CAPITAL EAST MIDLANDS - LEICESTERSHIRE
HLocal / regional · RAJAR code 4447 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 881k · unweighted sample 878
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — CAPITAL EAST MIDLANDS - LEICESTERSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — CAPITAL EAST MIDLANDS - LEICESTERSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — CAPITAL EAST MIDLANDS - LEICESTERSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 167k | 19.0% | 11.1 | 100.0% |
| ADULTS 15-24 | 40k | 26.0% | 7.9 | 23.6% |
| ADULTS 25-34 | 33k | 23.0% | 9.6 | 19.8% |
| ADULTS 35-44 | 35k | 24.0% | 12.3 | 21.0% |
| ADULTS 45-54 | 29k | 23.0% | 15.4 | 17.6% |
| ADULTS 55-64 | 12k | 10.0% | 8.0 | 7.2% |
| ADULTS 65-74 | 15k | 13.0% | 15.8 | 9.0% |
| ADULTS 75+ | 3,000 | 4.0% | 1.8 | 1.7% |
| ADULTS 15-34 | 73k | 25.0% | 8.7 | 43.5% |
| ADULTS 15-44 | 108k | 25.0% | 9.9 | 64.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 78k | 18.0% | 8.1 | 46.5% |
| MEN 15-24 | 21k | 25.0% | 9.9 | 12.3% |
| MEN 25-34 | 17k | 24.0% | 11.6 | 10.2% |
| MEN 35-44 | 10k | 15.0% | 6.9 | 6.1% |
| MEN 45-54 | 15k | 25.0% | 6.0 | 9.2% |
| MEN 55-64 | 7,000 | 11.0% | 4.9 | 4.0% |
| MEN 65-74 | 5,000 | 10.0% | 4.3 | 2.8% |
| MEN 75+ | 3,000 | 7.0% | 1.8 | 1.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 90k | 20.0% | 13.7 | 53.5% |
| WOMEN 15-24 | 19k | 27.0% | 5.8 | 11.3% |
| WOMEN 25-34 | 16k | 22.0% | 7.5 | 9.6% |
| WOMEN 35-44 | 25k | 34.0% | 14.4 | 14.9% |
| WOMEN 45-54 | 14k | 22.0% | 25.9 | 8.3% |
| WOMEN 55-64 | 5,000 | 8.0% | 11.8 | 3.2% |
| WOMEN 65-74 | 10k | 15.0% | 21.0 | 6.2% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 73k | 16.0% | 7.7 | 43.6% |
| C2DE ADULTS | 94k | 23.0% | 13.7 | 56.4% |
| ABC1 MEN | 27k | 13.0% | 3.5 | 15.9% |
| ABC1 WOMEN | 46k | 18.0% | 10.1 | 27.7% |
| C2DE MEN | 51k | 23.0% | 10.5 | 30.5% |
| C2DE WOMEN | 43k | 22.0% | 17.6 | 25.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — CAPITAL EAST MIDLANDS - LEICESTERSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 12.9% | 98k |
10.00-13.00 | 11.0% | 85k |
13.00-16.00 | 15.9% | 91k |
16.00-19.00 | 13.9% | 90k |
19.00-22.00 | 5.4% | 31k |
22.00-01.00 | 0.4% | 4,000 |
01.00-04.00 | 4.2% | 2,000 |
04.00-06.00 | 14.8% | 24k |
| Saturday | Share | Reach |
|---|---|---|
09.00-12.00 | 12.0% | 51k |
12.00-16.00 | 14.8% | 48k |
16.00-19.00 | 14.9% | 35k |
19.00-22.00 | 5.6% | 14k |
22.00-24.00 | 3.3% | 1,000 |
24.00-06.00 | 6.8% | 5,000 |
05.00-09.00 | 13.7% | 41k |
| Sunday | Share | Reach |
|---|---|---|
09.00-12.00 | 9.3% | 33k |
12.00-16.00 | 16.9% | 49k |
16.00-19.00 | 13.0% | 36k |
19.00-22.00 | 4.2% | 8,000 |
22.00-24.00 | — | — |
24.00-06.00 | 4.5% | 2,000 |
05.00-09.00 | 5.0% | 18k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — CAPITAL EAST MIDLANDS - LEICESTERSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 168k | 19.0% | 1.9m | 11.2 | 12.3% |
| CAPITAL EAST MIDLANDS - LEICESTERSHIRE this station | 167k | 19.0% | 1.9m | 11.1 | 12.2% |
| BBC RADIO 4 | 156k | 18.0% | 2.4m | 15.2 | 15.5% |
| GREATEST HITS RADIO | 119k | 13.0% | 888k | 7.5 | 5.8% |
| BBC RADIO 1 | 110k | 13.0% | 954k | 8.6 | 6.2% |
| * GREATEST HITS RADIO (EAST MIDLANDS) | 109k | 12.0% | 761k | 7.0 | 5.0% |
| BBC RADIO 5 LIVE | 85k | 10.0% | 782k | 9.2 | 5.1% |
