HITS RADIO (EAST MIDLANDS) (WAS GEM)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3658 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 2.60m · unweighted sample 3,142
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 122k | 5.0% | 4.3 | 100.0% |
| ADULTS 15-24 | 16k | 4.0% | 2.7 | 12.9% |
| ADULTS 25-34 | 39k | 10.0% | 2.2 | 32.1% |
| ADULTS 35-44 | 18k | 4.0% | 3.6 | 14.8% |
| ADULTS 45-54 | 23k | 6.0% | 8.8 | 18.7% |
| ADULTS 55-64 | 19k | 5.0% | 5.0 | 15.4% |
| ADULTS 65-74 | 4,000 | 1.0% | 5.7 | 3.3% |
| ADULTS 75+ | 3,000 | 1.0% | 4.4 | 2.7% |
| ADULTS 15-34 | 55k | 7.0% | 2.4 | 45.0% |
| ADULTS 15-44 | 73k | 6.0% | 2.7 | 59.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 45k | 4.0% | 3.9 | 36.9% |
| MEN 15-24 | 10k | 5.0% | 2.9 | 8.5% |
| MEN 25-34 | 15k | 8.0% | 2.8 | 12.6% |
| MEN 35-44 | 3,000 | 2.0% | 0.9 | 2.5% |
| MEN 45-54 | 9,000 | 5.0% | 5.7 | 7.7% |
| MEN 55-64 | 3,000 | 1.0% | 6.9 | 2.1% |
| MEN 65-74 | 2,000 | 2.0% | 8.5 | 2.0% |
| MEN 75+ | 2,000 | 1.0% | 3.6 | 1.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 77k | 6.0% | 4.6 | 63.1% |
| WOMEN 15-24 | 5,000 | 3.0% | 2.3 | 4.3% |
| WOMEN 25-34 | 24k | 12.0% | 1.9 | 19.5% |
| WOMEN 35-44 | 15k | 7.0% | 4.1 | 12.3% |
| WOMEN 45-54 | 13k | 7.0% | 11.0 | 11.1% |
| WOMEN 55-64 | 16k | 8.0% | 4.7 | 13.3% |
| WOMEN 65-74 | 1,000 | 1.0% | 1.0 | 1.2% |
| WOMEN 75+ | 2,000 | 1.0% | 5.3 | 1.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 71k | 5.0% | 4.8 | 58.2% |
| C2DE ADULTS | 51k | 4.0% | 3.7 | 41.8% |
| ABC1 MEN | 22k | 4.0% | 3.4 | 18.4% |
| ABC1 WOMEN | 48k | 6.0% | 5.4 | 39.8% |
| C2DE MEN | 22k | 4.0% | 4.3 | 18.5% |
| C2DE WOMEN | 28k | 5.0% | 3.2 | 23.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.1% | 50k |
10.00-13.00 | 0.9% | 39k |
13.00-16.00 | 1.1% | 48k |
16.00-19.00 | 1.4% | 42k |
19.00-22.00 | 1.5% | 24k |
22.00-02.00 | 0.5% | 3,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.4% | 13k |
09.00-12.00 | 2.2% | 30k |
12.00-16.00 | 1.3% | 20k |
16.00-19.00 | 1.7% | 16k |
19.00-22.00 | 0.8% | 4,000 |
22.00-01.00 | 1.6% | 4,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.2% | 3,000 |
09.00-12.00 | 1.9% | 22k |
12.00-16.00 | 0.8% | 14k |
16.00-19.00 | 1.2% | 8,000 |
19.00-22.00 | 1.8% | 5,000 |
22.00-01.00 | 0.5% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 557k | 21.0% | 6.5m | 11.7 | 14.6% |
| BBC RADIO 4 | 392k | 15.0% | 4.8m | 12.1 | 10.7% |
| GREATEST HITS RADIO | 302k | 12.0% | 2.3m | 7.8 | 5.3% |
| BBC RADIO 1 | 285k | 11.0% | 2.2m | 7.7 | 4.9% |
| * GREATEST HITS RADIO (EAST MIDLANDS) | 283k | 11.0% | 2.0m | 7.2 | 4.6% |
| BBC RADIO 5 LIVE | 220k | 8.0% | 1.6m | 7.3 | 3.6% |
| * CAPITAL EAST MIDLANDS - NOTTINGHAMSHIRE | 177k | 7.0% | 1.1m | 6.1 | 2.4% |
| * CAPITAL EAST MIDLANDS - LEICESTERSHIRE | 164k | 6.0% | 1.9m | 11.3 | 4.2% |
| CLASSIC FM | 141k | 5.0% | 979k | 6.9 | 2.2% |
| TALKSPORT | 125k | 5.0% | 971k | 7.8 | 2.2% |
| HITS RADIO (EAST MIDLANDS) (WAS GEM) this station | 122k | 5.0% | 526k | 4.3 | 1.2% |
