HITS RADIO (EAST MIDLANDS) (WAS GEM)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3658 · · Local
Headline figures · JUN 2026
Weekly reach
128k
6,000vs prev. quarter
% reach
5.0%
0.0%vs prev. quarter
Total hours
865k
339kvs prev. quarter
Average hours
6.8
2.5vs prev. quarter
Market share
1.9%
0.7%vs prev. quarter
TSA population 2.63m · unweighted sample 3,108
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.4% | 49k |
10.00-13.00 | 1.7% | 53k |
13.00-16.00 | 2.4% | 60k |
16.00-19.00 | 2.4% | 45k |
19.00-22.00 | 1.9% | 32k |
22.00-02.00 | 0.6% | 10k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.4% | 15k |
09.00-12.00 | 3.2% | 32k |
12.00-16.00 | 2.4% | 19k |
16.00-19.00 | 1.6% | 14k |
19.00-22.00 | 2.9% | 5,000 |
22.00-01.00 | 2.2% | 5,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.1% | 5,000 |
09.00-12.00 | 2.7% | 27k |
12.00-16.00 | 2.0% | 17k |
16.00-19.00 | 2.4% | 10k |
19.00-22.00 | 2.9% | 9,000 |
22.00-01.00 | 0.4% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 128k | 5.0% | 6.8 | 100.0% |
| ADULTS 15-24 | 19k | 5.0% | 2.6 | 15.2% |
| ADULTS 25-34 | 29k | 7.0% | 3.8 | 22.4% |
| ADULTS 35-44 | 16k | 4.0% | 1.8 | 12.5% |
| ADULTS 45-54 | 29k | 8.0% | 16.5 | 22.5% |
| ADULTS 55-64 | 25k | 6.0% | 6.7 | 19.8% |
| ADULTS 65-74 | 8,000 | 2.0% | 4.5 | 6.0% |
| ADULTS 75+ | 2,000 | 1.0% | 0.4 | 1.7% |
| ADULTS 15-34 | 48k | 6.0% | 3.3 | 37.5% |
| ADULTS 15-44 | 64k | 5.0% | 2.9 | 50.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 49k | 4.0% | 4.9 | 38.4% |
| MEN 15-24 | 11k | 5.0% | 3.1 | 8.5% |
| MEN 25-34 | 14k | 7.0% | 2.7 | 11.2% |
| MEN 35-44 | 4,000 | 2.0% | 1.2 | 3.1% |
| MEN 45-54 | 8,000 | 4.0% | 10.5 | 6.2% |
| MEN 55-64 | 8,000 | 4.0% | 9.4 | 6.6% |
| MEN 65-74 | 1,000 | 1.0% | 1.3 | 1.0% |
| MEN 75+ | 2,000 | 2.0% | 0.4 | 1.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 79k | 6.0% | 7.9 | 61.6% |
| WOMEN 15-24 | 8,000 | 4.0% | 1.9 | 6.6% |
| WOMEN 25-34 | 14k | 7.0% | 5.0 | 11.1% |
| WOMEN 35-44 | 12k | 5.0% | 2.0 | 9.3% |
| WOMEN 45-54 | 21k | 11.0% | 18.8 | 16.2% |
| WOMEN 55-64 | 17k | 8.0% | 5.3 | 13.2% |
| WOMEN 65-74 | 6,000 | 4.0% | 5.1 | 5.1% |
| WOMEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 61k | 4.0% | 6.9 | 47.6% |
| C2DE ADULTS | 67k | 5.0% | 6.6 | 52.4% |
| ABC1 MEN | 19k | 3.0% | 2.0 | 14.9% |