| HITS RADIO | 55k | 6.0% | 166k | 3.0 | 1.1% |
| * HITS RADIO (EAST MIDLANDS) (WAS GEM) | 49k | 6.0% | 146k | 2.9 | 1.0% |
| GOLD RADIO UK | 47k | 5.0% | 390k | 8.3 | 2.6% |
| CLASSIC FM | 40k | 5.0% | 337k | 8.4 | 2.2% |
| TALKSPORT | 38k | 4.0% | 432k | 11.4 | 2.8% |
| KISSTORY | 36k | 4.0% | 163k | 4.5 | 1.1% |
| ABSOLUTE RADIO | 30k | 3.0% | 304k | 10.2 | 2.0% |
| BBC RADIO 4 EXTRA | 30k | 3.0% | 155k | 5.2 | 1.0% |
| CAPITAL XTRA (UK) | 28k | 3.0% | 64k | 2.3 | 0.4% |
| BBC ASIAN NETWORK UK | 26k | 3.0% | 205k | 7.8 | 1.3% |
| HEART 80S | 21k | 2.0% | 67k | 3.2 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 19k | 2.0% | 36k | 1.8 | 0.2% |
| KISS | 19k | 2.0% | 79k | 4.1 | 0.5% |
| MAGIC | 19k | 2.0% | 81k | 4.1 | 0.5% |
| BBC 6 MUSIC | 17k | 2.0% | 51k | 3.1 | 0.3% |
| VIRGIN RADIO | 17k | 2.0% | 83k | 4.8 | 0.5% |
| CAPITAL XTRA RELOADED | 16k | 2.0% | 113k | 7.1 | 0.7% |
| HEART DANCE | 16k | 2.0% | 52k | 3.3 | 0.3% |
| ABSOLUTE 80S | 14k | 2.0% | 93k | 6.7 | 0.6% |
| BBC RADIO 1XTRA | 14k | 2.0% | 30k | 2.1 | 0.2% |
| HEART 90S | 14k | 2.0% | 40k | 2.8 | 0.3% |
| KISSTORY R&B | 14k | 2.0% | 27k | 2.0 | 0.2% |
| BBC WORLD SERVICE | 13k | 2.0% | 12k | 0.9 | 0.1% |
| PLANET ROCK | 12k | 1.0% | 92k | 7.7 | 0.6% |
| ABSOLUTE CLASSIC ROCK | 10k | 1.0% | 70k | 6.7 | 0.5% |
| ABSOLUTE RADIO 90S | 10k | 1.0% | 35k | 3.5 | 0.2% |
| BBC RADIO 3 | 10k | 1.0% | 62k | 5.9 | 0.4% |
| ABSOLUTE RADIO 00S | 9,000 | 1.0% | 65k | 7.6 | 0.4% |
| VIRGIN RADIO CHILLED | 7,000 | 1.0% | 6,000 | 0.9 | 0.0% |
| CAPITAL CHILL | 6,000 | 1.0% | 29k | 4.5 | 0.2% |
| GB NEWS RADIO | 6,000 | 1.0% | 22k | 3.9 | 0.1% |
| RADIO X CLASSIC ROCK | 6,000 | 1.0% | 50k | 8.9 | 0.3% |
| SMOOTH RELAX | 6,000 | 1.0% | 22k | 3.5 | 0.1% |
| TALKSPORT2 | 6,000 | 1.0% | 11k | 1.7 | 0.1% |
| TIMES RADIO | 6,000 | 1.0% | 31k | 5.5 | 0.2% |
| HEART 70S | 5,000 | 1.0% | 10k | 1.9 | 0.1% |
| MAGIC SOUL | 5,000 | 1.0% | 13k | 2.7 | 0.1% |
| SMOOTH CHILL | 5,000 | 1.0% | 37k | 7.2 | 0.2% |
| SMOOTH COUNTRY | 5,000 | 1.0% | 22k | 4.3 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 15k | 3.3 | 0.1% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 9,000 | 2.2 | 0.1% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 62k | 16.3 | 0.4% |
| BOOM RADIO | 4,000 | 0.0% | 8,000 | 1.8 | 0.1% |
| HITS RADIO PRIDE | 4,000 | 1.0% | 3,000 | 0.6 | 0.0% |
| JAZZ FM | 4,000 | 0.0% | 5,000 | 1.4 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 7,000 | 1.7 | 0.0% |
| MELLOW MAGIC | 4,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| CAPITAL DANCE | 3,000 | 0.0% | 7,000 | 2.5 | 0.0% |
| KERRANG! | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| TALK (WAS TALKRADIO) | 3,000 | 0.0% | 38k | 13.4 | 0.3% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 29k | 14.7 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 3,000 | 4.5 | 0.0% |
| HEAT | 1,000 | 0.0% | 0 | 0.4 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 1,000 | 1.3 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 1,000 | 1.1 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| VIRGIN RADIO 80S | 0 | 0.0% | 0 | 0.5 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within CAPITAL EAST MIDLANDS - LEICESTERSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — CAPITAL EAST MIDLANDS - LEICESTERSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)