HITS RADIO (CUMBRIA)
YThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6234 · · Local
Headline figures · JUN 2026
Weekly reach
23k
1,600vs prev. quarter
% reach
8.0%
0.0%vs prev. quarter
Total hours
142k
16kvs prev. quarter
Average hours
6.2
0.2vs prev. quarter
Market share
2.4%
0.5%vs prev. quarter
TSA population 298k · unweighted sample 741
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.7% | 10k |
10.00-13.00 | 2.7% | 11k |
13.00-16.00 | 1.6% | 11k |
16.00-19.00 | 1.4% | 5,200 |
19.00-22.00 | 1.2% | 3,700 |
22.00-02.00 | 0.2% | 900 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.8% | 4,000 |
09.00-12.00 | 4.0% | 5,500 |
12.00-16.00 | 1.1% | 2,700 |
16.00-19.00 | 1.2% | 2,000 |
19.00-22.00 | 0.7% | 200 |
22.00-01.00 | 0.0% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.9% | 1,400 |
09.00-12.00 | 2.3% | 4,800 |
12.00-16.00 | 2.2% | 5,000 |
16.00-19.00 | 2.1% | 1,200 |
19.00-22.00 | 2.2% | 900 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (CUMBRIA) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 23k | 8.0% | 6.2 | 100.0% |
| ADULTS 15-24 | 1,100 | 3.0% | 0.9 | 5.0% |
| ADULTS 25-34 | 4,500 | 11.0% | 9.3 | 19.6% |
| ADULTS 35-44 | 4,000 | 10.0% | 4.5 | 17.3% |
| ADULTS 45-54 | 8,300 | 21.0% | 6.7 | 36.0% |
| ADULTS 55-64 | 2,400 | 4.0% | 6.9 | 10.3% |
| ADULTS 65-74 | 2,700 | 5.0% | 3.2 | 11.8% |
| ADULTS 75+ | 0 | 0.0% | 0.0 | 0.0% |
| ADULTS 15-34 | 5,700 | 8.0% | 7.6 | 24.6% |
| ADULTS 15-44 | 9,600 | 8.0% | 6.3 | 41.9% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 17k | 11.0% | 6.4 | 72.2% |
| MEN 15-24 | 1,100 | 7.0% | 0.9 | 5.0% |
| MEN 25-34 | 3,100 | 16.0% | 13.0 | 13.6% |
| MEN 35-44 | 2,600 | 12.0% | 6.0 | 11.4% |
| MEN 45-54 | 5,200 | 26.0% | 4.6 | 22.6% |
| MEN 55-64 | 1,900 | 7.0% | 8.7 | 8.1% |
| MEN 65-74 | 2,600 | 11.0% | 3.1 | 11.5% |
| MEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 6,400 | 4.0% | 5.6 | 27.8% |
| WOMEN 15-24 | 0 | 0.0% | 0.0 | 0.0% |
| WOMEN 25-34 | 1,400 | 7.0% | 0.7 | 6.0% |
| WOMEN 35-44 | 1,300 | 7.0% | 1.6 | 5.8% |
| WOMEN 45-54 | 3,100 | 15.0% | 10.3 | 13.4% |
| WOMEN 55-64 | 500 | 2.0% | 0.6 | 2.2% |
| WOMEN 65-74 | 100 | — | 6.8 | 0.3% |
| WOMEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 8,400 | 5.0% | 3.0 | 36.7% |
| C2DE ADULTS | 15k | 10.0% | 8.0 | 63.3% |
| ABC1 MEN | 5,600 | 7.0% | 3.9 | 24.2% |
| ABC1 WOMEN | 2,900 | 4.0% | 1.2 | 12.5% |
| C2DE MEN | 11k | 16.0% | 7.6 | 48.0% |
| C2DE WOMEN | 3,500 | 5.0% | 9.2 | 15.3% |
Source: RAJAR — HITS RADIO (CUMBRIA) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 267k | 89.0% | 5.9m | 22.2 | 100.0% |
| ANY BBC | 196k | 66.0% | 3.2m | 16.2 | 53.7% |
| ANY COMMER CIAL | 188k | 63.0% | 2.7m | 14.2 | 45.1% |
| BBC RADIO 2 | 102k | 34.0% | 1.3m | 12.3 | 21.3% |
| GREAT- EST HITS RADIO (CUMB RIA) | 67k | 22.0% | 725k | 10.9 | 12.3% |
| BBC RADIO 1 | 54k | 18.0% | 300k | 5.5 | 5.1% |
| BBC RADIO 4 | 46k | 15.0% | 465k | 10.2 | 7.9% |
| * BBC RADIO CUMB RIA | 42k | 14.0% | 418k | 10.0 | 7.1% |
| OTHER NATION AL COMMER CIAL | 34k | 11.0% | 236k | 6.9 | 4.0% |
| BBC RADIO 5 LIVE | 34k | 11.0% | 174k | 5.2 | 2.9% |
| HEART NET WORK (UK) | 27k | 9.0% | 171k | 6.4 | 2.9% |
| HITS RADIO (CUMB RIA) | 23k | 8.0% | 142k | 6.2 | 2.4% |
| CLASSIC FM | 22k | 7.0% | 202k | 9.2 | 3.4% |
| RADIO X NET WORK (UK) | 16k | 5.0% | 92k | 5.7 | 1.6% |
| OTHER STATION | 16k | 5.0% | 70k | 4.4 | 1.2% |
| CAPITAL NET WORK (UK) | 15k | 5.0% | 70k | 4.7 | 1.2% |
