RAJAR Dashboard

TOTAL NATION RADIO SOUTH

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Aggregate / network · RAJAR code 6550 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
167k
▲ 10k vs prev. quarter
% reach
5.0%
▲ 1.0% vs prev. quarter
Total hours
2.2m
▲ 225k vs prev. quarter
Average hours
12.9
▲ 0.6 vs prev. quarter
Market share
3.0%
▲ 0.4% vs prev. quarter

TSA population 3.61m · unweighted sample 4,496

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — TOTAL NATION RADIO SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — TOTAL NATION RADIO SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — TOTAL NATION RADIO SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+167k5.0%12.9100.0%
ADULTS 15-2414k3.0%4.88.6%
ADULTS 25-3427k5.0%6.616.5%
ADULTS 35-4416k3.0%7.79.3%
ADULTS 45-5436k7.0%16.321.6%
ADULTS 55-6450k9.0%17.729.7%
ADULTS 65-7420k4.0%15.012.1%
ADULTS 75+4,0001.0%4.02.3%
ADULTS 15-3442k4.0%6.025.0%
ADULTS 15-4457k4.0%6.534.3%
MenReach% reachAvg hrs% of audience
ALL MEN 15+80k5.0%11.047.9%
MEN 15-247,0003.0%5.14.3%
MEN 25-3413k5.0%3.98.0%
MEN 35-444,0002.0%1.22.5%
MEN 45-5412k5.0%15.87.1%
MEN 55-6430k11.0%16.517.7%
MEN 65-7411k4.0%8.96.3%
MEN 75+3,0002.0%4.71.9%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+87k5.0%14.652.1%
WOMEN 15-247,0003.0%4.64.3%
WOMEN 25-3414k6.0%9.28.5%
WOMEN 35-4411k4.0%10.16.8%
WOMEN 45-5424k9.0%16.514.5%
WOMEN 55-6420k7.0%19.412.0%
WOMEN 65-7410k3.0%21.85.7%
WOMEN 75+1,0000.0%0.60.4%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS84k4.0%12.150.3%
C2DE ADULTS83k6.0%13.749.7%
ABC1 MEN46k4.0%8.927.8%
ABC1 WOMEN38k3.0%15.922.5%
C2DE MEN34k5.0%13.820.1%
C2DE WOMEN49k7.0%13.729.6%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — TOTAL NATION RADIO SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
3.0%147k
06.00-09.00
▸
3.4%86k
06.00-12.00
▸
3.2%117k
06.00-18.00
▸
3.2%141k
06.00-24.00
▸
3.1%146k
09.00-12.00
▸
3.0%89k
12.00-15.00
▸
3.2%91k
15.00-18.00
▸
3.3%97k
18.00-21.00
▸
2.6%67k
21.00-24.00
▸
1.4%12k
24.00-06.00
▸
1.7%25k
SaturdayShareReach
06.00-09.00
▸
2.7%34k
06.00-12.00
▸
2.4%55k
06.00-18.00
▸
2.4%65k
06.00-24.00
▸
2.7%74k
06.00-06.00
▸
2.6%76k
09.00-12.00
▸
2.3%50k
12.00-15.00
▸
2.3%35k
15.00-18.00
▸
2.2%26k
18.00-21.00
▸
4.5%29k
21.00-24.00
▸
5.5%15k
24.00-06.00
▸
1.4%8,000
SundayShareReach
06.00-09.00
▸
2.7%28k
06.00-12.00
▸
2.7%52k
06.00-18.00
▸
2.8%73k
06.00-24.00
▸
2.8%73k
06.00-06.00
▸
2.7%76k
09.00-12.00
▸
2.7%41k
12.00-15.00
▸
2.6%36k
15.00-18.00
▸
3.5%43k
18.00-21.00
▸
