RAJAR Dashboard

BAUER (SOUTH WEST) (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 6543 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
692k
▼ 12k vs prev. quarter
% reach
16.0%
▼ 1.0% vs prev. quarter
Total hours
6.3m
▲ 184k vs prev. quarter
Average hours
9.1
▲ 0.4 vs prev. quarter
Market share
7.5%
▲ 0.5% vs prev. quarter

TSA population 4.26m · unweighted sample 5,338

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (SOUTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (SOUTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (SOUTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+692k16.0%9.1100.0%
ADULTS 15-2471k12.0%3.610.3%
ADULTS 25-34105k17.0%5.915.2%
ADULTS 35-4495k15.0%4.513.7%
ADULTS 45-54116k20.0%11.016.8%
ADULTS 55-64155k23.0%12.922.4%
ADULTS 65-74110k18.0%9.915.9%
ADULTS 75+39k8.0%15.85.7%
ADULTS 15-34176k15.0%5.025.4%
ADULTS 15-44271k15.0%4.839.2%
MenReach% reachAvg hrs% of audience
ALL MEN 15+347k17.0%10.850.2%
MEN 15-2447k15.0%4.56.8%
MEN 25-3444k14.0%8.36.3%
MEN 35-4443k14.0%4.76.3%
MEN 45-5459k20.0%12.18.5%
MEN 55-6471k21.0%14.510.2%
MEN 65-7455k18.0%12.87.9%
MEN 75+29k13.0%17.84.2%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+345k16.0%7.549.8%
WOMEN 15-2424k8.0%2.13.5%
WOMEN 25-3461k20.0%4.38.8%
WOMEN 35-4452k16.0%4.37.5%
WOMEN 45-5458k19.0%9.98.4%
WOMEN 55-6485k24.0%11.512.2%
WOMEN 65-7455k18.0%6.98.0%
WOMEN 75+10k3.0%10.21.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS354k13.0%8.051.1%
C2DE ADULTS338k21.0%10.348.9%
ABC1 MEN166k13.0%8.624.0%
ABC1 WOMEN188k14.0%7.327.1%
C2DE MEN181k22.0%12.726.2%
C2DE WOMEN157k19.0%7.622.7%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (SOUTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
7.9%625k
06.00-09.00
▸
5.7%283k
06.00-12.00
▸
8.0%478k
06.00-18.00
▸
8.4%597k
06.00-24.00
▸
8.0%621k
09.00-12.00
▸
9.8%408k
12.00-15.00
▸
9.5%373k
15.00-18.00
▸
8.4%349k
18.00-21.00
▸
5.6%175k
21.00-24.00
▸
4.9%64k
24.00-06.00
▸
5.4%49k
SaturdayShareReach
06.00-09.00
▸
4.4%73k
06.00-12.00
▸
6.0%161k
06.00-18.00
▸
6.0%234k
06.00-24.00
▸
6.1%248k
06.00-06.00
▸
6.1%250k
09.00-12.00
▸
6.9%138k
12.00-15.00
▸
6.0%124k
15.00-18.00
▸
6.3%93k
18.00-21.00
▸
6.6%62k
21.00-24.00
▸
6.7%32k
24.00-06.00
▸
4.6%12k
SundayShareReach
06.00-09.00
▸
4.5%60k
06.00-12.00
▸
6.6%166k
06.00-18.00
▸
6.9%233k
06.00-24.00
▸
6.6%250k
06.00-06.00
▸
6.5%255k
09.00-12.00
▸
7.7%147k
12.00-15.00
▸
8.7%139k
15.00-18.00
▸
5.3%94k
18.00-21.00
▸
4.6%52k
