CAPITAL MID COUNTIES
YComboLocal / regional · RAJAR code 4357 · Yearly — 12-month rolling sample · Local
Part of: CAPITAL BRAND (UK), TOTAL GLOBAL RADIO (UK), CAPITAL NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.14m · unweighted sample 2,677
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — CAPITAL MID COUNTIES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — CAPITAL MID COUNTIES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — CAPITAL MID COUNTIES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 143k | 12.0% | 4.1 | 100.0% |
| ADULTS 15-24 | 30k | 20.0% | 5.0 | 21.0% |
| ADULTS 25-34 | 39k | 21.0% | 3.4 | 27.6% |
| ADULTS 35-44 | 27k | 14.0% | 2.5 | 18.7% |
| ADULTS 45-54 | 27k | 16.0% | 4.1 | 18.9% |
| ADULTS 55-64 | 13k | 8.0% | 8.7 | 9.4% |
| ADULTS 65-74 | 6,000 | 3.0% | 1.9 | 3.9% |
| ADULTS 75+ | 1,000 | 1.0% | 4.7 | 0.6% |
| ADULTS 15-34 | 69k | 20.0% | 4.1 | 48.6% |
| ADULTS 15-44 | 96k | 18.0% | 3.6 | 67.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 68k | 12.0% | 3.8 | 47.5% |
| MEN 15-24 | 19k | 24.0% | 4.5 | 13.1% |
| MEN 25-34 | 20k | 19.0% | 3.6 | 14.0% |
| MEN 35-44 | 9,000 | 10.0% | 2.7 | 6.5% |
| MEN 45-54 | 12k | 15.0% | 2.1 | 8.7% |
| MEN 55-64 | 3,000 | 3.0% | 14.7 | 2.0% |
| MEN 65-74 | 5,000 | 6.0% | 2.1 | 3.2% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 75k | 13.0% | 4.5 | 52.5% |
| WOMEN 15-24 | 11k | 16.0% | 5.8 | 7.9% |
| WOMEN 25-34 | 19k | 23.0% | 3.2 | 13.6% |
| WOMEN 35-44 | 17k | 18.0% | 2.4 | 12.2% |
| WOMEN 45-54 | 14k | 17.0% | 5.9 | 10.1% |
| WOMEN 55-64 | 11k | 12.0% | 7.2 | 7.5% |
| WOMEN 65-74 | 1,000 | 1.0% | 0.8 | 0.7% |
| WOMEN 75+ | 1,000 | 2.0% | 4.7 | 0.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 76k | 11.0% | 2.7 | 52.8% |
| C2DE ADULTS | 67k | 14.0% | 5.8 | 47.2% |
| ABC1 MEN | 29k | 9.0% | 1.8 | 20.2% |
| ABC1 WOMEN | 47k | 14.0% | 3.3 | 32.7% |
| C2DE MEN | 39k | 16.0% | 5.3 | 27.3% |
| C2DE WOMEN | 28k | 12.0% | 6.4 | 19.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — CAPITAL MID COUNTIES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.7% | 59k |
10.00-13.00 | 2.9% | 53k |
13.00-16.00 | 3.9% | 57k |
16.00-19.00 | 3.0% | 48k |
19.00-22.00 | 3.0% | 22k |
22.00-01.00 | 0.3% | 3,000 |
01.00-04.00 | 0.1% | 0 |
04.00-06.00 | 1.6% | 5,000 |
| Saturday | Share | Reach |
|---|---|---|
09.00-12.00 | 3.9% | 23k |
12.00-16.00 | 4.6% | 25k |
16.00-19.00 | 3.4% | 14k |
19.00-22.00 | 2.1% | 4,000 |
22.00-24.00 | 1.4% | 1,000 |
24.00-06.00 | 1.4% | 1,000 |
05.00-09.00 | 2.0% | 9,000 |
| Sunday | Share | Reach |
|---|---|---|
09.00-12.00 | 2.7% | 15k |
12.00-16.00 | 3.8% | 22k |
16.00-19.00 | 2.9% | 10k |
19.00-22.00 | 2.5% | 3,000 |
22.00-24.00 | 1.3% | 2,000 |
24.00-06.00 | 0.8% | 1,000 |
05.00-09.00 | 1.2% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — CAPITAL MID COUNTIES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 297k | 26.0% | 3.3m | 11.2 | 16.5% |
| BBC RADIO 4 | 185k | 16.0% | 2.2m | 11.7 | 10.7% |
| BBC RADIO 1 | 179k | 16.0% | 1.1m | 6.4 | 5.6% |
| CAPITAL MID COUNTIES Combothis station | 143k | 12.0% | 593k | 4.1 | 2.9% |
| GREATEST HITS RADIO | 118k | 10.0% | 1.0m | 8.8 | 5.2% |
