HITS RADIO (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (WAS VIKING FM)
HLocal / regional · RAJAR code 3373 · · Local
Headline figures · JUN 2026
TSA population 970k · unweighted sample 1,145
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.7% | 32k |
10.00-13.00 | 2.8% | 33k |
13.00-16.00 | 4.0% | 40k |
16.00-19.00 | 6.2% | 41k |
19.00-22.00 | 5.9% | 27k |
22.00-02.00 | 0.7% | 5,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.7% | 7,000 |
09.00-12.00 | 5.2% | 17k |
12.00-16.00 | 5.8% | 20k |
16.00-19.00 | 5.8% | 17k |
19.00-22.00 | 17.1% | 16k |
22.00-01.00 | 8.5% | 9,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.5% | 7,000 |
09.00-12.00 | 3.3% | 13k |
12.00-16.00 | 4.0% | 17k |
16.00-19.00 | 8.0% | 14k |
19.00-22.00 | 12.0% | 12k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (WAS VIKING FM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 92k | 9.0% | 8.1 | 100.0% |
| ADULTS 15-24 | 2,000 | 2.0% | 2.7 | 2.5% |
| ADULTS 25-34 | 17k | 12.0% | 1.9 | 18.7% |
| ADULTS 35-44 | 14k | 9.0% | 2.8 | 15.2% |
| ADULTS 45-54 | 28k | 21.0% | 7.6 | 30.1% |
| ADULTS 55-64 | 11k | 7.0% | 9.9 | 11.7% |
| ADULTS 65-74 | 11k | 7.0% | 24.9 | 12.3% |
| ADULTS 75+ | 9,000 | 9.0% | 8.0 | 9.6% |
| ADULTS 15-34 | 19k | 7.0% | 2.0 | 21.2% |
| ADULTS 15-44 | 33k | 8.0% | 2.4 | 36.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 36k | 8.0% | 6.5 | 39.6% |
| MEN 15-24 | — | 1.0% | 2.3 | 0.5% |
| MEN 25-34 | 4,000 | 6.0% | 0.7 | 4.7% |
| MEN 35-44 | 1,000 | 1.0% | 1.5 | 0.8% |
| MEN 45-54 | 14k | 22.0% | 9.2 | 15.7% |
| MEN 55-64 | 5,000 | 6.0% | 3.1 | 5.0% |
| MEN 65-74 | 7,000 | 8.0% | 5.8 | 8.0% |
| MEN 75+ | 5,000 | 14.0% | 9.3 | 4.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 56k | 11.0% | 9.2 | 60.4% |
| WOMEN 15-24 | 2,000 | 3.0% | 2.8 | 2.0% |
| WOMEN 25-34 | 13k | 18.0% | 2.4 | 14.1% |
| WOMEN 35-44 | 13k | 17.0% | 2.9 | 14.4% |
| WOMEN 45-54 | 13k | 20.0% | 5.9 | 14.4% |
| WOMEN 55-64 | 6,000 | 7.0% | 14.8 | 6.7% |
| WOMEN 65-74 | 4,000 | 5.0% | 61.1 | 4.2% |
| WOMEN 75+ | 4,000 | 7.0% | 6.6 | 4.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 39k | 9.0% | 6.9 | 42.5% |
| C2DE ADULTS | 53k | 10.0% | 9.0 | 57.5% |
| ABC1 MEN | 15k | 8.0% | 5.4 | 16.7% |
| ABC1 WOMEN | 24k | 10.0% | 7.8 | 25.8% |
| C2DE MEN | 21k | 7.0% | 7.3 | 22.8% |
| C2DE WOMEN | 32k | 12.0% | 10.2 | 34.6% |
Source: RAJAR — HITS RADIO (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (WAS VIKING FM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 895k | 92.0% | 18.8m | 21.0 | 100.0% |
| ANY COMMER CIAL | 755k | 78.0% | 12.4m | 16.4 | 66.0% |
| ANY BBC | 493k | 51.0% | 6.2m | 12.5 | 32.9% |
| BBC RADIO 2 | 221k | 23.0% | 2.4m | 11.0 | 13.0% |
| CAPITAL YORK SHIRE | 195k | 20.0% | 1.3m | 6.5 | 6.8% |
| HEART NET WORK (UK) | 160k | 16.0% | 773k | 4.8 | 4.1% |
| GREAT- EST HITS (EAST YORKS& NORTH LINCS) | 129k | 13.0% | 1.5m | 11.6 | 7.9% |
| OTHER NATION AL COMMER CIAL | 122k | 13.0% | 524k | 4.3 | 2.8% |
| * BBC RADIO HUMBER SIDE | 116k | 12.0% | 673k | 5.8 | 3.6% |
| OTHER LOCAL COMM. | 108k | 11.0% | 784k | 7.2 | 4.2% |
| BBC RADIO 4 | 100k | 10.0% | 952k | 9.5 | 5.1% |
| HITS RADIO (EAST YORKS & NORTH LINCS) | 92k | 9.0% | 748k | 8.1 | 4.0% |
| BBC RADIO 1 | 84k | 9.0% | 405k | 4.8 | 2.2% |
| BBC RADIO 5 LIVE | 81k | 8.0% | 873k | 10.8 | 4.6% |
| OTHER STATION | 73k | 8.0% | 203k | 2.8 | 1.1% |
| CLASSIC FM | 72k | 7.0% | 596k | 8.2 | 3.2% |
