BAUER (ABERDEEN) (INC PARTNERS)
YGroupAggregate / network · RAJAR code 4889 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 350k · unweighted sample 957
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (ABERDEEN) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (ABERDEEN) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (ABERDEEN) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 170k | 49.0% | 10.6 | 100.0% |
| ADULTS 15-24 | 19k | 38.0% | 3.1 | 11.3% |
| ADULTS 25-34 | 33k | 62.0% | 9.2 | 19.5% |
| ADULTS 35-44 | 27k | 45.0% | 10.1 | 15.9% |
| ADULTS 45-54 | 28k | 54.0% | 7.7 | 16.5% |
| ADULTS 55-64 | 31k | 56.0% | 18.2 | 17.9% |
| ADULTS 65-74 | 25k | 48.0% | 12.6 | 14.7% |
| ADULTS 75+ | 7,000 | 26.0% | 11.3 | 4.1% |
| ADULTS 15-34 | 53k | 51.0% | 7.0 | 30.8% |
| ADULTS 15-44 | 80k | 49.0% | 8.0 | 46.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 84k | 50.0% | 11.3 | 49.5% |
| MEN 15-24 | 11k | 43.0% | 4.1 | 6.3% |
| MEN 25-34 | 19k | 71.0% | 10.9 | 11.0% |
| MEN 35-44 | 11k | 36.0% | 13.1 | 6.2% |
| MEN 45-54 | 12k | 48.0% | 5.2 | 7.1% |
| MEN 55-64 | 16k | 61.0% | 23.5 | 9.7% |
| MEN 65-74 | 10k | 41.0% | 5.3 | 5.8% |
| MEN 75+ | 6,000 | 46.0% | 11.8 | 3.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 86k | 48.0% | 9.9 | 50.5% |
| WOMEN 15-24 | 9,000 | 34.0% | 1.9 | 5.0% |
| WOMEN 25-34 | 15k | 53.0% | 7.0 | 8.5% |
| WOMEN 35-44 | 16k | 55.0% | 8.2 | 9.7% |
| WOMEN 45-54 | 16k | 61.0% | 9.7 | 9.4% |
| WOMEN 55-64 | 14k | 51.0% | 12.1 | 8.3% |
| WOMEN 65-74 | 15k | 53.0% | 17.4 | 8.9% |
| WOMEN 75+ | 1,000 | 8.0% | 8.4 | 0.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 85k | 45.0% | 9.5 | 49.8% |
| C2DE ADULTS | 86k | 53.0% | 11.7 | 50.2% |
| ABC1 MEN | 35k | 44.0% | 9.9 | 20.7% |
| ABC1 WOMEN | 50k | 45.0% | 9.2 | 29.1% |
| C2DE MEN | 49k | 54.0% | 12.3 | 28.9% |
| C2DE WOMEN | 36k | 52.0% | 11.0 | 21.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (ABERDEEN) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 32.7% | 155k |
06.00-09.00 | 35.6% | 87k |
06.00-12.00 | 37.0% | 122k |
06.00-18.00 | 35.3% | 150k |
06.00-24.00 | 33.2% | 155k |
09.00-12.00 | 38.1% | 96k |
12.00-15.00 | 36.0% | 97k |
15.00-18.00 | 30.1% | 101k |
18.00-21.00 | 17.4% | 53k |
21.00-24.00 | 24.1% | 24k |
24.00-06.00 | 20.8% | 22k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 26.8% | 28k |
06.00-12.00 | 25.8% | 54k |
06.00-18.00 | 22.2% | 74k |
06.00-24.00 | 21.7% | 77k |
06.00-06.00 | 21.4% | 79k |
09.00-12.00 | 25.3% | 40k |
12.00-15.00 | 20.1% | 31k |
15.00-18.00 | 16.6% | 26k |
18.00-21.00 | 16.3% | 13k |
21.00-24.00 | 26.6% | 9,000 |
24.00-06.00 | 14.2% | 5,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 12.3% | 9,000 |
06.00-12.00 | 17.8% | 31k |
06.00-18.00 | 18.4% | 53k |
06.00-24.00 | 18.9% | 60k |
06.00-06.00 | 18.6% | 65k |
09.00-12.00 | 19.8% | 27k |
12.00-15.00 | 21.1% | 31k |
15.00-18.00 | 16.2% | 21k |
18.00-21.00 | 19.4% | 12k |
21.00-24.00 | 25.2% | 8,000 |
24.00-06.00 | 12.8% | 6,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (ABERDEEN) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BAUER (ABERDEEN) (INC PARTNERS) Groupthis station | 170k | 49.0% | 1.8m | 10.6 | 29.6% |
| BBC RADIO 2 | 72k | 21.0% | 935k | 12.9 | 15.3% |
| BBC RADIO 5 LIVE | 46k | 13.0% | 234k | 5.1 | 3.8% |
