HEART EAST MIDLANDS - NOTTINGHAMSHIRE
HLocal / regional · RAJAR code 6572 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.09m · unweighted sample 1,350
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART EAST MIDLANDS - NOTTINGHAMSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART EAST MIDLANDS - NOTTINGHAMSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART EAST MIDLANDS - NOTTINGHAMSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 95k | 9.0% | 3.8 | 100.0% |
| ADULTS 15-24 | 9,000 | 5.0% | 2.9 | 9.4% |
| ADULTS 25-34 | 25k | 15.0% | 2.8 | 26.9% |
| ADULTS 35-44 | 28k | 17.0% | 3.0 | 29.9% |
| ADULTS 45-54 | 12k | 8.0% | 4.9 | 12.3% |
| ADULTS 55-64 | 16k | 9.0% | 6.7 | 16.5% |
| ADULTS 65-74 | 3,000 | 3.0% | 2.1 | 3.7% |
| ADULTS 75+ | 1,000 | 1.0% | 9.3 | 1.3% |
| ADULTS 15-34 | 34k | 10.0% | 2.8 | 36.3% |
| ADULTS 15-44 | 63k | 12.0% | 2.9 | 66.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 34k | 6.0% | 4.4 | 35.5% |
| MEN 15-24 | 3,000 | 3.0% | 4.8 | 3.3% |
| MEN 25-34 | 12k | 14.0% | 2.0 | 12.6% |
| MEN 35-44 | 5,000 | 6.0% | 4.8 | 5.1% |
| MEN 45-54 | 7,000 | 9.0% | 3.2 | 7.3% |
| MEN 55-64 | 6,000 | 7.0% | 10.7 | 5.9% |
| MEN 65-74 | 1,000 | 2.0% | 1.3 | 1.3% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 61k | 11.0% | 3.5 | 64.5% |
| WOMEN 15-24 | 6,000 | 6.0% | 1.8 | 6.1% |
| WOMEN 25-34 | 14k | 16.0% | 3.4 | 14.3% |
| WOMEN 35-44 | 24k | 27.0% | 2.7 | 24.9% |
| WOMEN 45-54 | 5,000 | 6.0% | 7.4 | 4.9% |
| WOMEN 55-64 | 10k | 12.0% | 4.4 | 10.6% |
| WOMEN 65-74 | 2,000 | 4.0% | 2.5 | 2.4% |
| WOMEN 75+ | 1,000 | 2.0% | 9.3 | 1.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 43k | 7.0% | 3.0 | 45.2% |
| C2DE ADULTS | 52k | 11.0% | 4.5 | 54.8% |
| ABC1 MEN | 19k | 7.0% | 2.8 | 20.1% |
| ABC1 WOMEN | 24k | 7.0% | 3.1 | 25.1% |
| C2DE MEN | 15k | 6.0% | 6.4 | 15.4% |
| C2DE WOMEN | 37k | 16.0% | 3.8 | 39.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART EAST MIDLANDS - NOTTINGHAMSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 2.1% | 83k |
06.00-09.00 | 1.9% | 39k |
06.00-12.00 | 2.1% | 58k |
06.00-18.00 | 2.1% | 76k |
06.00-24.00 | 2.1% | 83k |
09.00-12.00 | 2.3% | 43k |
12.00-15.00 | 2.1% | 35k |
15.00-18.00 | 2.2% | 33k |
18.00-21.00 | 1.9% | 14k |
21.00-24.00 | 1.6% | 7,000 |
24.00-06.00 | 2.8% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.8% | 8,000 |
06.00-12.00 | 2.6% | 18k |
06.00-18.00 | 2.2% | 22k |
06.00-24.00 | 2.1% | 24k |
06.00-06.00 | 2.0% | 25k |
09.00-12.00 | 2.5% | 13k |
12.00-15.00 | 1.6% | 10k |
15.00-18.00 | 2.2% | 6,000 |
18.00-21.00 | 1.0% | 2,000 |
21.00-24.00 | 0.7% | 1,000 |
24.00-06.00 | 0.7% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.0% | 7,000 |
06.00-12.00 | 1.3% | 12k |
06.00-18.00 | 1.1% | 17k |
06.00-24.00 | 1.1% | 17k |
06.00-06.00 | 1.2% | 18k |
09.00-12.00 | 1.4% | 6,000 |
12.00-15.00 | 0.6% | 4,000 |
15.00-18.00 | 1.6% | 3,000 |
18.00-21.00 | 0.5% | 1,000 |
21.00-24.00 | 1.1% | 1,000 |
24.00-06.00 | 2.9% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART EAST MIDLANDS - NOTTINGHAMSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 256k | 24.0% | 2.8m | 11.1 | 15.7% |
| BBC RADIO 4 | 164k | 15.0% | 1.6m | 9.8 | 8.9% |
