BAUER (HEREFORDSHIRE & WORCESTERSHIRE) (EXC PARTNERS)
YGroupAggregate / network · RAJAR code 4487 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 526k · unweighted sample 1,292
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (HEREFORDSHIRE & WORCESTERSHIRE) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (HEREFORDSHIRE & WORCESTERSHIRE) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (HEREFORDSHIRE & WORCESTERSHIRE) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 86k | 16.0% | 11.3 | 100.0% |
| ADULTS 15-24 | 10k | 16.0% | 3.7 | 11.2% |
| ADULTS 25-34 | 18k | 25.0% | 16.7 | 20.5% |
| ADULTS 35-44 | 10k | 13.0% | 5.7 | 11.2% |
| ADULTS 45-54 | 17k | 24.0% | 11.3 | 20.3% |
| ADULTS 55-64 | 14k | 15.0% | 14.6 | 15.8% |
| ADULTS 65-74 | 13k | 13.0% | 9.9 | 14.5% |
| ADULTS 75+ | 6,000 | 10.0% | 12.6 | 6.5% |
| ADULTS 15-34 | 27k | 21.0% | 12.1 | 31.7% |
| ADULTS 15-44 | 37k | 18.0% | 10.5 | 42.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 34k | 13.0% | 10.0 | 39.1% |
| MEN 15-24 | 3,000 | 9.0% | 0.9 | 3.1% |
| MEN 25-34 | 4,000 | 13.0% | 17.6 | 5.2% |
| MEN 35-44 | 4,000 | 11.0% | 3.6 | 4.8% |
| MEN 45-54 | 9,000 | 25.0% | 10.9 | 10.4% |
| MEN 55-64 | 6,000 | 14.0% | 16.3 | 7.1% |
| MEN 65-74 | 5,000 | 11.0% | 5.8 | 5.8% |
| MEN 75+ | 2,000 | 8.0% | 6.7 | 2.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 53k | 19.0% | 12.2 | 60.9% |
| WOMEN 15-24 | 7,000 | 23.0% | 4.7 | 8.1% |
| WOMEN 25-34 | 13k | 37.0% | 16.5 | 15.3% |
| WOMEN 35-44 | 6,000 | 15.0% | 7.3 | 6.4% |
| WOMEN 45-54 | 9,000 | 22.0% | 11.8 | 9.8% |
| WOMEN 55-64 | 8,000 | 16.0% | 13.2 | 8.7% |
| WOMEN 65-74 | 8,000 | 14.0% | 12.5 | 8.8% |
| WOMEN 75+ | 3,000 | 11.0% | 17.0 | 3.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 35k | 12.0% | 8.3 | 41.0% |
| C2DE ADULTS | 51k | 23.0% | 13.5 | 59.0% |
| ABC1 MEN | 15k | 10.0% | 6.4 | 17.9% |
| ABC1 WOMEN | 20k | 13.0% | 9.7 | 23.1% |
| C2DE MEN | 18k | 18.0% | 13.1 | 21.2% |
| C2DE WOMEN | 33k | 26.0% | 13.7 | 37.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (HEREFORDSHIRE & WORCESTERSHIRE) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 9.9% | 79k |
06.00-09.00 | 8.3% | 47k |
06.00-12.00 | 9.5% | 65k |
06.00-18.00 | 10.0% | 76k |
06.00-24.00 | 9.8% | 79k |
09.00-12.00 | 10.5% | 50k |
12.00-15.00 | 10.0% | 46k |
15.00-18.00 | 11.6% | 48k |
18.00-21.00 | 8.7% | 28k |
21.00-24.00 | 8.1% | 13k |
24.00-06.00 | 10.4% | 9,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 7.9% | 17k |
06.00-12.00 | 8.3% | 29k |
06.00-18.00 | 7.6% | 34k |
06.00-24.00 | 7.6% | 39k |
06.00-06.00 | 7.7% | 40k |
09.00-12.00 | 8.6% | 20k |
12.00-15.00 | 6.0% | 15k |
15.00-18.00 | 7.4% | 15k |
18.00-21.00 | 7.1% | 9,000 |
21.00-24.00 | 9.6% | 6,000 |
24.00-06.00 | 8.2% | 4,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 6.2% | 12k |
06.00-12.00 | 7.6% | 24k |
06.00-18.00 | 7.5% | 31k |
06.00-24.00 | 7.4% | 33k |
06.00-06.00 | 7.2% | 33k |
09.00-12.00 | 8.4% | 20k |
12.00-15.00 | 7.7% | 19k |
15.00-18.00 | 7.0% | 11k |
18.00-21.00 | 8.1% | 7,000 |
21.00-24.00 | 3.9% | 2,000 |
24.00-06.00 | 4.7% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (HEREFORDSHIRE & WORCESTERSHIRE) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 156k | 30.0% | 1.7m | 11.0 | 16.3% |