2.6%20k
21.00-24.00
▸
1.7%5,000
24.00-06.00
▸
1.6%10k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — TOTAL NATION RADIO SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 983k27.0%10.8m11.014.8%
BBC RADIO 4 791k22.0%10.4m13.114.3%
BBC RADIO 1 580k16.0%4.5m7.86.2%
GREATEST HITS RADIO 437k12.0%5.5m12.77.6%
BBC RADIO 5 LIVE 305k8.0%1.5m5.02.1%
CLASSIC FM 297k8.0%2.1m7.12.9%
BBC 6 MUSIC 219k6.0%2.2m9.83.0%
TOTAL NATION RADIO SOUTH Combothis station167k5.0%2.2m12.93.0%
BBC RADIO 3 163k5.0%1.1m6.61.5%
HITS RADIO 146k4.0%387k2.70.5%
ABSOLUTE RADIO 140k4.0%1.0m7.21.4%
KISSTORY 140k4.0%706k5.01.0%
TALKSPORT 133k4.0%802k6.01.1%
BBC RADIO 4 EXTRA 123k3.0%920k7.51.3%
GOLD RADIO UK 122k3.0%535k4.40.7%
MAGIC 118k3.0%1.2m10.11.6%
HEART 80S 105k3.0%574k5.40.8%
VIRGIN RADIO 95k3.0%665k7.00.9%
KISS 91k3.0%447k4.90.6%
BBC WORLD SERVICE 89k2.0%426k4.80.6%
CAPITAL DANCE 83k2.0%347k4.20.5%
HEART 90S 73k2.0%474k6.50.7%
ABSOLUTE 80S 70k2.0%351k5.00.5%
PLANET ROCK 68k2.0%358k5.30.5%
BBC RADIO 5 SPORTS EXTRA 67k2.0%188k2.80.3%
HEART DANCE 59k2.0%212k3.60.3%
BOOM RADIO 49k1.0%852k17.31.2%
TALKSPORT2 45k1.0%100k2.20.1%
ABSOLUTE CLASSIC ROCK 42k1.0%275k6.60.4%
JAZZ FM 40k1.0%125k3.10.2%
KISSTORY R&B 40k1.0%95k2.40.1%
TIMES RADIO 39k1.0%396k10.20.5%
ABSOLUTE RADIO 90S 38k1.0%156k4.10.2%
CAPITAL XTRA (UK) 35k1.0%104k3.00.1%
HEART 70S 35k1.0%146k4.20.2%
GB NEWS RADIO 33k1.0%187k5.60.3%
HEAT 33k1.0%68k2.00.1%
ABSOLUTE RADIO COUNTRY 32k1.0%111k3.40.2%
MELLOW MAGIC 32k1.0%149k4.60.2%
BBC RADIO 1XTRA 31k1.0%65k2.10.1%
KERRANG! 31k1.0%178k5.70.2%
SMOOTH COUNTRY 31k1.0%151k4.90.2%
SMOOTH RELAX 31k1.0%249k7.90.3%
VIRGIN RADIO CHILLED 29k1.0%65k2.30.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 25k1.0%102k4.10.1%
SMOOTH CHILL 23k1.0%93k4.10.1%
HITS RADIO PRIDE 20k1.0%12k0.60.0%
TALK (WAS TALKRADIO) 20k1.0%193k9.70.3%
ABSOLUTE RADIO 00S 19k1.0%24k1.20.0%
HITS RADIO CHILLED 19k1.0%19k1.00.0%
ABSOLUTE RADIO 70S 17k0.0%51k3.00.1%
KISS XTRA 17k0.0%125k7.30.2%
ABSOLUTE RADIO 10S 16k0.0%14k0.90.0%
VIRGIN RADIO 80S 16k0.0%22k1.30.0%
MAGIC SOUL 14k0.0%71k5.10.1%
CAPITAL CHILL 11k0.0%131k12.40.2%
BBC ASIAN NETWORK UK 9,0000.0%26k2.70.0%
CAPITAL XTRA RELOADED 9,0000.0%17k2.00.0%
MAGIC CLASSICAL 9,0000.0%41k4.40.1%
RADIO X CLASSIC ROCK 9,0000.0%54k6.20.1%
NATION 80S 7,0000.0%75k10.80.1%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within TOTAL NATION RADIO SOUTH’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — TOTAL NATION RADIO SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)