RAJAR Dashboard

ISLAND FM

Y

Guernsey's favourite music

Local / regional · RAJAR code 3231 · Yearly — 12-month rolling sample · Local

Previously: ISLAND FM 104.7

Part of: TINDLE RADIO GROUP

Headline figures · MAR 2026

Weekly reach
26k
1,200 vs prev. quarter
% reach
46.0%
2.0% vs prev. quarter
Total hours
306k
19k vs prev. quarter
Average hours
11.6
1.2 vs prev. quarter
Market share
30.1%
2.2% vs prev. quarter

TSA population 58k · unweighted sample 572

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — ISLAND FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — ISLAND FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — ISLAND FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+26k46.0%11.6100.0%
ADULTS 15-243,30049.0%7.412.4%
ADULTS 25-343,40039.0%3.713.0%
ADULTS 35-444,30050.0%12.916.4%
ADULTS 45-545,30055.0%16.220.0%
ADULTS 55-645,20052.0%9.519.5%
ADULTS 65-743,80042.0%17.414.4%
ADULTS 75+1,20022.0%10.84.4%
ADULTS 15-346,70043.0%5.525.3%
ADULTS 15-4411k46.0%8.441.7%
MenReach% reachAvg hrs% of audience
ALL MEN 15+14k47.0%11.851.0%
MEN 15-242,20065.0%7.48.2%
MEN 25-341,60035.0%2.26.2%
MEN 35-442,20048.0%13.38.3%
MEN 45-542,70057.0%17.810.1%
MEN 55-642,60054.0%12.210.0%
MEN 65-741,50031.0%18.35.6%
MEN 75+70037.0%6.52.6%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+13k45.0%11.349.0%
WOMEN 15-241,10034.0%7.24.2%
WOMEN 25-341,80042.0%5.16.7%
WOMEN 35-442,10052.0%12.48.0%
WOMEN 45-542,60054.0%14.710.0%
WOMEN 55-642,50049.0%6.79.5%
WOMEN 65-742,30056.0%16.88.8%
WOMEN 75+50014.0%17.31.8%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS17k39.0%8.062.3%
C2DE ADULTS10k62.0%17.537.7%
ABC1 MEN7,60040.0%7.628.7%
ABC1 WOMEN8,90039.0%8.333.6%
C2DE MEN5,90060.0%17.322.3%
C2DE WOMEN4,10067.0%17.715.4%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — ISLAND FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
James Bentley
32.3%18k
06.00-06.00
Guernsey's Favourite Music
29.9%25k
06.00-12.00
James Bentley
32.2%21k
06.00-24.00
James Bentley
30.0%25k
06.00-19.00
James Bentley
30.2%25k
10.00-14.00
Carl Ward
31.6%18k
14.00-18.00
David Francis
25.7%15k
18.00-22.00
Guernsey's Favourite Music
27.8%6,100
22.00-24.00
Island FM Chilled
13.9%1,200
24.00-06.00
Guernsey's Favourite Music
21.5%2,200
SaturdayShareReach
06.00-10.00
Drew Robilliard
37.0%8,800
06.00-12.00
Drew Robilliard
36.7%11k
06.00-24.00
Weekend Anthems
32.8%13k
06.00-06.00
Guernsey's Favourite Music
32.4%14k
06.00-19.00
James Bentley
33.4%13k
10.00-14.00
James Bentley
34.0%9,900
14.00-18.00
Andrew Senneck
27.2%4,600
18.00-24.00
Weekend Anthems
25.7%1,700
24.00-06.00
Guernsey's Favourite Music
37.8%1,300
SundayShareReach
06.00-12.00
Kim Robson
33.7%11k
06.00-24.00
Kim Robson
29.7%14k
06.00-06.00
Guernsey's Favourite Music
29.0%14k
06.00-08.00
27.2%2,700
06.00-19.00
Kim Robson
30.4%14k
08.00-12.00
Kim Robson
34.9%9,500
12.00-16.00
David Francis
29.1%7,600
16.00-19.00
Guernsey's Favourite Music
20.1%2,700
19.00-22.00
Guernsey's Favourite Music
23.1%900
22.00-24.00
Island FM Chilled
7.2%200
24.00-06.00
Guernsey's Favourite Music
15.6%400

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).

Source: RAJAR — ISLAND FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
ISLAND FM this station26k46.0%306k11.630.1%
BBC RADIO 1 11k20.0%135k11.813.2%
BBC RADIO 2 10k18.0%100k9.79.8%
BBC RADIO 4 8,00014.0%75k9.47.4%
BBC RADIO 5 LIVE 5,4009.0%33k6.13.3%
BBC 6 MUSIC 2,4004.0%17k7.01.6%
GOLD RADIO UK 2,3004.0%15k6.51.5%
CLASSIC FM 2,0004.0%17k8.31.7%
TALKSPORT 1,9003.0%12k6.11.1%
VIRGIN RADIO 1,7003.0%16k9.71.6%
GREATEST HITS RADIO 1,3002.0%9,3006.90.9%
BBC RADIO 4 EXTRA 1,2002.0%6,5005.30.6%
BBC RADIO 3 8001.0%2,4003.10.2%
BBC RADIO 5 SPORTS EXTRA 8001.0%1,1001.30.1%
ABSOLUTE RADIO COUNTRY 7001.0%30k44.12.9%
BBC WORLD SERVICE 6001.0%1,4002.10.1%
BOOM RADIO 6001.0%19k31.01.8%
GB NEWS RADIO 6001.0%4,5008.10.4%
ABSOLUTE 80S 4001.0%1,3003.30.1%
ABSOLUTE RADIO 90S 4001.0%1,2003.00.1%
BBC RADIO 1XTRA 4001.0%1,8003.90.2%
KISS 4001.0%6001.40.1%
CAPITAL CHILL 3000.0%5001.60.0%
NATION 80S 3001.0%4,30012.50.4%
TALK (WAS TALKRADIO) 3001.0%1,8005.60.2%
TALKSPORT2 3001.0%6001.80.1%
ABSOLUTE CLASSIC ROCK 2000.0%3001.90.0%
ABSOLUTE RADIO 2000.0%6002.60.1%
HEART 80S 2000.0%4002.10.0%
HEART 90S 2000.0%1000.50.0%
KERRANG! 2000.0%1000.90.0%
MAGIC 2000.0%6002.90.1%
TIMES RADIO 2000.0%3,90016.90.4%
ABSOLUTE RADIO 70S 1000.0%3002.30.0%
HEART 70S 1000.0%2003.30.0%
HEART DANCE 1000.0%2002.00.0%
HEAT 1000.0%1000.90.0%
HITS RADIO 1000.0%1001.00.0%
JAZZ FM 1000.0%00.50.0%
SMOOTH COUNTRY 1000.0%00.30.0%
SMOOTH RELAX 1000.0%2001.50.0%
ABSOLUTE RADIO 00S
ABSOLUTE RADIO 10S
BBC ASIAN NETWORK UK
BLOOMBERG RADIO
CAPITAL DANCE
CAPITAL XTRA (UK)
CAPITAL XTRA RELOADED
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO)
HITS RADIO CHILLED
HITS RADIO PRIDE
KISSTORY
KISSTORY R&B
KISS XTRA
MAGIC CLASSICAL
MAGIC SOUL
MELLOW MAGIC
PLANET ROCK
RADIO X CLASSIC ROCK
SMOOTH CHILL
VIRGIN RADIO 80S
VIRGIN RADIO CHILLED
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)

Weekly reach, hours and share for every station RAJAR reports within ISLAND FM’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — ISLAND FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)