BAUER (SOUTH WEST SCOTLAND) (EXC PARTNERS)
YGroupAggregate / network · RAJAR code 3653 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 395k · unweighted sample 1,414
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (SOUTH WEST SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (SOUTH WEST SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (SOUTH WEST SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 86k | 22.0% | 13.1 | 100.0% |
| ADULTS 15-24 | 9,000 | 19.0% | 12.7 | 10.0% |
| ADULTS 25-34 | 7,000 | 15.0% | 10.0 | 8.6% |
| ADULTS 35-44 | 12k | 23.0% | 8.7 | 14.1% |
| ADULTS 45-54 | 17k | 30.0% | 16.9 | 19.2% |
| ADULTS 55-64 | 17k | 23.0% | 21.0 | 20.0% |
| ADULTS 65-74 | 16k | 22.0% | 8.3 | 18.4% |
| ADULTS 75+ | 8,000 | 19.0% | 7.5 | 9.7% |
| ADULTS 15-34 | 16k | 17.0% | 11.4 | 18.7% |
| ADULTS 15-44 | 28k | 19.0% | 10.3 | 32.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 37k | 20.0% | 14.0 | 43.4% |
| MEN 15-24 | 3,000 | 10.0% | 22.0 | 2.9% |
| MEN 25-34 | 5,000 | 20.0% | 12.1 | 5.7% |
| MEN 35-44 | 5,000 | 21.0% | 8.5 | 6.1% |
| MEN 45-54 | 7,000 | 28.0% | 23.9 | 8.4% |
| MEN 55-64 | 7,000 | 19.0% | 16.9 | 8.0% |
| MEN 65-74 | 6,000 | 18.0% | 8.1 | 6.9% |
| MEN 75+ | 5,000 | 21.0% | 6.0 | 5.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 49k | 24.0% | 12.3 | 56.6% |
| WOMEN 15-24 | 6,000 | 28.0% | 8.8 | 7.1% |
| WOMEN 25-34 | 3,000 | 10.0% | 5.9 | 2.9% |
| WOMEN 35-44 | 7,000 | 25.0% | 8.8 | 8.0% |
| WOMEN 45-54 | 9,000 | 32.0% | 11.4 | 10.8% |
| WOMEN 55-64 | 10k | 27.0% | 23.8 | 12.0% |
| WOMEN 65-74 | 10k | 24.0% | 8.5 | 11.5% |
| WOMEN 75+ | 4,000 | 17.0% | 9.4 | 4.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 39k | 21.0% | 9.1 | 45.6% |
| C2DE ADULTS | 47k | 22.0% | 16.3 | 54.4% |
| ABC1 MEN | 17k | 21.0% | 8.0 | 19.7% |
| ABC1 WOMEN | 22k | 21.0% | 10.0 | 25.9% |
| C2DE MEN | 20k | 19.0% | 19.1 | 23.7% |
| C2DE WOMEN | 26k | 26.0% | 14.2 | 30.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (SOUTH WEST SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 16.7% | 79k |
06.00-09.00 | 16.9% | 45k |
06.00-12.00 | 18.5% | 66k |
06.00-18.00 | 17.6% | 76k |
06.00-24.00 | 17.1% | 79k |
09.00-12.00 | 19.6% | 56k |
12.00-15.00 | 17.0% | 48k |
15.00-18.00 | 16.1% | 43k |
18.00-21.00 | 14.6% | 25k |
21.00-24.00 | 12.8% | 10k |
24.00-06.00 | 8.7% | 7,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 14.9% | 17k |
06.00-12.00 | 20.8% | 33k |
06.00-18.00 | 19.9% | 40k |
06.00-24.00 | 18.9% | 42k |
06.00-06.00 | 18.6% | 43k |
09.00-12.00 | 23.9% | 27k |
12.00-15.00 | 21.6% | 27k |
15.00-18.00 | 15.6% | 17k |
18.00-21.00 | 11.4% | 8,000 |
21.00-24.00 | 17.2% | 5,000 |
24.00-06.00 | 9.0% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 11.6% | 10k |
06.00-12.00 | 13.6% | 20k |
06.00-18.00 | 13.6% | 29k |
06.00-24.00 | 14.0% | 31k |
06.00-06.00 | 14.1% | 32k |
09.00-12.00 | 14.5% | 15k |
12.00-15.00 | 15.1% | 16k |
15.00-18.00 | 11.7% | 14k |
18.00-21.00 | 12.4% | 8,000 |
21.00-24.00 | 23.0% | 6,000 |
24.00-06.00 | 15.9% | 5,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (SOUTH WEST SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 93k | 24.0% | 828k | 8.9 | 12.3% |
| GREATEST HITS RADIO | 70k | 18.0% | 957k | 13.7 | 14.2% |
