RAJAR Dashboard

3FM

Y

Local / regional · RAJAR code 41653 · Yearly — 12-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
25k
2,800 vs prev. quarter
% reach
34.0%
4.0% vs prev. quarter
Total hours
193k
26k vs prev. quarter
Average hours
7.9
0.2 vs prev. quarter
Market share
13.6%
1.7% vs prev. quarter

TSA population 71k · unweighted sample 576

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — 3FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — 3FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — 3FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+25k34.0%7.9100.0%
ADULTS 15-243,90049.0%3.515.9%
ADULTS 25-343,00031.0%7.812.0%
ADULTS 35-444,40043.0%5.517.8%
ADULTS 45-544,80039.0%7.519.7%
ADULTS 55-644,00032.0%13.016.3%
ADULTS 65-743,30032.0%8.013.3%
ADULTS 75+1,20015.0%14.95.0%
ADULTS 15-346,90039.0%5.428.0%
ADULTS 15-4411k41.0%5.445.8%
MenReach% reachAvg hrs% of audience
ALL MEN 15+13k35.0%7.850.8%
MEN 15-242,10050.0%3.78.4%
MEN 25-341,60033.0%8.16.6%
MEN 35-441,70033.0%5.16.7%
MEN 45-543,00049.0%7.112.3%
MEN 55-641,60025.0%14.66.4%
MEN 65-741,90034.0%10.87.9%
MEN 75+60019.0%3.72.5%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+12k34.0%8.049.2%
WOMEN 15-241,80047.0%3.37.5%
WOMEN 25-341,30029.0%7.55.4%
WOMEN 35-442,70054.0%5.811.1%
WOMEN 45-541,80029.0%8.17.4%
WOMEN 55-642,40038.0%11.99.8%
WOMEN 65-741,30029.0%3.95.4%
WOMEN 75+60012.0%26.22.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS18k33.0%7.574.5%
C2DE ADULTS6,20041.0%8.925.5%
ABC1 MEN8,00029.0%7.832.6%
ABC1 WOMEN10k36.0%7.341.9%
C2DE MEN4,50054.0%7.718.2%
C2DE WOMEN1,80026.0%11.97.2%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — 3FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
14.1%21k
06.00-12.00
15.8%17k
06.00-18.00
15.3%20k
06.30-10.00
15.0%15k
10.00-13.00
16.4%12k
12.00-18.00
14.8%14k
13.00-14.00
17.5%8,600
14.00-18.00
14.0%12k
18.00-19.00
9.9%4,200
18.00-24.00
8.4%5,500
19.00-22.00
8.5%3,700
22.00-01.00
6.1%1,000
01.00-05.00
4.0%800
05.00-06.30
12.2%2,500
SaturdayShareReach
06.00-08.00
5.6%1,200
08.00-12.00
12.1%6,100
12.00-16.00
10.4%5,500
16.00-19.00
8.5%1,800
19.00-02.00
8.1%1,500
02.00-06.00
6.1%300
SundayShareReach
06.00-08.00
7.9%1,200
08.00-10.00
12.8%4,000
10.00-15.00
17.4%7,200
15.00-19.00
10.1%2,600
19.00-22.00
11.5%800
22.00-01.00
4.3%300

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — 3FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
MANX RADIO 27k38.0%282k10.419.8%
3FM this station25k34.0%193k7.913.6%
BBC RADIO 2 20k28.0%196k9.813.7%
BBC RADIO 4 14k19.0%171k12.412.0%
BBC RADIO 1 13k18.0%82k6.35.8%
CLASSIC FM 7,00010.0%79k11.45.6%
BBC RADIO 5 LIVE 5,8008.0%29k5.02.1%
BBC RADIO 3 3,4005.0%14k4.11.0%
BBC 6 MUSIC 2,8004.0%35k12.62.4%
BBC RADIO 4 EXTRA 2,5003.0%26k10.61.8%
BBC WORLD SERVICE 2,4003.0%11k4.50.7%
GREATEST HITS RADIO 1,7002.0%23k13.11.6%
TALKSPORT 1,5002.0%12k8.10.8%
GOLD RADIO UK 8001.0%6,7008.80.5%
BOOM RADIO 7001.0%16k21.71.1%
CAPITAL DANCE 7001.0%1,3001.90.1%
GB NEWS RADIO 7001.0%3,6004.90.3%
ABSOLUTE 80S 6001.0%9,10016.30.6%
ABSOLUTE RADIO 6001.0%3,5005.50.2%
HEART DANCE 6001.0%1,2002.00.1%
SMOOTH RELAX 6001.0%18k30.91.2%
BBC ASIAN NETWORK UK 5001.0%7,30014.50.5%
BBC RADIO 5 SPORTS EXTRA 5001.0%1,6003.00.1%
CAPITAL XTRA (UK) 5001.0%1000.30.0%
HITS RADIO 5001.0%3,5007.70.2%
MAGIC 5001.0%4,8008.90.3%
HEAT 4001.0%2000.50.0%
PLANET ROCK 4001.0%3,3008.70.2%
VIRGIN RADIO 80S 4000.0%1,4003.90.1%
ABSOLUTE RADIO 90S 3000.0%2,5007.80.2%
BBC RADIO 1XTRA 3000.0%1,0003.30.1%
HEART 70S 3000.0%3,1009.80.2%
SMOOTH COUNTRY 3000.0%2000.90.0%
TALK (WAS TALKRADIO) 3000.0%2,8008.30.2%
ABSOLUTE RADIO COUNTRY 2000.0%3001.80.0%
HEART 80S 2000.0%1,0004.80.1%
HEART 90S 2000.0%6004.00.0%
KERRANG! 2000.0%9005.80.1%
KISS 2000.0%2001.00.0%
KISSTORY 2000.0%2001.00.0%
MAGIC SOUL 2000.0%8003.10.1%
MELLOW MAGIC 2000.0%3,60016.80.2%
TALKSPORT2 2000.0%8004.30.1%
TIMES RADIO 2000.0%4001.80.0%
VIRGIN RADIO 2000.0%1000.30.0%
ABSOLUTE RADIO 70S 1000.0%1000.80.0%
ABSOLUTE CLASSIC ROCK
ABSOLUTE RADIO 00S
ABSOLUTE RADIO 10S
BLOOMBERG RADIO
CAPITAL CHILL
CAPITAL XTRA RELOADED
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO)
HITS RADIO CHILLED
HITS RADIO PRIDE
JAZZ FM
KISSTORY R&B
KISS XTRA
MAGIC CLASSICAL
NATION 80S
RADIO X CLASSIC ROCK
SMOOTH CHILL
VIRGIN RADIO CHILLED
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)

Weekly reach, hours and share for every station RAJAR reports within 3FM’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — 3FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)