CENTRAL FM

Local / regional · RAJAR code 3071 · Yearly — 12-month rolling sample · Local

Headline figures · MAR 2026

View quarter

Weekly reach

40k

▼ 2,400 vs prev. quarter

% reach

18.0%

▼ 1.0% vs prev. quarter

Total hours

362k

▲ 11k vs prev. quarter

Average hours

9.1

▲ 0.8 vs prev. quarter

Market share

9.1%

▲ 0.4% vs prev. quarter

TSA population 221k · unweighted sample 986

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — CENTRAL FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — CENTRAL FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — CENTRAL FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	40k	18.0%	9.1	100.0%
ADULTS 15-24	7,100	24.0%	2.3	17.9%
ADULTS 25-34	4,900	15.0%	7.1	12.3%
ADULTS 35-44	4,700	15.0%	9.4	11.8%
ADULTS 45-54	4,700	14.0%	5.4	11.8%
ADULTS 55-64	8,600	22.0%	10.2	21.7%
ADULTS 65-74	7,600	20.0%	15.6	19.1%
ADULTS 75+	2,100	14.0%	15.9	5.3%
ADULTS 15-34	12k	19.0%	4.3	30.2%
ADULTS 15-44	17k	18.0%	5.7	42.0%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	19k	18.0%	9.6	47.4%
MEN 15-24	3,200	21.0%	1.4	8.0%
MEN 25-34	1,300	8.0%	5.3	3.2%
MEN 35-44	1,800	11.0%	9.5	4.4%
MEN 45-54	2,100	13.0%	3.9	5.2%
MEN 55-64	5,100	27.0%	10.8	12.9%
MEN 65-74	4,300	24.0%	19.5	10.9%
MEN 75+	1,100	16.0%	4.5	2.7%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	21k	18.0%	8.7	52.6%
WOMEN 15-24	3,900	27.0%	3.1	9.9%
WOMEN 25-34	3,600	22.0%	7.7	9.1%
WOMEN 35-44	2,900	18.0%	9.4	7.4%
WOMEN 45-54	2,600	15.0%	6.6	6.5%
WOMEN 55-64	3,500	18.0%	9.3	8.9%
WOMEN 65-74	3,300	16.0%	10.5	8.2%
WOMEN 75+	1,000	12.0%	27.8	2.6%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	12k	11.0%	7.8	29.9%
C2DE ADULTS	28k	25.0%	9.7	70.1%
ABC1 MEN	4,100	8.0%	9.4	10.4%
ABC1 WOMEN	7,800	13.0%	7.0	19.6%
C2DE MEN	15k	27.0%	9.7	37.1%
C2DE WOMEN	13k	24.0%	9.6	33.0%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — CENTRAL FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
06.00-10.00 Wake Up With Brad & Shaz ▸	9.5%	20k
06.00-06.00 Non-Stop Hits ▸	9.7%	37k
06.00-12.00 Wake Up With Brad & Shaz ▸	11.1%	28k
06.00-18.00 Stuart McCafferty ▸	10.7%	36k
06.00-24.00 Stuart McCafferty ▸	10.1%	37k
10.00-14.00 Stuart McCafferty ▸	13.1%	23k
14.00-15.00 Smithy ▸	12.4%	14k
15.00-19.00 Smithy ▸	7.2%	18k
19.00-22.00 Liv Cowle ▸	7.5%	5,800
22.00-01.00 Non-Stop Hits ▸	7.4%	4,000
01.00-06.00 Non-Stop Hits ▸	1.9%	2,100

Saturday	Share	Reach
06.00-10.00 Stuart McCafferty ▸	11.4%	8,100
06.00-12.00 Stuart McCafferty ▸	11.1%	11k
06.00-18.00 Brian Woolfson ▸	7.7%	13k
06.00-24.00 Brian Woolfson ▸	7.1%	13k
06.00-06.00 Non-Stop Hits ▸	6.7%	13k
10.00-14.00 Brian Woolfson ▸	8.2%	7,900
14.00-18.00 Smithy ▸	3.8%	3,300
18.00-22.00 Party Central ▸	4.4%	2,500
22.00-01.00 Non-Stop Hits ▸	3.8%	400
01.00-06.00 Non-Stop Hits ▸	—	—

Sunday	Share	Reach
06.00-12.00 Stuart McCafferty ▸	10.3%	11k
06.00-18.00 Gavin & Hannah ▸	9.0%	14k
06.00-24.00 Gavin & Hannah ▸	8.7%	14k
06.00-06.00 Non-Stop Hits ▸	8.2%	14k
06.00-08.00 Stuart McCafferty ▸	3.8%	1,300
08.00-12.00 Stuart McCafferty ▸	11.5%	9,900
12.00-14.00 Brian Woolfson ▸	9.5%	5,600
14.00-16.00 Gavin & Hannah ▸	5.6%	3,600
16.00-19.00 Gavin & Hannah ▸	7.1%	4,600
19.00-22.00 Ellie Foster ▸	7.3%	1,100
22.00-01.00 Non-Stop Hits ▸	7.6%	900
01.00-06.00 Non-Stop Hits ▸	0.2%	100

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).