| BBC RADIO 4 EXTRA | 14k | 5.0% | 187k | 13.0 | 3.2% |
| SMOOTH RADIO NET WORK (UK) | 14k | 5.0% | 143k | 10.1 | 2.4% |
| TALK SPORT | 13k | 4.0% | 80k | 6.1 | 1.4% |
| ABSO LUTE RADIO | 13k | 4.0% | 56k | 4.4 | 0.9% |
| HEART 80S | 12k | 4.0% | 97k | 8.1 | 1.6% |
| BBC RADIO 3 | 12k | 4.0% | 73k | 6.2 | 1.2% |
| MAGIC | 11k | 4.0% | 107k | 9.8 | 1.8% |
| BBC 6 MUSIC | 9,100 | 3.0% | 95k | 10.4 | 1.6% |
| OTHER BBC LOCAL | 8,200 | 3.0% | 73k | 8.8 | 1.2% |
| ABSO LUTE RADIO 00S | 8,100 | 3.0% | 38k | 4.7 | 0.6% |
| HEART DANCE | 7,300 | 2.0% | 33k | 4.4 | 0.5% |
| KISS | 7,100 | 2.0% | 19k | 2.6 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 6,700 | 2.0% | 14k | 2.1 | 0.2% |
| KISS TORY | 6,700 | 2.0% | 9,700 | 1.4 | 0.2% |
| ABSO LUTE 80S | 6,500 | 2.0% | 8,200 | 1.3 | 0.1% |
| CAPITAL DANCE | 6,500 | 2.0% | 36k | 5.5 | 0.6% |
| LBC BRAND (UK) | 6,200 | 2.0% | 47k | 7.6 | 0.8% |
| HEART 90S | 5,800 | 2.0% | 20k | 3.5 | 0.3% |
| GOLD RADIO UK | 4,900 | 2.0% | 20k | 4.0 | 0.3% |
| ABSO LUTE RADIO 10S | 4,800 | 2.0% | 7,000 | 1.5 | 0.1% |
| OTHER LOCAL COMM. | 4,600 | 2.0% | 21k | 4.6 | 0.4% |
| KER RANG! | 4,600 | 2.0% | 18k | 3.8 | 0.3% |
| SMOOTH CHILL | 3,900 | 1.0% | 18k | 4.7 | 0.3% |
| BBC WORLD SERVICE | 3,800 | 1.0% | 21k | 5.5 | 0.4% |
| ABSO LUTE RADIO 90S | 3,700 | 1.0% | 45k | 12.1 | 0.8% |
| GB NEWS RADIO | 3,400 | 1.0% | 18k | 5.4 | 0.3% |
| PLANET ROCK | 3,300 | 1.0% | 23k | 6.9 | 0.4% |
| ABSO LUTE CLASSIC ROCK | 2,900 | 1.0% | 2,800 | 1.0 | — |
| VIRGIN RADIO | 2,900 | 1.0% | 4,300 | 1.5 | 0.1% |
| BOOM RADIO | 2,500 | 1.0% | 27k | 10.7 | 0.5% |
| KISS TORY R&B | 2,200 | 1.0% | 2,100 | 1.0 | — |
| MELLOW MAGIC | 2,200 | 1.0% | 19k | 8.8 | 0.3% |
| CAPITAL XTRA (UK) | 1,800 | 1.0% | 1,900 | 1.1 | — |
| ABSO LUTE RADIO COUN TRY | 1,700 | 1.0% | 3,100 | 1.9 | 0.1% |
| TALK SPORT2 | 1,600 | 1.0% | 7,400 | 4.5 | 0.1% |
| ABSO LUTE RADIO 70S | 1,500 | — | 5,400 | 3.7 | 0.1% |
| HEAT | 1,500 | 1.0% | 5,100 | 3.4 | 0.1% |
| TALK | 1,500 | 1.0% | 64k | 41.8 | 1.1% |
| RADIO X CLASSIC ROCK | 1,400 | — | 600 | 0.4 | — |
| TIMES RADIO | 1,400 | — | 1,300 | 1.0 | — |
| MAGIC SOUL | 1,300 | — | 900 | 0.7 | — |
| SMOOTH RELAX | 1,300 | — | 12k | 9.0 | 0.2% |
| BBC RADIO 1XTRA | 1,200 | — | 7,000 | 5.8 | 0.1% |
| SMOOTH COUN TRY | 1,200 | — | 1,200 | 1.0 | — |
| HEART 70S | 1,000 | — | 8,800 | 9.0 | 0.1% |
| JAZZ FM | 900 | — | 1,500 | 1.7 | — |
| VIRGIN RADIO LE- GENDS | 600 | — | 400 | 0.8 | — |
| HITS RADIO CHILLED | 500 | — | 400 | 0.8 | — |
| NATION 80S | 300 | — | 200 | 0.8 | — |
| VIRGIN RADIO CHILLED | 100 | — | 100 | 0.5 | — |
| COUN TRY LINE RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| BBC ASIAN NET WORK | 0 | 0.0% | 0 | 0.0 | 0.0% |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| CAPITAL CHILL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| CAPITAL XTRA RELOAD ED | 0 | 0.0% | 0 | 0.0 | 0.0% |
| HITS RADIO PRIDE | 0 | 0.0% | 0 | 0.0 | 0.0% |
| KISS XTRA | 0 | 0.0% | 0 | 0.0 | 0.0% |
| MAGIC CLASSIC AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| SUNRISE RADIO NATION AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| VIRGIN RADIO 80S | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (CUMBRIA) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (CUMBRIA) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (CUMBRIA) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (CUMBRIA) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)