GREATEST HITS RADIO (SCOTTISH BORDERS & NORTH NORTHUMBERLAND)
YLocal / regional · RAJAR code 3041 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 114k · unweighted sample 632
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — GREATEST HITS RADIO (SCOTTISH BORDERS & NORTH NORTHUMBERLAND) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — GREATEST HITS RADIO (SCOTTISH BORDERS & NORTH NORTHUMBERLAND) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — GREATEST HITS RADIO (SCOTTISH BORDERS & NORTH NORTHUMBERLAND) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 43k | 38.0% | 10.8 | 100.0% |
| ADULTS 15-24 | 4,400 | 36.0% | 4.9 | 10.2% |
| ADULTS 25-34 | 2,400 | 19.0% | 3.7 | 5.6% |
| ADULTS 35-44 | 7,600 | 55.0% | 5.1 | 17.7% |
| ADULTS 45-54 | 4,700 | 30.0% | 5.2 | 10.9% |
| ADULTS 55-64 | 8,900 | 41.0% | 16.4 | 20.7% |
| ADULTS 65-74 | 9,000 | 44.0% | 10.2 | 21.0% |
| ADULTS 75+ | 6,000 | 35.0% | 21.9 | 14.0% |
| ADULTS 15-34 | 6,800 | 27.0% | 4.5 | 15.7% |
| ADULTS 15-44 | 14k | 37.0% | 4.8 | 33.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 21k | 38.0% | 11.5 | 47.9% |
| MEN 15-24 | 1,500 | 24.0% | 4.3 | 3.6% |
| MEN 25-34 | 1,500 | 24.0% | 4.7 | 3.4% |
| MEN 35-44 | 5,400 | 83.0% | 4.1 | 12.6% |
| MEN 45-54 | 1,900 | 26.0% | 5.1 | 4.4% |
| MEN 55-64 | 3,800 | 36.0% | 24.9 | 8.8% |
| MEN 65-74 | 3,400 | 39.0% | 11.9 | 7.9% |
| MEN 75+ | 3,000 | 34.0% | 18.7 | 7.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 22k | 38.0% | 10.1 | 52.1% |
| WOMEN 15-24 | 2,800 | 48.0% | 5.2 | 6.6% |
| WOMEN 25-34 | 900 | 14.0% | 2.0 | 2.1% |
| WOMEN 35-44 | 2,200 | 30.0% | 7.5 | 5.1% |
| WOMEN 45-54 | 2,800 | 34.0% | 5.3 | 6.5% |
| WOMEN 55-64 | 5,100 | 45.0% | 10.1 | 11.9% |
| WOMEN 65-74 | 5,600 | 48.0% | 9.2 | 13.0% |
| WOMEN 75+ | 3,000 | 36.0% | 25.2 | 6.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 14k | 24.0% | 8.1 | 31.6% |
| C2DE ADULTS | 29k | 51.0% | 12.0 | 68.4% |
| ABC1 MEN | 4,500 | 19.0% | 9.4 | 10.4% |
| ABC1 WOMEN | 9,100 | 29.0% | 7.4 | 21.2% |
| C2DE MEN | 16k | 53.0% | 12.1 | 37.5% |
| C2DE WOMEN | 13k | 48.0% | 11.9 | 30.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — GREATEST HITS RADIO (SCOTTISH BORDERS & NORTH NORTHUMBERLAND) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 24.0% | 28k |
10.00-13.00 | 33.1% | 27k |
10.30-11.00 | 36.2% | 21k |
13.00-16.00 | 29.3% | 19k |
16.00-19.00 | 22.5% | 15k |
19.00-22.00 | 13.4% | 6,300 |
22.00-01.00 | 11.7% | 3,200 |
01.00-06.00 | 15.0% | 3,400 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 27.4% | 11k |
09.00-13.00 | 23.0% | 11k |
13.00-17.00 | 14.9% | 6,500 |
17.00-19.00 | 21.7% | 3,800 |
19.00-22.00 | 8.5% | 1,100 |
22.00-01.00 | 9.9% | 800 |
01.00-06.00 | 12.6% | 600 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 16.3% | 5,100 |
09.00-13.00 | 24.6% | 12k |
13.00-16.00 | 26.2% | 8,500 |
16.00-19.00 | 32.8% | 4,700 |
19.00-22.00 | 8.8% | 1,100 |
22.00-01.00 | 1.9% | 500 |
01.00-06.00 | 10.4% | 400 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — GREATEST HITS RADIO (SCOTTISH BORDERS & NORTH NORTHUMBERLAND) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 36k | 31.0% | 313k | 8.8 | 16.2% |
| BBC RADIO 4 | 20k | 17.0% | 264k | 13.5 | 13.7% |
