HEART SOUTH WEST - PLYMOUTH & SOUTH HAMS
YLocal / regional · RAJAR code 4515 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 365k · unweighted sample 1,266
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART SOUTH WEST - PLYMOUTH & SOUTH HAMS TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART SOUTH WEST - PLYMOUTH & SOUTH HAMS TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART SOUTH WEST - PLYMOUTH & SOUTH HAMS TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 91k | 25.0% | 7.8 | 100.0% |
| ADULTS 15-24 | 13k | 23.0% | 8.0 | 13.7% |
| ADULTS 25-34 | 22k | 44.0% | 5.6 | 24.6% |
| ADULTS 35-44 | 16k | 31.0% | 7.0 | 18.0% |
| ADULTS 45-54 | 20k | 41.0% | 12.1 | 22.3% |
| ADULTS 55-64 | 11k | 19.0% | 9.3 | 12.5% |
| ADULTS 65-74 | 8,000 | 13.0% | 2.1 | 8.2% |
| ADULTS 75+ | 1,000 | 2.0% | 1.4 | 0.8% |
| ADULTS 15-34 | 35k | 33.0% | 6.5 | 38.2% |
| ADULTS 15-44 | 51k | 32.0% | 6.6 | 56.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 36k | 20.0% | 8.0 | 39.1% |
| MEN 15-24 | 3,000 | 10.0% | 4.3 | 3.0% |
| MEN 25-34 | 8,000 | 30.0% | 4.9 | 8.6% |
| MEN 35-44 | 8,000 | 32.0% | 8.9 | 9.2% |
| MEN 45-54 | 8,000 | 32.0% | 11.6 | 8.5% |
| MEN 55-64 | 7,000 | 24.0% | 9.6 | 7.6% |
| MEN 65-74 | 1,000 | 5.0% | 2.4 | 1.5% |
| MEN 75+ | 1,000 | 4.0% | 1.5 | 0.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 56k | 30.0% | 7.6 | 60.9% |
| WOMEN 15-24 | 10k | 36.0% | 9.1 | 10.7% |
| WOMEN 25-34 | 15k | 57.0% | 6.1 | 15.9% |
| WOMEN 35-44 | 8,000 | 30.0% | 4.9 | 8.8% |
| WOMEN 45-54 | 13k | 50.0% | 12.4 | 13.8% |
| WOMEN 55-64 | 5,000 | 15.0% | 8.8 | 4.9% |
| WOMEN 65-74 | 6,000 | 20.0% | 2.1 | 6.7% |
| WOMEN 75+ | 0 | 0.0% | 0.8 | 0.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 46k | 24.0% | 8.1 | 50.5% |
| C2DE ADULTS | 45k | 26.0% | 7.4 | 49.5% |
| ABC1 MEN | 18k | 19.0% | 7.7 | 19.5% |
| ABC1 WOMEN | 28k | 29.0% | 8.4 | 31.0% |
| C2DE MEN | 18k | 22.0% | 8.3 | 19.6% |
| C2DE WOMEN | 27k | 30.0% | 6.8 | 29.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART SOUTH WEST - PLYMOUTH & SOUTH HAMS TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 10.1% | 52k |
10.00-13.00 | 10.5% | 48k |
13.00-16.00 | 11.1% | 42k |
16.00-19.00 | 8.3% | 38k |
19.00-22.00 | 5.6% | 17k |
22.00-01.00 | 2.2% | 4,000 |
01.00-04.00 | 2.4% | 1,000 |
04.00-06.30 | 4.3% | 9,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 9.3% | 17k |
10.00-13.00 | 11.1% | 18k |
13.00-16.00 | 9.7% | 14k |
16.00-19.00 | 7.7% | 10k |
19.00-23.00 | 7.5% | 6,000 |
23.00-01.00 | 2.0% | 1,000 |
01.00-06.00 | 2.3% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.9% | 9,000 |
10.00-13.00 | 7.9% | 16k |
13.00-16.00 | 7.6% | 14k |
16.00-19.00 | 6.6% | 10k |
19.00-22.00 | 5.1% | 4,000 |
22.00-01.00 | 0.4% | 0 |
01.00-06.00 | 2.7% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART SOUTH WEST - PLYMOUTH & SOUTH HAMS TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 98k | 27.0% | 1.1m | 11.3 | 13.8% |
| HEART SOUTH WEST - PLYMOUTH & SOUTH HAMS this station | 91k | 25.0% | 712k | 7.8 | 8.9% |
| BBC RADIO 1 | 65k | 18.0% | 544k | 8.4 | 6.8% |
| GREATEST HITS RADIO | 64k | 18.0% | 629k | 9.8 | 7.8% |
