NATION RADIO YORKSHIRE
HYorkshire's Best Variety of Hits
Local / regional · RAJAR code 4243 · Half-yearly — 6-month rolling sample · Local
Previously: NATION RADIO YORKSHIRE (WAS NATION RADIO EAST YORKSHIRE)
Part of: NATION BROADCASTING GROUP
Headline figures · MAR 2026
TSA population 959k · unweighted sample 1,254
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — NATION RADIO YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — NATION RADIO YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — NATION RADIO YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 33k | 3.0% | 15.8 | 100.0% |
| ADULTS 15-24 | 5,000 | 4.0% | 11.0 | 14.5% |
| ADULTS 25-34 | 6,000 | 4.0% | 2.6 | 19.0% |
| ADULTS 35-44 | 10k | 7.0% | 21.7 | 29.4% |
| ADULTS 45-54 | 8,000 | 6.0% | 28.4 | 24.8% |
| ADULTS 55-64 | 4,000 | 2.0% | 2.3 | 10.7% |
| ADULTS 65-74 | — | — | — | — |
| ADULTS 75+ | 1,000 | 1.0% | 2.0 | 1.6% |
| ADULTS 15-34 | 11k | 4.0% | 6.2 | 33.5% |
| ADULTS 15-44 | 21k | 5.0% | 13.4 | 62.9% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 13k | 3.0% | 13.2 | 39.3% |
| MEN 15-24 | 1,000 | 2.0% | 0.6 | 4.1% |
| MEN 25-34 | 2,000 | 3.0% | 1.2 | 6.6% |
| MEN 35-44 | 5,000 | 7.0% | 30.3 | 15.5% |
| MEN 45-54 | 4,000 | 6.0% | 3.2 | 11.9% |
| MEN 55-64 | 0 | 0.0% | 1.0 | 1.2% |
| MEN 65-74 | — | — | — | — |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 20k | 4.0% | 17.5 | 60.7% |
| WOMEN 15-24 | 3,000 | 6.0% | 15.1 | 10.4% |
| WOMEN 25-34 | 4,000 | 6.0% | 3.3 | 12.4% |
| WOMEN 35-44 | 5,000 | 6.0% | 12.1 | 13.9% |
| WOMEN 45-54 | 4,000 | 6.0% | 51.6 | 12.9% |
| WOMEN 55-64 | 3,000 | 4.0% | 2.5 | 9.5% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | 1,000 | 1.0% | 2.0 | 1.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 17k | 4.0% | 19.6 | 52.3% |
| C2DE ADULTS | 16k | 3.0% | 11.6 | 47.7% |
| ABC1 MEN | 5,000 | 3.0% | 2.5 | 16.6% |
| ABC1 WOMEN | 12k | 5.0% | 27.5 | 35.7% |
| C2DE MEN | 7,000 | 3.0% | 21.1 | 22.7% |
| C2DE WOMEN | 8,000 | 3.0% | 3.1 | 25.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — NATION RADIO YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 Alex Duffy | 1.9% | 13k |
10.00-13.00 Griffo | 1.5% | 14k |
13.00-16.00 Matt Hutchinson | 3.3% | 20k |
16.00-19.00 Sean Goldsmith | 4.6% | 16k |
19.00-20.00 Roberto | 6.6% | 12k |
20.00-23.00 Roberto | 2.0% | 8,000 |
23.00-24.00 Tim Allen | 2.2% | 6,000 |
24.00-06.00 Tim Allen | 0.5% | 4,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 Greg Burns | 2.4% | 6,000 |
10.00-13.00 Alex & Emma | 2.6% | 7,000 |
13.00-18.00 Steve Power | 4.7% | 9,000 |
18.00-23.00 The House Party with Neil Greenslade | 6.9% | 9,000 |
23.00-24.00 Nation Nights | — | — |
24.00-06.00 Nation Nights | 3.3% | 6,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 Greg Burns | 4.8% | 12k |
10.00-13.00 Griffo | 5.0% | 13k |
13.00-18.00 Mark Collins | 5.6% | 18k |
18.00-23.00 Beat Surrender with Steve Power | 2.0% | 2,000 |
23.00-24.00 Tim Allen | — | — |
24.00-06.00 Nation Nights | 2.1% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — NATION RADIO YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 220k | 23.0% | 2.2m | 9.9 | 12.2% |
| CAPITAL YORKSHIRE | 199k | 21.0% | 1.2m | 6.2 | 6.9% |
| GREATEST HITS RADIO (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) | 116k | 12.0% | 1.4m | 11.8 | 7.7% |
| BBC RADIO 4 | 105k | 11.0% | 1.1m | 10.2 | 6.0% |