| BBC RADIO 1 | 15k | 13.0% | 153k | 10.3 | 7.9% |
| BBC RADIO 5 LIVE | 7,800 | 7.0% | 31k | 3.9 | 1.6% |
| CLASSIC FM | 6,900 | 6.0% | 42k | 6.1 | 2.2% |
| HITS RADIO | 5,000 | 4.0% | 14k | 2.9 | 0.7% |
| BBC WORLD SERVICE | 4,800 | 4.0% | 119k | 25.0 | 6.2% |
| BBC RADIO 4 EXTRA | 4,400 | 4.0% | 22k | 5.1 | 1.1% |
| MAGIC | 4,300 | 4.0% | 8,700 | 2.0 | 0.4% |
| HEART 90S | 3,300 | 3.0% | 13k | 3.9 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 3,100 | 3.0% | 10k | 3.2 | 0.5% |
| HEART 80S | 3,100 | 3.0% | 3,600 | 1.2 | 0.2% |
| BBC 6 MUSIC | 3,000 | 3.0% | 41k | 13.3 | 2.1% |
| TALKSPORT | 3,000 | 3.0% | 8,600 | 2.9 | 0.4% |
| GOLD RADIO UK | 2,900 | 3.0% | 46k | 15.9 | 2.4% |
| HEART DANCE | 2,600 | 2.0% | 7,000 | 2.7 | 0.4% |
| BBC RADIO 3 | 2,100 | 2.0% | 7,200 | 3.4 | 0.4% |
| ABSOLUTE RADIO | 1,800 | 2.0% | 11k | 6.1 | 0.6% |
| BOOM RADIO | 1,700 | 1.0% | 9,000 | 5.3 | 0.5% |
| HEART 70S | 1,700 | 2.0% | 2,100 | 1.2 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 1,500 | 1.0% | 6,800 | 4.5 | 0.4% |
| KISSTORY | 1,500 | 1.0% | 7,600 | 5.2 | 0.4% |
| TALKSPORT2 | 1,500 | 1.0% | 3,200 | 2.1 | 0.2% |
| BBC RADIO 1XTRA | 1,400 | 1.0% | 9,400 | 6.7 | 0.5% |
| CAPITAL XTRA (UK) | 1,300 | 1.0% | 1,700 | 1.3 | 0.1% |
| GB NEWS RADIO | 1,300 | 1.0% | 1,500 | 1.2 | 0.1% |
| KISS | 1,300 | 1.0% | 5,500 | 4.2 | 0.3% |
| SMOOTH RELAX | 1,300 | 1.0% | 1,000 | 0.8 | 0.1% |
| ABSOLUTE 80S | 1,200 | 1.0% | 1,200 | 1.0 | 0.1% |
| ABSOLUTE RADIO 00S | 1,100 | 1.0% | 8,700 | 8.2 | 0.4% |
| ABSOLUTE RADIO 70S | 1,100 | 1.0% | 800 | 0.7 | 0.0% |
| CAPITAL DANCE | 1,100 | 1.0% | 1,000 | 0.9 | 0.1% |
| VIRGIN RADIO | 1,100 | 1.0% | 3,900 | 3.4 | 0.2% |
| HEAT | 1,000 | 1.0% | 1,400 | 1.4 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 800 | 1.0% | 500 | 0.7 | 0.0% |
| VIRGIN RADIO 80S | 800 | 1.0% | 800 | 1.1 | 0.0% |
| SMOOTH COUNTRY | 700 | 1.0% | 300 | 0.4 | 0.0% |
| JAZZ FM | 600 | 0.0% | 1,100 | 2.0 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 600 | 1.0% | 600 | 0.9 | 0.0% |
| PLANET ROCK | 500 | 0.0% | 5,200 | 10.9 | 0.3% |
| HITS RADIO CHILLED | 400 | 0.0% | 300 | 0.7 | 0.0% |
| MAGIC SOUL | 400 | 0.0% | 1,100 | 2.7 | 0.1% |
| NATION 80S | 400 | 0.0% | 200 | 0.6 | 0.0% |
| VIRGIN RADIO CHILLED | 400 | 0.0% | 300 | 0.8 | 0.0% |
| ABSOLUTE RADIO 10S | 300 | 0.0% | 200 | 0.7 | 0.0% |
| HITS RADIO PRIDE | 300 | 0.0% | 300 | 1.0 | 0.0% |
| KERRANG! | 300 | 0.0% | 300 | 1.0 | 0.0% |
| BBC ASIAN NETWORK UK | 200 | 0.0% | 200 | 1.1 | 0.0% |
| KISS XTRA | 200 | 0.0% | 200 | 0.8 | 0.0% |
| MELLOW MAGIC | 200 | 0.0% | 100 | 0.5 | 0.0% |
| RADIO X CLASSIC ROCK | 200 | 0.0% | 200 | 1.0 | 0.0% |
| SMOOTH CHILL | 200 | 0.0% | 2,800 | 12.3 | 0.1% |
| ABSOLUTE RADIO 90S | 100 | 0.0% | 100 | 0.8 | 0.0% |
| KISSTORY R&B | 100 | 0.0% | 0 | 0.5 | 0.0% |
| TALK (WAS TALKRADIO) | 100 | 0.0% | 100 | 1.0 | 0.0% |
| TIMES RADIO | 100 | 0.0% | 0 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
| CAPITAL XTRA RELOADED | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within GREATEST HITS RADIO (SCOTTISH BORDERS & NORTH NORTHUMBERLAND)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — GREATEST HITS RADIO (SCOTTISH BORDERS & NORTH NORTHUMBERLAND) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)