21.00-24.00
▸
5.4%21k
24.00-06.00
▸
5.4%19k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (SOUTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.17m27.0%12.9m11.115.4%
BBC RADIO 4 954k22.0%13.4m14.015.9%
BAUER (SOUTH WEST) (INC PARTNERS) Groupthis station692k16.0%6.3m9.17.5%
BBC RADIO 1 659k15.0%4.7m7.15.6%
GREATEST HITS RADIO 523k12.0%5.0m9.55.9%
BBC RADIO 5 LIVE 420k10.0%2.6m6.13.1%
CLASSIC FM 378k9.0%3.2m8.43.8%
BBC 6 MUSIC 257k6.0%2.0m7.92.4%
HITS RADIO 210k5.0%1.0m4.81.2%
BBC RADIO 4 EXTRA 188k4.0%1.4m7.61.7%
BBC RADIO 3 181k4.0%1.6m8.81.9%
TALKSPORT 179k4.0%965k5.41.2%
ABSOLUTE RADIO 150k4.0%947k6.31.1%
KISSTORY 149k4.0%536k3.60.6%
KISS 148k3.0%589k4.00.7%
BBC WORLD SERVICE 120k3.0%654k5.40.8%
MAGIC 120k3.0%507k4.20.6%
HEART 80S 116k3.0%646k5.50.8%
GOLD RADIO UK 95k2.0%903k9.51.1%
ABSOLUTE 80S 83k2.0%449k5.40.5%
BBC RADIO 5 SPORTS EXTRA 82k2.0%200k2.40.2%
CAPITAL XTRA (UK) 74k2.0%314k4.30.4%
VIRGIN RADIO 73k2.0%566k7.80.7%
PLANET ROCK 72k2.0%782k10.80.9%
HEART 90S 64k2.0%152k2.40.2%
ABSOLUTE RADIO 90S 62k1.0%269k4.30.3%
TIMES RADIO 59k1.0%602k10.20.7%
CAPITAL DANCE 58k1.0%248k4.30.3%
KISSTORY R&B 56k1.0%225k4.00.3%
TALK (WAS TALKRADIO) 55k1.0%962k17.51.1%
BOOM RADIO 51k1.0%674k13.20.8%
GB NEWS RADIO 51k1.0%379k7.40.5%
HEART DANCE 51k1.0%421k8.20.5%
ABSOLUTE CLASSIC ROCK 48k1.0%361k7.50.4%
BBC RADIO 1XTRA 48k1.0%176k3.60.2%
KERRANG! 44k1.0%143k3.30.2%
TALKSPORT2 44k1.0%83k1.90.1%
ABSOLUTE RADIO COUNTRY 42k1.0%298k7.10.4%
SMOOTH COUNTRY 37k1.0%146k3.90.2%
JAZZ FM 35k1.0%131k3.70.2%
SMOOTH CHILL 35k1.0%226k6.40.3%
HEART 70S 32k1.0%149k4.60.2%
HEAT 31k1.0%157k5.10.2%
VIRGIN RADIO CHILLED 30k1.0%102k3.40.1%
MELLOW MAGIC 28k1.0%89k3.20.1%
SMOOTH RELAX 24k1.0%102k4.30.1%
KISS XTRA 20k0.0%52k2.60.1%
CAPITAL XTRA RELOADED 18k0.0%151k8.40.2%
RADIO X CLASSIC ROCK 15k0.0%50k3.20.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 15k0.0%23k1.60.0%
ABSOLUTE RADIO 00S 14k0.0%18k1.30.0%
ABSOLUTE RADIO 70S 14k0.0%34k2.40.0%
HITS RADIO PRIDE 14k0.0%10k0.70.0%
MAGIC SOUL 12k0.0%40k3.20.0%
VIRGIN RADIO 80S 11k0.0%11k0.90.0%
NATION 80S 10k0.0%25k2.40.0%
ABSOLUTE RADIO 10S 8,0000.0%23k2.90.0%
BBC ASIAN NETWORK UK 8,0000.0%10k1.40.0%
CAPITAL CHILL 8,0000.0%33k4.30.0%
HITS RADIO CHILLED 7,0000.0%6,0000.80.0%
MAGIC CLASSICAL 7,0000.0%14k2.00.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH WEST) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (SOUTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)