| BBC RADIO 1 | 46k | 12.0% | 431k | 9.4 | 6.4% |
| BBC RADIO 4 | 39k | 10.0% | 367k | 9.5 | 5.4% |
| BBC RADIO 5 LIVE | 28k | 7.0% | 232k | 8.4 | 3.4% |
| HITS RADIO | 27k | 7.0% | 130k | 4.8 | 1.9% |
| CLASSIC FM | 23k | 6.0% | 113k | 4.9 | 1.7% |
| ABSOLUTE 80S | 19k | 5.0% | 165k | 8.9 | 2.4% |
| ABSOLUTE RADIO | 15k | 4.0% | 51k | 3.5 | 0.8% |
| BBC RADIO 4 EXTRA | 14k | 3.0% | 98k | 7.1 | 1.5% |
| TALKSPORT | 14k | 4.0% | 106k | 7.3 | 1.6% |
| BBC 6 MUSIC | 13k | 3.0% | 137k | 10.2 | 2.0% |
| VIRGIN RADIO | 13k | 3.0% | 62k | 4.6 | 0.9% |
| ABSOLUTE RADIO COUNTRY | 12k | 3.0% | 29k | 2.4 | 0.4% |
| GOLD RADIO UK | 12k | 3.0% | 85k | 6.9 | 1.3% |
| HEART 80S | 10k | 2.0% | 73k | 7.4 | 1.1% |
| MAGIC | 10k | 3.0% | 37k | 3.7 | 0.6% |
| ABSOLUTE CLASSIC ROCK | 7,000 | 2.0% | 19k | 2.7 | 0.3% |
| CAPITAL DANCE | 7,000 | 2.0% | 32k | 4.3 | 0.5% |
| JAZZ FM | 7,000 | 2.0% | 32k | 4.2 | 0.5% |
| PLANET ROCK | 7,000 | 2.0% | 125k | 17.3 | 1.9% |
| ABSOLUTE RADIO 90S | 6,000 | 1.0% | 14k | 2.4 | 0.2% |
| BBC RADIO 3 | 6,000 | 2.0% | 80k | 12.3 | 1.2% |
| BBC RADIO 5 SPORTS EXTRA | 6,000 | 2.0% | 18k | 3.1 | 0.3% |
| HEART DANCE | 6,000 | 1.0% | 28k | 4.8 | 0.4% |
| KERRANG! | 6,000 | 1.0% | 26k | 4.7 | 0.4% |
| BOOM RADIO | 5,000 | 1.0% | 88k | 17.2 | 1.3% |
| HEART 90S | 5,000 | 1.0% | 17k | 3.0 | 0.2% |
| VIRGIN RADIO CHILLED | 5,000 | 1.0% | 15k | 3.0 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 10k | 1.9 | 0.1% |
| ABSOLUTE RADIO 00S | 4,000 | 1.0% | 10k | 2.3 | 0.1% |
| CAPITAL XTRA (UK) | 4,000 | 1.0% | 21k | 5.5 | 0.3% |
| KISS | 4,000 | 1.0% | 5,000 | 1.3 | 0.1% |
| KISSTORY | 4,000 | 1.0% | 23k | 5.1 | 0.3% |
| MAGIC SOUL | 4,000 | 1.0% | 11k | 2.5 | 0.2% |
| BBC WORLD SERVICE | 3,000 | 1.0% | 7,000 | 2.3 | 0.1% |
| MAGIC CLASSICAL | 3,000 | 1.0% | 26k | 10.1 | 0.4% |
| TALK (WAS TALKRADIO) | 3,000 | 1.0% | 9,000 | 3.5 | 0.1% |
| TALKSPORT2 | 3,000 | 1.0% | 2,000 | 0.8 | 0.0% |
| TIMES RADIO | 3,000 | 1.0% | 16k | 4.8 | 0.2% |
| VIRGIN RADIO 80S | 3,000 | 1.0% | 8,000 | 2.8 | 0.1% |
| ABSOLUTE RADIO 10S | 2,000 | 1.0% | 3,000 | 1.5 | 0.0% |
| GB NEWS RADIO | 2,000 | 0.0% | 8,000 | 4.8 | 0.1% |
| HEART 70S | 2,000 | 1.0% | 4,000 | 1.5 | 0.1% |
| HEAT | 2,000 | 1.0% | 13k | 6.0 | 0.2% |
| MELLOW MAGIC | 2,000 | 0.0% | 14k | 7.1 | 0.2% |
| NATION 80S | 2,000 | 0.0% | 23k | 13.8 | 0.3% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 1,000 | 1.1 | 0.0% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 8,000 | 6.0 | 0.1% |
| BBC RADIO 1XTRA | 1,000 | 0.0% | 3,000 | 2.2 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 7,000 | 12.5 | 0.1% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 2,000 | 1.9 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 5,000 | 3.4 | 0.1% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 2,000 | 1.2 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 2,000 | 1.4 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 1,000 | 1.3 | 0.0% |
| SMOOTH CHILL | 1,000 | 0.0% | 1,000 | 1.4 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 3,000 | 2.2 | 0.0% |
| SMOOTH RELAX | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH WEST SCOTLAND) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (SOUTH WEST SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)