NATION RADIO DORSET
HThe South's Best Variety of Hits
Local / regional · RAJAR code 6553 · Half-yearly — 6-month rolling sample · Local
Part of: NATION BROADCASTING GROUP
Headline figures · MAR 2026
TSA population 657k · unweighted sample 999
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — NATION RADIO DORSET TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — NATION RADIO DORSET TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — NATION RADIO DORSET TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 18k | 3.0% | 22.8 | 100.0% |
| ADULTS 15-24 | 1,000 | 1.0% | 5.0 | 4.8% |
| ADULTS 25-34 | 1,000 | 1.0% | 0.7 | 5.0% |
| ADULTS 35-44 | 3,000 | 3.0% | 40.5 | 14.5% |
| ADULTS 45-54 | 9,000 | 10.0% | 22.2 | 51.6% |
| ADULTS 55-64 | 3,000 | 3.0% | 26.5 | 19.3% |
| ADULTS 65-74 | 0 | 0.0% | 0.4 | 2.7% |
| ADULTS 75+ | 0 | 0.0% | 2.5 | 2.0% |
| ADULTS 15-34 | 2,000 | 1.0% | 2.8 | 9.8% |
| ADULTS 15-44 | 4,000 | 2.0% | 25.3 | 24.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 7,000 | 2.0% | 11.6 | 42.2% |
| MEN 15-24 | 1,000 | 2.0% | 5.0 | 4.8% |
| MEN 25-34 | 0 | 0.0% | 5.0 | 0.2% |
| MEN 35-44 | — | — | — | — |
| MEN 45-54 | 4,000 | 10.0% | 13.9 | 25.4% |
| MEN 55-64 | 1,000 | 2.0% | 14.7 | 7.0% |
| MEN 65-74 | 0 | 1.0% | 0.4 | 2.7% |
| MEN 75+ | 0 | 1.0% | 2.5 | 2.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 10k | 3.0% | 31.0 | 57.8% |
| WOMEN 15-24 | — | — | — | — |
| WOMEN 25-34 | 1,000 | 2.0% | 0.5 | 4.8% |
| WOMEN 35-44 | 3,000 | 5.0% | 40.5 | 14.5% |
| WOMEN 45-54 | 5,000 | 10.0% | 30.2 | 26.2% |
| WOMEN 55-64 | 2,000 | 4.0% | 33.3 | 12.3% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 9,000 | 2.0% | 23.8 | 51.6% |
| C2DE ADULTS | 9,000 | 3.0% | 21.7 | 48.4% |
| ABC1 MEN | 5,000 | 2.0% | 15.4 | 25.7% |
| ABC1 WOMEN | 5,000 | 2.0% | 32.0 | 26.0% |
| C2DE MEN | 3,000 | 2.0% | 5.5 | 16.5% |
| C2DE WOMEN | 6,000 | 5.0% | 30.1 | 31.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — NATION RADIO DORSET TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 Tim Allen | 3.6% | 17k |
06.00-09.00 Steve Power & Selina Ross | 4.6% | 10k |
06.00-12.00 Steve Power & Selina Ross | 4.3% | 14k |
06.00-18.00 Mark Collins | 4.0% | 17k |
06.00-24.00 Mark Collins | 3.6% | 17k |
09.00-12.00 Mark Collins | 4.1% | 13k |
12.00-15.00 Tony Shepherd | 4.4% | 14k |
15.00-18.00 Andy Jackson | 2.4% | 10k |
18.00-21.00 Andy Jackson | 1.6% | 7,000 |
21.00-24.00 Stuart McGinley | 0.4% | 1,000 |
24.00-06.00 Tim Allen | 2.4% | 5,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 Mark Collins | 2.5% | 5,000 |
06.00-12.00 Mark Collins | 1.6% | 7,000 |
06.00-18.00 Mark Collins | 1.3% | 7,000 |
06.00-24.00 The House Party with Neil Greenslade | 1.2% | 7,000 |
06.00-06.00 David Francis | 1.2% | 7,000 |
09.00-12.00 Tony Shepherd | 1.1% | 7,000 |
12.00-15.00 Tony Shepherd | 1.0% | 3,000 |
15.00-18.00 Steve Power | 0.6% | 1,000 |
18.00-21.00 The House Party with Neil Greenslade | 1.6% | 2,000 |
21.00-24.00 The House Party with Neil Greenslade | — | — |
24.00-06.00 David Francis | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 Gary Parker | 1.8% | 6,000 |
06.00-12.00 Gary Parker | 1.7% | 7,000 |
06.00-18.00 Gary Parker | 1.1% | 7,000 |
06.00-24.00 Gary Parker | 1.2% | 7,000 |
06.00-06.00 David Francis | 1.4% | 10k |
09.00-12.00 Tony Shepherd | 1.7% | 4,000 |
12.00-15.00 Tony Shepherd | 0.5% | 2,000 |
15.00-18.00 The Nation Network Chart Show with Dr Fox | 0.5% | 1,000 |
18.00-21.00 Beat Surrender with Steve Power | 2.5% | 2,000 |
21.00-24.00 Chilled 80s with Mark Franklin | — | — |