| GREATEST HITS RADIO | 127k | 12.0% | 1.1m | 8.5 | 5.9% |
| BBC RADIO 1 | 103k | 9.0% | 585k | 5.7 | 3.2% |
| BBC RADIO 5 LIVE | 95k | 9.0% | 468k | 4.9 | 2.6% |
| HEART EAST MIDLANDS - NOTTINGHAMSHIRE this station | 95k | 9.0% | 361k | 3.8 | 2.0% |
| CLASSIC FM | 70k | 6.0% | 505k | 7.3 | 2.8% |
| TALKSPORT | 66k | 6.0% | 359k | 5.4 | 2.0% |
| BBC 6 MUSIC | 61k | 6.0% | 811k | 13.3 | 4.5% |
| ABSOLUTE RADIO | 55k | 5.0% | 391k | 7.1 | 2.2% |
| GOLD RADIO UK | 47k | 4.0% | 456k | 9.7 | 2.5% |
| CAPITAL DANCE | 41k | 4.0% | 88k | 2.1 | 0.5% |
| HITS RADIO | 40k | 4.0% | 195k | 4.9 | 1.1% |
| CAPITAL XTRA (UK) | 39k | 4.0% | 96k | 2.4 | 0.5% |
| KISSTORY | 38k | 3.0% | 208k | 5.5 | 1.1% |
| MAGIC | 36k | 3.0% | 240k | 6.6 | 1.3% |
| BBC RADIO 4 EXTRA | 32k | 3.0% | 310k | 9.8 | 1.7% |
| HEART 90S | 27k | 2.0% | 59k | 2.2 | 0.3% |
| BOOM RADIO | 25k | 2.0% | 567k | 22.5 | 3.1% |
| CAPITAL XTRA RELOADED | 24k | 2.0% | 108k | 4.6 | 0.6% |
| HEART 80S | 24k | 2.0% | 98k | 4.0 | 0.5% |
| HEART DANCE | 24k | 2.0% | 142k | 5.9 | 0.8% |
| KISS | 24k | 2.0% | 50k | 2.1 | 0.3% |
| BBC RADIO 3 | 22k | 2.0% | 109k | 5.0 | 0.6% |
| KISSTORY R&B | 22k | 2.0% | 104k | 4.6 | 0.6% |
| ABSOLUTE 80S | 20k | 2.0% | 97k | 4.9 | 0.5% |
| VIRGIN RADIO | 20k | 2.0% | 39k | 1.9 | 0.2% |
| ABSOLUTE RADIO 90S | 19k | 2.0% | 113k | 6.0 | 0.6% |
| KERRANG! | 19k | 2.0% | 163k | 8.5 | 0.9% |
| PLANET ROCK | 19k | 2.0% | 128k | 6.8 | 0.7% |
| BBC WORLD SERVICE | 18k | 2.0% | 52k | 2.8 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 16k | 1.0% | 44k | 2.7 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 15k | 1.0% | 80k | 5.4 | 0.4% |
| SMOOTH RELAX | 15k | 1.0% | 23k | 1.6 | 0.1% |
| BBC RADIO 1XTRA | 13k | 1.0% | 43k | 3.4 | 0.2% |
| TALK (WAS TALKRADIO) | 13k | 1.0% | 174k | 13.1 | 1.0% |
| MELLOW MAGIC | 10k | 1.0% | 74k | 7.4 | 0.4% |
| TIMES RADIO | 10k | 1.0% | 47k | 4.9 | 0.3% |
| VIRGIN RADIO CHILLED | 10k | 1.0% | 7,000 | 0.7 | 0.0% |
| BBC ASIAN NETWORK UK | 9,000 | 1.0% | 9,000 | 1.0 | 0.0% |
| JAZZ FM | 8,000 | 1.0% | 21k | 2.6 | 0.1% |
| SMOOTH CHILL | 8,000 | 1.0% | 19k | 2.4 | 0.1% |
| MAGIC SOUL | 7,000 | 1.0% | 55k | 7.6 | 0.3% |
| TALKSPORT2 | 7,000 | 1.0% | 9,000 | 1.2 | 0.0% |
| ABSOLUTE RADIO 00S | 6,000 | 1.0% | 38k | 5.9 | 0.2% |
| CAPITAL CHILL | 6,000 | 1.0% | 15k | 2.6 | 0.1% |
| KISS XTRA | 5,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| MAGIC CLASSICAL | 5,000 | 0.0% | 19k | 3.5 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 8,000 | 1.5 | 0.0% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| GB NEWS RADIO | 4,000 | 0.0% | 22k | 4.9 | 0.1% |
| HEAT | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 6,000 | 1.6 | 0.0% |
| RADIO X CLASSIC ROCK | 4,000 | 0.0% | 20k | 4.9 | 0.1% |
| VIRGIN RADIO 80S | 4,000 | 0.0% | 2,000 | 0.5 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 0.0% | 7,000 | 2.4 | 0.0% |
| SMOOTH COUNTRY | 3,000 | 0.0% | 4,000 | 1.0 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 2,000 | 1.0 | 0.0% |
| HEART 70S | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HEART EAST MIDLANDS - NOTTINGHAMSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART EAST MIDLANDS - NOTTINGHAMSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)