SMOOTH RADIO WEST COUNTRY - BRISTOL & BATH
HLocal / regional · RAJAR code 6563 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.04m · unweighted sample 929
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - BRISTOL & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - BRISTOL & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - BRISTOL & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 65k | 6.0% | 6.3 | 100.0% |
| ADULTS 15-24 | 9,000 | 5.0% | 1.0 | 13.8% |
| ADULTS 25-34 | 9,000 | 5.0% | 0.9 | 13.3% |
| ADULTS 35-44 | 22k | 13.0% | 5.9 | 33.7% |
| ADULTS 45-54 | 16k | 12.0% | 7.8 | 25.0% |
| ADULTS 55-64 | 2,000 | 1.0% | 1.5 | 2.9% |
| ADULTS 65-74 | 5,000 | 4.0% | 6.6 | 8.2% |
| ADULTS 75+ | 2,000 | 2.0% | 49.5 | 3.1% |
| ADULTS 15-34 | 18k | 5.0% | 0.9 | 27.0% |
| ADULTS 15-44 | 39k | 7.0% | 3.7 | 60.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 35k | 7.0% | 6.2 | 53.8% |
| MEN 15-24 | 7,000 | 7.0% | 0.8 | 10.9% |
| MEN 25-34 | 4,000 | 4.0% | 0.9 | 6.3% |
| MEN 35-44 | 12k | 15.0% | 8.8 | 19.1% |
| MEN 45-54 | 10k | 14.0% | 9.9 | 14.8% |
| MEN 55-64 | 1,000 | 1.0% | 2.8 | 1.1% |
| MEN 65-74 | 1,000 | 2.0% | 0.3 | 1.6% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 30k | 6.0% | 6.5 | 46.2% |
| WOMEN 15-24 | 2,000 | 2.0% | 1.8 | 2.9% |
| WOMEN 25-34 | 5,000 | 5.0% | 0.9 | 7.0% |
| WOMEN 35-44 | 9,000 | 11.0% | 2.1 | 14.6% |
| WOMEN 45-54 | 7,000 | 9.0% | 4.6 | 10.2% |
| WOMEN 55-64 | 1,000 | 2.0% | 0.7 | 1.8% |
| WOMEN 65-74 | 4,000 | 7.0% | 8.2 | 6.6% |
| WOMEN 75+ | 2,000 | 4.0% | 49.5 | 3.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 34k | 5.0% | 2.7 | 51.9% |
| C2DE ADULTS | 31k | 10.0% | 10.2 | 48.1% |
| ABC1 MEN | 17k | 5.0% | 3.4 | 25.7% |
| ABC1 WOMEN | 17k | 5.0% | 2.0 | 26.3% |
| C2DE MEN | 18k | 11.0% | 8.7 | 28.1% |
| C2DE WOMEN | 13k | 8.0% | 12.4 | 19.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - BRISTOL & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 2.2% | 56k |
06.00-09.00 | 0.8% | 11k |
06.00-12.00 | 1.4% | 25k |
06.00-18.00 | 2.1% | 54k |
06.00-24.00 | 2.0% | 56k |
09.00-12.00 | 2.0% | 24k |
12.00-15.00 | 3.3% | 36k |
15.00-18.00 | 2.3% | 33k |
18.00-21.00 | 1.4% | 15k |
21.00-24.00 | 3.0% | 3,000 |
24.00-06.00 | 5.8% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.9% | 3,000 |
06.00-12.00 | 1.8% | 11k |
06.00-18.00 | 2.6% | 19k |
06.00-24.00 | 2.3% | 19k |
06.00-06.00 | 2.2% | 19k |
09.00-12.00 | 1.8% | 11k |
12.00-15.00 | 3.6% | 13k |
15.00-18.00 | 3.3% | 10k |
18.00-21.00 | 0.8% | 3,000 |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.5% | 3,000 |
06.00-12.00 | 1.5% | 8,000 |
06.00-18.00 | 2.9% | 20k |
06.00-24.00 | 2.8% | 20k |
06.00-06.00 | 2.6% | 20k |
09.00-12.00 | 1.9% | 7,000 |
12.00-15.00 | 3.6% | 13k |
15.00-18.00 | 4.8% | 15k |
18.00-21.00 | 2.8% | 5,000 |
21.00-24.00 | 1.3% | 1,000 |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - BRISTOL & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 289k | 28.0% | 3.3m | 11.4 | 18.2% |
| BBC RADIO 4 | 234k | 22.0% | 3.1m | 13.3 | 17.3% |
| BBC RADIO 1 | 138k | 13.0% | 638k | 4.6 | 3.5% |