| ABC1 WOMEN | 42k | 6.0% | 9.2 | 32.7% |
| C2DE MEN | 30k | 5.0% | 6.8 | 23.5% |
| C2DE WOMEN | 37k | 6.0% | 6.5 | 28.9% |
Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 2.20m | 84.0% | 45.6m | 20.7 | 100.0% |
| ANY COMMER CIAL | 1.66m | 63.0% | 23.2m | 14.0 | 51.0% |
| ANY BBC | 1.38m | 53.0% | 20.9m | 15.1 | 45.8% |
| BBC RADIO 2 | 500k | 19.0% | 6.2m | 12.3 | 13.5% |
| CAPITAL NET WORK (UK) | 444k | 17.0% | 3.9m | 8.7 | 8.5% |
| * CAPITAL EAST MID LANDS | 400k | 15.0% | 3.4m | 8.6 | 7.6% |
| BBC RADIO 4 | 380k | 14.0% | 5.4m | 14.1 | 11.8% |
| SMOOTH RADIO NET WORK (UK) | 333k | 13.0% | 2.4m | 7.1 | 5.2% |
| GREAT- EST HITS RADIO | 281k | 11.0% | 2.3m | 8.2 | 5.1% |
| BBC RADIO 1 | 277k | 11.0% | 2.2m | 8.0 | 4.8% |
| * GREAT -EST HITS (EAST MID LANDS) | 266k | 10.0% | 2.2m | 8.2 | 4.8% |
| OTHER NATION AL COMMER CIAL | 258k | 10.0% | 1.5m | 5.7 | 3.2% |
| BBC RADIO 5 LIVE | 205k | 8.0% | 1.5m | 7.3 | 3.3% |
| OTHER STATION | 192k | 7.0% | 1.5m | 7.7 | 3.3% |
| HEART NET WORK (UK) | 190k | 7.0% | 1.1m | 5.7 | 2.4% |
| * CAPITAL EAST MIDS NOTTS | 168k | 6.0% | 1.0m | 6.1 | 2.2% |
| * CAPITAL EAST MIDS LEICEST ERSHIRE | 165k | 6.0% | 1.9m | 11.8 | 4.3% |
| CLASSIC FM | 151k | 6.0% | 1.2m | 7.7 | 2.5% |
| HITS RADIO (EAST MID LANDS) | 128k | 5.0% | 865k | 6.8 | 1.9% |
| * BBC RADIO LEIC ESTER | 116k | 4.0% | 827k | 7.1 | 1.8% |
| TALK SPORT | 113k | 4.0% | 1.1m | 9.7 | 2.4% |
| * BBC RADIO NOTT INGHAM | 111k | 4.0% | 644k | 5.8 | 1.4% |
| GOLD RADIO UK | 103k | 4.0% | 852k | 8.3 | 1.9% |
| CAPITAL XTRA (UK) | 100k | 4.0% | 336k | 3.4 | 0.7% |
| KISS TORY | 90k | 3.0% | 632k | 7.0 | 1.4% |
| LBC BRAND (UK) | 89k | 3.0% | 557k | 6.2 | 1.2% |
| BBC 6 MUSIC | 86k | 3.0% | 955k | 11.1 | 2.1% |
| ABSO LUTE RADIO | 86k | 3.0% | 769k | 9.0 | 1.7% |
| * BBC RADIO DERBY | 84k | 3.0% | 677k | 8.1 | 1.5% |
| RADIO X NET WORK (UK) | 83k | 3.0% | 927k | 11.1 | 2.0% |
| HEART 80S | 71k | 3.0% | 226k | 3.2 | 0.5% |
| ABSO LUTE 80S | 70k | 3.0% | 366k | 5.2 | 0.8% |
| * CAPITAL EAST MIDS DERBY SHIRE | 69k | 3.0% | 542k | 7.9 | 1.2% |
| BBC RADIO 4 EXTRA | 63k | 2.0% | 607k | 9.6 | 1.3% |
| OTHER LOCAL COMM. | 63k | 2.0% | 218k | 3.5 | 0.5% |
| BBC ASIAN NET WORK | 60k | 2.0% | 847k | 14.1 | 1.9% |
| KISS | 59k | 2.0% | 171k | 2.9 | 0.4% |
| PLANET ROCK | 51k | 2.0% | 462k | 9.0 | 1.0% |