| BBC RADIO 4 | 38k | 11.0% | 289k | 7.6 | 4.7% |
| BBC RADIO 1 | 33k | 9.0% | 196k | 6.0 | 3.2% |
| GREATEST HITS RADIO | 27k | 8.0% | 313k | 11.4 | 5.1% |
| CLASSIC FM | 25k | 7.0% | 272k | 10.7 | 4.4% |
| ABSOLUTE 80S | 22k | 6.0% | 64k | 2.9 | 1.0% |
| TALKSPORT | 20k | 6.0% | 160k | 8.1 | 2.6% |
| BBC 6 MUSIC | 16k | 5.0% | 142k | 8.8 | 2.3% |
| ABSOLUTE RADIO | 15k | 4.0% | 44k | 2.9 | 0.7% |
| GOLD RADIO UK | 12k | 3.0% | 77k | 6.4 | 1.3% |
| PLANET ROCK | 9,000 | 2.0% | 47k | 5.4 | 0.8% |
| TIMES RADIO | 9,000 | 3.0% | 93k | 10.6 | 1.5% |
| BBC RADIO 3 | 8,000 | 2.0% | 83k | 10.1 | 1.4% |
| HEART 80S | 8,000 | 2.0% | 15k | 1.8 | 0.2% |
| HITS RADIO | 8,000 | 2.0% | 6,000 | 0.8 | 0.1% |
| VIRGIN RADIO | 8,000 | 2.0% | 53k | 6.8 | 0.9% |
| ABSOLUTE RADIO 00S | 7,000 | 2.0% | 39k | 5.3 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 2.0% | 24k | 3.3 | 0.4% |
| BOOM RADIO | 7,000 | 2.0% | 193k | 26.2 | 3.1% |
| ABSOLUTE RADIO 70S | 6,000 | 2.0% | 9,000 | 1.6 | 0.1% |
| HEART DANCE | 6,000 | 2.0% | 30k | 4.6 | 0.5% |
| MAGIC | 6,000 | 2.0% | 46k | 7.3 | 0.8% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 2.0% | 12k | 2.1 | 0.2% |
| GB NEWS RADIO | 5,000 | 1.0% | 32k | 6.6 | 0.5% |
| HEART 70S | 5,000 | 1.0% | 7,000 | 1.5 | 0.1% |
| HEART 90S | 5,000 | 1.0% | 18k | 3.9 | 0.3% |
| MELLOW MAGIC | 5,000 | 1.0% | 16k | 3.5 | 0.3% |
| VIRGIN RADIO 80S | 5,000 | 1.0% | 22k | 4.5 | 0.4% |
| BBC RADIO 4 EXTRA | 4,000 | 1.0% | 19k | 4.7 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 3,000 | 1.0% | 2,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 1.0% | 3,000 | 1.0 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 1.0% | 5,000 | 1.7 | 0.1% |
| BBC WORLD SERVICE | 3,000 | 1.0% | 16k | 6.2 | 0.3% |
| KISS | 3,000 | 1.0% | 5,000 | 1.5 | 0.1% |
| SMOOTH RELAX | 3,000 | 1.0% | 9,000 | 2.9 | 0.1% |
| TALKSPORT2 | 3,000 | 1.0% | 3,000 | 1.0 | 0.0% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 2,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 90S | 2,000 | 1.0% | 5,000 | 2.8 | 0.1% |
| CAPITAL DANCE | 2,000 | 1.0% | 3,000 | 1.4 | 0.0% |
| HITS RADIO PRIDE | 2,000 | 1.0% | 1,000 | 0.7 | 0.0% |
| KISSTORY | 2,000 | 1.0% | 5,000 | 2.1 | 0.1% |
| MAGIC CLASSICAL | 2,000 | 1.0% | 12k | 4.7 | 0.2% |
| NATION 80S | 2,000 | 1.0% | 1,000 | 0.7 | 0.0% |
| CAPITAL XTRA (UK) | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| HEAT | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| JAZZ FM | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| KERRANG! | 1,000 | 0.0% | 1,000 | 1.4 | 0.0% |
| MAGIC SOUL | 1,000 | 0.0% | 1,000 | 1.3 | 0.0% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 8,000 | 6.9 | 0.1% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 2,000 | 2.3 | 0.0% |
| TALK (WAS TALKRADIO) | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BBC RADIO 1XTRA | 0 | 0.0% | 0 | 1.0 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | 0 | 0.0% | 2,000 | 6.0 | 0.0% |
| KISSTORY R&B | — | — | — | — | — |
| KISS XTRA | — | — | — | — | — |
| SMOOTH CHILL | 0 | 0.0% | 0 | 0.9 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within BAUER (ABERDEEN) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (ABERDEEN) (INC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)