| BBC RADIO 1 | 101k | 11.0% | 603k | 6.0 | 3.4% |
| HITS RADIO (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (WAS VIKING FM) | 86k | 9.0% | 716k | 8.3 | 4.0% |
| BBC RADIO 5 LIVE | 79k | 8.0% | 880k | 11.1 | 4.9% |
| TALKSPORT | 70k | 7.0% | 444k | 6.3 | 2.5% |
| CLASSIC FM | 57k | 6.0% | 446k | 7.9 | 2.5% |
| ABSOLUTE RADIO | 41k | 4.0% | 148k | 3.6 | 0.8% |
| GOLD RADIO UK | 34k | 4.0% | 195k | 5.7 | 1.1% |
| HEART 80S | 33k | 3.0% | 94k | 2.8 | 0.5% |
| NATION RADIO YORKSHIRE this station | 33k | 3.0% | 521k | 15.8 | 2.9% |
| MAGIC | 31k | 3.0% | 232k | 7.4 | 1.3% |
| ABSOLUTE 80S | 30k | 3.0% | 209k | 6.9 | 1.2% |
| HEART DANCE | 30k | 3.0% | 92k | 3.1 | 0.5% |
| ABSOLUTE RADIO 00S | 29k | 3.0% | 234k | 8.0 | 1.3% |
| ABSOLUTE RADIO 90S | 29k | 3.0% | 266k | 9.2 | 1.5% |
| ABSOLUTE CLASSIC ROCK | 27k | 3.0% | 90k | 3.4 | 0.5% |
| HEART 90S | 27k | 3.0% | 66k | 2.4 | 0.4% |
| BBC RADIO 4 EXTRA | 26k | 3.0% | 203k | 7.9 | 1.1% |
| CAPITAL DANCE | 25k | 3.0% | 90k | 3.5 | 0.5% |
| CAPITAL XTRA (UK) | 24k | 3.0% | 69k | 2.9 | 0.4% |
| PLANET ROCK | 24k | 3.0% | 195k | 8.0 | 1.1% |
| KISS | 23k | 2.0% | 64k | 2.8 | 0.4% |
| BBC 6 MUSIC | 22k | 2.0% | 278k | 12.5 | 1.6% |
| KISSTORY | 21k | 2.0% | 66k | 3.1 | 0.4% |
| HITS RADIO PRIDE | 20k | 2.0% | 65k | 3.2 | 0.4% |
| VIRGIN RADIO | 18k | 2.0% | 56k | 3.2 | 0.3% |
| TIMES RADIO | 16k | 2.0% | 216k | 13.6 | 1.2% |
| HEART 70S | 15k | 2.0% | 67k | 4.4 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 14k | 1.0% | 46k | 3.3 | 0.3% |
| SMOOTH COUNTRY | 14k | 1.0% | 146k | 10.4 | 0.8% |
| BBC RADIO 3 | 13k | 1.0% | 25k | 1.9 | 0.1% |
| BBC WORLD SERVICE | 13k | 1.0% | 100k | 7.9 | 0.6% |
| BOOM RADIO | 13k | 1.0% | 351k | 26.5 | 2.0% |
| SMOOTH RELAX | 12k | 1.0% | 74k | 6.0 | 0.4% |
| BBC RADIO 1XTRA | 11k | 1.0% | 16k | 1.5 | 0.1% |
| GB NEWS RADIO | 10k | 1.0% | 66k | 6.8 | 0.4% |
| KISSTORY R&B | 10k | 1.0% | 20k | 1.9 | 0.1% |
| TALKSPORT2 | 10k | 1.0% | 12k | 1.2 | 0.1% |
| ABSOLUTE RADIO 10S | 9,000 | 1.0% | 30k | 3.3 | 0.2% |
| CAPITAL XTRA RELOADED | 9,000 | 1.0% | 25k | 2.7 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 8,000 | 1.0% | 59k | 7.0 | 0.3% |
| HEAT | 8,000 | 1.0% | 21k | 2.6 | 0.1% |
| HITS RADIO CHILLED | 8,000 | 1.0% | 5,000 | 0.7 | 0.0% |
| JAZZ FM | 8,000 | 1.0% | 14k | 1.9 | 0.1% |
| MELLOW MAGIC | 8,000 | 1.0% | 20k | 2.4 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| VIRGIN RADIO CHILLED | 7,000 | 1.0% | 6,000 | 0.8 | 0.0% |
| TALK (WAS TALKRADIO) | 6,000 | 1.0% | 75k | 12.0 | 0.4% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 1.0% | 16k | 2.6 | 0.1% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 5,000 | 1.1 | 0.0% |
| CAPITAL CHILL | 5,000 | 1.0% | 14k | 2.8 | 0.1% |
| SMOOTH CHILL | 5,000 | 1.0% | 12k | 2.3 | 0.1% |
| KERRANG! | 3,000 | 0.0% | 18k | 5.2 | 0.1% |
| KISS XTRA | 3,000 | 0.0% | 7,000 | 2.3 | 0.0% |
| MAGIC SOUL | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 5,000 | 1.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 13k | 6.5 | 0.1% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 5,000 | 2.7 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| NATION 80S | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within NATION RADIO YORKSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — NATION RADIO YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)