| BBC RADIO 1XTRA | 50k | 2.0% | 170k | 3.4 | 0.4% |
| VIRGIN RADIO | 50k | 2.0% | 228k | 4.5 | 0.5% |
| MAGIC | 49k | 2.0% | 276k | 5.6 | 0.6% |
| CAPITAL DANCE | 48k | 2.0% | 99k | 2.1 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 47k | 2.0% | 135k | 2.9 | 0.3% |
| BBC RADIO 3 | 45k | 2.0% | 242k | 5.4 | 0.5% |
| OTHER BBC LOCAL | 44k | 2.0% | 170k | 3.9 | 0.4% |
| CAPITAL XTRA RELOAD ED | 43k | 2.0% | 168k | 3.9 | 0.4% |
| KISS TORY R&B | 43k | 2.0% | 154k | 3.6 | 0.3% |
| HEART 90S | 39k | 1.0% | 121k | 3.1 | 0.3% |
| HEART DANCE | 38k | 1.0% | 208k | 5.4 | 0.5% |
| ABSO LUTE RADIO 90S | 36k | 1.0% | 173k | 4.8 | 0.4% |
| KER RANG! | 33k | 1.0% | 207k | 6.2 | 0.5% |
| BBC WORLD SERVICE | 31k | 1.0% | 83k | 2.7 | 0.2% |
| ABSO LUTE CLASSIC ROCK | 30k | 1.0% | 168k | 5.6 | 0.4% |
| BOOM RADIO | 29k | 1.0% | 242k | 8.3 | 0.5% |
| SMOOTH COUN TRY | 25k | 1.0% | 133k | 5.3 | 0.3% |
| TALK | 25k | 1.0% | 217k | 8.8 | 0.5% |
| TALK SPORT2 | 22k | 1.0% | 54k | 2.4 | 0.1% |
| GB NEWS RADIO | 21k | 1.0% | 146k | 7.1 | 0.3% |
| JAZZ FM | 21k | 1.0% | 52k | 2.5 | 0.1% |
| SMOOTH RELAX | 21k | 1.0% | 48k | 2.2 | 0.1% |
| TIMES RADIO | 20k | 1.0% | 106k | 5.3 | 0.2% |
| SMOOTH CHILL | 18k | 1.0% | 140k | 7.9 | 0.3% |
| ABSO LUTE RADIO 00S | 17k | 1.0% | 41k | 2.4 | 0.1% |
| VIRGIN RADIO CHILLED | 15k | 1.0% | 52k | 3.4 | 0.1% |
| VIRGIN RADIO LE- GENDS | 14k | 1.0% | 56k | 4.0 | 0.1% |
| CAPITAL CHILL | 13k | — | 67k | 5.3 | 0.1% |
| MELLOW MAGIC | 13k | 1.0% | 49k | 3.7 | 0.1% |
| ABSO LUTE RADIO COUN TRY | 12k | — | 33k | 2.7 | 0.1% |
| HEART 70S | 11k | — | 23k | 2.2 | 0.1% |
| KISS XTRA | 11k | — | 27k | 2.4 | 0.1% |
| HITS RADIO CHILLED | 10k | — | 17k | 1.7 | — |
| ABSO LUTE RADIO 10S | 9,000 | — | 16k | 1.7 | — |
| MAGIC SOUL | 9,000 | — | 51k | 5.9 | 0.1% |
| ABSO LUTE RADIO 70S | 8,000 | — | 4,000 | 0.6 | — |
| HEAT | 8,000 | — | 21k | 2.6 | — |
| HITS RADIO PRIDE | 8,000 | — | 14k | 1.8 | — |
| RADIO X CLASSIC ROCK | 8,000 | — | 32k | 3.9 | 0.1% |
| NATION 80S | 7,000 | — | 20k | 2.7 | — |
| VIRGIN RADIO 80S | 7,000 | — | 5,000 | 0.7 | — |
| MAGIC CLASSIC AL | 5,000 | — | 29k | 5.4 | 0.1% |
| COUN TRY LINE RADIO | 1,000 | — | 1,000 | 0.5 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (EAST MIDLANDS) (WAS GEM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)