| BBC RADIO 4 | 63k | 17.0% | 1.1m | 17.7 | 13.8% |
| CLASSIC FM | 35k | 10.0% | 233k | 6.6 | 2.9% |
| BBC RADIO 5 LIVE | 33k | 9.0% | 213k | 6.4 | 2.7% |
| HITS RADIO | 18k | 5.0% | 119k | 6.5 | 1.5% |
| ABSOLUTE RADIO | 17k | 5.0% | 185k | 11.1 | 2.3% |
| BBC RADIO 4 EXTRA | 17k | 5.0% | 102k | 6.1 | 1.3% |
| BBC RADIO 3 | 15k | 4.0% | 95k | 6.2 | 1.2% |
| TALKSPORT | 14k | 4.0% | 102k | 7.0 | 1.3% |
| HEART 80S | 12k | 3.0% | 44k | 3.6 | 0.6% |
| KISS | 11k | 3.0% | 93k | 8.4 | 1.2% |
| KISSTORY | 11k | 3.0% | 57k | 5.4 | 0.7% |
| ABSOLUTE 80S | 10k | 3.0% | 92k | 9.0 | 1.1% |
| BBC 6 MUSIC | 10k | 3.0% | 97k | 9.4 | 1.2% |
| GOLD RADIO UK | 10k | 3.0% | 96k | 9.4 | 1.2% |
| MAGIC | 10k | 3.0% | 78k | 7.8 | 1.0% |
| KERRANG! | 9,000 | 2.0% | 37k | 4.2 | 0.5% |
| BOOM RADIO | 8,000 | 2.0% | 148k | 18.8 | 1.8% |
| GB NEWS RADIO | 8,000 | 2.0% | 32k | 4.2 | 0.4% |
| HEART 90S | 8,000 | 2.0% | 53k | 6.6 | 0.7% |
| BBC WORLD SERVICE | 7,000 | 2.0% | 37k | 5.2 | 0.5% |
| ABSOLUTE RADIO 90S | 6,000 | 2.0% | 29k | 4.7 | 0.4% |
| PLANET ROCK | 5,000 | 1.0% | 14k | 2.8 | 0.2% |
| VIRGIN RADIO | 5,000 | 1.0% | 44k | 8.1 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 4,000 | 1.0% | 24k | 5.6 | 0.3% |
| BBC RADIO 1XTRA | 4,000 | 1.0% | 16k | 4.0 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 4,000 | 1.0% | 9,000 | 2.2 | 0.1% |
| CAPITAL DANCE | 4,000 | 1.0% | 21k | 5.3 | 0.3% |
| HEART 70S | 4,000 | 1.0% | 21k | 4.7 | 0.3% |
| HEART DANCE | 4,000 | 1.0% | 12k | 3.2 | 0.1% |
| HEAT | 4,000 | 1.0% | 21k | 5.2 | 0.3% |
| KISSTORY R&B | 4,000 | 1.0% | 22k | 5.9 | 0.3% |
| SMOOTH CHILL | 4,000 | 1.0% | 16k | 4.1 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 1.0% | 41k | 12.4 | 0.5% |
| CAPITAL XTRA (UK) | 3,000 | 1.0% | 14k | 4.2 | 0.2% |
| JAZZ FM | 3,000 | 1.0% | 9,000 | 3.1 | 0.1% |
| RADIO X CLASSIC ROCK | 3,000 | 1.0% | 33k | 12.5 | 0.4% |
| TALK (WAS TALKRADIO) | 2,000 | 1.0% | 17k | 9.0 | 0.2% |
| TALKSPORT2 | 2,000 | 1.0% | 6,000 | 2.9 | 0.1% |
| TIMES RADIO | 2,000 | 1.0% | 13k | 5.5 | 0.2% |
| VIRGIN RADIO CHILLED | 2,000 | 0.0% | 6,000 | 3.8 | 0.1% |
| ABSOLUTE RADIO 00S | 1,000 | 0.0% | 2,000 | 1.9 | 0.0% |
| ABSOLUTE RADIO 10S | 1,000 | 0.0% | 3,000 | 3.2 | 0.0% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 4,000 | 3.0 | 0.1% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 8,000 | 6.9 | 0.1% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 1,000 | 2.8 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 2,000 | 4.5 | 0.0% |
| MAGIC SOUL | 1,000 | 0.0% | 1,000 | 1.1 | 0.0% |
| MELLOW MAGIC | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 27k | 21.6 | 0.3% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | 0 | 0.0% | 1,000 | 1.6 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | 0 | 0.0% | 0 | 2.8 | 0.0% |
| HITS RADIO CHILLED | 0 | 0.0% | 0 | 0.8 | 0.0% |
| NATION 80S | — | — | — | — | — |
| SMOOTH RELAX | 0 | 0.0% | 0 | 0.9 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HEART SOUTH WEST - PLYMOUTH & SOUTH HAMS’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART SOUTH WEST - PLYMOUTH & SOUTH HAMS TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)