| SMOOTH RADIO NET WORK (UK) | 64k | 7.0% | 452k | 7.0 | 2.4% |
| TALK SPORT | 63k | 6.0% | 351k | 5.6 | 1.9% |
| ABSO LUTE RADIO | 51k | 5.0% | 326k | 6.4 | 1.7% |
| ABSO LUTE 80S | 42k | 4.0% | 267k | 6.4 | 1.4% |
| RADIO X NET WORK (UK) | 39k | 4.0% | 363k | 9.4 | 1.9% |
| MAGIC | 38k | 4.0% | 176k | 4.7 | 0.9% |
| HEART 80S | 38k | 4.0% | 196k | 5.2 | 1.0% |
| NATION RADIO YORK SHIRE | 36k | 4.0% | 426k | 11.7 | 2.3% |
| ABSO LUTE RADIO 90S | 36k | 4.0% | 184k | 5.1 | 1.0% |
| ABSO LUTE RADIO 00S | 36k | 4.0% | 290k | 8.0 | 1.5% |
| ABSO LUTE CLASSIC ROCK | 36k | 4.0% | 88k | 2.5 | 0.5% |
| LBC BRAND (UK) | 33k | 3.0% | 251k | 7.6 | 1.3% |
| KISS TORY | 33k | 3.0% | 109k | 3.3 | 0.6% |
| OTHER BBC LOCAL | 32k | 3.0% | 76k | 2.4 | 0.4% |
| KISS | 30k | 3.0% | 94k | 3.2 | 0.5% |
| GOLD RADIO UK | 29k | 3.0% | 150k | 5.2 | 0.8% |
| PLANET ROCK | 29k | 3.0% | 188k | 6.4 | 1.0% |
| CAPITAL XTRA (UK) | 27k | 3.0% | 95k | 3.5 | 0.5% |
| CAPITAL DANCE | 25k | 3.0% | 141k | 5.7 | 0.8% |
| BBC RADIO 3 | 24k | 2.0% | 120k | 5.0 | 0.6% |
| HEART DANCE | 24k | 3.0% | 54k | 2.2 | 0.3% |
| ABSO LUTE RADIO COUN TRY | 23k | 2.0% | 396k | 17.2 | 2.1% |
| HEART 90S | 22k | 2.0% | 82k | 3.7 | 0.4% |
| BBC RADIO 4 EXTRA | 21k | 2.0% | 207k | 9.7 | 1.1% |
| BBC 6 MUSIC | 21k | 2.0% | 193k | 9.0 | 1.0% |
| HEART 70S | 21k | 2.0% | 75k | 3.6 | 0.4% |
| VIRGIN RADIO | 17k | 2.0% | 85k | 5.1 | 0.5% |
| BOOM RADIO | 16k | 2.0% | 428k | 26.8 | 2.3% |
| SMOOTH COUN TRY | 16k | 2.0% | 117k | 7.2 | 0.6% |
| HITS RADIO PRIDE | 15k | 2.0% | 43k | 2.8 | 0.2% |
| TIMES RADIO | 14k | 1.0% | 241k | 16.7 | 1.3% |
| BBC WORLD SERVICE | 13k | 1.0% | 106k | 8.2 | 0.6% |
| TALK SPORT2 | 11k | 1.0% | 17k | 1.5 | 0.1% |
| VIRGIN RADIO 80S | 11k | 1.0% | 8,000 | 0.7 | — |
| HITS RADIO CHILLED | 10k | 1.0% | 9,000 | 0.9 | — |
| BBC RADIO 5 SPORTS EXTRA | 9,000 | 1.0% | 31k | 3.5 | 0.2% |
| HEAT | 9,000 | 1.0% | 45k | 5.2 | 0.2% |
| MELLOW MAGIC | 9,000 | 1.0% | 18k | 2.0 | 0.1% |
| TALK | 9,000 | 1.0% | 103k | 11.5 | 0.5% |
| CAPITAL XTRA RELOAD ED | 8,000 | 1.0% | 9,000 | 1.2 | — |
| GB NEWS RADIO | 8,000 | 1.0% | 68k | 8.4 | 0.4% |
| VIRGIN RADIO CHILLED | 8,000 | 1.0% | 7,000 | 0.9 | — |
| BBC RADIO 1XTRA | 7,000 | 1.0% | 9,000 | 1.3 | 0.1% |
| JAZZ FM | 7,000 | 1.0% | 14k | 2.2 | 0.1% |
| KISS XTRA | 7,000 | 1.0% | 36k | 4.9 | 0.2% |
| KISS TORY R&B | 7,000 | 1.0% | 13k | 1.8 | 0.1% |
| KER RANG! | 6,000 | 1.0% | 115k | 20.8 | 0.6% |
| SMOOTH RELAX | 6,000 | 1.0% | 16k | 2.5 | 0.1% |
| VIRGIN RADIO LE- GENDS | 6,000 | 1.0% | 18k | 3.0 | 0.1% |
| ABSO LUTE RADIO 70S | 5,000 | — | 9,000 | 1.9 | — |
| ABSO LUTE RADIO 10S | 5,000 | 1.0% | 5,000 | 1.0 | — |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 9,000 | 1.6 | — |
| CAPITAL CHILL | 4,000 | — | 9,000 | 2.5 | — |
| SMOOTH CHILL | 4,000 | — | 11k | 2.5 | 0.1% |
| MAGIC SOUL | 3,000 | — | 2,000 | 0.6 | — |
| NATION 80S | 3,000 | — | 3,000 | 1.2 | — |
| BBC ASIAN NET WORK | 2,000 | — | 41k | 23.0 | 0.2% |
| COUN TRY LINE RADIO | 1,000 | — | 9,000 | 9.3 | — |
| MAGIC CLASSIC AL | 1,000 | — | 4,000 | 3.3 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (WAS VIKING FM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (WAS VIKING FM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (WAS VIKING FM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (WAS VIKING FM) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)