| GREATEST HITS RADIO | 131k | 13.0% | 912k | 7.0 | 5.0% |
| BBC RADIO 5 LIVE | 127k | 12.0% | 704k | 5.6 | 3.9% |
| BBC 6 MUSIC | 104k | 10.0% | 734k | 7.1 | 4.1% |
| HITS RADIO | 78k | 8.0% | 459k | 5.9 | 2.5% |
| SMOOTH RADIO WEST COUNTRY - BRISTOL & BATH this station | 65k | 6.0% | 411k | 6.3 | 2.3% |
| CLASSIC FM | 64k | 6.0% | 486k | 7.6 | 2.7% |
| KISS | 51k | 5.0% | 172k | 3.4 | 1.0% |
| BBC RADIO 4 EXTRA | 48k | 5.0% | 281k | 5.8 | 1.6% |
| MAGIC | 47k | 4.0% | 251k | 5.4 | 1.4% |
| BBC RADIO 3 | 44k | 4.0% | 470k | 10.7 | 2.6% |
| HEART 80S | 37k | 4.0% | 280k | 7.6 | 1.5% |
| TALKSPORT | 35k | 3.0% | 132k | 3.8 | 0.7% |
| ABSOLUTE RADIO | 34k | 3.0% | 108k | 3.2 | 0.6% |
| BBC WORLD SERVICE | 30k | 3.0% | 199k | 6.7 | 1.1% |
| KISSTORY | 26k | 2.0% | 54k | 2.1 | 0.3% |
| GOLD RADIO UK | 25k | 2.0% | 126k | 5.1 | 0.7% |
| CAPITAL XTRA (UK) | 24k | 2.0% | 100k | 4.1 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 23k | 2.0% | 65k | 2.8 | 0.4% |
| ABSOLUTE 80S | 20k | 2.0% | 179k | 9.0 | 1.0% |
| HEART DANCE | 18k | 2.0% | 318k | 17.5 | 1.8% |
| BBC RADIO 1XTRA | 17k | 2.0% | 55k | 3.3 | 0.3% |
| TALK (WAS TALKRADIO) | 16k | 2.0% | 485k | 30.0 | 2.7% |
| TIMES RADIO | 16k | 2.0% | 180k | 11.0 | 1.0% |
| JAZZ FM | 15k | 1.0% | 59k | 4.0 | 0.3% |
| KISSTORY R&B | 15k | 1.0% | 33k | 2.2 | 0.2% |
| HEART 90S | 14k | 1.0% | 50k | 3.5 | 0.3% |
| PLANET ROCK | 14k | 1.0% | 86k | 6.2 | 0.5% |
| CAPITAL DANCE | 13k | 1.0% | 35k | 2.6 | 0.2% |
| GB NEWS RADIO | 13k | 1.0% | 137k | 10.2 | 0.8% |
| VIRGIN RADIO | 12k | 1.0% | 74k | 6.3 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 11k | 1.0% | 118k | 11.0 | 0.7% |
| ABSOLUTE RADIO COUNTRY | 11k | 1.0% | 42k | 3.7 | 0.2% |
| BOOM RADIO | 11k | 1.0% | 105k | 9.5 | 0.6% |
| VIRGIN RADIO CHILLED | 9,000 | 1.0% | 12k | 1.3 | 0.1% |
| KERRANG! | 8,000 | 1.0% | 11k | 1.3 | 0.1% |
| SMOOTH RELAX | 8,000 | 1.0% | 43k | 5.1 | 0.2% |
| ABSOLUTE RADIO 90S | 7,000 | 1.0% | 44k | 6.0 | 0.2% |
| HEART 70S | 7,000 | 1.0% | 4,000 | 0.7 | 0.0% |
| MAGIC SOUL | 7,000 | 1.0% | 25k | 3.5 | 0.1% |
| ABSOLUTE RADIO 00S | 6,000 | 1.0% | 8,000 | 1.3 | 0.0% |
| CAPITAL XTRA RELOADED | 6,000 | 1.0% | 26k | 4.6 | 0.1% |
| HEAT | 6,000 | 1.0% | 4,000 | 0.7 | 0.0% |
| KISS XTRA | 6,000 | 1.0% | 15k | 2.4 | 0.1% |
| MELLOW MAGIC | 6,000 | 1.0% | 14k | 2.3 | 0.1% |
| SMOOTH CHILL | 6,000 | 1.0% | 9,000 | 1.5 | 0.1% |
| TALKSPORT2 | 6,000 | 1.0% | 7,000 | 1.3 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 20k | 4.5 | 0.1% |
| SMOOTH COUNTRY | 5,000 | 1.0% | 17k | 3.0 | 0.1% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 3,000 | 0.8 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 8,000 | 2.1 | 0.0% |
| HITS RADIO PRIDE | 3,000 | 0.0% | 3,000 | 0.9 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 2,000 | 1.0 | 0.0% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 10k | 6.5 | 0.1% |
| ABSOLUTE RADIO 10S | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO WEST COUNTRY - BRISTOL & BATH’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY - BRISTOL & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)