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 9,100 | 6.0% | 3.0 | 37.0% |
| C2DE ADULTS | 16k | 11.0% | 8.4 | 63.0% |
| ABC1 MEN | 5,900 | 8.0% | 4.1 | 24.0% |
| ABC1 WOMEN | 3,200 | 4.0% | 1.1 | 13.0% |
| C2DE MEN | 12k | 17.0% | 8.1 | 46.6% |
| C2DE WOMEN | 4,000 | 5.0% | 9.2 | 16.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (CUMBRIA) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.9% | 11k |
10.00-13.00 | 2.7% | 12k |
13.00-16.00 | 1.7% | 11k |
16.00-19.00 | 1.5% | 5,800 |
19.00-22.00 | 1.4% | 4,000 |
22.00-02.00 | 0.2% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.7% | 4,700 |
09.00-12.00 | 5.6% | 6,600 |
12.00-16.00 | 2.3% | 4,100 |
16.00-19.00 | 1.7% | 2,500 |
19.00-22.00 | 1.4% | 400 |
22.00-01.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.8% | 3,400 |
09.00-12.00 | 3.6% | 6,200 |
12.00-16.00 | 3.6% | 6,700 |
16.00-19.00 | 2.4% | 1,200 |
19.00-22.00 | 2.4% | 1,100 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (CUMBRIA) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 99k | 34.0% | 1.3m | 13.4 | 23.9% |
| GREATEST HITS RADIO (CUMBRIA) | 58k | 20.0% | 678k | 11.8 | 12.3% |
| BBC RADIO 1 | 50k | 17.0% | 303k | 6.1 | 5.5% |
| BBC RADIO 4 | 40k | 14.0% | 405k | 10.1 | 7.3% |
| BBC RADIO 5 LIVE | 34k | 12.0% | 172k | 5.0 | 3.1% |
| HITS RADIO (CUMBRIA) this station | 25k | 8.0% | 158k | 6.4 | 2.9% |
| CLASSIC FM | 18k | 6.0% | 76k | 4.1 | 1.4% |
| HEART 80S | 16k | 5.0% | 99k | 6.3 | 1.8% |
| ABSOLUTE RADIO | 15k | 5.0% | 65k | 4.4 | 1.2% |
| BBC RADIO 4 EXTRA | 14k | 5.0% | 192k | 13.5 | 3.5% |
| BBC RADIO 3 | 14k | 5.0% | 84k | 6.1 | 1.5% |
| MAGIC | 11k | 4.0% | 70k | 6.2 | 1.3% |
| BBC 6 MUSIC | 9,200 | 3.0% | 69k | 7.5 | 1.2% |
| TALKSPORT | 8,900 | 3.0% | 49k | 5.5 | 0.9% |
| ABSOLUTE 80S | 8,500 | 3.0% | 14k | 1.6 | 0.2% |
| HEART 90S | 7,700 | 3.0% | 19k | 2.5 | 0.3% |
| KISS | 7,300 | 2.0% | 18k | 2.4 | 0.3% |
| CAPITAL DANCE | 7,000 | 2.0% | 44k | 6.3 | 0.8% |
| ABSOLUTE RADIO 00S | 5,900 | 2.0% | 23k | 3.8 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 5,800 | 2.0% | 9,800 | 1.7 | 0.2% |
| ABSOLUTE RADIO 90S | 5,700 | 2.0% | 50k | 8.9 | 0.9% |
| KISSTORY | 5,600 | 2.0% | 9,800 | 1.7 | 0.2% |
| PLANET ROCK | 4,900 | 2.0% | 20k | 4.1 | 0.4% |
| GOLD RADIO UK | 4,800 | 2.0% | 17k | 3.5 | 0.3% |
| HEART DANCE | 4,800 | 2.0% | 13k | 2.7 | 0.2% |
| KERRANG! | 4,500 | 2.0% | 20k | 4.4 | 0.4% |
| ABSOLUTE RADIO 10S | 3,800 | 1.0% | 4,500 | 1.2 | 0.1% |
| GB NEWS RADIO | 3,500 | 1.0% | 21k | 6.0 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 3,400 | 1.0% | 4,000 | 1.2 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 3,200 | 1.0% | 7,300 | 2.3 | 0.1% |
| HEART 70S | 3,200 | 1.0% | 7,400 | 2.3 | 0.1% |
| SMOOTH CHILL | 3,100 | 1.0% | 16k | 5.1 | 0.3% |
| ABSOLUTE RADIO 70S | 2,900 | 1.0% | 15k | 5.0 | 0.3% |
| VIRGIN RADIO | 2,900 | 1.0% | 4,600 | 1.6 | 0.1% |
| BBC WORLD SERVICE | 2,600 | 1.0% | 1,600 | 0.6 | 0.0% |
| BBC RADIO 1XTRA | 2,400 | 1.0% | 7,600 | 3.1 | 0.1% |
| MAGIC SOUL | 2,400 | 1.0% | 5,100 | 2.1 | 0.1% |
| CAPITAL XTRA (UK) | 2,100 | 1.0% | 2,500 | 1.2 | 0.0% |
| BOOM RADIO | 1,700 | 1.0% | 19k | 11.3 | 0.3% |
| SMOOTH RELAX | 1,700 | 1.0% | 12k | 7.1 | 0.2% |
| TALKSPORT2 | 1,700 | 1.0% | 7,400 | 4.3 | 0.1% |
| HEAT | 1,600 | 1.0% | 6,200 | 3.9 | 0.1% |
| HITS RADIO CHILLED | 1,600 | 1.0% | 4,000 | 2.6 | 0.1% |
| MELLOW MAGIC | 1,500 | 1.0% | 9,300 | 6.2 | 0.2% |
| SMOOTH COUNTRY | 1,200 | 0.0% | 1,200 | 1.0 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,100 | 0.0% | 700 | 0.6 | 0.0% |
| JAZZ FM | 900 | 0.0% | 1,500 | 1.6 | 0.0% |
| TIMES RADIO | 900 | 0.0% | 900 | 1.0 | 0.0% |
| KISSTORY R&B | 800 | 0.0% | 600 | 0.8 | 0.0% |
| TALK (WAS TALKRADIO) | 800 | 0.0% | 43k | 51.5 | 0.8% |
| RADIO X CLASSIC ROCK | 700 | 0.0% | 200 | 0.3 | 0.0% |
| MAGIC CLASSICAL | 600 | 0.0% | 600 | 1.0 | 0.0% |
| VIRGIN RADIO CHILLED | 500 | 0.0% | 200 | 0.5 | 0.0% |
| NATION 80S | 300 | 0.0% | 200 | 0.8 | 0.0% |
| HITS RADIO PRIDE | 200 | 0.0% | 100 | 0.5 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
| CAPITAL XTRA RELOADED | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| KISS XTRA | — | — | — | — | — |
| VIRGIN RADIO 80S | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (CUMBRIA)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (CUMBRIA) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)