| GOLD RADIO UK | 119k | 5.0% | 1.1m | 8.9 | 2.4% |
| ABSOLUTE RADIO | 107k | 4.0% | 982k | 9.2 | 2.2% |
| BBC 6 MUSIC | 94k | 4.0% | 1.0m | 10.9 | 2.3% |
| KISSTORY | 89k | 3.0% | 463k | 5.2 | 1.0% |
| CAPITAL XTRA (UK) | 78k | 3.0% | 209k | 2.7 | 0.5% |
| BBC RADIO 4 EXTRA | 73k | 3.0% | 573k | 7.9 | 1.3% |
| * CAPITAL EAST MIDLANDS - DERBYSHIRE | 68k | 3.0% | 771k | 11.3 | 1.7% |
| MAGIC | 67k | 3.0% | 307k | 4.6 | 0.7% |
| HEART 80S | 64k | 2.0% | 227k | 3.6 | 0.5% |
| BBC ASIAN NETWORK UK | 62k | 2.0% | 824k | 13.2 | 1.8% |
| CAPITAL DANCE | 54k | 2.0% | 147k | 2.7 | 0.3% |
| KISS | 54k | 2.0% | 187k | 3.5 | 0.4% |
| ABSOLUTE 80S | 49k | 2.0% | 265k | 5.4 | 0.6% |
| HEART DANCE | 49k | 2.0% | 263k | 5.3 | 0.6% |
| PLANET ROCK | 49k | 2.0% | 553k | 11.4 | 1.2% |
| HEART 90S | 47k | 2.0% | 147k | 3.1 | 0.3% |
| VIRGIN RADIO | 47k | 2.0% | 181k | 3.9 | 0.4% |
| CAPITAL XTRA RELOADED | 45k | 2.0% | 259k | 5.8 | 0.6% |
| KISSTORY R&B | 45k | 2.0% | 161k | 3.6 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 43k | 2.0% | 93k | 2.2 | 0.2% |
| BBC WORLD SERVICE | 43k | 2.0% | 113k | 2.6 | 0.3% |
| BBC RADIO 3 | 41k | 2.0% | 294k | 7.2 | 0.7% |
| BBC RADIO 1XTRA | 34k | 1.0% | 103k | 3.0 | 0.2% |
| BOOM RADIO | 34k | 1.0% | 670k | 19.9 | 1.5% |
| ABSOLUTE RADIO 90S | 32k | 1.0% | 172k | 5.4 | 0.4% |
| KERRANG! | 32k | 1.0% | 195k | 6.1 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 31k | 1.0% | 175k | 5.6 | 0.4% |
| SMOOTH RELAX | 23k | 1.0% | 46k | 2.0 | 0.1% |
| TALKSPORT2 | 23k | 1.0% | 50k | 2.1 | 0.1% |
| TALK (WAS TALKRADIO) | 22k | 1.0% | 263k | 12.0 | 0.6% |
| VIRGIN RADIO CHILLED | 20k | 1.0% | 20k | 1.0 | 0.0% |
| SMOOTH CHILL | 19k | 1.0% | 107k | 5.7 | 0.2% |
| MELLOW MAGIC | 18k | 1.0% | 91k | 5.0 | 0.2% |
| TIMES RADIO | 18k | 1.0% | 106k | 5.8 | 0.2% |
| ABSOLUTE RADIO 00S | 17k | 1.0% | 72k | 4.3 | 0.2% |
| GB NEWS RADIO | 15k | 1.0% | 83k | 5.5 | 0.2% |
| JAZZ FM | 15k | 1.0% | 30k | 2.0 | 0.1% |
| MAGIC SOUL | 13k | 1.0% | 69k | 5.3 | 0.2% |
| CAPITAL CHILL | 12k | 0.0% | 44k | 3.6 | 0.1% |
| RADIO X CLASSIC ROCK | 12k | 0.0% | 86k | 7.2 | 0.2% |
| SMOOTH COUNTRY | 12k | 0.0% | 46k | 3.8 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 12k | 0.0% | 37k | 3.0 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 9,000 | 0.0% | 29k | 3.1 | 0.1% |
| HEAT | 9,000 | 0.0% | 8,000 | 0.9 | 0.0% |
| HITS RADIO CHILLED | 9,000 | 0.0% | 40k | 4.4 | 0.1% |
| ABSOLUTE RADIO 10S | 8,000 | 0.0% | 12k | 1.6 | 0.0% |
| ABSOLUTE RADIO 70S | 8,000 | 0.0% | 65k | 8.1 | 0.1% |
| HEART 70S | 8,000 | 0.0% | 31k | 3.8 | 0.1% |
| HITS RADIO PRIDE | 8,000 | 0.0% | 9,000 | 1.1 | 0.0% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 6,000 | 0.7 | 0.0% |
| KISS XTRA | 7,000 | 0.0% | 5,000 | 0.7 | 0.0% |
| MAGIC CLASSICAL | 6,000 | 0.0% | 19k | 3.1 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 6,000 | 1.2 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (EAST MIDLANDS) (WAS GEM)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)