GREATEST HITS RADIO (DORSET WEST)
YLocal / regional · RAJAR code 3645 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 203k · unweighted sample 669
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — GREATEST HITS RADIO (DORSET WEST) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — GREATEST HITS RADIO (DORSET WEST) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — GREATEST HITS RADIO (DORSET WEST) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 45k | 22.0% | 16.6 | 100.0% |
| ADULTS 15-24 | 5,200 | 24.0% | 34.2 | 11.6% |
| ADULTS 25-34 | 100 | 0.0% | 0.8 | 0.2% |
| ADULTS 35-44 | 3,700 | 11.0% | 14.8 | 8.2% |
| ADULTS 45-54 | 7,500 | 27.0% | 9.3 | 16.7% |
| ADULTS 55-64 | 12k | 32.0% | 15.7 | 26.8% |
| ADULTS 65-74 | 14k | 35.0% | 15.3 | 30.0% |
| ADULTS 75+ | 2,900 | 11.0% | 16.1 | 6.4% |
| ADULTS 15-34 | 5,300 | 13.0% | 33.6 | 11.8% |
| ADULTS 15-44 | 9,000 | 12.0% | 25.9 | 20.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 22k | 22.0% | 18.7 | 49.2% |
| MEN 15-24 | 5,200 | 41.0% | 34.2 | 11.6% |
| MEN 25-34 | — | — | — | — |
| MEN 35-44 | 1,700 | 10.0% | 5.2 | 3.8% |
| MEN 45-54 | 1,700 | 14.0% | 6.8 | 3.8% |
| MEN 55-64 | 6,400 | 37.0% | 15.4 | 14.3% |
| MEN 65-74 | 5,500 | 33.0% | 17.6 | 12.3% |
| MEN 75+ | 1,500 | 12.0% | 12.0 | 3.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 23k | 22.0% | 14.5 | 50.8% |
| WOMEN 15-24 | — | — | — | — |
| WOMEN 25-34 | 100 | 1.0% | 0.8 | 0.2% |
| WOMEN 35-44 | 2,000 | 13.0% | 23.0 | 4.4% |
| WOMEN 45-54 | 5,800 | 36.0% | 10.0 | 12.9% |
| WOMEN 55-64 | 5,600 | 27.0% | 16.0 | 12.5% |
| WOMEN 65-74 | 7,900 | 37.0% | 13.7 | 17.7% |
| WOMEN 75+ | 1,400 | 10.0% | 20.7 | 3.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 26k | 21.0% | 11.8 | 57.6% |
| C2DE ADULTS | 19k | 24.0% | 23.0 | 42.4% |
| ABC1 MEN | 12k | 22.0% | 13.5 | 27.2% |
| ABC1 WOMEN | 14k | 21.0% | 10.3 | 30.4% |
| C2DE MEN | 9,900 | 24.0% | 25.2 | 22.0% |
| C2DE WOMEN | 9,200 | 23.0% | 20.8 | 20.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — GREATEST HITS RADIO (DORSET WEST) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 12.5% | 26k |
10.00-13.00 | 21.0% | 31k |
10.30-11.00 | 22.3% | 25k |
13.00-16.00 | 19.8% | 28k |
16.00-19.00 | 17.4% | 24k |
19.00-22.00 | 21.9% | 12k |
22.00-01.00 | 7.3% | 2,600 |
01.00-06.00 | 9.3% | 2,600 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 11.4% | 7,000 |
09.00-13.00 | 18.9% | 16k |
13.00-17.00 | 21.6% | 11k |
17.00-19.00 | 19.6% | 7,300 |
19.00-22.00 | 5.7% | 2,300 |
22.00-01.00 | 0.2% | 100 |
01.00-06.00 | 11.0% | 1,200 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 6.4% | 3,600 |
09.00-13.00 | 11.1% | 9,300 |
13.00-16.00 | 11.2% | 7,300 |
16.00-19.00 | 7.6% | 6,500 |
19.00-22.00 | 11.2% | 4,700 |
22.00-01.00 | 5.5% | 800 |
01.00-06.00 | 4.5% | 1,100 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — GREATEST HITS RADIO (DORSET WEST) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 70k | 34.0% | 665k | 9.5 | 14.5% |
| BBC RADIO 4 | 60k | 30.0% | 755k | 12.6 | 16.5% |
| GREATEST HITS RADIO (DORSET WEST) this station | 45k | 22.0% | 744k | 16.6 | 16.2% |
| BBC RADIO 1 | 28k | 14.0% | 173k | 6.1 | 3.8% |