Source: RAJAR — CENTRAL FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	47k	21.0%	700k	15.0	17.6%
CENTRAL FM this station	40k	18.0%	362k	9.1	9.1%
CAPITAL SCOTLAND	26k	12.0%	95k	3.6	2.4%
BBC RADIO 1	22k	10.0%	72k	3.2	1.8%
BBC RADIO 4	22k	10.0%	266k	12.0	6.7%
TALKSPORT	15k	7.0%	65k	4.2	1.6%
BBC RADIO 5 LIVE	14k	6.0%	94k	6.7	2.4%
CLASSIC FM	13k	6.0%	170k	13.2	4.3%
ABSOLUTE RADIO	12k	5.0%	80k	6.8	2.0%
BBC 6 MUSIC	11k	5.0%	148k	13.7	3.7%
GREATEST HITS RADIO	10k	5.0%	53k	5.2	1.3%
CAPITAL DANCE	9,300	4.0%	63k	6.8	1.6%
HEART 80S	8,600	4.0%	32k	3.8	0.8%
ABSOLUTE 80S	8,000	4.0%	54k	6.8	1.4%
GOLD RADIO UK	7,700	3.0%	45k	5.8	1.1%
HEART DANCE	6,500	3.0%	19k	2.9	0.5%
ABSOLUTE CLASSIC ROCK	6,300	3.0%	35k	5.6	0.9%
ABSOLUTE RADIO 90S	6,200	3.0%	25k	3.9	0.6%
HITS RADIO	5,300	2.0%	42k	8.1	1.1%
KISS	5,000	2.0%	23k	4.6	0.6%
BBC WORLD SERVICE	4,800	2.0%	38k	7.9	0.9%
SMOOTH RELAX	4,500	2.0%	33k	7.2	0.8%
TALKSPORT2	4,400	2.0%	9,900	2.3	0.3%
BBC RADIO 5 SPORTS EXTRA	4,300	2.0%	27k	6.4	0.7%
BBC RADIO 3	3,800	2.0%	15k	3.8	0.4%
BBC RADIO 4 EXTRA	3,800	2.0%	41k	10.9	1.0%
ABSOLUTE RADIO COUNTRY	3,700	2.0%	23k	6.3	0.6%
VIRGIN RADIO	3,100	1.0%	8,500	2.8	0.2%
SMOOTH CHILL	3,000	1.0%	11k	3.7	0.3%
ABSOLUTE RADIO 00S	2,800	1.0%	15k	5.6	0.4%
CAPITAL XTRA (UK)	2,800	1.0%	6,500	2.3	0.2%
MAGIC	2,800	1.0%	19k	6.7	0.5%
HEART 70S	2,600	1.0%	11k	4.1	0.3%
PLANET ROCK	2,600	1.0%	15k	5.7	0.4%
TIMES RADIO	2,300	1.0%	4,400	1.9	0.1%
VIRGIN RADIO CHILLED	2,100	1.0%	6,200	3.0	0.2%
KISSTORY	2,000	1.0%	10k	5.1	0.3%
HEART 90S	1,800	1.0%	2,600	1.4	0.1%
HITS RADIO CHILLED	1,500	1.0%	17k	11.2	0.4%
RADIO X CLASSIC ROCK	1,500	1.0%	1,600	1.1	0.0%
SMOOTH COUNTRY	1,500	1.0%	7,200	4.9	0.2%
BBC RADIO 1XTRA	1,300	1.0%	1,900	1.4	0.0%
BOOM RADIO	1,100	0.0%	6,500	6.0	0.2%
GB NEWS RADIO	1,000	0.0%	8,100	8.3	0.2%
KERRANG!	1,000	0.0%	4,400	4.5	0.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)	1,000	0.0%	2,800	2.7	0.1%
HEAT	900	0.0%	1,700	2.0	0.0%
VIRGIN RADIO 80S	900	0.0%	900	0.9	0.0%
BBC ASIAN NETWORK UK	800	0.0%	1,200	1.5	0.0%
MAGIC CLASSICAL	800	0.0%	8,400	11.0	0.2%
TALK (WAS TALKRADIO)	800	0.0%	2,400	3.1	0.1%
ABSOLUTE RADIO 70S	700	0.0%	1,000	1.5	0.0%
CAPITAL XTRA RELOADED	700	0.0%	2,200	3.1	0.1%
HITS RADIO PRIDE	700	0.0%	800	1.0	0.0%
NATION 80S	700	0.0%	2,100	3.1	0.1%
ABSOLUTE RADIO 10S	400	0.0%	11k	27.0	0.3%
MAGIC SOUL	400	0.0%	4,300	11.3	0.1%
KISSTORY R&B	300	0.0%	400	1.1	0.0%
MELLOW MAGIC	300	0.0%	1,000	3.1	0.0%
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO)	200	0.0%	500	3.0	0.0%
KISS XTRA	200	0.0%	300	1.8	0.0%
BLOOMBERG RADIO	—	—	—	—	—
CAPITAL CHILL	—	—	—	—	—
JAZZ FM	—	—	—	—	—

Weekly reach, hours and share for every station RAJAR reports within CENTRAL FM’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — CENTRAL FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)