24.00-06.00 David Francis | 4.0% | 5,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — NATION RADIO DORSET TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 177k | 27.0% | 1.8m | 10.1 | 13.4% |
| BBC RADIO 4 | 158k | 24.0% | 2.0m | 12.8 | 15.2% |
| BBC RADIO 1 | 110k | 17.0% | 794k | 7.2 | 6.0% |
| GREATEST HITS RADIO | 103k | 16.0% | 1.3m | 12.6 | 9.8% |
| BBC RADIO 5 LIVE | 75k | 11.0% | 477k | 6.4 | 3.6% |
| CLASSIC FM | 64k | 10.0% | 360k | 5.7 | 2.7% |
| HITS RADIO | 41k | 6.0% | 105k | 2.6 | 0.8% |
| TALKSPORT | 32k | 5.0% | 228k | 7.1 | 1.7% |
| BBC 6 MUSIC | 30k | 5.0% | 285k | 9.4 | 2.1% |
| BBC RADIO 3 | 29k | 4.0% | 248k | 8.6 | 1.9% |
| BBC RADIO 4 EXTRA | 26k | 4.0% | 193k | 7.6 | 1.5% |
| ABSOLUTE RADIO | 21k | 3.0% | 192k | 9.0 | 1.4% |
| BBC WORLD SERVICE | 19k | 3.0% | 73k | 3.9 | 0.5% |
| MAGIC | 18k | 3.0% | 499k | 27.1 | 3.7% |
| NATION RADIO DORSET this station | 18k | 3.0% | 401k | 22.8 | 3.0% |
| PLANET ROCK | 16k | 2.0% | 95k | 5.9 | 0.7% |
| CAPITAL DANCE | 14k | 2.0% | 24k | 1.7 | 0.2% |
| TIMES RADIO | 13k | 2.0% | 111k | 8.5 | 0.8% |
| VIRGIN RADIO | 13k | 2.0% | 70k | 5.3 | 0.5% |
| HEART 80S | 11k | 2.0% | 92k | 8.0 | 0.7% |
| KERRANG! | 11k | 2.0% | 39k | 3.7 | 0.3% |
| KISS | 10k | 2.0% | 43k | 4.3 | 0.3% |
| GB NEWS RADIO | 9,000 | 1.0% | 60k | 6.5 | 0.4% |
| HEART DANCE | 9,000 | 1.0% | 12k | 1.3 | 0.1% |
| ABSOLUTE RADIO 90S | 8,000 | 1.0% | 12k | 1.5 | 0.1% |
| BOOM RADIO | 8,000 | 1.0% | 107k | 12.9 | 0.8% |
| GOLD RADIO UK | 8,000 | 1.0% | 18k | 2.2 | 0.1% |
| VIRGIN RADIO CHILLED | 8,000 | 1.0% | 9,000 | 1.1 | 0.1% |
| ABSOLUTE 80S | 7,000 | 1.0% | 35k | 5.4 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 7,000 | 1.0% | 10k | 1.4 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 1.0% | 16k | 2.1 | 0.1% |
| KISSTORY | 7,000 | 1.0% | 20k | 2.8 | 0.2% |
| SMOOTH RELAX | 7,000 | 1.0% | 116k | 16.2 | 0.9% |
| TALK (WAS TALKRADIO) | 7,000 | 1.0% | 143k | 19.2 | 1.1% |
| HEART 70S | 6,000 | 1.0% | 11k | 1.7 | 0.1% |
| JAZZ FM | 6,000 | 1.0% | 46k | 7.8 | 0.3% |
| ABSOLUTE RADIO 10S | 5,000 | 1.0% | 3,000 | 0.6 | 0.0% |
| BBC RADIO 1XTRA | 5,000 | 1.0% | 13k | 2.4 | 0.1% |
| HEART 90S | 5,000 | 1.0% | 27k | 5.6 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 4,000 | 1.0% | 16k | 3.8 | 0.1% |
| CAPITAL XTRA (UK) | 4,000 | 1.0% | 4,000 | 1.0 | 0.0% |
| HEAT | 4,000 | 1.0% | 27k | 6.3 | 0.2% |
| KISSTORY R&B | 4,000 | 1.0% | 1,000 | 0.2 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 1.0% | 31k | 7.1 | 0.2% |
| TALKSPORT2 | 4,000 | 1.0% | 14k | 3.3 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 4,000 | 1.0% | 28k | 6.7 | 0.2% |
| ABSOLUTE RADIO 00S | 3,000 | 0.0% | 6,000 | 2.1 | 0.0% |
| BBC ASIAN NETWORK UK | 3,000 | 0.0% | 13k | 4.1 | 0.1% |
| MAGIC SOUL | 3,000 | 0.0% | 48k | 16.2 | 0.4% |
| MELLOW MAGIC | 3,000 | 0.0% | 31k | 9.9 | 0.2% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 2,000 | 1.1 | 0.0% |
| SMOOTH CHILL | 2,000 | 0.0% | 5,000 | 2.5 | 0.0% |
| SMOOTH COUNTRY | 2,000 | 0.0% | 4,000 | 2.2 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 10k | 11.0 | 0.1% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 4,000 | 3.4 | 0.0% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL XTRA RELOADED | — | — | — | — | — |
| HITS RADIO CHILLED | 0 | 0.0% | 0 | 1.0 | 0.0% |
| KISS XTRA | 0 | 0.0% | 2,000 | 28.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within NATION RADIO DORSET’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — NATION RADIO DORSET TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)