| CLASSIC FM | 22k | 11.0% | 149k | 6.7 | 3.2% |
| BBC RADIO 5 LIVE | 22k | 11.0% | 138k | 6.3 | 3.0% |
| BBC 6 MUSIC | 14k | 7.0% | 105k | 7.6 | 2.3% |
| ABSOLUTE RADIO | 11k | 6.0% | 98k | 8.7 | 2.1% |
| TALKSPORT | 10k | 5.0% | 49k | 4.7 | 1.1% |
| BBC RADIO 3 | 9,800 | 5.0% | 73k | 7.5 | 1.6% |
| BBC RADIO 4 EXTRA | 9,400 | 5.0% | 48k | 5.1 | 1.0% |
| BBC WORLD SERVICE | 6,800 | 3.0% | 38k | 5.6 | 0.8% |
| PLANET ROCK | 6,700 | 3.0% | 19k | 2.8 | 0.4% |
| KISS | 5,900 | 3.0% | 31k | 5.2 | 0.7% |
| TIMES RADIO | 5,400 | 3.0% | 28k | 5.0 | 0.6% |
| CAPITAL DANCE | 5,000 | 2.0% | 20k | 3.9 | 0.4% |
| KERRANG! | 5,000 | 2.0% | 22k | 4.4 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 4,400 | 2.0% | 9,200 | 2.1 | 0.2% |
| BOOM RADIO | 4,300 | 2.0% | 126k | 29.3 | 2.7% |
| HITS RADIO | 3,700 | 2.0% | 12k | 3.1 | 0.3% |
| SMOOTH RELAX | 3,600 | 2.0% | 24k | 6.6 | 0.5% |
| GOLD RADIO UK | 3,500 | 2.0% | 12k | 3.3 | 0.3% |
| ABSOLUTE RADIO 90S | 3,400 | 2.0% | 4,100 | 1.2 | 0.1% |
| HEART DANCE | 3,300 | 2.0% | 11k | 3.2 | 0.2% |
| MAGIC | 3,300 | 2.0% | 12k | 3.5 | 0.3% |
| ABSOLUTE 80S | 2,600 | 1.0% | 8,100 | 3.1 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 2,600 | 1.0% | 2,600 | 1.0 | 0.1% |
| HEART 80S | 2,500 | 1.0% | 5,400 | 2.1 | 0.1% |
| HEAT | 2,500 | 1.0% | 11k | 4.5 | 0.2% |
| TALKSPORT2 | 2,500 | 1.0% | 4,100 | 1.7 | 0.1% |
| KISSTORY | 2,300 | 1.0% | 7,100 | 3.1 | 0.2% |
| MELLOW MAGIC | 2,200 | 1.0% | 11k | 5.1 | 0.2% |
| KISSTORY R&B | 2,100 | 1.0% | 1,600 | 0.8 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 2,000 | 1.0% | 18k | 8.8 | 0.4% |
| VIRGIN RADIO | 1,900 | 1.0% | 9,500 | 5.0 | 0.2% |
| HEART 90S | 1,800 | 1.0% | 5,200 | 2.9 | 0.1% |
| RADIO X CLASSIC ROCK | 1,600 | 1.0% | 5,000 | 3.2 | 0.1% |
| TALK (WAS TALKRADIO) | 1,600 | 1.0% | 8,100 | 5.2 | 0.2% |
| MAGIC CLASSICAL | 1,500 | 1.0% | 15k | 10.2 | 0.3% |
| ABSOLUTE RADIO 00S | 1,400 | 1.0% | 12k | 9.0 | 0.3% |
| GB NEWS RADIO | 1,400 | 1.0% | 4,300 | 3.1 | 0.1% |
| KISS XTRA | 1,300 | 1.0% | 300 | 0.3 | 0.0% |
| HEART 70S | 1,200 | 1.0% | 2,300 | 2.0 | 0.0% |
| SMOOTH CHILL | 1,100 | 1.0% | 1,100 | 1.1 | 0.0% |
| MAGIC SOUL | 800 | 0.0% | 23k | 29.6 | 0.5% |
| ABSOLUTE RADIO 10S | 700 | 0.0% | 400 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 600 | 0.0% | 400 | 0.7 | 0.0% |
| JAZZ FM | 600 | 0.0% | 600 | 1.0 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 600 | 0.0% | 300 | 0.5 | 0.0% |
| BBC ASIAN NETWORK UK | 500 | 0.0% | 4,200 | 7.8 | 0.1% |
| VIRGIN RADIO 80S | 500 | 0.0% | 400 | 0.8 | 0.0% |
| CAPITAL XTRA (UK) | 400 | 0.0% | 1,100 | 2.5 | 0.0% |
| VIRGIN RADIO CHILLED | 300 | 0.0% | 200 | 0.5 | 0.0% |
| ABSOLUTE RADIO 70S | 200 | 0.0% | 200 | 1.0 | 0.0% |
| SMOOTH COUNTRY | 200 | 0.0% | 1,100 | 5.5 | 0.0% |
| HITS RADIO CHILLED | 100 | 0.0% | 100 | 0.8 | 0.0% |
| NATION 80S | 100 | 0.0% | 0 | 0.8 | 0.0% |
| BBC RADIO 1XTRA | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
| CAPITAL XTRA RELOADED | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within GREATEST HITS RADIO (DORSET WEST)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — GREATEST HITS RADIO (DORSET WEST) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)