| BBC RADIO 4 | 122k | 23.0% | 1.4m | 11.2 | 13.0% |
| BBC RADIO 1 | 86k | 16.0% | 625k | 7.2 | 5.9% |
| BBC RADIO 5 LIVE | 60k | 11.0% | 628k | 10.4 | 6.0% |
| GREATEST HITS RADIO | 52k | 10.0% | 697k | 13.3 | 6.6% |
| HITS RADIO | 50k | 9.0% | 402k | 8.0 | 3.8% |
| CLASSIC FM | 46k | 9.0% | 393k | 8.5 | 3.7% |
| TALKSPORT | 34k | 6.0% | 471k | 13.9 | 4.5% |
| BBC 6 MUSIC | 27k | 5.0% | 170k | 6.3 | 1.6% |
| BBC RADIO 3 | 24k | 5.0% | 157k | 6.5 | 1.5% |
| BBC RADIO 4 EXTRA | 21k | 4.0% | 109k | 5.1 | 1.0% |
| ABSOLUTE RADIO | 20k | 4.0% | 127k | 6.4 | 1.2% |
| HEART 80S | 16k | 3.0% | 98k | 6.1 | 0.9% |
| MAGIC | 16k | 3.0% | 154k | 9.4 | 1.5% |
| BBC RADIO 5 SPORTS EXTRA | 12k | 2.0% | 44k | 3.6 | 0.4% |
| BBC WORLD SERVICE | 12k | 2.0% | 101k | 8.2 | 1.0% |
| GOLD RADIO UK | 12k | 2.0% | 65k | 5.3 | 0.6% |
| ABSOLUTE 80S | 11k | 2.0% | 21k | 2.0 | 0.2% |
| BOOM RADIO | 10k | 2.0% | 162k | 16.5 | 1.5% |
| HEART DANCE | 10k | 2.0% | 33k | 3.4 | 0.3% |
| VIRGIN RADIO | 10k | 2.0% | 68k | 6.9 | 0.6% |
| CAPITAL DANCE | 9,000 | 2.0% | 49k | 5.6 | 0.5% |
| CAPITAL XTRA (UK) | 8,000 | 1.0% | 18k | 2.3 | 0.2% |
| KISSTORY | 8,000 | 1.0% | 16k | 2.2 | 0.2% |
| TIMES RADIO | 8,000 | 1.0% | 26k | 3.4 | 0.2% |
| ABSOLUTE RADIO 00S | 7,000 | 1.0% | 36k | 5.3 | 0.3% |
| ABSOLUTE RADIO 10S | 7,000 | 1.0% | 67k | 9.1 | 0.6% |
| ABSOLUTE RADIO COUNTRY | 7,000 | 1.0% | 81k | 11.4 | 0.8% |
| PLANET ROCK | 7,000 | 1.0% | 80k | 11.2 | 0.8% |
| ABSOLUTE RADIO 90S | 6,000 | 1.0% | 16k | 2.8 | 0.2% |
| GB NEWS RADIO | 6,000 | 1.0% | 60k | 9.3 | 0.6% |
| KISS | 6,000 | 1.0% | 22k | 3.4 | 0.2% |
| TALK (WAS TALKRADIO) | 6,000 | 1.0% | 49k | 8.7 | 0.5% |
| HEART 70S | 5,000 | 1.0% | 13k | 2.5 | 0.1% |
| JAZZ FM | 5,000 | 1.0% | 16k | 3.5 | 0.2% |
| VIRGIN RADIO CHILLED | 5,000 | 1.0% | 20k | 4.0 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 11k | 2.5 | 0.1% |
| BBC RADIO 1XTRA | 4,000 | 1.0% | 13k | 3.3 | 0.1% |
| HEART 90S | 4,000 | 1.0% | 19k | 4.3 | 0.2% |
| MAGIC CLASSICAL | 4,000 | 1.0% | 54k | 13.4 | 0.5% |
| SMOOTH COUNTRY | 4,000 | 1.0% | 8,000 | 2.0 | 0.1% |
| SMOOTH RELAX | 4,000 | 1.0% | 30k | 8.0 | 0.3% |
| TALKSPORT2 | 4,000 | 1.0% | 22k | 5.4 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 3,000 | 1.0% | 5,000 | 1.4 | 0.0% |
| CAPITAL XTRA RELOADED | 3,000 | 0.0% | 4,000 | 1.5 | 0.0% |
| HEAT | 3,000 | 1.0% | 5,000 | 1.7 | 0.1% |
| KERRANG! | 3,000 | 1.0% | 26k | 8.5 | 0.2% |
| KISSTORY R&B | 3,000 | 1.0% | 11k | 3.2 | 0.1% |
| MAGIC SOUL | 3,000 | 1.0% | 15k | 4.9 | 0.1% |
| SMOOTH CHILL | 3,000 | 1.0% | 16k | 5.4 | 0.1% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 9,000 | 4.6 | 0.1% |
| HITS RADIO PRIDE | 2,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 6,000 | 2.4 | 0.1% |
| MELLOW MAGIC | 2,000 | 0.0% | 6,000 | 2.4 | 0.1% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 11k | 4.4 | 0.1% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 4,000 | 2.3 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 0 | 0.0% | 0 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (HEREFORDSHIRE & WORCESTERSHIRE) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (HEREFORDSHIRE & WORCESTERSHIRE) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)