| HITS RADIO | 114k | 10.0% | 549k | 4.8 | 2.7% |
| BBC RADIO 5 LIVE | 106k | 9.0% | 679k | 6.4 | 3.4% |
| CLASSIC FM | 88k | 8.0% | 657k | 7.5 | 3.3% |
| TALKSPORT | 74k | 6.0% | 716k | 9.7 | 3.6% |
| ABSOLUTE RADIO | 43k | 4.0% | 242k | 5.6 | 1.2% |
| BBC RADIO 4 EXTRA | 38k | 3.0% | 339k | 8.9 | 1.7% |
| KISSTORY | 37k | 3.0% | 130k | 3.5 | 0.6% |
| BBC RADIO 3 | 36k | 3.0% | 280k | 7.7 | 1.4% |
| CAPITAL XTRA (UK) | 33k | 3.0% | 116k | 3.5 | 0.6% |
| GOLD RADIO UK | 33k | 3.0% | 268k | 8.0 | 1.3% |
| HEART 80S | 33k | 3.0% | 161k | 4.9 | 0.8% |
| BBC 6 MUSIC | 32k | 3.0% | 304k | 9.6 | 1.5% |
| ABSOLUTE 80S | 31k | 3.0% | 129k | 4.1 | 0.6% |
| VIRGIN RADIO | 31k | 3.0% | 191k | 6.1 | 1.0% |
| HEART 90S | 29k | 3.0% | 174k | 6.1 | 0.9% |
| PLANET ROCK | 27k | 2.0% | 255k | 9.5 | 1.3% |
| HEART DANCE | 26k | 2.0% | 137k | 5.3 | 0.7% |
| KISS | 26k | 2.0% | 121k | 4.6 | 0.6% |
| MAGIC | 26k | 2.0% | 101k | 3.8 | 0.5% |
| BBC WORLD SERVICE | 25k | 2.0% | 114k | 4.5 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 24k | 2.0% | 58k | 2.4 | 0.3% |
| CAPITAL DANCE | 24k | 2.0% | 114k | 4.8 | 0.6% |
| ABSOLUTE RADIO 90S | 22k | 2.0% | 62k | 2.8 | 0.3% |
| BOOM RADIO | 18k | 2.0% | 110k | 6.0 | 0.5% |
| KISSTORY R&B | 18k | 2.0% | 74k | 4.1 | 0.4% |
| BBC ASIAN NETWORK UK | 17k | 1.0% | 103k | 6.2 | 0.5% |
| BBC RADIO 1XTRA | 15k | 1.0% | 85k | 5.5 | 0.4% |
| GB NEWS RADIO | 14k | 1.0% | 63k | 4.5 | 0.3% |
| KERRANG! | 14k | 1.0% | 78k | 5.7 | 0.4% |
| TALK (WAS TALKRADIO) | 14k | 1.0% | 146k | 10.3 | 0.7% |
| TALKSPORT2 | 14k | 1.0% | 29k | 2.1 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 13k | 1.0% | 51k | 3.8 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 13k | 1.0% | 82k | 6.4 | 0.4% |
| HEART 70S | 12k | 1.0% | 65k | 5.6 | 0.3% |
| HEAT | 12k | 1.0% | 28k | 2.4 | 0.1% |
| SMOOTH RELAX | 12k | 1.0% | 34k | 2.8 | 0.2% |
| TIMES RADIO | 12k | 1.0% | 71k | 6.0 | 0.4% |
| MAGIC SOUL | 11k | 1.0% | 114k | 10.6 | 0.6% |
| RADIO X CLASSIC ROCK | 10k | 1.0% | 81k | 8.3 | 0.4% |
| VIRGIN RADIO CHILLED | 10k | 1.0% | 26k | 2.6 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 1.0% | 26k | 2.6 | 0.1% |
| ABSOLUTE RADIO 00S | 9,000 | 1.0% | 35k | 4.0 | 0.2% |
| MELLOW MAGIC | 9,000 | 1.0% | 27k | 2.9 | 0.1% |
| SMOOTH CHILL | 9,000 | 1.0% | 28k | 3.1 | 0.1% |
| CAPITAL XTRA RELOADED | 8,000 | 1.0% | 11k | 1.3 | 0.1% |
| HITS RADIO PRIDE | 8,000 | 1.0% | 7,000 | 0.9 | 0.0% |
| SMOOTH COUNTRY | 8,000 | 1.0% | 42k | 5.2 | 0.2% |
| ABSOLUTE RADIO 10S | 5,000 | 0.0% | 17k | 3.3 | 0.1% |
| JAZZ FM | 5,000 | 0.0% | 23k | 4.8 | 0.1% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 11k | 2.5 | 0.1% |
| CAPITAL CHILL | 4,000 | 0.0% | 26k | 6.6 | 0.1% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 30k | 7.3 | 0.1% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 57k | 15.4 | 0.3% |
| VIRGIN RADIO 80S | 4,000 | 0.0% | 10k | 2.8 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 8,000 | 3.1 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within CAPITAL MID COUNTIES’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — CAPITAL MID COUNTIES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)